Taking over the electronics factory, you actually created an industrial empire

Chapter 94 Shangsha Wisdom Screen, what kind of fairy work is this! (fifth more)

After almost 3 days, Motorola was late, but the main player of the Huaguo mobile phone brand is not a fringe player. It announced that the price of mid-range and above mobile phone brands will be reduced by 400-600 yuan, which can be regarded as an end to this mobile phone war. It has reached a climax. It can be said that now it has entered the stage of direct large-scale commercial melee.

This kind of large-scale commercial melee stage is no longer a commercial strategy that can be used. In the end, the hard power of funds and product power are the fight!
People in the field of electronic technology say that after this large-scale hand-to-hand battle, a large number of mobile phone manufacturers will definitely accelerate their decline, and the entire market will undergo a major integration, and the market concentration will further increase.

This is what they didn't expect.

They believe that this time node should not appear until a few years later.

As for Shangsha Electronics, they basically did not participate in this mobile phone war, and the price remained unchanged. However, the sales of mobile phones have further declined. The monthly sales volume is only more than 1 units, which has dropped by almost 50%!

However, from the perspective of the vast number of electronic technology practitioners, this company called Shangsha Electronics has no deep roots, a weak capital chain, and a not-so-distinct brand image.

In this big wave, it's dangerous!
They feel that such an R&D-oriented company has worked diligently on product R&D, and it has really produced an amazing work, which is beginning to show its glory, but a few months after the product was released, it unexpectedly encountered The integration of resources in a large industry is very dangerous, and it is very likely to go bankrupt because of this, which has to be regretted!
It is easy to find a comprador company in science, industry and trade in Huaguo, but it is very difficult to find a R&D-led technology company, very difficult!
However, for Shangsha Electronics, after the previous crises, it did not pay any attention to all external influences. It still withstood the pressure and carried out related work according to the existing rhythm.

The resilience of this company has been tempered!
After answering a worried call from his mother Song Nan, the corners of Sheng Huainan's mouth rose slightly, showing a rare tenderness on his face.

Then he personally wrote a short announcement and handed it to Lin Lide to let him speak out on the online blog of Shangsha Electronics and some reporters he had been friends with in the past.

The content of the voice is very simple:
First of all, I would like to thank the vast number of fans of Shangsha, who have been safeguarding the interests of Shangsha Electronics with practical actions this year. Shangsha Electronics is willing to grow together with the fans of Shangsha!

At the same time, it also shows that Shangsha Electronics will safeguard the core interests of purchased customers and will never do backstabbing. Mate 1 mobile phones will never cut prices in the current market environment!

Finally, on January 2007, 1, Shangsha Electronics will officially launch a completely different TV—Shangsha Smart Screen in major Shangsha Electronics authorized stores across the country!

Customers who have purchased the mate 1 mobile phone will enjoy the high-level VIP of the TV version of Shangsha Entertainment presented by Shangsha Electronics, worth 599 for two years, new and old customers can enjoy it!

The unified price of the Shanghai Smart Screen is - 5999 yuan!

This can be regarded as a single stone that stirred up thousands of waves, which directly blasted the two circles of mobile phones and TVs!

What?

Are you making a mobile phone and dare to make a TV, or at a time when the base camp is not necessarily secure, are you right?

Moreover, the starting price of 5999 yuan is a bit out of line.

This weird Shangsha smart screen is the first TV product of Shangsha Electronics.

You must know that Sony KLV-32U200A, the flagship product of the big brother in the TV industry, although it only has a 32-inch specification, is also priced at 5990 yuan, which is the same price!

35 inches vs. 32 inches seems to be a little bit better, but that's just a little bit!

However, this is a product of the same specifications. After all, it is Sony. Generally, the price of Huaguo’s equivalent products will be 20-50% lower to be competitive. In later generations, some products will even be 60% lower!

This is the premium magic of large foreign brands.

They not only sell expensive, but also sell well, you are not angry.

However, insiders in the market now secretly admire this idea of ​​Shangsha Electronics.

You hit me, I hit mine.

The price of your mobile phone is reduced, but I don't follow your thinking. I use other methods to increase the value. This kind of marketing method adopted by later generations can be said to stun the current internal industry practitioners.

It turns out that marketing can still play like this!
But, does this so-called TV really have such a strong product power?

What is this so-called high-level VIP of Shangsha Entertainment TV version worth 599 for two years? Is it really worth that much?

Many people are paying attention to whether this company called Shangsha Electronics can make a comeback, and whether it can succeed in the surprise attack under this great market consolidation!

. . . . . .

The product of Shangsha Smart Screen has been internally tested for several rounds in Shangsha Electronics. All internal employees are the first batch of customers of this product. Without exception, they are obsessed with this trendy product. But it is a TV that is completely different from the TVs on the market!

This TV seems to have magical powers. It is hard to imagine that a group of men in their thirties with wives and children will be addicted to this TV.

In this era, TV is a one-way output carrier. There are only so many TV stations. You can only watch whatever content the TV station wants to show.

More importantly, most of the TV stations can't be said to be similar, they are exactly the same.

It's either Xieliding, or all kinds of old movies, or it's district news that many people don't like to watch, but you have to endure the impact of this kind of invalid content, because you can't choose, this time period, If you don't want to watch this, you can only watch this!
However, now the TV version of Shangsha Entertainment has subverted their imagination of TV!
Here, you can actually see all kinds of trendy movies, and they are also in high-definition!

Here, you can actually watch various entertainment variety shows, and my mother no longer has to worry that I will miss studying because of the good-looking variety shows!

Here, there is such a review of this kind of news and in-depth commentary programs. You must know that many old men will stay up until ten o'clock in the evening in order to stay in the logistics room of the Chinese Channel of Phoenix Satellite TV. The show is over!

Here, there are all kinds of TV stations that are available or not in the market, so that you can watch as much as you want in one sitting, and there is also a playback function, so you can watch back the programs you missed.

This TV, like a treasure box, opened the eyes of these employees.

It turns out that TV can still play like this!

(End of this chapter)