Era: Beginning from the Modu Translation Studio

Chapter 120 The first celebrity endorsement advertisement in China
Deputy Director Dai of Pujiang Industrial and Commercial Bureau put down the "Renmin Daily" in his hand.

Perhaps, he is not a person who dares to charge forward in the wave of reform.

However, he is an excellent cadre who is good at discerning the wind and then making the rudder.

Since the last thorough investigation of Jiang Hai's collection of Jiangning Toy Factory's promotional fees, he has been criticized.

Deputy Director Dai clearly realized the importance of two words: economy.

At this moment, on his desk lay another newspaper "Pujiang Daily".

Yesterday's "Pujiang Daily" published a group photo of Wei Yuanxing and the director of Pujiang Daily Chemical Factory, intending to reflect the role of advertising in promoting productivity.

Deputy Director Dai also felt that this move was worth pursuing.

However, today's second edition of "Pujiang Daily" left such an article: ... Newspapers are not a business, and there must be no worship of foreigners ...

With a snap, after taking a picture of the newspaper, Deputy Director Dai grabbed the phone on the table.

Pujiang Daily, Wei Yuanxing, who had just put down the phone from the Cultural Bureau, was sitting on an office chair wiping his sweat.

Damn it, his plan was well organized.

Publish the achievements first, and then criticize them in order to highlight the importance of "Pujiang Daily" in maintaining the glorious image of the news unit.

After all the calculations, I never expected that "Renmin Daily" would publish an article with the opposite opinion on the same day as myself. What is the status of "Renmin Daily"?
With a snap, Wei Yuanxing also threw the newspaper out of his hand: "This news of yours couldn't have been published a day earlier."

As soon as the voice fell, the phone on the desk rang again.

"Hello!" Wei Yuanxing said impatiently, finding an outlet for his anger: "What's the matter?"

"What's the matter?" Deputy Director Dai on the other end of the phone originally wanted to remind the other party: "Editor Wei, you can't explain this clearly in a few words..."

Wei Yuanxing frowned: "Which one are you...?"

Deputy Director Dai looked at a document in his hand, and said slowly: "This is the Municipal Bureau of Industry and Commerce, and now I officially inform you that "Pujiang Daily" is not among the first batch of foreign advertising trial units in Pujiang..."

Before you are notified, you can run around with your head depressed.

However, once it is clear that you do not have the business scope of this business, you can try another one?
"What... what?" Wei Yuanxing never thought of it: "Dai Fengnian, how long have we known each other? Why doesn't this pilot unit have our newspaper?"

Deputy Director Dai chuckled: "The number of pilot units is limited, you should wait for the next batch."

After finishing speaking, Deputy Chief Dai hung up the phone with a pinch.

In the early stage of the reform, the introduction of pilot units, pilot cities, pilot routes... any policy is to move forward by feeling the stones.

Under the sky of the same city, the dark cloud on the face of editor-in-chief Jiang of "Oriental Metropolis Daily" dissipated.

The introduction of one policy after another made Jiang Hai more bold and thick-skinned.

At this moment, when he looked at Jiang Shan in the editor-in-chief's office again, he couldn't help feeling: "My third son, you are better suited to this market than I am."

Jiang Shan felt that it was not easy to have the courage of Jiang Hai: "Of course there is no pressure not to be an official, how can I compare with you!"

"Let's not talk about this," Jiang Hai waved his hand: "Let's talk about something serious!"

After finishing speaking, he opened the desk drawer and took out two huge envelopes: "This is the wages for you and Jiang He to draw the animation wall."

"That's called a cultural wall." Jiang Shan took the envelope and said, "Have you done it already?"

Jiang Hai nodded: "I asked Editor-in-Chief Cai to do it himself. The comrades in the newspaper office have worked hard these days, and all the bonuses have been counted as overtime pay, and they will be distributed together today."

"I said why everyone is smiling like a flower." Jiang Shan didn't have the nerve to ask: "It turns out that they saw money."

Being able to create benefits for the newspaper is Jiang Hai's happiest thing: "It's still fun to receive advertisements from foreign companies. To say the least, you, editor Jiang, have done a lot of credit."

Jiang Shan smiled, and now he also saw the money: "How did my second brother and I calculate the money?"

Jiang Hai counted to him with his fingers: "12 murals, 100 yuan for one side, 500 yuan for your design fee, and 500 yuan for Comrade Jiang He's floor drawing fee, it is clearly written on the list!"

Jiang Shan nodded: "Pujiang Advertising Company, has the money from Manager Huang been settled?"

"People are more active than you,"

After finishing speaking, Jiang Hai thought of one thing: "What about Uncle Li's money? Didn't you tell me that you want to settle once a week?"

"I'll go to the Supplement Department to issue a bill immediately,"

Jiang Shan was thinking about this matter, if he didn't take the initiative to mention it, Uncle Li would definitely not ask.

Before the sun set, he returned to Jiangshan in the small courtyard, and put him in front of Li Ruocheng's window first.

"You came back early today." Hearing the sound of footsteps, the old man opened the window early: "When will you take me to have a look at your row of walls?"

Recently, Li Ruocheng was a little itchy to hear the legend of this wall all the time.

After living this age, I have never seen a street animation!

Jiang Shan felt that the elderly should go out for a walk more if they have nothing to do: "Uncle Li, I will let my second brother ride you on a bicycle."

"It doesn't need to be so troublesome." Li Ruocheng gave Jiang Shan a blank look: "And you, Aunt Li, we can just take the bus by ourselves."

Jiang Shan smiled and took out the envelope from the liberation bag: "You can go wherever you like, and collect the manuscript fee first, otherwise my brother will ask again later."

"You're so afraid of your brother," Li Ruocheng took a look at it, somewhat embarrassed: "You really gave me so much."

It’s only 10 yuan for a thousand words, and everyone in the world is not worth it for Uncle Li, but the highest translation salary in the market is only 8 yuan for a thousand words.

"You translated 30 words for us, which is [-] yuan," Jiang Shan felt a little embarrassed: "Less is a little less, take your time in the future!"

Li Ruocheng shook the envelope: "What's missing, it's almost equivalent to a month's salary of others."

"It's different." After completing the task, Jiang Shan turned and walked home: "What you bring to readers is knowledge."

Li Ruocheng smiled.

At this moment, the old man feels relieved: it is true, he is still knowledgeable in both Chinese and English.

The rivers and rivers and mountains in the Jiang family's hut lie on the upper bunk and the lower bunk.

"Second brother, you are now a thousand-yuan household," Jiang Shan calculated, and he was not far from the ten-thousand-yuan household.

I worked overtime and drew for several days, and now I am looking at the thick stack of envelopes.

Jiang He couldn't help laughing: "One thousand and one hundred yuan, it's better not to go to work, come in with a knife."

Jiang Shan, who was lying on the upper bunk, heard it, and took out a big black bag first.

When the younger sister took the money from him, her smile was more beautiful than the flowers.

The TV program that night was very exciting.

Citizen watches, Westinghouse in the United States.

After broadcasting two commercials of foreign companies in a row, Yangshi began to play "A New Look of the City".

Soon, there were city news from Pujiang in the program.

The family almost jumped up after watching it. The animation wall of Oriental Metropolis Daily slowly slid across the TV.

At this time, the "Red Star" shampoo that reappeared in the camera has been drawn by Jiang Shan into a complete advertising pattern.

"Gutai is really interesting," Gu Zhengzheng told Jiangshan the news in advance this morning.

Although there was no such thing as "Oriental Metropolis Daily" in YangTV's program.

But just looking at that set of walls, Jiang Shan is already very satisfied.

After a while, Father Jiang switched the TV to Channel [-], and Pujiang TV was broadcasting a wonderful women's basketball game.

Jiang Shan, who was reading "Les Miserables", put down the book in his hand.

The women's basketball game on TV, at the end of the first half.

Suddenly the screen flickered, and gay men appeared in the rest area of ​​the arena.

Zhang Dawei, an athlete in a basketball uniform, is holding a bottle of "Happiness Coke" and blowing to his mouth.

"Well," Jiang's father finally realized: "It wasn't a women's basketball game just now, why did it become a man again."

Looking at the third child in a blink of an eye, Jiang Shan smiled like an old witch: "Dad, this is actually an advertisement."

"Advertising?" Dad Jiang is very sensitive to this word now: "What is this advertisement?"

"Coke!"

"Coke, I thought it was the wrong show,"

Father Jiang shook his head: "You said that this TV station can also be tossed, if you broadcast Coke, you can broadcast Coke, and there are so many moths."

That night, there were not a few audience members who had the same feeling as Dad Jiang.

On the second day, many citizens called Pujiang TV Station to ask if they had broadcast the wrong program.

What's more terrible is that Pujiang Soda Factory is also quite dissatisfied with the advertising plan of the TV station.

Director Gu, who has been on the phone all day, is about to split his head.

This ad for Happy Coke is the first celebrity endorsement ad in China.

However, its effect does not seem to be very satisfactory.

(End of this chapter)