Taking over the electronics factory, you actually created an industrial empire

Chapter 124 Chapter 132-33: Crazy sales of Mate 2 mobile phones! (second and third chapters)

Shangsha Building.

With the launch of Mate 2 and the Shangsha Online Mall, Sheng Huainan couldn't sit still at home, even in the early hours of the night, he continued to stay in the company.

Shangsha Building can be said to be brightly lit.

The yellow Ferraris are strange, it is already 12 o'clock in the morning today, how come the group of people in the Shangsha Building are not off work yet, this is really trying to make money!
Sheng Huainan also asked the administrative department to prepare Sprite, Red Bull and other drinks and a lot of snacks, ready to wait for this very important time node for Shangsha Technology!
Whether Shangsha Technology can stand in the mobile phone market depends on this experience.

The Shanghai R&D Center, the Marketing Center, the operation and maintenance team of the Shangsha Mall, and the executives of Shenghuainan all sat nervously in front of a huge video wall, watching the real-time transaction dynamics sent by the Shangsha Online Mall Data and real-time customer analytics.

Sheng Huainan did not stay outside, but turned off the lights and sat quietly in his office smoking a cigar.

In the darkness, the frequently lit red cigar heads showed the restlessness in his heart!
Only an hour later, Lin Zhengde came to his office in a hurry.

"Mr. Sheng, the Mate 2 mobile phone has been online for an hour now, and all the [-] mobile phones we have placed in the Shangsha Online Mall have been sold out. There are still many buyers who are still unwilling to give up and are still trying to click on our shopping bar. We It was an instant hit with no physical display!"

After Lin Zhengde turned on the office lights, he reported with a sigh, with a touch of joy on his face.

No physical display!
More than 3000 mobile phones!

In 07, the prices of mobile phones were all low!

It was nothing short of a miracle that it sold so well.

At the beginning, their marketing department was very opposed to this plan. Without a physical display, how could customers feel at ease and pay?
Will customers trust online shopping malls without offline shopping?

The inventory of 1000 mobile phones, not to mention sold out, his expectation in his heart is that it would be considered good if he could sell [-] units!

If no one really buys it, he decides to engage in counterfeit sales control and let offline physical stores all over the country buy it, and buy it by the way, and at most only pay the logistics fee for hundreds of mobile phones!
As for being sold out, come on, even if the quality of such an expensive mobile phone is very good, it is impossible under the current market conditions!

However, he never expected that the mate 2 mobile phone is really sold out this time!

This can be said to have exceeded the expectations of him and all the company's top management, and also exceeded the expectations of everyone in the marketing department.

Unbelievable!

It’s incredible!
It seems that they should relearn marketing well!
When Sheng Huainan heard it, he was also delighted, and immediately stood up and said, "It's only been over an hour, and nearly [-] mobile phones have been sold out so quickly? Not bad, very good, I'll hold a celebration banquet for you tomorrow!"

"Mr. Sheng, next, shall we send up another [-] mobile phones, worth tens of millions of dollars, and it is estimated that they will be sold out soon. This Shangsha online mall is really a treasure, [-] mobile phones, How many offline flagship stores do I need to sell so many products, amazing, really amazing!" Lin Zhengde has really been educated this time, and now he is really aware of the arrival of the online shopping era.

"Replenish another 3000 machines, not too many!" Sheng Huainan replied after pondering for a moment.

The core of hunger marketing is not hunger, but marketing!

Hunger is just a manifestation. Through marketing methods, we must show the hot sales status of mate 2 mobile phones and hype them up, so that all potential consumers believe that mate 2 is easy to sell, mate 2 is out of stock, and mate 2 is a good thing. You come to snatch mate 2 to show off in the society, that's right!
This kind of show off at the product level can penetrate the product and brand influence of Mate 2 into every corner of Huaguo. When customers support your product to the extreme, it is called tap water!
"Okay, Mr. Sheng!" Lin Zhengde opened his numbed mouth, tried hard to digest what Sheng Huainan said, responded, and immediately ran to inform the operation team.

Sheng Huainan had anticipated the boom in mobile phone sales before, so he specially asked Lin Zhengde to prepare more mobile phone stocks, from 5000 to 10000, but he did not expect that the popularity of Shangsha Mate 2 mobile phones still exceeded Sheng Huainan's imagine.

[-] mobile phones, even if they are prepared, they will all be sold out within an hour!
It's brutal!
This is also related to the fact that Sheng Huainan invested a large sum of money in crazy publicity and promotion and the hardcore product strength of mate 2.

In particular, they took advantage of the online new retail platform to realize the launch of the Mate 2 mobile phone!
In addition, this marketing campaign that I personally did with him is to effectively promote the imperial capital, Changjiang Delta and Zhujiang Triangle, so that most people in these developed areas can know about Shangsha and mate2, and prepare for the outbreak tonight. Do the basics!

You must know that the current online platforms are unable to absorb traffic naturally, and now Sheng Huainan's ability to convert offline to online is a marketing classic!

Only at 1:35 in the morning, Lin Lide came to report to Sheng Huainan again, "Mr. Sheng, 3000 Mate 2s have not been killed in seconds. Our online network platform has created a sales miracle. Are we Let’s go in with a second batch of supplies!”

He was already a little excited. Although he was joyful, he was more anxious.

With so many customers waiting, it's a waste of money!
Right now, hundreds of couriers from SF Express are already crowded outside the warehouse of Mate 2 in Shangsha, Guandong, and they will deliver these goods to thousands of households tomorrow.

As soon as Mate was launched, in less than 2 hours, it sold out 1.3 mobile phones, earning nearly 4000 million yuan in funds, but now I feel that the atmosphere is up, but there is no stock, this is not a waste of money. ?

this is a big problem!

He can't bear it, absolutely can't bear it!

"No! Keep it up! Let them order and let customers complain! We don't want to fill up the offline volume now, let the offline make some money, and we must cooperate well with the online and offline. If all customers go to the offline If we come up to buy goods, who will buy our offline goods? Then our offline channels are not in vain? Channels are king, channels are king, don’t let this sentence become empty words that cannot be implemented!” Sheng Huainan said earnestly He continued, "Buying anything depends on expectations. Remember, don't be an air force!" Sheng Huainan said firmly.

Selling things is like falling in love. The most beautiful thing is that you can't get what you want.

If you can't get it, you will never forget it, and if you get it as easily as licking a dog, you will definitely step on it and throw it away like a shoe!
The potential energy of hot sales must be more and more prosperous, in order to create the sales miracle of mate 2!
. . . . . .

【133 chapters】

Sheng Huainan also did not expect that Mate 2 is so popular!

Just ten days later.

The public sale of Mate 2 mobile phones was carried out in batches in Shangsha, and all the existing inventories of nearly [-] units were sold out in all offline channel dealers and online shopping malls.

Sheng Huainan didn't expect that the word-of-mouth of Mate 2 mobile phone would ferment so quickly.

He can only let Zhang Mo organize OEM manufacturers to hurry up and produce more Mate 2 mobile phones, so as to absorb this wave of strong consumption potential!
The popularity of mate 2 mobile phones can be said to be the overall situation.

All that remains is to look at the monthly sales situation after the hot sales level off, and see how many buyers can remain after the main wave recedes.

You know, the price range of 3000-4000 yuan is dominated by foreign brands, and it is also the most profitable price range.

It can afford the price and the quantity can be sold.

This is also an important watershed in the strength of mobile phones!

In Huaguo's China Cool Union, you can't even drink a bowl of soup!
After the foreshadowing of the mate 1 mobile phone, and the improvement of the Shangsha matrix by the Shangsha Smart Screen, now Shangsha Technology is finally on the Mate 2!
Especially in the entire East China region, because the customer base here is centered on Shanghai, they are very trendy and fashionable, and they are willing to accept new things. The coverage rate of high-end mobile phones is much higher than that in other regions. Therefore, Shangsha Science and Technology has observed that the customer base here has gradually caught up, keeping pace with South China, becoming the core area of ​​Shangsha Science and Technology sales.

However, although the sales volume in North China and Southwest China is a bit lower, the number of customers there is also an important supplement for mate 2 mobile phones.

Sheng Huainan instructed that the local promotion team under Lin Zhengde will mainly carry out local promotion and further development in South China and East China, in order to stabilize the sales of Shangsha Matrix, which already has 4 products, and continuously strengthen the sales of self-operated stores. The proportion of sales volume is weighted, so as to gradually break away from the influence of channel dealers!
The implementation of these actions, and the key point is that the mate 2 products are constantly sold out, which also makes the Shangsha matrix products more and more customers, and gradually expands to other small cities. . .

The popularity of Shangsha mate 2 has naturally aroused the attention of some technology enthusiasts, and it can even be said to be a sensation!

Never before has a product produced by a Huaguo company attracted so much attention in the market.

At the beginning, everyone thought that Shangsha Technology was doing this to gain attention, a clown trying to cover up his ugly appearance full of mistakes and omissions.

Enterprises in Huaguo all started from cottages, were born in cottages, and died in cottages.

Have these companies ever wanted to do research and development?No!It's just bragging about it casually, changing the soup but not the medicine!
He also has reason to say, what is the situation in the western countries, they grew up drinking milk, eating steak and high-protein food every day, they are smarter than you Chinese people, their companies are Nokia, Pingguo, Microsoft, Amazon, etc. Wait, what kind of companies are these companies of yours? The one that sells the best mobile phones doesn't even make it into the top five!

What is the level of Huaguo Enterprises?Just three or two kittens!

Can your Huaguo company do research and development?Can't do it!Do you know without that ability?

If your company in Huaguo continues to do this, let alone losing to Western countries, it will lose to Yue, Liao, and some pheasant countries that you have never heard of before. The country can lose!
This is the research and development status of Huaguo enterprises in 07!
However, everything has a but, when the mate2 mobile phone is launched, everything is reversed!

Full touch screen structure, gorgeous appearance design, unconstrained internal settings, too much for the use and management of APP ecology, for Huaguo people, they are all new gadgets, even if Shangsha Technology is now a Small business, but Huaguo has a large population base, so there are still many people who are willing to give it a try!

However, within ten days after Shenghuainan broke the news about Shangsha Technology, and officially announced that it had sold 10 units of Mate 2, it was a different scene on the Technology Forum of Tianya Forum.

Soon a link that had been sunk down before was topped by everyone's likes.

Countless people clicked in with doubts, and soon smiled knowingly in relief.

That's it!

It turns out that this is a large-scale face-slapping scene on Tianya Forum!
[Wu Hui's famous scene, this is simply his battle of becoming a god! 】

[I want to take advantage of Wu Hui’s modification of the screenshots, it’s so much fun for him to laugh and curse with those little blacks, take screenshots, let’s see how you can modify them. 】

[Wu Hui, your mother told you to go home and eat baba! 】

[It’s not yet time. Now Shangsha Technology has only sold 10 mobile phones. What are you afraid of? Maybe it still loses? 】

[Sold 10 mobile phones in 10 days, tell me how he lost?Maybe it will reach the sales target of 30 in one month! 】

[The hot sale period of the product is like this, the popularity will drop after a while, but it is still very difficult to reach 30 units a month, but it is easy to achieve it within a few months. 】

[Fuck!This Shangsha Technology was not favored some time ago. Their mate 2 this time is really good. I just bought one. It can be said to be a revolutionary product. 】

[Their Siri is a little tricky, I've used it a few times, it's fun! 】

[Siri is too shaky, almost like a mentally retarded person. It is probably a hasty work of the Shangsha Technology team, and there is still a long time before it matures. 】

[Voice control smart functions, not to mention other things, which god thought of this idea, I want to worship it! 】

[In the future, mobile phones are expected to develop towards touch screens. I have used them for a few days, and I feel that they are really easy to use, but the battery is flawed. Like mate 1, I have to click several times. 】

[Shangsha hand warmer is also a long-standing problem, but I like it because I have a cold palace. 】

[Fuck!Sure enough, only sincerity has the greatest lethality, the upstairs is awesome! 】

[I heard that the boss of Shangsha Technology is a handsome guy, only in his 20s. 】

[Tell me in detail upstairs, I want to gossip! 】

Wu Hui couldn't help being furious when he saw that this post had been dug up.

unacceptable!

It's just too much!
These young people don't talk about Wude!

He gritted his teeth and pretended not to know. He wanted to wait for the popularity of this post to drop, and naturally no one would pay attention.

. . . . . .

A month later.

"Mr. Sheng, the sales of the first Mate 2 are out..."

(End of this chapter)