Ancient Imperial Examination Daily

Chapter 710 Thoughtful
It took Du Jinning another hour to design the entire layout of the newspaper.

She named the newspaper "Prosperous People's Daily", which was a flattery to Zhao Yu from a distance, predicting that under his rule, there will be a prosperous and prosperous world; and "Minbao" is relative to "Dibao". Yes, the latter is an official newspaper, while the former is a non-governmental newspaper. It can be regarded as a classification of the nature of the newspaper, so that it will not easily arouse the resentment of Zhao Fu and court officials.

Genuine headlines, of course, are new trends in the court. They can promote new policies and ideas promulgated by Zhao Fu, or interpret these policies and ideas. Whether the grain harvest is good or not, where there is a famine, etc.

In the lower section, Du Jinning left it for the promotion of various ideologies.Ancient literati and scholars generally hoped to express their views through articles, but even if they printed books with their own pockets, few people bought them, so it was difficult to have a big impact.This space gave literati and scholars a window to promote their ideas.As long as the sales volume of this newspaper is large, those literati and scholars will be willing to publish articles no matter how much money they pay.This is an important page for newspapers to generate income.

Of course, before no one paid to publish the article, this piece was mainly to promote her and Lu Jiuyuan's articles on psychology.Seeing the effect of this kind of publicity, those literati and scholars will definitely be moved.This can be regarded as her confession to Lu Jiuyuan and the others.

After all, the three of them have been with her for so long, and she has not been able to do her best to develop and promote the study of mind as they wished, and now she has to withdraw and leave, which will eventually be lacking for them.Publishing their articles in "Shengshi Minbao" to promote the ideas of mind learning is a perfect confession for them. At the same time, Du Jinning also uses this to establish his position in academic thought, which can be said to kill two birds with one stone.

Although Brother left the capital, the legend of Brother still circulates in the capital.

In the second edition, set aside a place to publish the serialized stories, and set aside another place to publish some folk anecdotes.

In the rest of the place, various advertisements are inserted.And before no one spends money to buy advertising space, Du Jinning must first place a wave of advertisements for flower shops, bookstores, teahouses, gardens, and restaurants under his name.Thinking about advertising the property under his name, and people still have to spend money to buy it, Du Jinning felt very happy.

Due to the limitations of printing technology and papermaking technology, the layout of this newspaper is not large, and this is the content at present.

In fact, there have been many things to do these years, and Du Jinning has no energy to take care of many aspects.Otherwise, she could open a printing workshop by herself and add lead when the movable type is fired, which can greatly increase the number of times the movable type is used, reduce the cost of movable type printing, and promote the progress of printing.But she has limited energy and can only take care of the most important things.

Now, by taking advantage of the opportunity of printing newspapers, Zhuang Yue can set up this printing workshop.

Du Jinning analyzed the content, purpose and precautions of each page for Zhuang Yue one by one, and said: "You find some people with good pens to be our newspaper's reporters, and each person is responsible for the content of one or two pages."

"In addition, this newspaper is published once every ten days. If it is too late, we can run a ten-day newspaper, or every fifteen days. Every time you decide on the content of the page, send a copy to Mr. Qi for review, and then send Someone sent me a copy. Anyway, Runzhou is only a day’s journey away from here, and a round trip in two days will not delay the publication of the ten-day issue. Mr. Qi has reviewed it, which is equivalent to the emperor’s review. This is for us Buy an insurance policy so that there will be no mistakes. After both of us have confirmed the content, you must keep an eye on the printed publication, and don’t allow people to take advantage of loopholes and print some reactionary or politically sensitive content on it.”

She stared into Zhuang Yue's eyes with a solemn expression: "You should know about Qin Shihuang's burning of books and burying scholars. You should also be able to imagine the consequences of this kind of literary inquisition. It will lose your head. So you must do this matter. Watch it yourself and be more cautious, don’t you know?”

Zhuang Yue froze, and quickly promised: "Don't worry, young master, I will definitely keep an eye on it."

Du Jinning nodded: "Okay, you can find candidates to be reporters. Those officials who have retired or cannot be officials for other reasons, you can invite them to be reporters for the genuine headlines; Mr. Shi Xiu can do the ideological and academic part. ;The serialized storybook is of course written by our own storybook writers, and the rest is up to you.”

"I understand."

Du Jinning said again: "I will leave 2000 taels of silver for you as start-up capital. If 2000 taels are not enough, you don't have to give me the surplus of various industries next month. You can use it to run newspapers and open a printing workshop. Now we will There are more and more things to be printed, and the content of the newspaper is so sensitive that it is easy to be tampered with, so the printing must be in your own hands."

As she spoke, she told Zhuang Yue the method of adding lead when firing movable type, and asked Zhuang Yue to find someone to do the experiment.

"These technologies are the trump cards in our hands. Those who do this must sign a death contract with the whole family to firmly hold them in our own hands." She also warned, "Don't work hard to test it out, but do it for others. Marry clothes. As long as this printing technology is in our hands, others will want to follow our example in running newspapers. The printing speed can’t be improved, and they can’t compare with ours. As long as there are competitors, you can shorten the time for publishing newspapers. The periodical became once every five days, or even shorter.”

"Young master, don't worry, I will definitely control all aspects of this, and there will be no trouble." Zhuang Yue said solemnly.

Seeing that Du Jinning had no other orders, he bowed his hands and said goodbye, and immediately started to deal with this matter.

He hoped that before the young master left Beijing, both the newspaper and the printing workshop could be completed, so that the young master could rest assured, and so could he.

He is a middle-aged man in his 40s, with a wealth of experience in life, and he has been a shopkeeper for so many years. He came to the capital with the young master, learned a lot, and thought he could stand on his own.

But now that the young master was about to leave Beijing, and a big stall in the middle of the capital was thrown to him, he felt panicked and at a loss.

At this time, he realized that even though he was three times the young master's age and thought he was very capable, the young master was always his backbone.All the achievements he has achieved are mostly due to the young master's foresight.What he has done can be replaced by others, but the young master's extremely clever mind cannot be replaced by anyone else.

At this moment, Zhuang Yue strengthened his determination to follow Du Jinning for the rest of his life.

Not long after Zhuang Yue left, Qing Mu came to report: "Master, Master Qi is here."

(End of this chapter)