Era: Beginning from the Modu Translation Studio

Chapter 388: China again, China again
Lincoln Center, the Statue of Liberty, Central Park, the Empire State Building, the Twin Towers of the World Trade Center...

While living in New York, the seven comrades from China not only went to these famous landmarks for walks every day, but also went to supermarkets the most.

As a supermarket born in New York after World War II, it has been called the third revolution in the retail industry.

By the early 1980s, warehouse supermarkets also began to appear in the United States.

But in comparison, this warehouse market on Eighth Avenue in Manhattan is the best.

Even Jiang Shan, who came here in later generations, was shocked when he walked in for the first time.

Putting aside the booths for cars and agricultural vehicles, there are dozens of rows of hundreds of freezers that can be compared with each other in later generations.

But these are not the reasons for Jiang Shan and his party to go there.

The reason why they go to the supermarket every two days is mainly to take a look at Phoenix and Eternity in their own country.

Like other bilateral trade purchase orders, the 5000 bicycles the United States ordered from China last year were distributed to the secondary market after they arrived.

Among them, New York and Los Angeles account for the largest market share.

At this time, the United States, like domestic supermarket groups in later generations, neither catered to nor rejected newly launched products.

If the sales are good, continue to place orders; if the sales are not good, put it aside if the market is not good.

Otherwise, you can return it to the manufacturer.

Judging from what Jiangshan and his party had learned before, Phoenix and Forever’s bicycles had not only been placed in remote areas within the supermarket.

A thin layer of dust has also fallen on it.

Unfortunately, they are in a foreign land and no one cares about them.

In just half a year, there were no images or sales.

You must know that the bicycles of Phoenix and Forever in this period are not inferior to those of foreign countries.

Not only the style is fashionable, but the quality is also unparalleled.

Some of the children's bicycles that went abroad were guaranteed not to break down for 50 years.

Unfortunately, due to the lack of publicity, customers have the feeling that it is a no-name car and a cheap product.

But if you think about it carefully, these two brands are really unheard of for American people.

Compared with the radar brand watches that were advertised in Pujiang in 79 and only entered China in 82, many well-known domestic brands are indeed not good at marketing themselves.

In fact, it is not surprising that such a situation would occur.

After all, at this time in China, where do Phoenix and Forever brand bicycles need marketing?

It is simply a market darling that is in short supply.

It is a pity that after more than 10 years, time-honored brands such as Phoenix, Forever, and Feige will be squeezed out by outsiders one by one.

Especially the "Giant" in Wanwan, which started out as a contract processing factory and became stronger and bigger.

After entering the mainland bicycle market, it didn't take much effort to win the permanent base in Phoenix.

After many bumps and bruises, it was not until 2022 that the Phoenix Bicycle Factory, which was deeply troubled by shared bicycles, had a net profit of only 9.63 in the first half of the year.

Look at the Hermès store next to the store. The bicycle priced at 16.5 yuan was sold out in two days.

In other words, Phoenix Bicycle has been working hard for half a year and may not earn as much as a Hermès bicycle.

……

Standing in the open space in front of the small hotel, Zi Da Jiangshan understood Chen Zichao's purpose.

He and the other party started making gestures on the hood of a "Lincoln" car:

"This, this," Jiang Shan pointed to a hand-drawn business map spread on the hood:
"Also, our domestic bicycles are basically sold in these stores."

"Um,"

Chen Zichao looked at the map and nodded: "We are familiar with these places. Just tell us what we need to do specifically?"

"Don't worry yet,"

Jiang Shan understood that the advertisement in the New York Post would need to fly for a while: "You will take a few... backbones with us to one of the supermarkets. We have to make some preparations there first."

"doing what?"

"prepare for,"

Jiang Shan took out several admission permits from his backpack: "Prepare to hold product promotion activities. From now on, you and I are the manufacturers of Phoenix Forever brand bicycles."

Comrade Jiang Shan, who was originally only responsible for designing advertisements, saw his famous products being thrown aside to gather dust.

Immediately, a one-stop promotion and sales plan emerged.

The reasons are, first, they cannot see their good things gathering dust.

Then again, it was because I was too full during this period.

Of course, the most critical point is what Xu Muchun has repeatedly warned: the trading time for 8 bicycles is about to expire at the end of August.

"This is a background advertising painting that we customized locally,"

Huang Hua pointed to the package in his hand: "When we get to the supermarket, it will be posted at the designated location."

"And this," Zhang Lu also shook the bag in his hand: "The bicycle posters will also be displayed in the supermarket."

"I see,"

Chen Zichao understood: "You only need to decorate the first store, and leave the rest to us."

As soon as he finished speaking, he naturally stretched out his arm and put it on Jiang Shan's shoulder:

"Team Leader Jiang, I learned a lot about the food commercial you were responsible for last night."

"How's it going?" Jiang Shan asked with a smile, "Does it look okay?"

"good?"

Chen Zichao's expression was uncharacteristically kind: "Do you know how late my restaurant closed last night?"

"last night?"

Jiang Shan, who was packing up the map, paused with his hands and said, "Did you come to do business last night?" At this moment, not only him, but other comrades also looked over in surprise.

"You didn't expect it, either,"

Chen Zichao looked at everyone with a smile: "Let me tell you this..."

The night after the incident, Chen Zichao was still very excited when talking about it.

I thought about the situation when I grabbed the phone book and called the suppliers one by one due to lack of preparation.

"I was laughing when I called, and the person on the other end of the phone was smiling even happier than me..."

Until he was sitting in the car, Chen Zichao was still describing the scene last night: "Because it's not just us at Tanhualou, other Chinese restaurants are also placing orders from them."

"Congratulations to you then,"

Jiang Shan looked at Chen Zichao, who was sitting in the same row as him: "Brother Chao, has your Tanhua Restaurant ever thought of producing a set of dishes from the advertisement?"

"..."

As soon as these words came out, Chen Zichao slowly turned his head: "The food at the banquet in the Forbidden City?"

"Correct."

"Do you even need to ask? Only a fool would not think about it."

Chen Zichao's eyes shined directly:

"But... Team Leader Jiang, you don't know something. The Cantonese chefs in my store are good at making sweet and sour pork. As for the Eight Immortals Crossing the Sea and Moonlight over the Lotus Pond, they are only good for watching."

"They don't know how to do it, but I can," Jiang Shan revealed the skill directly: "As long as your Tanhualou wants to learn it, I can teach them step by step."

"you?"

Chen Zichao was completely shocked, his eyes were rounder than when he saw a food advertisement: "Can you cook?"

"It's not just me," Jiang Shan pointed at Huang Yongyu sitting in the front row:

"You said that the cold tofu with the Eight Immortals crossing the sea was cooked by Professor Huang himself, and the other moonlit pastry in the lotus pond is my specialty."

"It turns out that you guys can not only shoot commercials," Chen Zichao said in surprise, "you can also cook the dishes in the commercials?"

"We know a lot," Huang Yongyu said with an arrogant expression without looking back, "let alone cooking, if you take a closer look next time, you can still find me in the advertisement."

"It seems true." As soon as he said this, Chen Zichao quickly looked at it carefully from the side: "Professor Huang, can you teach us about that plate of tofu?"

"That's not an ordinary dish," Huang Yongyu said, "it's no exaggeration to say it's a work of art."

"What you said is absolutely true," Chen Zichao said, "It's so beautiful. If our restaurant can learn this dish..."

Just when Chen Zichao wanted to be more beautiful, a group of several Lincoln cars drove into the parking lot of a warehouse supermarket.

……

At the same time, inside the New York Times office.

Several art editors holding advertising stills from "Wonderful Night in the Forbidden City" were discussing which photo to use for illustration.

During this period, the New York media, in addition to tracking the US election, is also paying attention to the New York Advertising Festival, which will open tomorrow.

As a food advertisement that appeared on TV the day before the opening ceremony, "Wonderful Night in the Forbidden City" firmly caught the eyes of every newspaper and magazine.

Let’s not talk about the effect. Just looking at the gorgeous frames in the advertisement is enough for them to write several articles.

Looking at the photos spread out on a table in front of them, the editors who couldn't make a choice were frowning together.

The art editor suddenly walked in in a hurry: "Please stop what you are doing and take a look at today's New York Post first."

Then there was a "pop" sound, and a copy of the New York Post was slapped on the desk.

"what happened?"

"What's the breaking news in the New York Post today?"

"It's not news," the editor pointed at the newspaper: "It's advertising."

After he pointed it out, several editors looked at a long advertisement that was one-fifth of the page.

"What kind of advertisement is this?"

"Toy commercial?"

Panda, rabbit, pig, tiger, giraffe, silly eagle...

Four-color printing technology and high-quality newsprint make the effectiveness of newspapers in the United States much higher than those in China.

Looking at the brightly colored and cute animals in the advertisements, the editors couldn't tell the difference the more they looked at them.

"No matter what kind of product advertisement it is, I think it looks ordinary?"

"I also think it's very ordinary..."

"Haha," the art editor on the side laughed: "Pick it up and look at the light again."

Several editors gathered around the New York Post looked at each other.

The next second, they raised the newspapers in their hands.

At the moment when the newspaper and the light overlapped, the banner advertisement in front of me suddenly changed physically.

The cartoon animals that were originally hanging in the air were actually riding on a bicycle.

"what?"

"This...this...what's going on?"

"Look at the other side,"

An editor who responded quickly quickly turned the newspaper over:
"Oh Maga,"

For a moment, everyone in the office was shouting to God: "How can advertising be played like this?"

"Who came up with this idea?"

"China," someone will always see the key point at the critical moment: "It's China again!"

(End of this chapter)