Taking over the electronics factory, you actually created an industrial empire

Chapter 4 What is the second plan?
After Wang Mo contacted more than ten suppliers for each component, he finally found a perfect quotation and gave it to Sheng Huainan!

Plan A uses suppliers with better quality. Wang Mo basically selected some well-known large enterprise suppliers in the industry, especially for core chips. It costs about 500 bucks.

And the lowest-priced plan C not only uses small companies, but also plans to find the chip factory in Huaguo to manufacture the chips. The cost of a smart watch is only a few tens of dollars, and the taxes and fees are messed up. The cost is about 300 yuan.

Sheng Huainan couldn't help but feel emotional when he saw the quotation. As a small factory, his own Shangsha Electronics has no bargaining power.

In later generations, this thing, a relatively good smart watch with a color screen, has more powerful functions, and the price is only 200 yuan, which is very good, and it also has an external speaker.

Now the cost of the black and white screen alone is about 300 yuan, which is simply stealing money!
"Mr. Sheng, I think if we don't take the intermediate state, the wholesale price of plan B's cost of 400 yuan will be sold at 500 yuan, and the wholesaler will sell it for about 600-700 yuan. It should sell well!" Wang Mo asked cautiously.

Now there are hundreds of thousands of funds in the account, and now the partners can supply them first and then pay. They can play for one time, but there is only one chance, and he dare not help Sheng Huainan decide.

"No! With the cheapest plan, 600-700 ghosts will buy our products. At the same time, the wholesale price is directly hit to 300 yuan. We only need 10% profit, and we require wholesalers. We will be ruthless from the beginning. It is recommended to retail The price is 350 yuan, we will make 10000 smart watches first this time, but you have to remember, only 3000 are given to the supplier, and the rest will not be released no matter what the supplier asks!"

Sheng Huainan put the cup in his hand heavily on the table, and said firmly.

"10000?!" Wang Mo was taken aback by the initial stocking volume, so he couldn't fix it right away.

There are two reasons.

First, in 05, the electronics factories at that time did not earn much, but they did not only have a single-digit profit margin like later generations. Now they are transforming to make their own products, and the profit is only 10%. That is really There are not enough gaps between the teeth. If the channel dealers press the goods again, it is estimated that the capital cost will not be enough, and it will be a fart in the later stage.

Second, in his mind, this kind of gadget is different from televisions and big color TVs. It is a purely niche market. This gadget can sell 1 units a year, which is considered a small hit. , this single product, if he follows his plan, he can make a profit of more than 50 yuan a year.

100 million is estimated to be the price of a house in a second-tier city in later generations.

But in Yuzhou in 05, the living expenses of an ordinary college graduate were only 300 yuan a month. In this era, it is very good to earn a manufacturing factory with a stable annual income of 50 yuan a year. Like Shangsha Electronics Factory, there are not a few who are losing money every year and are struggling on the line of life and death.

This is a good guy, the volume is 10000 from the beginning, which is the posture to have an annual sales volume of more than [-]!

If the goods are overstocked, it will cost tens of millions, and if they are unsalable, they will die immediately.

"Come on, let's go, this factory belongs to others, and they can do whatever they want." Wang Mo thought about it and complained from the bottom of his heart.

Sheng Zeren simply handed over the property rights and left the place to Sheng Huainan.

Although life was hard in the past, haha, but after all, the factory can continue to work.

If Sheng Huainan turned off all of a sudden, he would have to go out to find a job again, and Yuzhou's economy is underdeveloped, so the related industries may not be suitable.

After everything was ready, Sheng Huainan asked Wang Mo to register a trademark.

Shangsha Electronics! ! !

For this product, Sheng Huainan even sold the car that Sheng Zeren gave him, and barely made up enough money for the goods.

This time he can only succeed, not fail!

However, in the following months, when the samples were produced, the situation was not as optimistic as Sheng Huainan imagined.

Wang Mo recruited some distributors. Although they feel that this product is quite bright, they are also skeptical. These people are all people who don't see the benefits and don't let go.

After their investigation, they felt that Shangsha Electronics is a small electronics factory after all, and the guarantee of product quality and the after-sales service of this product are all problems.

Although 300 yuan is not much, it is also a lot.

Most of the mainstream products on the market now cost tens of dollars, and there are also many inferior products worth more than ten dollars. However, these functions are not many, and most of them are for checking the time and date.

However, the price is cheap.

Therefore, if it is implemented according to Wang Mo's opinion, it is estimated that it will really become a niche product.

It's really, really hard.

"Only thirteen distributors came to pick up the goods, and most of them were small regional partners in the southwest area. They took more than 2000 smart watches in total." Sheng Huainan frowned and asked.

"I'm sorry, Mr. Sheng, these partners are only trying to cooperate because of the face of our parent company. As for those outside the southwest region, the radiation range is even weaker." Wang Mo said apologetically.

In the past, they were doing B2B (business-to-business) business, and they didn’t dig deep into channel providers. Now they are turning to B2C, and they can find some. They also see Sheng Zeren’s face. .

In fact, Sheng Huainan already had a complete business operation plan before making this smart watch.

Since this thing is just a gadget, there is no high threshold, and there is not a long period of popularity. It will take half a year at most, and there will be a large number of imitations and competing products on the market, so there will not be much profit margin. , can only make a wave of quick money.

Unless it establishes its own channels and a fixed brand like Xiaomi in later generations, it will have sustained profits and the ability to attract fans. This is the second step for Shangsha Electronics.

Moreover, there is no live video broadcast in this era, and online payment channels like Taobao cannot quickly ferment online information, so he can only sell offline, and he needs to build a sales network from scratch. I don’t know how long it will take to sell tens of thousands of smartphones a month. The scale of the watch.

Therefore, from now to the end of the year, the revenue that the smart watch product can generate in its own hands is estimated to have peaked at around one million.

One million yuan is indeed a lot, but for the smart watch industry chain, the value of the industry chain is only tens of millions. The so-called industry chain is the value created by it, which must support the entire chain of interests.

Production and development, testing and maintenance, channel distribution, terminal sales, every link must make money.

Not to mention that Sheng Huainan alone has no ability to build a channel network that sells tens of thousands of smart watches a month. Even if there is a ready-made network in front of him, the benefits will be shared. If he sells 40 million a month, he can get The profit obtained may even be negative. If you can't afford it, you can't afford it. The operation of business is very realistic.

However, it is too miserable now, the price is so low, and the channel merchants have so little advance, how long will it take to ferment?

"Okay, more than 2000 watches, let's start the second sales plan now!" Sheng Huainan touched his nose helplessly, and said firmly in his heart that he wanted to make some achievements.

"What sales plan?" Wang Mo asked curiously.

In this era, newspapers advertise at most, far from the emergence of various marketing strategies in later generations. He doesn't know any other ways to promote sales besides giving profits to distributors.

What is this second set of sales plan?
(End of this chapter)