Taking over the electronics factory, you actually created an industrial empire

Chapter 99 The reaction of friends and businessmen, awakening the dreamer with one word! (first update)
Now Shangsha Electronics has combined tablet PC, mate 1 mobile phone, and Shangsha Smart Screen three different series of matrix products. It can be said that it has become an electronic technology company that has begun to take shape.

Unlike before, where there was only a single product, and basically all direct-sale stores maintained a loss or a slight loss, now there are three different products to attract traffic from each other. The direct-sale stores in Shangsha can basically achieve a slight or flat profit. Status, as the Shangsha brand gradually matures, now the channel independence of Shangsha must be put on the agenda!

"Mr. Sheng, should we carefully consider this? Our directly-operated stores are well decorated. Now, the construction of a brand-owned direct-operated store costs 40-100 million yuan. This does not take into account inflation. If we take the median value of 60 yuan for calculation , 2000 directly-operated stores will cost 12 billion, and our sales are only at this point, it is not enough, Mr. Sheng should take it easy!" Zhang Peng, the newly recruited financial director, said tactfully.

He used to be a senior audit manager of Andersen Accounting Firm in the beautiful country, and has CPA and CFA licenses.

His main direction of responsibility is the listing audit. After Andersen's accident, he worked for Ernst & Young Modu Office for a period of time. He also took a fancy to the development background of Shanghai Electronics, and felt that Shanghai could be listed, so he came to Shanghai to work. As the chief financial officer, he doesn't want such a promising company to be ruined because the boss's head gets hot.

Zhang Mo glanced at Zhang Peng with a half-smile, foreign monks are not so easy to chant sutras!
"Mr. Lin, what is the general rebate given by our distributors?" Sheng Huainan didn't answer, and turned to ask Lin Zhengde.

"About 10 points, for large distributors, there will be more agreement points!" Lin Zhengde also smacked his mouth, recalling it.

With 30 billion turnover, at least 3 million will go out to the channel merchants. This is not counting the fact that some powerful channel merchants want to suppress the payment, and the resulting payment includes interest!
More importantly, many of their channel merchants have a strong tendency to sell and promote. Their inconsistent actions will hurt the corporate brand intentionally or unintentionally. Sometimes you can’t talk about such a channel provider. After all, they are you. food and clothing parents.

Not to mention, the more frequent behaviors of sneaking around for goods, at this point, even in later generations, it may not be completely avoided!

Now Shangsha directly strengthens internal channels.

In the short term, it is unfavorable, which will quickly lose part of the cash flow.

In the long run, it is indeed a good idea!

However, the problem of capital chain is a big problem!
The sales volume of 30 billion is only the estimated value in 07. Now their sales in 06 are calculated, only a little over 10 billion!

Conservative 12 billion self-operated store expenses, plus the current iteration of new mobile phones and new tablet computers.

That's not counting the company's basic operating expenses.

This is like a swallowing gold beast, devouring the cash flow of Shangsha Electronics!

too crazy!

Sheng Huainan is too crazy!
More importantly, Shangsha Technology is now an asset-light company with insufficient collateral. Even with local support, banks are not very willing to lend.

Without collateral, if you collapse, who will pay back the money?
It is impossible for the management of the bank to take risks!

Everyone is working, why bother.

And now, under the mediation of the local government, Shangsha Electronics has mortgaged the Shangsha factory and borrowed more than 3000 million yuan.

Therefore, it is basically impossible to rely on bank loan channels to leverage up to balance the turnover!

Not enough money, not enough money at all!
"Any problem is not a problem in my opinion. If the problem cannot be solved, then I will solve the person who cannot solve the problem! My attitude has always been like this!" Sheng Huainan made the final decision for this meeting.

. . . . . .

During this time, Sheng Huainan's phone was off the hook.

Many electronic technology companies, Internet companies, private equity companies, and even people from some advertising companies don’t know where to get their own phone numbers. Someone directly sought advertising authorization from Shangsha Entertainment TV.

Sheng Huainan was really surprised!
Sheng Huainan really didn't expect the traffic value of Shangsha Entertainment TV to be discovered so soon!
The person in charge of the relevant advertising directly called Sheng Huainan, and even offered a quarterly advertising authorization fee of more than 50 yuan over the phone. Although it does not seem like much now, in this era, the price of more than 50 yuan It's already pretty amazing.

This is 200 million a year, pure profit!
Moreover, the contract is only signed for three years. By 2010, this price can be renegotiated according to the sales of Shanghai Smart Screen!
Sheng Huainan directly rejected the other party's request on the phone. His wording was straightforward, "Shangsha Technology is not considering exporting the advertising resources of Shangsha Smart Screen for the time being."

joke!

200 million wanted to buy the advertising resources of the TV version of Shangsha Entertainment, and Sheng Huainan couldn't agree no matter how short of money he was.

The experiential nature of this software is the core of the hot sale of Shangsha Smart Screen. If the experiential nature is not good, wouldn’t it be an opportunity for competitors to take advantage of it?
Don't do it, resolutely don't do it!
This is the key product that Sheng Huainan uses to make a big difference. He will also use it to lay out other online software fields in the future. No matter how high the price is, he will not be able to authorize the TV version of Shangsha Entertainment's advertising resources to any company, but right now , people in the industry have only seen the popularity of the Shanghai Smart Screen, but have not yet seen the true value of this product.

At the TCL internal meeting held by Li Dong himself, everyone worshiped the Shanghai Sha Smart Screen for half an hour.

The so-called worship means that everyone is talking about how awesome and incredible this product is, and it is simply a few dozen blocks away from TCL's XXX products.

In view of the fact that TCL TV is still an old product routine, it can be said that it is not in the same world as Shangsha Smart Screen in terms of product design. Now, including TCL and other domestic TV brands, the product strength is all by Shangsha Electronics. The slap by this small company was like two big slaps in the face, and then fell to the ground with no power to fight back, and then was trampled down again.

Seeing that everyone was in high spirits, Li Dong could only acquiesce in allowing this group of people to spoil their own prestige at the conference table.

He also saw some problems with TCL.

After all, TCL has been a big company for some time now. Everyone thinks that they are uncles, and that in China, except for foreign brands like Sony, other brands are no longer rivals at all.

Suddenly, a product manager’s eyes lit up and he said, “Actually, I don’t think the core of the Shangsha Entertainment TV version has a high technical threshold. It is embedded in our products. If TCL’s TV has this product, even if it If everything else remains the same, the user viscosity can rise to an unimaginable level! Why do we have to improve the product in all directions? How much time will it take to redesign the product with the efficiency of our company? Then the opportunity will be wasted.”

A word to wake up the dreamer!

(End of this chapter)