How China Entertainment was developed

Chapter 655: The Dilemma of the Galloping Horse, [Heart Blossoms Are Free] Wants to Change the Schedule

finally.

Under fierce competition among the three parties, the terms of cooperation were set as follows: the ticket price for ordinary shows in the mainland is 3 yuan, with a subsidy of 3 yuan, and the selling price is yuan; the ticket price for D shows in the mainland is yuan, with a subsidy of yuan. Yuan, priced at yuan; the Mainland D plus giant screen ticket price is yuan, with a subsidy of yuan, priced at yuan.

Then the total share of the ticket sales of "The Wandering Earth" in the Mainland Film Market is equally divided among the three companies, each accounting for 33.33%, and Meituan and Penguin showed their sincerity to give Zhang Nan an extra dollar for each ticket. .

In other words, for every three tickets sold, Zhang Nan can earn one yuan in vain.

However, in terms of global ticket sales, the three companies only provide movie fans around the world with an additional channel to purchase movie tickets online, but they will not make up for the price difference.

Without it.

The methods of foreign capital are as fancy as they are, but the mainland capital has no clue.

I know that if they copied the ticket replenishment operation, they would be crazy and naked.

"The premiere of [The Wandering Earth 1] will be more than two weeks later, on September , and this will not change.

With the two veteran leaders of China Film and Magic City Film Group, and the support of the new generation of Wanda Pictures, Zhang Nan is also one of the top content producers in the mainland film market, and can also be widely used. Influence other high-end content producers.

[The Wandering Earth] Movie Mainland Distribution Conference.

……

Then the person in charge of Ali's ticketing department said confidently: "Director Zhang, please believe in the work efficiency of mainland Internet companies. The fact that our office building keeps the lights on all night is not just a pretense."

How the hell do you talk about working overtime so confidently and proudly?
"As long as you know what's going on, I have to excuse you first. There's a meeting with mainland publishers over there. I also want to tell them about the ticketing cooperation I've discussed with you, so you don't want to be late." Zhang Nan stood up and pointed to the door and explained.

“To put it simply, the ticket selling software helps us sell movie tickets, and at the same time, it also subsidizes the price of the movie tickets to attract a large number of movie fans to watch the movie, expand the scale of ticket sales, and the benefits obtained by all parties are still the original price. The income from movie tickets can be said to be a huge benefit without any harm." Zhang Nan concluded.

The ticket managers of Meituan, Ahri and Penguin naturally expressed their understanding, after all, they had jumped in the queue.

I can now greet the major theater distributors in Hollywood and Europe and connect them to your ticket sales channels. However, there are various systems that need to be connected. You can have time to install the ticket sales software before the premiere. Will you pick it up? "Zhang Nan said with some concern to the three parties who were already bleeding heavily.

Well-known companies such as Bernard, Guangxian, Chinese, Galloping Horse, etc. all looked at each other in shock when they heard that Zhang Nan could actually reach such an agreement with an Internet ticketing software company.

Therefore, this release meeting went very smoothly. All companies participating in the meeting expressed their attitude and will go all out on the release of "The Wandering Earth".

Zhang Nan: "..."

Then Zhang Nan revealed the ticket replenishment plan that he had just secretly discussed with Meituan, Ahri and Penguin.

There was a commotion in the conference room.

Without it.

This situation is a bit too unexpected, but there is no doubt that this situation is definitely good for the movie box office.

After all, although the size of the mainland film market has continued to soar in recent years, anyone with a discerning eye can see that in fact, the mainland film market still has huge potential, but it is limited by the ticket price of dozens of yuan. . After all, after the turn of the millennium, the mainland's economy has only been booming for more than ten years, and most people are still a little tight on money.

We are cautious about the consumption of entertainment such as movies. After all, piracy in the mainland is quite rampant and has vast powers.

But nine yuan, nineteen yuan, twenty-nine yuan, this price completely penetrated people's psychological defense line.

"But if movie fans are used to buying tickets through software instead of going to movie theaters, wouldn't our theaters be taken advantage of by these ticket-buying software? It's not uncommon for online platforms to squeeze merchants after they have a large number of users." Some small companies have made inappropriate remarks.

Zhang Nan smiled when he heard this, "I understand the panic of some small and micro companies about this sudden change, but what I want to say is that in other industries, platforms may squeeze both users and merchants, but in the theater industry This kind of thing won't happen here.

Because even if the user buys movie tickets online, he still has to come to the cinema to watch it.

In other words, the Internet ticket purchasing software only plays the role of occupying seats, and it does not really play the role of a convenient middleman like the takeout and online shopping industries.

If the Internet ticketing platform really starts to squeeze the theaters, the theaters can simply give up cooperating with them. At most, they will lose some customers who have little intention to watch movies. "

This explanation is logical and has dispelled the concerns of many small and micro distribution companies.

then……

There is no such thing as a smooth cooperation signing process.

……

Pentium Malaysia Company.

At this time, the situation can be described as a bit gloomy.

The founder died suddenly in January, forcing his sister to take over.

However, Malaysia Galloping still has a gambling agreement with the capital at this time, which is about to expire in November, so Malaysia Galloping has saved up the "Heart Flower Road Release" project, which is led by Ning Hao, Huang Bo and Xu Zheng. , just waiting for it to be released in October and give it a good return.

In order to improve the effectiveness of [Xinhua Road Release], they even secretly cooperated with Ali's ticketing department to provide ticket reimbursement.

but now……

"At the beginning, I heard from the grapevine that Longbow Film and Television would make a big move in October, and I felt bad. Now the rumor has been confirmed. "The Wandering Earth" is scheduled to be released at the end of September, aiming for the National Day schedule. Suddenly, Penguin and the Meituan ticketing department outside Ali were involved, what should I do?" The senior sister in charge was no longer able to live up to her previous skills and was full of exhaustion.

The Iron Triangle of the main creative team of [Heart Blossom Road] - Ning Hao, Huang Bo and Xu Zheng - have been sitting next to the office.

"How about changing the schedule!" Xu Zheng still had some business acumen and suggested weakly.

"But the betting agreement will expire in November, and the company will have to repurchase the stocks it shares in the capital market at a high price. But after the company failed to go public, there is not that much money on the books at all. Now the only hope is After the movie is released, we will see if it can be a big success and generate good returns, attracting some interested capital for additional investment and easing the predicament." The senior sister in charge explained the dilemma the company was in.

(End of this chapter)