Era: Beginning from the Modu Translation Studio

Chapter 135 Kao Sanitary Napkin Advertisement Worth Millions

As Qingming approached, the wind along the Pujiang River also became chaotic.

Walking on the road at this time, you will be blinded by a sudden wind and sand from time to time.

Jiang Shan rode a bicycle and followed the flow of people to Dongfang Metropolis Daily.

The advertisement for "Red Star" shampoo on the outer wall of the newspaper has been covered by the advertisement for Happy Coke.

The advertising wall, which contrasts with the eleven animation walls, has become the most eye-catching existence.

Jiang Shan had discussed with his eldest brother that he didn't want the newspaper's exterior to reflect more of a commercial atmosphere.

In the end, the signboard of a cultural unit is still hanging, even if it is bought with a lot of money in the future.

It must also be a row of unique commercial advertising walls.

However, just because there is only one advertising wall left, anyone who wants to enter must start with 5000 yuan.

"Morning, Master Lu." When Jiang Shan passed by the reception room, he greeted the porter who was cleaning the TV.

"Morning, Editor Jiang," Master Lu was in a pretty good mood.

"Yo," Jiang Shan put his feet on the ground and stopped the car: "Did you buy the TV?"

"No," Master Lu came out with an enamel basin: "The newspaper bought four sets in total, and editor-in-chief Jiang even gave me one."

Jiang Shan hurried in with his feet: "I have to take a look too."

"You can be missing." Master Lu poured water on the open space: "I don't even think about who paid for these advertising fees."

When I first walked into the office, I saw a 12-inch black and white TV.

[Section III, chest expansion exercise, one two three four, five six seven eight...]

"Editor Jiang, look quickly," Jiang Zhuangzhuang reported as soon as he saw Jiang Shan, "Give us the TV in the office."

Jiang Zhuangzhuang, who is in his twenties, is currently in charge of photography in the newspaper office, and was a reporter for Pujiang Daily before.

Jiang Shan leaned over and gestured a few radio drills: "Listen to Master Lu, the concierge, did you buy a total of four TVs in the club?"

"One for us, one for Master Lu," Ding Lingling introduced proactively, "One for the News Department, one for the Supplement Department."

Ding Lingling is also in her early twenties. She used to be a reporter in the Supplement Department and has been working under Cai Wensheng.

At the beginning of the establishment of the advertising planning department of the newspaper, it submitted an application to Jiangshan.

Originally, I just wanted to make a fresh picture, but I didn't expect that after being transferred, the editors, reporters, and even inquired about gossip.

Learn the craft and grow day by day.

After working together for a while, the three-person team of the advertising planning department... Leaving aside other things, anyway, this month's bonus is already the highest in the whole company.

Oriental Metropolis Daily has a dedicated advertising business subscription department, which is currently the most popular department in the newspaper.

"The editor's office is not divided either?" Jiang Shan was quite surprised.

"Editor Jiang said, this time there are only four TV tickets." Ding Lingling also began to follow the TV gestures: "Follow the front-line departments first."

"Co-author, we and the concierge have become the first-line department?" Jiang Shan was trying to lower his waist.

"you do not say!"

While talking, the three in the office started the fifth set of radio gymnastics in unison.

In the future, the barber shop will open its doors.

At this moment, Jiang Shan is teaching General Liang Yuan to draft a contract:
"That's the reasoning. It doesn't look difficult, but...the key is that it's not difficult. Let's take a look at some advertising contracts from abroad..."

Before making money, you must first ensure that you will not be hedged.

"Tomorrow I'm going to Guangzhou," Jiang Shan wanted to train two capable men for himself: "After I leave, both of you will learn all these materials thoroughly..."

"Ai!"

"Don't worry, Editor Jiang."

As soon as I finished talking here, the phone rang over there.

Jiang Shan picked up the receiver: "Oriental Metropolis Daily, who are you looking for?"

In the next second, he covered the microphone and said softly to Ding Lingling: "From now on, you will answer the calls first."

Ding Lingling wanted to answer it: "Your hand is too fast, I haven't realized it yet."

"It's Jiangshan." The voice in the receiver was not so loud: "I can hear you."

Jiang Shan knew who it was as soon as he heard it: "Morning, Mr. Huang."

"Early, early," Huang Yongyu said with a smile in his voice, "I've already done that for you."

"What's the matter with me?" As soon as he asked, Jiang Shan also responded: "It can't be about the "Legend of the Condor Heroes", right?"

Huang Yongyu proudly said: "I got it done with just one phone call..."

Cha Liangyong has always supported the reprinting of his novels in mainland China.

Not to mention the reprinting of novels in newspapers and periodicals, even the film and television copyrights authorized to Zhang Jizhong in the future are tantamount to giving away for nothing.

Deposit everyone's own words: let more people see my novels.

Xiangjiang in 1979 was the year when Gu Long's martial arts film and television drama dominated the screen.

It was also in this year that Wanwan agreed to lift the ban on some of Jin Yong's novels.

The original release was also "The Legend of the Condor Heroes", but it was replaced by "Liancheng Jue" just because of the phrase "bend the bow and shoot the eagle".

"Great, I knew nothing would be difficult for you."

This is indeed great news for the Oriental Metropolis Daily.

"It just so happens that I'm flying to Guangzhou tomorrow," Jiang Shan said impatiently, "We'll talk about the specifics after we meet."

"Are you coming to Guangzhou tomorrow?" Huang Yongyu put down his pipe: "Just for this?"

"Did you forget about the Xiangjiang Post Exhibition?" Jiang Shan reminded: "Mr. Shao and I have made an appointment. We will meet in Guangzhou first, and then we will go there with the visiting group."

"So Bolin is coming too?" Huang Yongyu's playfulness has always been serious: "I'll call him and ask if he can pick me up."

"I guess it won't happen, it was decided half a month ago," Jiang Shan thought about it and hung up.

In 1979, it was easiest to go to Hong Kong for public business. In those days, a state-owned Shanghai-based enterprise flew to Hong Kong eleven times within three months, and Guangzhou-Zhou was even more frequent.

However, it has become more and more strict on individuals. Xiangjiang also established several punishment laws for stowaways in those years.

But these are nothing to Yu Sigui's father and daughter.

This trip, they will also go together.

After all, Yu Qinghan also has old friends over there that he hasn't seen for many years.

Xiangjiang on April [-]th is also the most prosperous day of the year.

The "World Stamp Expo" hosted by relevant local departments opened as scheduled.

A delegation of more than [-] people from the mainland organized by the State Postal Distribution Bureau entered the exhibition hall for the purpose of learning experience.

Jiang Shan has been following Shao Bolin's side, taking pictures all the way.

Although, this time the country did not send exhibits to the organizers.

But Jiangshan looked all the way and found that the gold content of exhibits with Chinese characteristics is really not low.

The timeline starts from the Qing Dynasty, then the Republic of China, the liberated areas, and after liberation...

The original picture of the stamp and the original engraving.

Wu Zuoren's "Panda", Chen Zhifo's "Red-crowned Crane"... are all treasures that can only be seen in the archives.

"Editor Jiang, look at this."

"coming."

Shao Bolin found several sets of foreign zodiac stamps, all of which were placed in a showcase.

Jiang Shan quickly raised his camera and took pictures one by one, not even letting go of the text descriptions.

"You shoot here first," Shao Bolin looked around, "I'll call the other comrades over to have a look."

"Okay, I'll wait here."

Speaking of which, the main reason why the post office did not approve the issuance of monkey tickets immediately was that they had already issued a pass to another monkey.

It is the commemorative stamp of the animated movie "Havoc in Heaven".

At present, the fame of Huang Yongyu's monkey cannot be compared with that of Monkey King.

In Jiangshan's view, half a day is enough for a stamp exhibition.

But, for professionals, it has to be seen two, three, four times.

After all, Shao Bolin can study for more than an hour for a single showcase.

Jiangshan, who sighed that he was inferior, could only go to Xiangjiang City with a smile.

As usual, on the way back to the hotel, Jiang Shan collected a lot of newspapers.

"How many days are you going to stay in Xiangjiang this time?" Yu Sigui, who was traveling with him, was dressed in a Hong Kong style.

Jiang Shan smiled wryly: "Can I do this? Everything depends on the organization."

As the sky darkened, Xiangjiang City was filled with feasting and feasting lights.

Jiang Shan and Yu Sigui walked and watched all the way, laughing and chatting with each other from time to time.

Professionals talk about professional things.

They are most concerned about the advertising signs all over Xiangjiang Street.

"Well... Actually,... Actually,"

As soon as he was about to walk back to the hotel, Yu Sigui, who had his hands hidden in the pockets of his skirt, hesitated and didn't know what to say.

"Actually what?" Jiang Shan smiled: "You father and daughter, too, chose to stay in a hotel with us, and you have no financial restrictions."

Jiang Shan was not very satisfied with the location chosen by the organization. There were roads in front and behind, and the noise did not stop until midnight.

"Actually, I have something to tell you." Yu Sigui pointed to the door of the hotel: "Let's go back to the room first, my feet are almost numb."

Jiang Shan looked down at Yu Sigui's black stiletto heels: "Sister, you are really good!"

Even though I didn't wear high heels, after walking around Jiangshan for a long time, my feet felt suffocating.

When I got back to the room, I soaked my feet and said goodbye.

Not long after, Yu Sigui, dragging a pair of slippers, came to knock on the door.

"What's the matter? It can still make you hesitate."

Jiang Shan opened the window, and the noise from the road poured in.

Jiang Shan, who was leaning against the window, lit a cigarette and looked up at the building across the street.

The neon sign of Hilton cigarettes is flashing in circles.

"That..." Yu Sigui, who was still struggling, gritted his teeth and handed a newspaper to Jiang Shan: "Look at this."

"Is there something wrong with this newspaper?" Jiang Shan hurriedly opened the newspaper and glanced around: "I didn't find any news!"

Yu Sigui: "Look carefully!"

Before she finished speaking, Jiang Shan had already seen the bright spot.

[Kao Corporation, million yen call for advertisements
The company's new "Leerya" sanitary napkin is added with a newly developed polymer water-absorbing material...

If your creativity is good enough, if your copywriting is good enough...we sincerely invite advertising companies from all walks of life...]

Looking at the advertisement, there is a picture of Kao's new sanitary napkin.

Jiang Shan finally understands why Yu Sigui is hesitant to talk.

"Sanitary napkin advertisement?" He blurted out, and then flipped through the newspaper: "Isn't this the newspaper of Xiangjiang? Even the advertising companies here can participate."

As soon as this was mentioned, Yu Sigui became angry: "Not only that, as far as my dad knows, there are three or four advertising companies in Xiangjiang, and they have received invitation letters."

Jiang Shan glanced at Ms. Yu's puffy cheeks: "Your Dadi Advertisement hasn't received an invitation letter in Japan, right?"

"They have always underestimated our land." Yu Si returned to the slippers on his feet and began to dig into the ground.

"Do you want to participate?"

"Of course," Yu Sigui looked back at Jiangshan: "That's 100 million yen!"

"It's true!"

"But just because there is a million-dollar prize, all advertisements participating in the competition will be opened on the spot."

Jiang Shan's eyes lit up: "That's how it should be, what a pleasure!"

"It is said that McCann, Huang Yulin, and Elite Advertising have confirmed their candidacy."

"April 4th... time is a bit tight," Jiang Shan estimated, "What do you think?"

Yu Sigui was embarrassed to come up with his own copywriting, after all, the other party was a young man in his early twenties.

The most important thing is that after staying in Pujiang City for so many days, she has never seen any shopping mall that sells sanitary napkins except the Overseas Chinese Shopping Mall.

"You... know sanitary napkins too."

Jiang Shan froze for a moment after hearing this, he really shouldn't know, but: "You know I like to study advertisements, right?"

Yu Sigui nodded. Jiang Shan had told her many stories about foreign advertisements.

"I know, you asked your friends to collect a lot of advertising materials." Yu Sigui is also strengthening his research recently: "As soon as it comes out, you will buy newspapers and magazines all over the street."

"But about sanitary napkins, I don't need to ask my friends to know about it."

"What about sanitary napkins?"

"In fact, as early as the Republic of China period in our country, there were advertisements for sanitary napkins."

The more Yu Sigui listened, the more his eyes widened: "It was there in the Republic of China?"

"Of course it's an imported product."

Not only did imported sanitary napkins appear, but my uncle Hu Shi also wrote a special article calling for the construction of domestic factories for the production of sanitary napkins.

No need to think about it, my uncle will be disappointed this time.

But Kao, a friend of Japanese women, has been smashing sanitary napkins.

When I think about the number of women comrades in half the sky today, and then calculate it by year, month, and piece...

Think about it carefully, Jiangshan is quite a big uncle.

"I have prepared two copywritings." This time, Yu Sigui no longer hesitated: "Please help me to read."

It's funny to think about it.

In the middle of the night, I actually studied sanitary napkins with a man.

Fortunately, there was only professionalism in Jiang Shan's eyes: "Not bad, very good."

"Really?" Yu Sigui didn't have the confidence to look at it himself: "Are you sure?"

"It's pretty good," Jiang Shan flipped through to the last page, and this girl actually wrote a copy of a sanitary napkin as a paper: "But I'm sure I won't get 100 million."

"Tch," Yu Sigui rolled his eyes at the other party, "I knew there would be a but."

"Where's the pen?"

"What? Could it be you?"

Yu Sigui quickly handed over the pen: "So soon, you have an idea?"

"Everything must start with the end," Jiang Shan has always said these days: "Kao's advertisement bidding is not only recruiting advertisements, but also advertising. What do you think are the advantages of the products they want to promote?"

"A water-absorbing polymer?"

Judging from the news announced in the newspaper, Kao is announcing something to Southeast Asian countries.

Its sanitary napkins have added a new technology. The most important feature of this new technology is: super absorbent.

The last page of Yu Sigui's copywriting has been gradually filled with Jiang Shan's sketches.

When the last touch was finished, Yu Sigui had already laughed out of shape.

"Do you understand?" Jiang Shan asked with a smile.

The girl sitting on the sofa shook her shoulders and said, "Who can't understand this? Your design is too unexpected!"

She would never come up with such a ghostly idea!
"Let's talk about it first," Jiang Shan said calmly on the surface, but his heart was surging: "If you get the bonus, each person will get half of it."

Although it is Japanese yen, it is also a huge amount of money to convert it into RMB.

"Are you so confident?"

(End of this chapter)