Era: Beginning from the Modu Translation Studio

Chapter 159 Hiring More Actresses

Jiang Shan, who has not changed his expression, still looks businesslike:

"Manager Ye understands some of my situation. He was hired as an advertising planner by Chunfengdu Advertising Company because of his achievements in advertising, so he drafted a one-year advertising planning service for Happy Coke. ..."

"Chief Jiang, Manager Ye has already reported the situation you mentioned to me."

Xu Fengtian, the director of the factory, is also doing business.

In 1978, the new Coca-Cola launched by Pujiang Soda Factory just caught up with the spring breeze of reform.

The newly appointed leadership team dares to think and act.

As soon as the advertising ban was lifted in 79, he immediately contacted Pujiang Decoration Company to shoot the first celebrity advertisement.

Due to lack of experience, the placement of commercials was too blunt.

Not only did the audience not notice Happy Coke, but they complained that Pujiang TV station randomly included men's volleyball players in the women's volleyball match.

Fortunately, Director Gu, who was also on the cusp of the storm, found Jiang Shan to alleviate the urgent need for Happy Coke.

Unexpectedly, Jiang Shan's move was right and wrong.

Not only did he design a Coke commercial starring Pan Hong.

For the Pujiang soda factory, a promotional activity with prizes for opening lids that can be endlessly circulated was planned.

In one fell swoop, the newly-launched Happy Coke has become the hottest drink in Pujiang and even the surrounding markets.

A series of successes has also given enough confidence to the leadership team headed by Xu Tiantian to continue to expand.

Therefore, when they were about to expand their business to Yanjing, Jiangshan was the first thing they thought of.

"Chief Jiang, this contract was drafted according to the terms we discussed over the phone."

Manager Ye took out the contract he had already prepared.

They all knew in their hearts that if they didn't sign the entrustment contract in advance, the other party would not let them see the advertising plan.

"Let's see what else needs to be added,"

On the surface, he looked at the steady and stable director Xu, and now he would scratch his heart and want to see the overall plan in Jiang Shankou.

Looking at the mountains and rivers on the opposite side, he held a cigarette in one hand and turned the pages in a leisurely manner with the other.

It's fun to see the rules and regulations.

Not bad, everything that needs to be noted has been noted.

"There's no problem with the contract, Manager Ye, don't worry about it,"

After confirming everything, Jiang Shan smiled and stretched out his hand: "Director Xu, then I wish the cooperation between Happy Coke and Spring Fengdu will be smooth and invincible."

"Okay, this is invincible!"

After the pen was written and the chapters were struck, the first corporate brand promotion contract after the reform was opened, and thus was born.

Afterwards, Director Xu finally saw the advertising plan of Happy Coke.

The first one is to prepay the advertising fee in advance and become the special broadcast manufacturer of the first domestic TV series "18 Years of the Enemy Camp".

Well, he already knew about it.

Number two, huh?
Director Xu laughed outright: "Ad placement in the movie?"

"Ad placement in a movie is great." Jiangshan applauded for Happy Coke: "You don't know how much people love watching movies today, do you?"

"It's too clear." Xu Tiantian is a movie fan himself: "I have watched "Gunshots from the Secrecy Bureau" just released twice."

"The tickets for this movie are hard to buy." Manager Ye was deeply moved.

This year, Changying, Beijing Film, Bayi, Shanghai Film, Zhuying, Emei and seven domestic mainstream film studios in Xi'an have released a total of more than 50 new films.

There is a new film every week, which is unthinkable in future generations.

But today, it is still not enough to see.

No way, in the era when televisions were not yet popular, ordinary people had almost no other options for entertainment.

How can a movie be watched only once?Must watch a million times!

The result of watching the film 1979 million times again directly brought the number of movie viewers in 293 to [-] billion.

It has become the most unprecedented in history.

In other words, every day in 1979, 8000 million people watched movies at the same time.

Jiang Shan casually listed the number of moviegoers in the first quarter, and immediately let Factory Director Xu and Manager Ye know how cheap he was.

"As soon as the contract between our two companies is signed, you will be our company's Party A," Jiang Shan tapped the data and said, "Who am I not toward you? This is a once-in-a-lifetime opportunity."

The high temperature fee of 1000 yuan will be next year, and it is estimated that it will not even be worth a fraction of the advertisement.

"Very good," Director Xu rejoiced when he saw it, "Yes? Can Liu Xiaoqing agree?"

Swipe two photos and take them on the desktop.

"This photo is a still photo I took at the scene yesterday,"

Upload pictures and display data.

The desk at this time is Jiangshan's PPT: "Look, Comrade Xiaoqing smiles so happily."

"hiss,"

Green trees, lake water, boats, and Liu Xiaoqing holding a Coke of Happiness.

"You already let her drink it?"

"That must be, this section is the most beautiful!"

"It is indeed beautiful!"

Director Xu nodded and smiled at Jiang Shan.

Manager Ye on the side immediately said, "Chief Jiang, what did you mean by the advertisement spokesperson on the phone earlier?"

"It is to choose a well-known person as the special advertising person for Happy Coke. In the 30s, Ruan Lingyu was the advertising spokesperson of Coca-Cola."

"So you already have an advertising spokesperson?"

"It was earlier than this, and the sales performance of endorsed products is very good."

The advertisements of that era were harder than those of later generations.

Dare to reveal anywhere and invite anyone.

Hu Die spoke for Lux, Wang Renmei spoke for Omega, Chen Yanyan spoke for Rolex...

Even Sun Wen served as the spokesperson for Anzhu Mosquito Coil, and the word "fraternity" was added to the advertisement.

"Then... who should we invite to be the spokesperson of Happy Coke?" After careful consideration, Director Xu has already begun to struggle
"I suggest going straight to the actress for the endorsement."

"I agree with this, but who can I ask?"

Jiangshan has always felt that the advertisements of Coke and Pepsi have many merits:
"You don't need to fixate on one actor, you can use whoever is popular!"

"What do you mean?" Director Xu thinks this plan is very good: "Are you planning to invite more actresses?"

"Yes," Jiang Shan nodded, "The specific endorsement fee needs to be discussed with the film studio."

But it must be pitifully low. This year, Liu Xiaoqing has made three films in total, and he is still paid 50 yuan a month.

The actor in "18 Years of Enemy Camp" has a fixed monthly salary of 105 yuan.

CCTV gave three times the performance fee, but he didn't get much, and most of it was recorded by the factory.

"Who are you going to invite to be the spokesperson?" After asking this, Jiang Shan quickly suggested: "I think Pan Hong and Liu Xiaoqing are pretty good."

"Coincidentally," Director Xu smiled immediately, "We also have the same plan."

"Then let's take care of the placement of the advertisement first. There is still a scene in "Look at This Family" at the Xinhua Bookstore in the afternoon. If we hurry up, we can still catch up."

"Is Liu Xiaoqing here?"

"And Comrade Fang Shu."

"It's time to hurry up."

Director Xu and Manager Ye looked at each other and smiled.

The atmosphere of the three-person square table meeting is getting better and better!

The planning book was turned over page by page.

Each plan means a planning fee of 500 yuan.

Before watching, Xu Tiantian also planned to eliminate some dispensable and worthless nonsense.

But after a closer look, it was discovered that it was actually a thick stack of essence.

The advertising package of the Happy Coke delivery truck, free small red flags on National Day.

When Director Xu saw this "cool benefits for college entrance examination candidates", he picked up the phone without saying a word.

"Follow my instructions immediately, and make sure to deliver Happy Coke and salty soda to the entrances of each test center before the end of the college entrance examination in the next two afternoons."

"Let them remember to hang up the banner." Jiang Shan reminded from the side.

After some phone calls, the college entrance examination candidates in Pujiang City are blessed.

At one o'clock in the afternoon, Jiang Shan, who had a casual lunch, led several people from the Happy Coke Factory to the Xinhua Bookstore in Xidan.

At this time, the Xinhua Bookstore in Yanjing hadn't sold books on open shelves like Pujiang did.

The book counters separated by categories by the multi-circle glass counters are the overall layout of the bookstore at the moment.

In the bookstore in July, the speed of the ceiling fan almost caught up with the speed of the helicopter.

But the sweltering heat still detours around.

A wooden box selling popsicles, filled with a box full of iced Coke.

"Director Wang," Jiang Shan said with a smile, "I've brought you a refreshment!"

"Yeah, Reporter Jiang?"

"Hey, you're really here!"

When Jiang Shan and Manager Ye pushed this box of Happy Coke in front of the crew of "Look at This Family" at the same time.

The whole crew almost didn't applaud.

After Jiang Shan's introduction, director Wang Hao shook hands with director Xu with a smile, and thanked Happy Coke for the cool subsidy for the crew.

During the conversation, a beautiful coke-implanted plot was born.

"You'll be here in a while," Liu Xiaoqing elbowed Jiangshan: "I just went to buy a book."

"That's right," Chen Peisi, who was full of hair, also encouraged, "Don't be nervous, I'll take you through in a while."

"Success," Jiang Shan seemed to have made up his mind: "I will do as you say."

"Look at This Family" was one of the few comedy movies of the year.

A very simple plot, but it brought a lot of laughter to the crowd.

Chen Qiang, an old artist, plays the workshop director of the wool spinning factory. When he learns that his son's partner is a salesperson of Xinhua Bookstore, he decides to make a field trip.

However, by mistake, he recognized Liu Xiaoqing as his future daughter-in-law.

This time, what Xinhua Bookstore is about to stage is the plot of this field trip.

Director Wang said: "Start."

Actors, get in place quickly.

Liu Xiaoqing, who was laughing and laughing with Jiangshan just a moment ago, immediately walked into the counter of the bookstore with a straight face.

Immediately afterwards, Chen Qiang, who was wearing a white shirt, walked over with a serious face and hands behind his back.

As soon as I approached the counter, the phone inside rang.

"Hello, who is it?" Liu Xiaoqing answered the phone very bluntly.

In the next second, as if he heard the voice of the incoming call clearly, he immediately turned around and laughed hahaha:
"Is my voice really that beautiful? Hahaha, don't disgust me..."

Chen Qiang, who was standing outside the counter, frowned upon seeing this.

After waiting for a few minutes, seeing that Liu Xiaoqing still did not come to receive customers, he took the initiative to say, "Comrade."

Liu Xiaoqing, who was holding the phone, ignored him.

Chen Qiang: "Comrade."

"It's so annoying," Liu Xiaoqing, who gave him a blank look, turned his back and continued to answer the phone laughing.

"Comrade," at this moment, Jiang Shan came over leisurely, holding a bottle of Happy Coke in his hand: "Please get me a book on accounting."

Snapped,
Liu Xiaoqing didn't read it carefully, so he just threw a book at random.

Jiang Shan picked it up and looked anxiously: "Hey, why is it family planning?"

"Annoying."

Liu Xiaoqing turned his back again, never putting down the phone in his hand.

"Alas," Jiang Shan, who drank the Happy Coke, shook his head and walked away.

Seeing this, Chen Qiang was even more dissatisfied: "Comrade, why do you have such a service attitude?"

The plot followed the original direction, and the two actors quarreled with you and me.

For a while, Jiang Shan's task was completed.

"I didn't see it, you're really good at acting,"

Manager Ye whispered from the side, feeling quite envious.

"It's such an easy job," Jiang Shan noticed, "You should try it next time you have a chance."

"I'll forget it," Manager Ye smiled and waved his hands, "I get nervous when I see Liu Xiaoqing."

"What are you nervous about? You'll get used to it a few times."

"Really?" Manager Ye became happier the more he listened, but after thinking about it carefully: "Forget it, next time you will go."

On the way to Yanjing TV Station, Jiang Shan and Xu Tiantian, who were sitting in the car, made some calculations.

"There will be at least two Happy Cokes in this movie."

"Well," Xu Tiantian also thought of it: "One time for Taoranting Lake and one time for Xinhua Bookstore."

"As soon as the movie is released, Happy Coke will become popular."

"It will really have such a big effect?" Director Xu couldn't imagine it: "After all, it's not a formal advertisement."

"Don't think about anything," Jiang Shan patted Director Xu, "Hurry up and work overtime to produce Coke."

Jiang Shan's smile has been confiscated for a while, I really want to take my family to see myself in the movie!

Compared with "Look at This Family", Yanjing TV's sponsorship contract is a bit more complicated to sign.

When Director Xu led Manager Ye to leave early, Wang Fulin, who was sitting in the office, flipped through the contract for a long time and refused to take his eyes off it.

Zhou Yeming gave Jiang Shan a look and said, "Fu Lin, can you feel at ease now?"

"Hey," Wang Fulin flicked the contract with his fingers, "I didn't expect that it would be so easy to solve the clothing fee."

"As long as you think about it, there will be a solution," Jiang Shan said with a smile, "Tomorrow, you can also customize costumes like "Gunshots from the Secrecy Bureau"."

"Xiaojiang, let me tell you," Wang Fulin broke his heart: "When I first saw the authentic military uniforms in "Gunshots from the Secrecy Bureau", and then went back to the stage to look at those shabby clothes, I...I didn't feel that way." I can't describe it."

"The tattered clothes don't fit the whole body."

"Who said it wasn't."

The military cap is small, and the clothes are also small.

The protagonist Zhang Lianwen didn't even have a shot of wearing a military cap, and he didn't even dare to make a big move from the beginning to the end of the performance.

I'm afraid that the military uniform will be torn and I won't be able to wear it!
This is the financial power of the chief domestic TV station back then!
"Teacher Wong,"

Thinking of this, Jiang Shan hurriedly said: "You leave my contact number well, if you need anything during the shooting, please contact me."

"what?"

Wang Fulin was stunned for a moment, looked at Jiang Shan with a sincere face, and then nodded slightly: "Reporter Jiang, tomorrow I'm going to Yanjing Film Academy to choose two director assistants, are you interested in going to see it?"

"It's very interesting."

Wang Fulin nodded with a smile.

Now, that's all he can give to Reporter Jiang.

"Let's not talk about tomorrow's affairs first,"

Zhou Yeming got up and walked to the video recorder: "Help me watch this TV series!"

While speaking, a foreign series appeared on the TV.

With just one glance, Wang Fulin became excited: "Has Xiangjiang's sample been delivered?"

"The dubbing for two episodes has been completed, let us see how it works."

Zhou Yeming walked to Jiang Shan and sat down: "Xiao Jiang, I heard that you also worked in the translation studio."

Jiang Shan, who was staring at the TV intently, nodded: "I have been translating for a few days."

"That's right, help us palm the eye too."

Zhangyan dare not say it, but why are the voices in this TV series all like this?

After watching for a few minutes, Jiang Shan couldn't help frowning!

(End of this chapter)