Era: Beginning from the Modu Translation Studio

Chapter 121 Turning Happy Coke's Reputation Around

Just when the director of Gutai was in a state of desperation, the factory director of Hongxing Daily Chemical Co., Ltd. had already laughed so hard that he couldn't keep his mouth shut.

"Editor Jiang, listen to me," Yuan Jiefang called Jiang Hai in his busy schedule:

"When I got up this morning, the unit received a lot of long-distance calls from other places, all of whom came to inquire about Red Star shampoo."

After listening for a long time, Jiang Hai was not the most concerned: "Then have they placed an order?"

Yuan Jiefang laughed and said, "Of course I'll place an order after asking."

It turned out that the leaders of shopping malls in many cities have seen the advertising wall of Red Star shampoo on TV.

Although they didn't see the specific content of the advertisement clearly, the clear word "Red Star" reminded them of Pujiang's Red Star Daily Chemicals.

After all, it is also an old state-owned unit.

The sales of Red Star Shampoo in shopping malls are increasing day by day.

The original price of 7.2 yuan per bottle is only higher than that of "Chunlei" shampoo.

In the eyes of the citizens of this era, the price represents the level of quality.

Think about it carefully. After all, it is the essence of lotion and precious Chinese herbal medicine.

With so much added, the price must not be lower.

However, the advertisement said instead: In order to thank the general public for their support, it will be sold with a [-]% discount.

Looking at it again, the "Red Star" shampoo, which is more advanced than "Chunlei", is one yuan cheaper.

Where can I find such a bargain?

Lesbians who could only bring home a bottle of shampoo, but after choosing "Red Star", they can still bring home an extra catty of pork.

Therefore, the warehouse guarded by Yuan Jiefang immediately became the busiest place for "Red Star" daily chemicals.

On the street outside Pujiang TV Station, Huang Hua was busy wiping his sweat while walking.

Every few steps, he still didn't forget to turn his head and remind Jiang Shan: "Xiao Jiang, why are you walking slower than me?"

Jiang Shan yelled at being wronged: "Brother, I'm almost running."

Huang Hua was a little embarrassed: "Oh, thank you for making this trip with me."

"What happened?"

After Jiang Shan was called out from the newspaper office by Huang Hua, he kept urging him to leave quickly, seeing that he had already entered Pujiang TV Station.

Huang Hua was willing to stop, but in the next second, he could only say: "You will understand when you see Gutai in a while."

Having said that, Jiang Shan became even more curious.

When the two of them walked into Gu Zhengzheng's office one after the other, Director Gu's head was about to explode.

"Gutai," Jiang Shan stepped forward and asked with concern, "What's wrong with you?"

Gu Zhengzheng looked up to see Jiang Shan, and pointed to the other two people in the office.

But it seemed that he couldn't bear it, so he sighed and said: "Tai Li's advertisement for the Pujiang soda factory is ruined."

Zhang Lu blushed and stood aside, not daring to say anything.

This celebrity endorsement advertisement was the idea of ​​him and Huang Hua.

Then, it will be handed over to Pujiang advertising decoration company to complete the production.

After it was aired, it received negative reviews from the outside world.

Most viewers thought it was an accident on the TV station.

Coke didn't get a lot of attention, only the female-to-male transformation.

Director Gu felt that his old face had been completely lost.

"Oh, it's Happy Coke,"

Last night, Jiang Shan happened to see this ad: "If you ask me, the idea of ​​this ad is quite good."

In the early days when advertising has just entered the public eye, it is possible to think of using celebrity effects.

If Jiang Shan guessed correctly, the well-informed Huang Hua should have planned this advertisement.

"It's not bad," Director Gu judged immediately after hearing Jiang Shan's words, "Don't speak good words for them."

Jiang Shan stood where he was, laughing hehe.

He looked at Zhang Lu and Huang Hua in the office, who were also looking at him.

After thinking about it, Huang Hua said slowly, "Actually, Comrade Xiao Zhang can't be blamed for this, it's my simplistic thinking."

I have always felt that Manager Huang is a steady comrade, and Director Gu is more at ease with him.

It seems that after the reform, people's hearts have become more impetuous.

"Oh," Gu Taichang sighed: "You didn't want to be simple, but you thought it was too beautiful. Now how to deal with this matter, the customer has been blaming us."

"Didn't Pujiang Soda read the advertising plan beforehand?" Jiang Shan asked.

"Of course you have to watch it," Gutai replied, "but the two of them sang and talked beautifully."

Huang Hua smiled embarrassedly, but Zhang Lu was still standing aside.

Jiang Shan felt that Director Gu called him here today for this reason: "Director Gu, how do you want to solve this matter?"

Now that Jiang Shan asked such a question, Gu Zhengzheng also found himself in trouble:
"I'm just thinking, if Happy Coke is really resisted by the public because of this advertisement, who will dare to advertise on our TV station in the future?"

There was silence in the office. From the standpoint of the director, Jiang Shan could completely understand what the other party was thinking.

Since the end of last year, Coca-Cola settled in Yanjing.

Although, the country stipulates that it can only be sold in specific friendship shopping malls or foreign-related hotels.

However, as long as it is Sunday, Coca-Cola immediately organizes a large group of people and runs to the street to distribute balloons.

Just to get acquainted first.

"That……"

Jiang Shan thought of Gu Tai's efforts for the newspaper, and felt that he should repay one or two: "We just need to make Happy Coke sell well, or else we'll be fine."

Director Gu's eyes lit up, and he was waiting for Jiang Shan's words: "You mean to paint Happy Coke on the animation wall?"

Jiang Shan didn't want to make the wall of the newspaper office too ordinary.

"Some ideas can be reused," Jiang Shan explained with a smile, "but if you use too much of the revealing advertisement, the citizens won't buy it."

Huang Hua also wanted to resolve this matter satisfactorily: "Xiao Jiang, just tell me if there is any way to solve this matter, and I'll talk about the cost."

Jiangshan doesn't want to be fooled, but what should be clarified must be clarified.

"Gutai, don't worry too much, advertising is advertising, promotion is promotion,"

Jiang Shan first asked Mr. Gu to put his airs on hold: "What price will you do? What media can guarantee the effectiveness of the advertisement?"

Director Gu realized this at this moment: That's right, the TV station's advertising contract did not promise this clause.

"It's a different matter if it's product promotion," Jiang Shan continued to popularize advertising knowledge: "But the fees are also different."

Huang Hua nodded: "That's true. In foreign countries, the cost of some advertising planning is much higher than the cost of advertising production and broadcasting."

"It's much higher," Jiang Shan emphasized again: "So, the TV station's advertising charging standards must include detailed rules."

Director Gu nodded slightly, feeling that this matter must be put on the line.

But right now, Director Gu wants to know more:
"Xiaojiang, let's settle this matter first. Pujiang soda can be said, as long as the citizens like salty soda, they like Happy Coke."

"Understood Gutai, let me help you solve this matter first." Jiang Shan beckoned to the other two.

So, everyone gathered at Director Gu's desk.

Jiang Shan wrote on a blank piece of paper and said, "Let's just do this..."

On the blank paper, three soda bottle caps gradually appeared.

Then, different words appeared on each bottle cap: Keep up the good work, Another bottle, and Another box.

"This is?" Gu Zhengzheng became more and more confused: "Is this an advertisement?"

Suddenly, he felt that he was so ignorant of advertising.

And Zhang Lu on the side couldn't understand it even more.

In his view, advertising should be like Shengui health wine, holding the product and boasting.

However, the advertisements appearing one after another have caused the citizens to lose the freshness at the beginning.

At this moment, Huang Hua, who always thought he was well-informed, understood: "Comrade Xiao Jiang, are you encouraging citizens to buy more and give more?"

In foreign countries, Huang Hua has seen such promotional activities, the more you buy, the more you will get.

To his surprise, Jiang Shan shook his head in denial: "Didn't you realize that I painted it on the bottle cap?"

"I found it," Gu Zhengzheng saw it as soon as he came up: "But Xiao Jiang, have you ever thought about a problem, the caps of the soda bottles are all buckled."

Huang Hua nodded: "After buying it and opening it, the customer will see the words inside the bottle cap."

Jiang Shan nodded with a smile: "If you bought a bottle of Happy Coke, open the cap and look: another bottle..."

Huang Hua: "This is the prize?"

"Yes! You can go to the store to exchange a bottle of soda for free with the bottle cap."

"Then? What if there is another box after opening?"

"Then get a case for free."

"Not bad?"

"The number of prizes is decided by the manufacturer! The right is another kind of promotion fee."

Huang Hua understood: "In other words, more bottle caps are for persistent efforts?"

Jiang Shan nodded: "But the advertisement must show that opening a bottle can exchange for a bottle of soda, and opening another bottle can exchange for a box of soda..."

The more Gu Zhengzheng listened, the more he felt that there was a door: "Oh~ that's what it means."

Zhang Lu thought about the advertisement Jiang Shan said in his mind: "If I see such a good thing, I will probably go out and buy a bottle of soda right away."

Huang Hua finally laughed again: "The key seems to be quite fun!"

(End of this chapter)