Era: Beginning from the Modu Translation Studio

Chapter 359 Half of Nescafe Coffee Advertisement
On March 1980, 3, the sky was bright.

The news of "Wall Street Silver and Black Thursday" was prominently displayed in the financial columns of newspapers throughout Xiangjiang City.

According to the fastest-acting butterfly effect, the metal sector of the stock markets in Japan, South Korea, Hong Kong, New Zealand... bottomed out at the opening of the market.

But what is interesting is that after the good show of metal tickets ended, the Nifty 50 stocks in the US market reversed the stagnant trend in the early stage and collectively began to climb upward.

This, of course, also includes "McDonald's."

Since then, the first ten-year bull market in the U.S. market began in 1980.

At this moment, some people in Xiangjiang City were already paying attention to "Mai Ji"'s every move.

However, what they care about is Mak Kee's advertising, not Mak Kee's stock.

In one day, the Hong Kong advertising circle was shocked by the fact that "Wong & Lam" single-handedly won Mak Kee's entire advertising contract for "television, radio and outdoor".

In addition to industry insiders like them, some outsiders have also noticed this rumor.

"But that's how people filmed it."

While the two camps were watching and chatting, a little girl on the screen polished a wishing match in the starry sky:
"Now, you can tell your wish."

At 10: in the morning, when the supervisor of Nestlé Xiangjiang's promotion department walked into "Yellow and Forest", he found that the entire advertising company's staff were gathered around a TV, fascinated.

"My next wish is to go to the moon!"

"That's right. Looking at the level of the Mona Lisa and Da Vinci in the front, I guess the wish in the back will also be very real."

Compared with the lively market in the mainland market in later generations, Nestlé Coffee in Hong Kong has been being suppressed by Mai's.

"Haha," Lin Yanni said, "That's why I said it was interesting!"

In the center of the living room, Leonardo da Vinci is holding a paintbrush and gesturing at the Mona Lisa. It looks more real than real...]

Huang Zhanyi looked at it and said "Hey" and stood up: "I asked why this advertisement looks unusual. It turns out that it was also written by Chun Fengdu."

"Why did it suddenly disappear?"

Suddenly the camera turned, and when the art student who disappeared on the spot reappeared, he was already standing in a classical and luxurious Italian-style living room.

Even if it attacks the mainland market in the future, it will be the powerful "Mai's" who takes the lead.

"Indeed, once the imitation is comparable to reality, it seems that the interest of the story will also increase."

"Last night, I saw it and it disappeared. I thought it would be lowered again today, but I didn't expect it to be like this again."

"Unify the wishing matches! Yeah!"

"You know why it looks good? Because it looks so real."

"Interesting," Lin Yanni smiled and said, "No wonder they kept us waiting for this ad. It's really interesting to watch."

Watching the three-way conversation on TV, the coffee in Lin Yanni's hand became more fragrant.

"It's more than a resemblance, it's exactly the same."

At this moment, the Nestlé executive standing in the large office room of "Huang Yulin" was also attracted by the advertisement on TV.

"Huh? What do you mean to be continued?"

At the same time, a line of unfinished subtitles made everyone in front of the TV show an unfinished expression.

Among them, Nestle's Xiangjiang branch has been inquiring about the best advertising company in Hong Kong.

Just after laughing twice, Lin Yanni's smile suddenly froze: "Azhan, look at the lower right corner of the screen."

"Oh, how long will it take to see the second half of this!"

At the same time, Huang Zhan and Lin Yanni, who were sitting in the office, were staring at the TV screen without blinking.

"It means there will be another episode later!"

[A crisply dressed art student is smiling and making a wish to a burning match: "I want to be a student of Leonardo da Vinci."

Amid the excited chatter among the employees, the three visitors from Nestlé also interacted with each other.

As usual, the three initials of CFD are clearly displayed in the lower right corner of the screen of the "Make a Wish" series of match advertisements that are being broadcast.

It's known as the best-selling McCaffrey's coffee in the United States, and it's not for nothing.

"Tell me, can it play the next episode tomorrow?"

"Where can I find actors for these?" Huang Zhan stared at the Mona Lisa on the TV: "It looks too similar."

Huang Zhan: "Why do I feel like watching this ad is like watching a fantasy movie."

"This probably won't look too similar."

Since landing in Xiangjiang City, "Mai's" has been taking the high-end route, and its sales volume has been twice that of "Nestle" for a long time.

When the little fat man on the TV finished saying this, a box of Uni-President "Make a Wish" matches sparkling with magical light jumped on the screen.

"This is an advertisement, how can it be filmed like a TV series?"

"I want to go to the moon with my sister!"

"It does look like it." Lin Yanni felt that the half-painted Mona Lisa in front of Leonardo da Vinci was more interesting: "Not to mention, it really feels like walking into the 16th century."

"This wish-fulfillment plot looks very good."

"Who knows, maybe it will be broadcast tonight."

"I hope so!"

At this moment, the three Nestlé representatives, who were still reminiscing about the plot of the advertisement, almost forgot why they were here today.

Until, a female staff member looked at them and said with a smile: "Good morning, gentlemen, may I ask if you need help with Huang Yulin's advertising..."

When three Nestlé representatives sat down in Lin Yanni's office.

"That's it," the person in charge of Nestlé's promotion department said straight to the point:
"Not long ago, our company received an advertising project. After discussion and study, our promotion department always felt that something was missing."

Another added at this point: "It just wasn't exciting enough and didn't capture the customer's highlights."

"There is another reason." The person in charge of the promotion department looked at Lin Yanni and said word by word: "I wonder if your company has noticed the new advertisement of Mai's Coffee."

Hearing this, Lin Yanni already understood: "Do you want an advertisement that can surpass Max Coffee?"

"indeed so?"

"Do you want me to make modifications based on the original plan of your advertising plan?"

"Yes, the current advertisement has a good idea, but...it doesn't look perfect."

Lin Yanni asked curiously: "Can I take a look at the contents of the advertising plan first?"

"of course can."

The Nestlé manager glanced at him, and the secretary next to him responded immediately.

"Actually," the Nestlé manager said slowly, "before we came to you, we had already asked many advertising companies, but unfortunately the modification plans they gave were not satisfactory."

Lin Yanni, who was already looking through the advertising plan, expressed her understanding:
“Generally speaking, when it comes to adjusting advertising planning for a previous company, it’s not as easy to do as one’s own original idea.

Once the planning fails, it is impossible to say whether the predecessor or the current person is responsible.

However, judging from the current advertising plan for Nestlé coffee, it seems to be very complete.

What specifically would you like to add to the plan? "

The Nescafé executive laughed: "If I had known, I wouldn't have had to make this trip."

At this moment, another executive reminded: "I heard that your company just got a full advertising contract from McDonald's?"

"Yes," Lin Yanni smiled delicately: "Nestlé is indeed a big company, and I heard the news so soon."

If it weren't for the fact that the opponent's position was too high, Mr. Lin wouldn't have gone into battle in person.

It was exactly as expected.

Once we win the McDonald's advertising contract, our future partners will move to a higher level.

It's just that "Huang Yulin" Gao Luo didn't expect to react so quickly.

Thinking of this, Lin Yanni regretted not getting a stylish hairstyle sooner.

"Let's be honest with Mr. Lin," Nestlé's supervisor told her, "We have been paying attention to the trends of various advertising companies in Hong Kong recently."

Another person: "But... Mr. Lin feels that this advertisement is perfect?"

"I'm just saying it's complete,"

Lin Yanni is such a smart woman, but her literary talent can't keep people away: "I'm not saying it's perfect."

Nescafe coffee needs to be perfect. “Can your company make this perfect?”

Lin Yanni regretted letting Huang Zhan go to sleep for a moment:
"If you want to talk about a perfect advertisement, I guess no advertising company will give you this guarantee, but if it's better than McFarland's Coffee... we Huang Yulin can still give it a try."

Before seeing Mr. Jiang's new advertisement "Wish Match", Lin Yanni really didn't have the energy to speak.

"it is good,"

When the head of Nestlé's promotion department heard this, his heartbeat immediately skipped a beat: "I want this advertisement of yours that overwhelms McLaren's Coffee."

……

Yanjing, Beihai Park Fangshan Restaurant.

Today is the day when Jiang Shan and his party leave Diaoyutai.

However, those who had just left the State Guesthouse stepped into the next check-in place.

There is no other way, who wants this time of advertising to be tight and the task to be heavy!
White Tower Nine Dragon Wall, Qiongdao Yongan Bridge.

Fangshan Restaurant, located in the royal garden, also follows the royal style with gold tiles and red walls.

When passing by the golden "Fangshan" sign at the entrance of the restaurant, Jiang Shan, like an old woman, insisted on Xiaoyu and Xiaobai standing in front and taking a photo.

"Do you know who wrote these two characters?" Jiang Shan pulled two children who had just learned Chinese characters: "This is Mr. Lao She's only inscription for the catering business."

Although Jiang Xiaoyu didn't understand, it didn't stop her from nodding obediently: "Oh."

The naive Jiang Xiaobai: "Who is Lao She? Third uncle."

"Yes," Huang Yongyu patted Jiang Shan: "All your hard work has been in vain."

Wang Shixiang: "It seems we have to start teaching from the beginning."

The group of people thought that they were one of the earlier ones when they came, but they didn't expect that Fangshan Restaurant would already be busy at this moment.

A group of people who didn't want to disturb the business in the kitchen chose a remote corner near the waterfront and sat down.

It was not until this moment that Jiang Shan discovered that the Fangshan Restaurant at this time did not yet have a yellow gilt dragon chair like it would have in later generations.

"That... uncle,"

Jiang Shan handed the menu to Wang Shixiang: "We haven't all arrived yet. How about some snacks and tea to chat for a while?"

"It's done,"

Wang Shixiang took the menu and passed it to Zhu Jiazhu, who had been looking forward to this meal: "Brother Jiazhu, I made a wish at the Peace Hotel... prepare to fulfill it!"

"Hahaha," Zhu Jiazhu laughed heartily, not hiding it at all: "I just said on the way that the wish I made in Pujiang a while ago will come true today."

"Hurry up," Huang Yongyu was hungry as soon as he entered the door: "Then give me a plate of all the delicacies that you can't finish."

"Pea yellow, kidney bean rolls, pine nut and jujube paste, donkey rolling..."

Zhu Jiaxin and Wang Shixiang nodded head to head. Except for the two children and Yu Sigui, no one asked for their opinion.

Within a few minutes, the waiter brought two pots of tea.

This place is no better than Diaoyutai. Today there are so many people coming to Fangshan to eat.

Except Wang Fulin and Zhang Lu who didn't come.

Zhu Jiaxin, Xu Bangda, Qi Gong, Chen Peisi, and Zhu Shimao had all joined Jiang Shan and his party with smiles on their faces.

Wang Shixiang looked at Chen Peisi's clothes and looked up and down: "Pesi? Are you playing an overseas Chinese this time or... a gangster?"

"Playing a dandy," said Huang Yongyu, who was young after all, "didn't I tell you about it a long time ago."

"Oh," Wang Shixiang said, "It's great to play a dandy, a popular one and a hot drinker."

"You are right to the point," Chen Peisi smiled meaningfully: "Compared with my character, Liu Xiaoqing's hardships are huge."

Jiang Shan smiled and helped Zhu Shimao add a cup of tea. Zhu Shimao, who had not yet let go, said nervously: "Thank you."

"Xiaoqing called you," Jiang Shan said, "You didn't hurt your face, did you?"

I’m still waiting for her to play the role of empress!
When Huang Yongyu heard this, he immediately put down his tea bowl: "What role is Xiaoqing playing this time? Why is he still hurting his face?"

"She," Chen Peisi was quite envious:
"I am currently starring in a movie called "The Mysterious Buddha". This movie is incredible. It is said to be our country's first martial arts movie."

"Really?" Yu Sigui said worriedly, "Xiaoqing is really going to have a hard time this time."

"It's quite painful," Jiang Shan said, "but "The Mysterious Buddha" is not our country's first martial arts film. It's pretty much the same since New China."

Anyway, Chen Peisi heard Liu Xiaoqing brag like this: "Then which is the first martial arts movie in our country?"

"Well," Jiang Shan thought for a while and took a sip of tea:
"In 1926, our country produced the first black-and-white martial arts film "Yanshan Xia Yin", and the leading actor Qian Chao became a popular star.

This Qian Chao is not only an actor, but also a director of a film company, a doctor, and a school professor. Not to mention how handsome he is. "

Speaking of this, Jiang Shan looked at the big guy and said mysteriously: "Do you know who is the person who opened the film company in partnership with Qian Chao?"

Huang Yongyu said directly: "Say!"

Jiang Shan: "Hu Di."

Qi Gong was shocked: "Who?"

Wang Shixiang's eyes widened: "Who is the Three Heroes of Longtan?"

"Yes, it is the beard of the three heroes of Longtan," Jiang Shan said bluntly: "This big star Qian Chao will be Qian Zhuangfei in the future."

At this point, plates of exquisite snacks were served on the table.

"I know Qian Zhuangfei," Xu Bangda said, "He was also an actor?"

"It's not just him," Jiang Shan continued: "Hu Di has also made movies. In order to shoot the movie "Yanshan Heroes", Qian Zhuangfei and Hu Di's whole family were involved."

"So," Chen Peisi said, "Comrade Hu Di looks good too?"

"Hu Di is more handsome," Jiang Shan:
“Afterwards, their film company took advantage of the convenience of transporting costumes and props to help the party organization transport important materials, documents, and even weapons and ammunition.

There was a time when the diversion route they created could be regarded as the safest underground transportation line.

When he was wanted by Zhang Zuolin in 1927, one of him and Qian Chao changed their names to Hu Ma and the other to Qian Zhuangfei.

After that, Hu Di applied for a job in Shanghai to make movies, and Qian Zhuangfei went to Shanghai to draw advertisements for others! "

"Hey," Huang Yongyu said, "They both know everything!"

"Actually, they were already members of the Communist Party before they founded the film company," Jiang Shan:
"While Hu Di continued to make movies, Qian Zhuangfei was admitted to the Kuomintang's radio training class.

Here he was appreciated by a person, who was Xu Enzeng, the future director of the Central Bureau of Statistics.

Xu En once regarded the generalist Qian Zhuangfei as his think tank.

Many matters must be discussed with Qian Zhuangfei before making a decision.

Qian Zhuangfei not only took the lead in establishing many of the secret service agencies established after the reunification of the Central Committee of the Communist Party of China, but he also had the final say on the list of personnel placed in them! "

"No wonder he can deploy so many of his own people," Huang Yongyu finally understood: "So this is the way to go!"

Jiang Shan nodded: "Later, when Hu Di took control of the Tianjin Kuomintang Great Wall News Agency, Qian Zhuangfei also took charge of the Zhengyuan News Agency, the secret service headquarters in Nanjing, and concurrently served as the president of the Minzhi News Agency!"

"That's not bad," Chen Peisi said:

"No wonder you wrote in "Latent": There is an underground party among the three Kuomintang parties. It seems that it is not an exaggeration at all."

"That's right," Jiang Shan has long said that every doctor who changes his profession is not easy to mess with:

"Even Comrade Kenong was arranged by him to enter the National Intelligence Agency in Pujiang."

"Well," Xu Bangda nodded: "These three are all well-known figures!"

"If Gu Shunzhang hadn't been arrested and rebelled later," Jiang Shan thought:
"The stories of the three of them will be even more exciting!"

The people at the table all held porcelain cups and nodded in agreement.

Before Jiang Shan talked about this part, I really didn’t expect that my country’s first martial arts film would be directed and starred by the two heroes of Longtan.

What’s more, I didn’t expect that in order to help organize the transportation of goods, these two people actually opened a film company together!

While they were chatting, Wang Fulin led Zhang Lu into Fangshan with a smile.

Jiang Shan raised his hand and said, "Here it is!"

Hey, when I took a closer look, I found that the person following Director Wang was still an acquaintance.

As an assistant director, Ma Jiaqi helped Wang Fulin film the TV series "Eighteen Years in the Enemy Camp" and joined the preparatory team of "Chinese Food" with him.

However, in the eyes of Jiangshan, Magaqi is still the gentle and elegant Jia Zhengjia in "Dream of Red Mansions"!

(End of this chapter)