Taking over the electronics factory, you actually created an industrial empire

Chapter 65 Isn't it appropriate to announce the mobile phone before its release?

However, before the launch of the Shangsha mate1 mobile phone, the publicity has already started ahead of schedule.

Since the mate1 product is too important, Sheng Huainan also wants to hear other people's opinions on how to promote it. He never procrastinates in doing things. Zhengde, Shi Yongxin, Wang Sheng and other marketing officers called to his office.

The longer he has been the boss, the more he wants things to follow his wishes. Now his office has been re-divided. There is a bedroom suite, a small study room, and a special meeting place. After carefully arranging it for a while, it was his intention.

"President Sheng's aesthetics are becoming more and more elegant now!" Shi Yongxin murmured in amazement.

Although Shi Yongxin is not in charge of the promotion of mate1 mobile phones, Sheng Huainan still wants to hear his thoughts. After all, product development must cooperate with the marketing line.

In Shangsha, he was the only one who dared to make random arrangements in front of Sheng Huainan.

Sheng Huainan's office had just been renovated some time ago.

In later generations, he was fond of the relatively unpopular Song-style home aesthetics in the Italian-New Chinese style.

His office is completely different from the local tyrant red that was popular in 06. His office uses low-saturated colors such as glutinous rice white, light gray, dark gray, and sapphire, which are extremely rich in classical colors. At the same time, it is mostly furnished with screens and curtains. Acting as a functional partition, it makes people feel a very high-level texture level.

"If you don't talk, no one will treat you as dumb. You, don't always be big or small. The little ones are here!" Sheng Huainan couldn't help but be a little bit dumbfounded.

"Tell me, what do you think about the promotion of the mate1 mobile phone?" Sheng Huainan looked at the core employees of the company below and asked.

Zhou Huai is the marketing manager of the marketing center in Shangsha. He looked at the expressionless Lin Zhengde and said, "We have made a special promotion plan this time. Except for every second-tier city, all electronic and digital cities will carry out In addition to the regular promotion of banner advertisements, we will also do some outdoor big-name and newspaper advertisements online.”

"After all, our Shangsha brand has a certain reputation in the southwest area, but in other cities, the expansion is not enough. Our target customers should be those who like better quality and higher grade..."

"After all, our target customer group on the to c end is a large number of improved customers who want to change their mobile phones. If we promote and publicize on some media with a wider target group, I think the effect should not be bad!"

Sheng Huainan said expressionlessly, "Is there any more?"

This time it was Wang Sheng who said, "I have another idea. QQ is still very popular now. I don't know if Mr. Sheng is familiar with it. Basically every young person in Huaguo has a QQ user name, and my QQ is everywhere. What is Qingwu Flying, the past follows the wind, blue melancholy, crystal love, etc., coughing and coughing non-stop every day. It’s so annoying! Now it seems that there is no QQ, and I feel like I don’t know popular elements. Although Now the core customer group who buy mobile phones, the post-60s and post-70s are not popular with this thing, but the potential customer group post-80s still has a certain purchase demand. I think we may contact Penguin to see if we can buy it in Penguin. Put an ad on it!"

After hearing what Wang Sheng said, everyone smiled knowingly. No one wants to be eliminated by the times. Now, except for some confidential documents, Shangsha Electronics uses QQ to communicate with other information, which greatly increases the difficulty of communication. convenience.

It’s pretty good now. I used to find no one after get off work. Now I may have to work overtime at home after get off work. It’s 996 in disguise.

For Sheng Huainan, this is not a bad result.

Hearing about Penguin Company, Sheng Huainan's heart skipped a beat.

Now that the wave of urbanization and Internet frenzy in Huaguo has just emerged, this is indeed a good plan. This is not because what Wang Sheng said is reasonable, but because the post-80s, as young people in 06, have the most advanced thinking and more thinking. Innovation, in this era of early networking, is easier to become tap water!

Mobile phones are no better than tablets and smart watches. This gadget has a large quantity and a good price. As long as you make money, it is easy to expand the company. It is really not comparable to other ordinary products!
This is also the core reason why all the big technology companies want to squeeze into this track.

Thinking of this, Sheng Huainan nodded and said, "You can contact Penguin Company, this can be used as the focus of online publicity, and strive to accurately deliver a message on every daily QQ!"

Today’s Penguin is not the Douyin and Toutiao of the later generations. Penguin is still in the stage of reserve customer base and corporate advertisers. The current traffic fee is not so expensive, but even so, the price will still be very expensive.

"Mr. Sheng, I roughly asked Penguin's marketing department before the meeting. If it is this level of quotation, each DAU account will be exposed once, and at least tens of millions of exposure fees will be charged! Is this money spent like this? It's a bit expensive, and a bit of a waste!" Wang Sheng said with some horror.

He didn't expect Sheng Huainan to agree with him so much. You must know that the promotion costs in this era are generally very low. An ordinary advertisement can cost tens of thousands or tens of thousands. Wang's kind of generosity is very rare!

The other employees on the side looked at Sheng Huainan in surprise. They didn't expect Sheng Huainan to be so fashionable and dare to invest so much money in an online company. The tens of millions of exposure fees are here, invisible and intangible , God knows if it has any effect, isn't it good to use this money for public relations channel business?
It is the kingly way to open up sales by letting channel dealers place more goods and sell Shangsha mobile phones at more channel points.

"Don't be afraid! You must be active in marketing, and you must believe that the Internet frenzy in Huaguo is coming. You must be good at using the Internet and use the Internet as a tool to give you a voice. This will help you do your work well. You must remember my two words: flow and diversion. Lin Zhengde, lead your soldiers to understand these two words. Our team should definitely be an amphibious team that can fight in the air, land and sea, that is, the energy line If you attack hard points down, you can also divert them online!" Sheng Huainan said to Lin Zhengde confidently.

He set up his own marketing team in order to get rid of the huge distributors with various conflicts of interest.

Is it possible for you to ask Sheng Huainan to invest a lot of money in this interest group?
Sheng Huainan looked at a group of subordinates who were shocked and felt that their brains were not enough, and continued, "The 1 million you reported is too little for the promotional expenses of the Shangsha mate500 mobile phone, and I will prepare to invest in it within a month 1000 million, we must make Shangsha mate1 an instant hit!"

(End of this chapter)