Era: Beginning from the Modu Translation Studio

Chapter 137 The Indescribable Print Advertisement

But no matter whether Huang Zhan likes it or not, this sanitary napkin advertisement designed by Japan-Japan Stone Advertising Company undoubtedly gave an impression to all the advertising elites present.

After all, it is a long-established advertising company in Japan. The key point of the word "suction" in Jiangshankou is vividly interpreted.

The "Kao" executives present showed admiration, and after communicating in low voices, they filled in their opinions on their respective scoring forms.

The first advertisement was so exciting that the subsequent copywriting could not overshadow its limelight.

Until the picture of the sky appeared on the big screen again.

This is a work from Wanwan "Shishan Advertising" company, with dark clouds floating in the sky.

The color of the sky was also dyed into a scene of black gray.

However, over a small piece of green park, there is a lovely white cloud floating.

The color of the sky around the white clouds is also blue and bright.

Upon closer inspection, it turns out that this white cloud is being wrapped in a piece of sanitary napkin...

The blue, white and green composition of the top, middle and bottom is very eye-catching.

The advertising style of Wan Wan Xiao Que Xing has begun to show its head and feet.

Compared with the oversized sanitary napkins erected by Stone Advertisement over Dongjing, Yu Sigui prefers the copywriting of Shishan Advertisement.

The implication is also easy to understand. After the dark cloud is absorbed by the sanitary napkin, it will naturally become a white cloud.

How wonderful, I don't know what the judges of "Kao" think!

Next, most ads are pretty much the same.

It wasn't until the advertisement copy of "Huang Yulin" appeared that Yu Sigui's eyes lit up.

Finally waited.

According to the ad text summary at the top of the screen, "Huang Yulin" specifically indicated that this ad was specially designed for the entire Greater China region.

The more Yu Sigui looked at it, the more interesting it became, and he couldn't help but sketch it in his notebook. When he has a chance, he must show Jiangshan a look.

There is still a white sanitary napkin on the screen.

Above it, there are many words: turbulent, tearful, tsunami, sweat stains, eliminated...

But if you look closely, you will find that the three water radicals of these characters have all disappeared.

Look at the surface of the white sanitary napkin again, dotted with "three dots".

It turned out that this was the advertising copy that made Huang Zhan full of confidence.

There are many literate advertising colleagues present, including Yu Sigui, who can see the wonderfulness of "Huang Yulin" at a glance.

"氵" was sucked away by the sanitary napkin.

Seeing one after another of the print advertisements jumping out of the screen, Yu Sigui also became nervous.

Both hands habitually picked up the hem of the clothes, as if it could grab a piece of comfort.

Every company is very good, and it's a good thing that I didn't use my own advertising plan, otherwise I will have no place to stay in the Japanese advertising industry in the future.

Finally, the print advertisement map of Dadi Advertisement was placed on the big screen.

With the whispers everywhere.

The corners of Yu Sigui's clothes became tighter, and his hands trembled uncontrollably.

"Which advertising company is this?"

"Dadi's advertisement, it's clearly written on it."

"The earth will have such an excellent advertising idea?"

"fantastic!"

"I didn't expect that water absorption can be reflected without a drop of water..."

"And it's fun to watch."

There was murmurs on and off the stage.

As the movement became clearer, Yu Sigui gradually let go of the corner of his clothes.

The girl who had been sitting upright folded her legs gracefully.

The white half-length skirt covered the feet, trying to smile confidently and modestly.

As the communication in the conference hall gradually decreased, everyone realized that this advertisement was actually the finale advertisement.

Although it was said that the bidding was opened on the spot, the winner of the bidding was announced on the spot.

But the print advertisement plan submitted in advance must have been passed by the organizer.

With the unveiling of the order of appearances, the intention of the organizers is already very clear.

The first and last ones are all the most favorite advertising plans of the organizers.

Lin Yanni, who was in the audience, rested her chin and looked at the last commercial on the big screen.

Can't help shaking his head and laughing: "Do you know what's so good about this advertisement?"

Huang Zhan was also watching: "Where?"

"One is a grape, the other is a grape... It's dry!"

Huang Zhan: "Hehe, it is the work that convinces me the most among all the static advertisements today."

On the big screen, a small piece of dark green raisins appeared in the middle of a large piece of green grapes.

These raisins, however, spelled out the shape of a piece of sanitary napkin.

Such a clever contrasting placement, there is no need to add any more text.

Grapes and raisins, which seem to have nothing to do with sanitary napkins, have become the most wonderful part of this advertisement.

At this time, the main creators of Stone Advertising began to look at Yu Sigui of Dadi Advertising frequently.

Yu Sigui looked ahead and remained silent.

Quietly looking at the lower right corner above the screen: Spring Style Design.

Without thinking too much, she also understood that the advertisement designed by Jiang Shan had already been paid close attention to by the sponsor.

When all the advertisements are played one by one, the organizer announces the bidding results after a break of 10 minutes.

By this time, other advertising companies have relaxed.

In their view, this bidding has become a competition between Stone and Dadi Advertising.

These 10 minutes were like sitting on pins and needles for Yu Sigui.

At this moment, she began to miss the relaxed time with Jiang Shan.

Yu Sigui always had the feeling that Comrade Jiang Shan never seemed to be nervous.

With him, not only saw famous painters, but also saw famous painters fight.

Not only participated in the unboxing ceremony of Mr. Qi's treasured works, but also ate the "Bombing Winter Beijing" that he had been thinking about.

Most importantly, this guy made her see another sky in the advertising world...

Since he appeared, Ms. Yu has also become more cheerful.

According to Yu's father's original words: "Accept his proposal and go to the motherland to start a business with Jiangshan. It doesn't matter whether you make money or not. The key is that you can finally stand up."

Yu Sigui slowly relaxed.

Jiang Shan's words would ring in her ears from time to time: "It doesn't matter if it wins or not, just treat it as seeing other companies' entries."

Thinking of this, Miss Yu couldn't help humming a song in a low voice.

She came and gained knowledge.

Whether it has...

At this moment, five "Kao" executives in neat suits entered the venue one by one.

First of all, I bow to the advertising colleagues in the audience and thank you.

Then: "We announce that the winner of the 'Kao Sanitary Napkin' Million Award Print Ad Contest is - Dadi Advertising's 'Grapes and Raisins'."

"Yes!" Yu Sigui, who couldn't hide his joy, gave his assistant a high-five with a smile on his face.

The results of the awards announced by the organizers were neat and tidy.

After that, they smiled and looked at the creative team of Dadi Advertising.

Surrounded by applause, Yu Sigui and his assistant stepped forward to accept the sincere prize from "Kao" Co., Ltd.

Pujiang City, Oriental Metropolis Newspaper.

Jiang Shan and Cai Wensheng sat together in the editor-in-chief's office.

Sitting together was Shi Yi, the editor-in-chief of the newsroom.

The editor-in-chief Jiang Hai, who had just returned from a meeting in the Propaganda Department, began to assign tasks to his subordinates:

"Although our newspaper has always focused on people's livelihood news, we still have to convey the mainstream news. Comrade Shi Yi, please reprint the article on family planning in Renmin Daily."

Editor-in-Chief Shi nodded: "I also think it's better to repost the important national events directly, saving you the trouble of reading and understanding."

"Ok!"

Several people in the office nodded one after another. The editors of Oriental Metropolis Daily never speculate on the holy will.

In the past two years, they were still required to cooperate with the publicity: "One is not too much, two are just right." The eugenics and postnatal care policy.

News organizations from all over the world have listed the advantages of "two coincidences".

Unexpectedly, starting from this year, it became "only one child!"

I don't know what kind of childbirth policy will be required to be publicized in the future.

Everyone is taking one step, watching one step.

Who can imagine that even a country like Japan proposed a family planning policy of "fewer births and fewer deaths, good breeding and good education" in 1974.

This national policy led Japan to urgently introduce a high birth subsidy policy ten years later, which is the envy of our people.

"I have a piece of news that is worthy of publicity," Cai Wensheng then reported:
"Last year, the experimental field of the new cotton variety "Lumian No. [-]" had a good harvest, and it has been sown on a large scale this year. If successful, it will end our country's dependence on imported cotton..."

Sitting on the side, Jiang Shan couldn't help listening to a few more words.

This should be the legendary cloth ticket terminator - Lumian No. [-].

Its appearance made my country counterattack from a cotton importing country to a cotton exporting country in one fell swoop.

Jiang Shan immediately said: "This is a major issue related to people's livelihood, and our newspaper must continue to follow up and report."

Editor-in-chief Jiang Hai also had the same thought: "Our country's cotton production has not been able to meet the needs of the people. When the cotton is harvested in autumn, we will send two people to conduct field interviews."

Editor-in-Chief Cai nodded: "Okay, I'll write it down."

"Chief Jiang," Chief Editor Jiang looked at Jiang Shan and said, "According to the letters from the masses in our newspaper, the most discussed topic is the film and television news column."

Those present, including Jiang Shan, all agreed that the advantages of film and television news are beyond doubt.

Especially under the premise that there is only one copy of "Popular Cinema" on the market today.

"Oriental Metropolis Daily" published some behind-the-scenes photos of Pan Hong in the advertisement of "Happy Coke" two days ago.

People who have never seen such a news report wrote to the newspaper to express their surprises.

"So editor Jiang will continue to follow up on the follow-up content." Jiang Hai asked, "What's the plan for the next step?"

Speaking of which, several editor-in-chiefs of the newspaper were also very interested in Jiangshan's film and television interview work, but they couldn't find the right way.

Jiangshan reported in a serious manner: "In two days, I plan to go to Huangshan to interview Liu Xiaoqing, Chen Chong and Tang Baoqiang."

"Go to Huangshan?"

"Yes, please ask the editor-in-chief to open a letter of introduction for our editorial department."

"Several people?"

"Since there are two actresses to be interviewed, it would be more appropriate to bring Xiao Ding along."

Jiang Hai nodded, opened the drawer and took out the letter of introduction.

In 1979, the crew of the film "Little Flower", which won two Hundred Flowers Award actresses, was also on its way to Huangshan.

　I'm really sorry, my lords, two days ago because my little nephew had a high fever, the number of updated words dropped sharply, and the normal update will resume from today.

　　It's been a long time since a child got sick and had a fever. I was really scared. The most troublesome thing was the repeated high fever.

　　
　
(End of this chapter)