Era: Beginning from the Modu Translation Studio

Chapter 160 Advertisement for Curves to Save the Nation

Pujiang City at 04:30 in the afternoon.

Candidates from the major test centers walked out of the test room one after another.

The female students in the crowd all wore short-sleeved shirts and dresses.

Male students are even simpler. If they can't stand the heat, they simply wear a sports sweat vest.

Compared with the nervousness and unfamiliarity of the first day, everyone who walked out of the examination room this time, obviously relaxed a lot.

Walk and chat in groups of three or four.

"There is one more day to finish the exam, let's go out and relax together the day after tomorrow."

"It's too hot, I don't want to go anywhere."

"I can't wait until the day after tomorrow. I'll go out as soon as I finish the exam tomorrow."

"Why don't we go skating in the park?"

"You are the most relaxed Xie Pingan, I don't have the energy to go out."

"That's right, he did so well in chemistry."

"Hey, you can talk about anything, just don't mention chemistry."

"I am the most wronged. I didn't buy "Oriental Metropolis Daily" for a while."

"What is this? I buy it every day at home, but I just didn't study the chemistry problem above."

"Stop talking, the more you listen, the more annoying you get."

"That's right, I'm about to suffer from heat stroke."

"Hey, what are you looking at?"

A group of students suddenly stopped in their tracks.

Next to the school gate, under the plane tree.

The banner with yellow letters on a red background is close to the eye: Happy Coke wishes all candidates success in their studies and a bright future.

A group of students were overjoyed.

Since the college entrance examination, except for the exhortations and blessings from parents and teachers, I have never received such a formal blessing!

Then look down: "Why are there so many people around?"

"Oops, they're delivering soda!"

"quick!"

Five or six employees of the Pujiang Soda Factory are busy delivering bottles of iced Happy Coke to passing college entrance examination candidates.

Everyone squeezed through immediately, stretching their arms on tiptoe.

When the heat is unbearable, take a bottle of cool and refreshing Coke.

This feeling is estimated to be remembered for a lifetime.

The kids who drank Coke gulped and gulped.

Children who have never had a drink, take a sip first, take another look, and then grin and grumble.

Including the few classmates who were listless before, all of them smiled at this moment.

No matter what the college entrance examination candidates have experienced after the reform, it cannot be denied that they have caught up with the golden age when knowledge is most likely to change their destiny.

Jiang Zhuangzhuang and Ding Lingling pressed the shutter when the students were smiling the brightest.

"I've already taken more than 20 photos." Jiang Zhuangzhuang glanced at the numbers on the camera: "It's almost time to withdraw."

"Wait a little longer," Ding Lingling looked into the school, "We will withdraw after this batch is gone."

"I don't know when the boss will return to Pujiang."

"He's not in a hurry, and he won't delay us if he doesn't come back."

The TV station building in Yanjing City.

A torrential rain poured on the glass window of the director's office in bursts.

The three people in the room looked out through the window hard.

A blurred curtain of water blocked their view of the distressed passers-by.

"It's raining heavily," Wang Fulin shook his head, "No umbrella can stop it!"

"We'll have to cross the curb in a while!" Zhou Yeming said with his hands behind his back, smacking his lips.

"Will the Forbidden City be flooded?" Jiang Shan joined the discussion in time.

"That's impossible," Wang Fulin said confidently, "It won't be possible in another 100 years!"

Beside the desk stood a lake-blue Great Wall floor fan.

Humming and shaking his head back and forth.

As soon as he entered the house, Jiang Shan's gaze never left this high-end household appliance.

I don't know if the second brother has brought the electric fan home.

"Xiao Jiang, where are you looking?" Zhou Yeming noticed Jiang Shan's gaze: "Like this? Take it away later."

"Don't," Jiang Shan even made him laugh: "I can't carry that far."

"Then watch TV honestly, how do you feel worthy?"

"Are you sending it to Xiangjiang for distribution? Why bother?"

"It was originally the film source provided by Xiangjiang," Wang Fulin, who was sitting on the sofa with his legs crossed, helped explain:
"They offered to help with dubbing, and we can't refuse."

"Oh," Jiang Shan nodded, "I said, why does it sound like TVB?"

"TVB flavor?"

"Oh, it's the accent of Xiangjiang Wireless."

"Oh, hiss~" Zhou Yeming then frowned: "Does that sound weird?"

For the two permanent residents of Yanjing, this accent is really not used to.

After all, "Fearless" and "Legend of the Condor Heroes" haven't come to settle yet.

"But listen, listen," Jiang Shan hadn't watched this drama before: "I'm more used to it than when I first started."

"If you're not used to it, you don't have to choose," Wang Fulin looked at him and said with a smile, "Pujiang Translation Factory doesn't even translate serials from our local TV station, so they can still take Yanjing's dramas?"

"They are too busy," Jiang Shan always knew where to turn his elbows: "My second sister-in-law is the voice actress there, and she is so busy every day that she can't see anyone."

"Really?" Zhou Yeming felt a lot more comfortable: "It's no wonder."

Wang Fulin nodded: "Thinking about it, it's not surprising. They can't leave China Film Group's mission to take over ours."

"Your TV station still has a lot of face," Jiang Shan said enviously: "If there is a unit that takes the initiative to dub, Director Gu will not have such a blessing."

"Hehe, organize the dubbing team by yourself," Zhou Yeming said with a smile: "It's also a kind of exercise for them."

"What did the translation team of our station say?"

"I'm already training. Let them play as soon as the master tape of "Astro Boy" arrives."

After a while, no one in the office spoke anymore.

At this moment, Jiangshan is seen with relish.

The content on the TV gradually attracted him.

When I was getting better, I lit a happy cigarette with a click.

The flickering shreds of tobacco bloomed between the three fingers.

"Yes, I think it's fine."

"It's pretty good."

"It's more than good," Jiang Shan concluded: "This show can definitely be king."

For 1979, where did the people see such a TV series.

The original title of the film was "The Man From Atlantis", which was translated by Xiangjiang as "The Man From the Bottom of the Atlantic".

Future generations will definitely choose the original name.

However, it is better to use the Atlantic Ocean today. After all, the common people know about it.

"The Man From the Bottom of the Atlantic", the plot lives up to its name.

It is said that the last man in Atlantis was washed ashore by the tsunami.

The heroine, Dr. Elizabeth, named him Mike.

Afterwards, Mike uses his underwater superpowers to help Elizabeth fight against the madman Shuba who wants to use ocean resources to control the world.

Unlike the old dubbed dramas introduced before, "The Man from the Atlantic" is a brand new science fiction film that was just broadcast by NBC in the United States in 1978.

When the show was broadcast, it was created in the direction of big IP.

During the same period, not only released four TV novels, Marvel also published seven comics of the same name in one go.

A series of derivative products including lunch boxes, dolls, periscopes and drawing boards, etc.

If all goes well, the hero Mike will become a superhero at the same level as Superman and Batman.

It is a pity that due to the continuous overspending of production funds during the filming period, the original plan for four seasons was cut in half before halfway through.

However, this does not affect the domestic audience's love for it in the slightest, and the people will see many new things that they have never heard of in this drama.

What excites Jiangshan most is that "The Man from the Atlantic" will set off another upsurge of bringing goods.

The toad mirror, electronic watch, flared pants, keyboard that Mike wears all the time... and the frisbee that will become a national sport next year.

They were brought ashore for this survivor of Atlantis.

"Xiao Jiang," Zhou Yeming looked strangely: "What are you laughing at?"

"Hehe," Jiang Shan, who was thinking of Zhengmei, said nonsense, "Xiangjiang's dubbing is quite nice."

"What does it sound like?" Wang Fulin shook his head, "It's soft and boring."

Is this boring?You have also seen Wanwan's good temper!

However, every time he heard Miss Wanwan speak, Jiang Shan would think about it.

If a girl who marries this style goes home, it is estimated that it will not be easy to quarrel for the rest of her life.

"Xiao Jiang, let me show you the internal documents of our TV station,"

When the atmosphere in the office was the most relaxed, Zhou Yeming handed over a document to Jiang Shan.

"Internal document?" Before Jiang Shan read it, he began to be cautious: "CCTV's trial notice on changing the full budget to... the difference subsidy?"

Jiang Shan's voice became smaller and smaller as he read it, in order to match the heaviness of the content of the notification.

"This...?" The one who should come will not be late: "Your TV station is also going to be reformed?"

Zhou Yeming nodded: "We will officially notify you next month."

"The number and content of TV programs," Wang Fulin on the side added: "Let us all do it."

"But the appropriation is less," Jiang Shan said of their pain.

"The good news is that it is now open to receive advertisements, unlike before, where the amount of advertisements could not exceed 3 minutes per day."

"3 minutes is not too much," Jiang Shan said with a smile, "After all, your TV station doesn't have much content to broadcast advertisements."

"Xiaojiang," Zhou Yeming was most worried about this:
"Our TV station is different from Pujiang and Guangdong. I'm worried that if the number of advertisements will increase sharply...the power of the people is not a joke."

"That's true."

"It is said that you have a lot of ghost ideas, why did they disappear as soon as you came to me?"

Zhou Yeming and the director of Pujiang TV station Gu have always had a very good personal relationship.

Zhou Yeming has always been envious of Jiang Shan's showy operations.

In addition, he has two excellent advertising plans for "Famous Paintings" and "Silk Road".

Zhou Yeming believed that this kid must be a rare advertising talent.

Hearing this, Jiang Shan quickly leaned back in his chair: "You can't put a hat on me indiscriminately."

"It was."

Wang Fulin, who had been watching him all the time, shrugged his shoulders and suppressed a smile.

"Yes." In fact, Jiang Shan's brain didn't rest for a while: "Don't tell me, I really have a trick."

"Oh? Hurry up and listen."

Zhou Yeming and Wang Fulin straightened their waists at the same time.

"Let's talk about it, don't tell the outside world that I mean it."

"You should speak first."

When he first received the reform notice, Zhou Yeming was stunned for a long time.

This was much earlier than he had expected.

But after thinking about it carefully, I felt that it might also be an opportunity.

The higher-ups have not let go, which has caused them to be timid.

Now, taking advantage of the liberalization of commercial advertisements, the left hand introduces film sources and the right hand solicits advertisements.

In the long run, there must be a disposable production cost.

If the operation goes well, why worry about not having the filming funds when encountering a filming plan similar to "18 Years of Enemy Camp" in the future?
After much deliberation, it's not a bad thing.

But, if the audience doesn't buy it...it's like thinking for nothing.

The advertisement cannot be played smoothly, so why talk about introducing film sources?
Then this reform notice is actually a hot potato.

"If you are afraid that the audience will not buy it, you can actually save the country with a curve."

Ok?
Jiang Shan's words at this moment made Zhou Yeming's eyes brighten, why does this kid seem to know what I'm thinking.

The boy didn't finish his words: "Advertising is nothing more than letting the people know that there is such a product or such a brand, and the purpose is achieved."

Zhou Yeming nodded, and Wang Fulin also felt that this was the reason.

"If you are worried that the audience will resist the advertisement, then we will change the broadcast mode when we publicize it to the outside world."

"Changing to another playback format?"

"Yeah, you could start some whole new section for that, like... 'On the List' or 'Worthy of a Name'."

"Oh~"

"That sounds interesting,"

Those sitting here are all smart people. When Jiang Shan said the name of the program, they immediately understood the beauty of it.

"Then, put the products that need to be advertised in these two columns," Jiang Shan pointed out the most critical:
"You are a TV station facing the whole country, you might as well post ten big characters in the business department."

"Paste words in the office? What are you doing?" Zhou Yeming didn't respond.

"Yes." Wang Fulin was also pondering: "What words should I paste?"

"Look," Jiang Shan frowned falsely, "I don't have any awareness of advertising, and you still want to start the advertising business in the station?"

"Speak straight."

"We must first let those merchants know the status of CCTV," Jiang Shan emphasized:

"Isn't it too shabby for a TV station that faces the whole country to charge advertising fees?"

Today, CCTV's 30-second advertising fee is only a few hundred yuan.

Next year, there will be a cosmetics company called Xishi Lan, which will spend more than [-] yuan on CCTV's prime advertising time for half a year.

"Paste directly the ten big characters of 'One platform knows the world, stage the world knows',"

Jiang Shan's words are resounding: "Let customers who come and go see clearly."

"One device knows the world,"

Zhou Yeming and Wang Fulin chanted at the same time: "On stage, the world knows..."

"I heard this, and my blood boiled a little,"

Wang Fulin couldn't help standing up, pacing back and forth in the office.

"The world knows when you are on stage, um!" After pondering for a while, Zhou Yeming picked up the phone silently: "Notify me..."

Jiang Shan quietly lit a cigarette, feeling quite annoyed.

Alas, I wanted to leave some room for myself to take advantage of, but I didn't expect that this back door was blocked by myself.

"Xiaojiang," Zhou Yeming relaxed after putting down the phone:
"You have a good idea. Take all the products that need to be promoted into documentary-style advertisements, and then put them all in the column of "On the List"."

"In this way, it becomes a commendation of commodity news." Wang Fulin also joined in the excitement: "It is indeed a good idea."

Jiang Shan simply went all out: "Once the number and cost of advertisements increase, our TV station can produce better film and television works for the people."

Wang Fulin slapped his thigh: "Well said!"

"Comrade Jiangshan,"

Zhou Yeming walked to Jiang Shan's side, his eyes full of sincerity: "I haven't paid back the debt I owed you last time, but this time I added another one."

He remembered it very clearly, and Jiang Shan certainly didn't forget it: "What outrageous things did you say, I've forgotten about it a long time ago."

"Hey," Zhou Yeming said seriously, "How can we forget what happened between us? I won't say too much, everything is in my heart."

"Everything is in the heart." Jiang Shan followed with a serious face.

The raindrops outside the window gradually slowed down.

Jiang Shan walked out of the TV station wearing a trace of coolness.

"Reporter Jiang, Jiang Shan."

At dusk, a familiar voice came from the side.

After stopping, Jiang Shan turned his head to look: "Hey, why are you guys?"

Beside a bicycle on the sidewalk, Chen Peisi and Liu Xiaoqing were looking at him with smiles on their faces.

(End of this chapter)