Era: Beginning from the Modu Translation Studio

Chapter 122 The protagonist of this advertisement is Pan Hong

Then, Jiang Shan wrote four more words on the paper: Celebrity endorsement.

Gu Zhengzheng couldn't see this now, and immediately frowned when he saw the four words on the paper.

He knocked on the white paper and objected: "We're still here for the stars. Manager Huang won Zhang Dawei, but he won three consecutive championships in basketball. What's the result?"

"To be honest," Jiang Shan really didn't want to put it bluntly: "In the previous ad, drinking Coke for more than ten seconds can only be counted as an episode."

Moreover, the current audience's operation of advertisements has not reached the level of seeing through at a glance.

I was thinking hard, how did a good women's basketball game become a men's basketball game?
Who can even notice what the other party is drinking!
In later generations, this is a failed advertisement placement.

Huang Hua smiled slightly, and had to admit: "The design is indeed a bit hasty!"

I didn't have any experience at the beginning, and I gradually learned badly.

"Who isn't a student?" Jiang Shan felt that he should honestly shoot an advertisement:
"When we were in Japan, there were not too few advertisements. What kind of celebrities do you think appear the most?"

Zhang Lu's eyes sparkled: "Woman!"

Huang Hua felt that the advertisements in each country were similar: "Female stars still appear more often."

Gu Zhengzheng was deeply impressed by this: "If I knew it earlier, I would just let the women's basketball team drink Coke!"

Jiangshan began to focus: "Xiaori-ben is a master of learning. It has summed up the experience of advertising in all countries, and we can directly take it and use it."

The purpose of saying this is obvious, and this is how I learned it.

"Just use female stars," Jiang Shan continued, "Who do you think is the most suitable?"

Zhang Lu and Huang Hua just smiled and kept their mouths together.

"It's not that you two are asking for a partner, why do you still have this expression?" In the eyes of Director Gu, they are actresses one after another: "I think it's Comrade Pan Hong."

The current Pan Hong is indeed more popular than Liu Xiaoqing.

Gu Zhengzheng explained the reason: "The movie she is currently starring in is currently being released, and she is also an actor in Shanghai Film Group. I can directly go to their leaders to discuss."

Jiang Shan knew in his heart that this matter was not as simple as imagined, and it would be great if Director Gu could come forward.

After determining the protagonist of the ad, Director Gu pressed Jiang Shan directly to write the plan in the office.

He himself went straight to the Shanghai Film Studio in a small car.

Two hours later, when Director Gu strode back to his office, Comrade Jiang Shan didn't write a single word.

"Huh?" Gu Taichang took off his coat and looked at the tabletop: "Why is it still the same as before I left? Planning?"

The three people who stayed in the office were most concerned about: "Did Comrade Pan Hong agree?"

Jiang Shan's voice was the loudest, and Director Gu looked at him with a smile that was not a smile: "It's lucky to be happy, Comrade Pan Hong...Anyway, she will definitely obey the factory's arrangement."

At this stage, if Pan Hong, who made a wrong step, did not have the support of Shanghai Film Studio, I am afraid that there will be no future...

Jiang Shan didn't want to care about the affairs of these actresses. This time, he could finally write the advertising plan in a down-to-earth manner.

In the director's office, it seems to have returned to the time of creating silk sand painting advertisements in Yanjing Guest House.

Zhang Lu looked at it and asked, "Wear a short-sleeved dress this day?"

Huang Hua also saw this paragraph: "I still have to wipe off the sweat on my forehead."

Gu Zhengzheng has been filming TV dramas in Taiwan since he was in his 20s, and it was still broadcast live: "It's easy to do, just spray water."

Except for dressing early spring as midsummer, there is no difficulty in this advertisement.

Director Gu raced against every second: "Manager Huang, you can go prepare, Zhang Lu, hurry up and copy a commercial script and give it to Comrade Pan Hong..."

Huang Hua nodded, he has already decided which street to use, and it should be almost enough to find some extras...?
But first and most importantly, Huang Hua said seriously: "The manager of Happy Coke has arrived at the TV station, Comrade Zhang Lu...?"

"Take me too," Jiang Shan quickly checked the deduction data he had just completed in his hand.

In the director's room of Pujiang TV station, director Gu leaned on the sofa and closed his eyes to rest.

On the other side, in the conference room, the leader of the Pujiang Soda Factory who originally wanted to complain.

At this moment, he grabbed Comrade Jiang Shan's data and kept asking questions over and over again.

After getting answers one by one, several leaders of the other party held a small meeting on the spot.

In the end, Jiangshan's pyramid deduction data table, which is like a pyramid scheme, completely conquered the opponent.

The leader of Pujiang Soda said on the spot: "Editor Jiang, what you just said about becoming bigger and stronger really touched our hearts. Now the factory has unanimously decided not only to promote the prize-winning sales of bottle caps in Pujiang City, but also to Surrounding provinces and cities are simultaneously developing..."

The moment the two sides shook hands, Jiang Shan hoped that the other party could really become bigger and stronger.

Instead, it will become a large OEM of Coca-Cola in the future.

The details were signed very carefully.

At the moment when the two sides were stamping and stamping, Comrades Jiang Zhuangzhuang and Ding Lingling of "Oriental Metropolis Daily" sent in the newspaper's advertising contract in time.

In this way, "Oriental Metropolis Daily" obtained the advertising agency rights of Happy Coke from Pujiang Soda Factory.

Everything is going on in an orderly manner.

If you are preparing a bottle cap, quickly prepare a bottle cap, and if you are preparing for summer, quickly cook a cup of ginger soup.

"Xiao Jiang, after the filming is over, come and sign with me, and the advertising planning fee of 1000 yuan has been approved."

Huang Hua was wearing a white short-sleeved Dacron shirt, and said tremblingly to Jiang Shan who was wearing a turtleneck sweater.

Director Gu who made a big fuss when he received a bonus of 2000 yuan for the screenwriter of "In the Silent Place" last year.

By this time, I have become very used to the suffix of "thousand" in RMB.

This is all thanks to the rapid development of the "advertising" business.

By 1983, the year-end bonus for an ordinary employee of the Pujiang Decoration Advertising Company was as high as 3 yuan.

What was the concept of this number at the time?
It is conceivable how lucrative the profit of advertising is!

Jiang Shan looked at the goose bumps on Huang Hua's arm: "Brother Hua, why did you go to battle in person, and you can't find anyone?"

"It costs five yuan to shoot a scene, how can we not find anyone?" Huang Hua smiled embarrassedly, as shy as a high school repeater: "I will play the caller."

"Oh~" Jiang Shan nodded, "It's about to start."

After speaking, he picked up the watering can and sprayed it on Huang Hua's forehead twice.

Collecting the power of one, the three cameras in different directions are all in operation:
24-year-old Pan Hong, wearing a light yellow short-sleeved dress, appeared at the entrance of the alley with brisk steps.

Following her white high-heeled shoes, the camera walked through the alleys lined with fresh green plants and piled with various fruits and vegetables...

Whether it's the color on Pan Hong's body, or the emerald green and tender yellow arranged everywhere along the street... against the background of black and white alleys,

Every series of film in the camera is trying to present the colorful and freshness of summer.

Pan Hong walked through the alley and walked into a small state-owned store.

With a smile on his face, he said, "Give me a bottle of Happy Coke."

The female salesperson who helped her open the soda bottle cap smiled sweeter than Pan Hong: "Oh, comrade, you won the lottery."

Immediately, other customers in the small shop gathered around.

After chattering enviously, they all said: "Give me a bottle of Happy Coke too."

Among them, Comrade Huang Hua, who was making a public phone call just now, was also included.

Pan Hong smiled. Wearing a yellow dress, she held up the Happy Coke and took a sip: "Give me another bottle."

When the camera turned, Pan Hong, who had already changed into a white suit and skirt, appeared in the Pujiang Department Store again...

The actresses in the 7s and 80s were beautiful, but most of them couldn't get rid of their "earthy" air, but Comrade Pan Hong was an exception.

A slightly European-style face added a touch of western style to the already youthful and beautiful appearance.

She can be salty or sweet, which is very suitable for this promotional route that is close to the people and business.

The shooting of the commercial went smoothly, after the director announced the shutdown.

Ding Lingling from Oriental Metropolis Daily gave Pan Hong a glass of brown sugar water in time after she had just changed her clothes.

"Hello, Pan Hong," Jiang Shan maintained a sunny smile, "I am the editor of the weekly star column of Oriental Metropolis Daily, Jiang Shan."

According to the procedures summarized in advance, Comrade Pan Hong began to accept interviews from Oriental Metropolis Daily.

Jiang Shan's preparations seemed to be topics that Pan Hong liked to hear and talk about.

After the pleasant interview, Pan Hong cheerfully signed her name on Jiangshan's photo.

After the two sides shook hands and took pictures, Pan Hong had already noted down this editor Jiang who was good at chatting.

"It's done?" Huang Hua rushed over immediately, and after receiving the autographed photo, he smiled slightly.

Jiang Shan was puzzled: "Supposedly, you have a lot of contact with her, so why don't you get her to sign it yourself?"

"It's not as thick-skinned as you." Huang Hua always hated himself for not having this advantage: "It's better for you to be more convenient."

"Don't worry, everything will be thick," Jiang Shan placed high hopes on Huang Hua: "Brother, how is my owl preparation going?"

Huang Hua was surprised when he mentioned this, but he will definitely take care of Jiangshan's affairs: "It's all settled, and someone will pick you up as soon as you arrive in Guangzhou, and the owl is in the hands of that person."

"It can't be too big," Jiang Shan said a little apprehensively, "This thing is a bird of prey."

Huang Hua recalled it carefully: "Bird of prey? My friend doesn't seem to say that."

Jiang Shan nodded: "Anyway, I just need to pay more attention then."

After signing, Jiang Shan had another 1000 yuan in his pocket.

Now it's really a millionaire.

……

The first time he returned to the newspaper office, Jiang Shan heard a thunderous news: "Why are you everywhere?"

Yu Sigui, who was sitting in the editorial department, smiled like an old witch:
"Dadi Advertisement will be set up in China. My dad will go to Yanjing tomorrow, and I will go to Guangzhou. I was worried about it at first, but now I'm fine, and I just happen to be with you."

Jiang Shan glanced at her silently: "Alright, it just so happens that I also have something to say to you."

In March of 1979, Jiangshan, who had just stepped off the plane, clearly felt the warmth of spring in Guangzhou City.

The branch established here by Pujiang Advertising Decoration is in the stage of market research.

At this time, Jiang Shan and Yu Sigui had already boarded the vehicle arranged by Huang Hua.

Jiang Shan took it carefully, a birdcage handed over by the comrades in the front row.

"It's actually a couple," Jiang Shan looked at the two fluffy little things in the birdcage.

Yu Sigui, who was wearing a camel-colored windbreaker dress, had his eyes shining brightly: "What kind of bird is this, so cute!"

"This is an eagle," although Jiang Shan also thought that the little thing that couldn't stand still in the cage was very cute: "It's different at night."

The gay man in the front row smiled: "Don't worry, there are different sizes of owls. This pair is still very suitable for your own family to play around."

"It's too much trouble for you, comrade," Jiang Shan hurriedly thanked him, "Just leave us behind at the Guangzhou Academy of Painting."

(End of this chapter)