Taking over the electronics factory, you actually created an industrial empire

Chapter 5 Can You Sell a Watch Like This?

"The first step is to find more than ten part-time college students in Jinzhou and Yuzhou to be sailors. After our products are launched on the market, we will carry out a round of online promotion for our products. We will take out 100 smart watches To carry out free online lottery activities, and at the same time, we will build a website that belongs to us, and the winners will be announced on our official website. At the same time, for this activity, we are looking for part-time college students in Jinzhou and Yuzhou Universities in the two southwestern core cities are active on BBS, Baidu Tieba and other popular gathering places of the main schools to advertise and carry out saturated information bombing..."

Sheng Huainan said that Wang Mo looked at him with more serious eyes.

Unbelievable, unbelievable!
What kind of online lottery, what kind of water army, what kind of saturated information bombardment, he has never heard of it!

Could it be that after Sheng Huainan entered the detention center, was there some expert trick there that made him change his mind?

Sheng Huainan didn't think too much, he continued to say while thinking, "The second step, our distributors will make a centralized recommendation for this product on June 6th, and we need to convert the sound of the product into The actual consumption power, this work, Lao Mo, you need to do it well..."

"The third step, you organize the people below, apply for our patent, hurry up, and set a threshold for the copycats!"

Sheng Huainan had a clear mind and quick thinking, and his speaking speed was getting faster and faster. In the end, Wang Mo had to take out a pen and paper to listen and take notes, so as to keep up with his rhythm.

This kind of posture, he only did it when he was a rookie.

In this era, everyone cannot understand what earth-shaking changes the Internet will bring to this society.

In the eyes of most people, the Internet is at most an electronic version of paper media for viewing web pages.

And the game of online free lottery draw is even more gimmick!
Most of the students are poor, try your luck, if you succeed in getting a watch, is it lucky to become a koi for a while?
The speed of online dissemination is extremely fast. The effect of actual use of my own smart watch is a blow to the dimensionality reduction of the current beggar’s version of the watch. It is not only the powerful function and speed, but also the consideration of user experience. Comprehensive use The effect must be far superior to similar products.

In this way, there are 100 lucky people who will be opinion leaders, and they are scattered in the corners of the two big cities of Yuzhou and Jinzhou, which can generate a word-of-mouth effect in a short period of time.

It is easy to use and affordable, and there is no reason to be rejected by users. In this way, under this wave of potential energy, I will greatly impact a narrow market such as smart watches, and temporarily obtain A blue ocean space, let your products detonate instantly!

Sheng Huainan's method is very damaging. When he first came up, he had the idea of ​​completely impacting the market first, and directly cut off the income of other smart watches, just like how 360 antivirus was free in the past and praised countless antivirus software companies.

Once other manufacturers of smart watches are hit by a devastating blow, they will not sit still. There are only two options before them: immediately develop a watch product that is more powerful than Shangsha Electronics, or - directly imitate, use High operation, lower product price, blow you away!
However, Sheng Huainan didn't think about this at all. What he wanted was to get the first fast money as soon as possible, so that he could use it as capital to get away and make more potential products.

Whether it is to launch an upgraded version of the product, maintain profits, or authorize OEMs to let other manufacturers share this narrow market, there is a lot to do.

Everything depends on how much impact this smart watch can bring to the market after it goes online!
. . . . . .

On the streets of Yuzhou, Huaguo.

After the beginning of June, the hot air went northward one after another, and the city of Yuzhou gradually became hotter.

In an electronic store in an obscure corner of Guanyin Pedestrian Street, a clerk named Chen Pingan was boredly looking at the few customers in front of him at the checkout counter.

He likes this kind of day the most, the sun is very poisonous on this day, and the regional manager above will not come down to make a surprise inspection, buy a bottle of 82 Sprite, oh no, the 82 Sprite has expired, he still likes to drink 05 My Sprite, hiding in a corner, playing with her mobile phone, touching fish, blowing on the air conditioner, and getting to the board!

The day will pass quickly.

It's such a comfortable life!
At this time, a young boy, who seemed to be in his twenties, walked in.

As soon as he entered the door, he directly asked if there was a small brand of electronic watches called Shangsha. This was a new product that just arrived last night.

Chen Ping took the goods for him, and the boy left in a hurry after paying.

In Huaguo in 05, online e-commerce was not very developed, and people didn't really believe in virtual commerce, let alone buy physical products.

But the offline market is a different situation, as is the case with the computer cities that have sprung up everywhere.

However, the market in this era did not respond very quickly to hot products.

"It's really weird. Out of the seven or eight people who come to the store, two or three go straight to this niche electronic watch brand called Shangsha!" Chen Pingan couldn't help muttering to himself.

In his impression, this niche brand is quite unfamiliar, but he seems to have vaguely heard of it in some news. It is not a miscellaneous brand, but it is similar to a miscellaneous brand. The sales volume of this small brand is very abnormal.

You know, Huaguo electronics stores in 05 were still dominated by phones like Nokia, and the era of smart phones has not yet arrived. They mainly rely on selling some mobile phones, walkmans, and desktop computers. Electronic watches are among the niche businesses. For a small group of people, it only sells for a maximum of ten yuan a month.

The point is, it's worthless, how much is the sales for something worth tens of dollars?

Then, before his surprise was fermented, an accident happened. When another person bought a Shangsha smart watch, he found that this brand of watch was out of stock!

This is a very rare thing!

You should know that before a product is put on the shelves, the channel merchants will definitely make a rough estimate of the sales performance after the launch, and give the sales volume of about 15-30 days. This is the so-called pressure.

Under normal circumstances, when it is first launched, there will be no such strange phenomenon as being out of stock.

If there is a shortage of goods, there is only one possibility, that is, the production and channel parties have greatly underestimated the market performance of the goods, which will lead to insufficient production, insufficient distribution, and insufficient stocking.

For example, in another time and space, BYD's phenomenal sales performance in 22 years!
Just when he wanted to call the regional manager and was about to stock up, someone came to buy a Shangsha smart watch. After the other party heard that the last stock was sold out, Chen Pingan directly sold the samples placed on the counter to He, by the way, asked him to tie up and buy other products. The total price was 500 yuan, but he didn't expect the consumer to agree directly.

"Damn it, electronic products can be sold in bundles. What the hell is this thing? Why is it selling so well? This smart electronic watch called Shangsha is sold out all of a sudden." He wondered if he had misread it , or there is a problem with my own three views.

He simply counted, and in just half a day, he actually sold more than 30 Shangsha electronic watches. This result is very good even in the peak season of electronic product sales in March and April.

"Manager Gou..." Chen Pingan, who was already unable to paddle, had just finished receiving several groups of customers, and hurriedly called the regional manager.

(End of this chapter)