Era: Beginning from the Modu Translation Studio

Chapter 389 Advertisement that travels through time and space

Fifth Avenue, Manhattan, New York.

In a super-luxurious apartment with a panoramic view of Central Park, Murdoch, who had just finished breakfast, was sitting in front of the floor-to-ceiling window and flipping through the day's New York Post as usual.

Looking at the New York Post in his hand, which he had just acquired a few years ago, Murdoch recalled the half-dead newspaper he took over from his father when he was young.

Faced with the experience of running a newspaper that his father taught him before his death, "When you are in the media, you should engage in politics." Murdoch turned around and changed it to "sexy, scandalous, and sports entertainment."

Don't tell me, this method works really well.

Compared with before, when no one cared about it, newspapers quickly gained the right to speak after their circulation increased.

When this right to speak was mastered, Murdoch's cheating life became a cheat.

For a while, although his eyes were focused on the newspaper, he was thinking about another thing: how to help Reagan ascend to the position of president.

Only by helping him obtain this employment opportunity will the other party fulfill its promise to him:

Obtain U.S. citizen status and amend the relevant regulations that prohibit individuals from owning TV stations and newspapers at the same time.

In order to clear all the obstacles that will be faced by newspapers, magazines and television stations in the future.

After quickly scanning every page of the New York Post that day, Murdoch's eyes naturally stopped on an advertisement.

In the clear blue sky, there is a yellow-orange sun and a few chubby white clouds.

Below them, a line of neatly dressed cartoon animals were floating in the air in the same direction.

According to the layout order, the first advertisement that caught his eye made Murdoch a little confused.

But even though he didn't understand it at all, Murdoch's mood became relaxed and happy the moment he saw the advertisement.

The next second, a line of small words in the lower right corner of the banner caught his attention: "Pick me up and point it at the sun."

Brush it.

Murdoch, who couldn't wait a second, immediately raised the newspaper towards the window.

When the sun shines through the newspaper, the small animals that were floating in the air turned into a convoy of animals riding bicycles.

Seeing the wonderful changes in the newspaper, Murdoch, who still had his hands raised in the air, laughed unconsciously.

The moment the old fox looked at the advertisement, the light that penetrated the back of the paper made him feel a kind of leisurely life under the blue sky and white clouds.

Suddenly, Murdoch turned over the newspaper without thinking.

Sure enough, just as I expected, a row of bicycles was clearly printed on the same position on the front and back pages.

Oil prices rising again? It's not my business.

I have my bike.

Riding the phoenix and driving forever, a century-old enterprise is trustworthy.

The vehicle speed is normal, the tire pressure is normal, and the driver's health is more normal.

The speed of life is just right.

For the health of the planet, I want to choose greener ways of traveling.

When you slow down, everything gets better!
……

Compared with the previous advertising slogans of "A century-old enterprise, Phoenix is ​​forever" and "Promotional feedback, don't miss it".

This version of the slogan seems more advertising.

Compared with other cool, fragrant, exaggerated and repetitive advertising slogans in newspapers.

This bicycle advertisement from China is not only not annoying, but also very friendly to the people.

“What a very well-designed advertisement!”

After unlocking the secret of the advertisement, Murdoch's smile deepened.

When he pointed the newspaper out the window again,
Inadvertently, he lowered his head and discovered that on the street not far downstairs, there were many pedestrians holding newspapers to the sky like him.

At this time, Murdoch's assistant excitedly opened the door and walked over:

"Sir, do you know that all 30 copies of the New York Post have been sold this morning?"

Although New York is now a city with a population of more than 700 million.

But the 30 copies of the New York Post every day always have to wait until the afternoon to be sold out.

When the weather is bad, a large number of newspapers will be returned to the newspaper.

"So soon?" Murdoch glanced at the time subconsciously: "What time is it and the newspaper has been sold out?"

Although he had vaguely guessed the reason, Murdoch still couldn't believe it.

"During the rush hour this morning, many newsstands were rushing to buy the New York Post." The female assistant spoke quickly: "As far as I know, the reason why everyone is rushing to buy newspapers..."

Speaking of this, the female assistant suddenly caught a glimpse of her boss's hand.

"Well," she said, pointing to the newspaper in Murdoch's hand, "it's because of this Chinese bicycle advertisement."

"it?"

Murdoch's mind raced: "Why is it so popular?"

"To be honest, I also like it very much," the female assistant said, "Just before I left the newspaper office, there were constant calls coming in to the newspaper office asking to order newspapers."

"Check it right away," Murdoch said: "How many days has this advertisement been ordered in our newspaper?"

"There are three days in total today," the female assistant has already investigated: "But the page position in the next two days will not be as good as today."

"Advertisement page?"

"Yes," the female assistant nodded: "It's the advertising hinge."

Just like domestic newspapers in the 90s, every American newspaper today would add a few pages full of advertisements.

"If you notify me, just say it's my opinion," Murdoch said: "This advertisement will not be changed for the next two days. It will be in the same position as today."

"what?"

The female assistant reminded: "Sir, this advertisement for China Bicycle is not simple. It has very high layout requirements. Not only does it have to be printed on both front and back, but it also has to be aligned with the layout..."

"Is this something you should worry about?" Murdoch fanned the newspaper in his hand: "Can't I see it?"

"I know, I'll make arrangements right away."

……

After the female assistant turned around and left, Murdoch raised the newspaper out the window again.

This time, he looked very slowly.

Don't want to miss a single detail in the ad.

At this moment, all the New Yorkers who look the same as him can easily figure it out.

You can almost see several of the same style in every corner of this city.

New Yorkers, who thought they had seen everything in the world, stood in groups of twos and threes holding newspapers and admiring the new world from China.

Not to mention the cute and naive guests in the advertisement, this is the two-in-one advertisement reading method.

Not to mention seeing it, not even hearing it.

More importantly, the citizens of New York not only found the cartoon bicycle advertisement that suddenly appeared in front of them not only fresh, but also particularly eye-catching.

After looking at it a few more times, even the four meridians and eight meridians felt relieved.

How long has it been, first the Vietnam War crisis, then the oil crisis...

This month there was another hostage crisis in Iran.

Facing the crisis news that filled the screen, the people of New York finally saw a picture that was both interesting and healing.

While smiling slightly, I also found a legitimate reason to save gas.

Slow life, more environmentally friendly.

The price of oil soared from 13 yuan a barrel last year to more than 40 yuan, and the American people have already begun to feel pain.

Don’t say they don’t care, who wouldn’t care about paid items that are being spent every day? Liu Luanxiong relied on this crisis to sell a large number of electric fans during the energy conservation and emission reduction period in North America.

……

But compared to ordinary citizens, the team members from various countries who came to New York to participate in the advertising festival saw the value of this advertisement from another perspective.

A brand new perspective of print advertising has been opened to the world ahead of time.

The advertisements designed by Jiangshan for Phoenix and Forever Bicycles are actually printed with different patterns on the front and back of a newspaper:
Cartoon animals are on one side, and various bicycles are on the other.

Through the illumination of light, the front and back pictures naturally overlap and become another picture.

This kind of print advertising design that uses light source perspective is unique not only today, but also in future generations.

The idea was completely borrowed from an advertisement concept by "Makoto Shinkai" of later generations.

In 2016, the animated film "Your Name" by Japanese screenwriter Makoto Shinkai was well received upon its release.

Not only did it earn 300 million in box office, it also broke the box office record of Hayao Miyazaki's "Spirited Away".

Became the global box office champion of Japanese animated films.

Three years later, in 2019, Makoto Shinkai's new work "Weathering With You" is about to be released.

An ingenious double-sided newspaper advertisement made Xin Haicheng shine again.

In order to take advantage of the cold rice of "Your Name" and heat up "Weathering with You".

Shinkai Makoto covered both the front and back pages of the Asahi Shimbun newspaper.

According to the plot of the movie "Your Name", the two male and female protagonists who exist in different time and space and cannot meet each other are placed on the front and back sides of the newspaper.

When the reader follows the prompts and holds up the newspaper facing the light, the most classic scene in the movie appears.

Through the transmission of light, the front and back pictures overlap.

The two protagonists in the newspaper finally appeared at the place where they finally met in different time and space.

Such painstaking design made the "Asahi Shimbun" of that day, like the "New York Post" of today, disappear as soon as it was launched.

Not only that, the Asahi Shimbun was also on the hot search for several days because of this advertisement.

Netizens said one after another:
[Wow wow wow, what a sweet idea. 】

[I grabbed two newspapers. 】

[That's too much, why don't you hand over a copy quickly. 】

[This is the correct way to save print media. 】

[The newspaper has been collected, Xin Haicheng is interested. 】

[Cancel the collection and replace it with me. 】

[I really want this newspaper too. 】

[After three years, "Your Name" is back. 】

【How are you? Someone I watched the movie with three years ago. 】

……

Online and offline, everyone is sprinkling sugar.

I have to say, this advertisement by Makoto Shinkai is really amazing!
It doesn’t live up to Shinkai Makoto’s other title at all: Shinkai Makoto Advertising.

Makoto Shinkai has always been a wallpaper fanatic and an advertising fanatic.

Since it gained some popularity, the number of advertising placements has been out of control.

"Weathering With You", which was released after "Your Name", was really lawless due to the placement of advertisements.

"Weathering with You" was once called "Advertising Child" by the audience.

Fortunately, Makoto Shinkai’s animation makes every frame of advertising placement reasonable and just right.

Although the audience cursed fiercely, they could not let go of anyone.

Even when chatting behind the scenes, the topic of advertising was regarded as the most interesting direction of discussion.

Whenever you tell someone about a product that no one else has discovered, you can feel proud for a long time.

In the end, all film and television producers and advertising companies began to study "Xin Haicheng's" advertising placement method.

Among them, of course, Comrade Jiangshan was included.

In Jiangshan's view, Xin Haicheng's implantation method is not to simply draw the products into the picture, but to actually assign tasks to them.

For example, the protagonist often drinks Nissin Cup Noodles, and the signature app he often clicks on when looking for a job;

Everyone has one, the Apple Family Bucket is fully online and comes with its own tutorials;
Yoshinoya, McDonald's, KFC, Pepsi-Cola, Softbank, Meiji, Kao, Honda, Haier... and Suntory tea drinks appear in every flavor.

An animated movie can actually bring together so many big names.

This shows how resounding Xin Haicheng’s advertising reputation is.

At the end of the day, many prestigious products began to catch on to the popularity of "Shin Haicheng".

Not only did he spend a huge amount of money to get himself included in the "Weathering With You" painting, but he also printed the words "Weathering With You" on the outer packaging of his products.

Just like Murdoch now, the New York Post has been working hard to increase circulation in order to attract advertising.

Unexpectedly, a Chinese bicycle advertisement could reversely boost circulation.

Now, thinking about the New York Advertising Festival that is about to open tomorrow, Murdoch suddenly has a new idea in his mind.

Inside a supermarket on Eighth Avenue in Manhattan.

The dust-wiped Phoenix and Forever Bicycles were neatly placed in front of the background wall with an advertising poster.

Although the exhibition area is still that remote exhibition area.

But both the background and the ground have been decorated in the same cartoon style as in newspaper advertisements.

Compared with several bicycle brands arranged in the front position.

From a distance, no one can be as eye-catching as the permanent exhibition area of ​​Phoenix.

Especially the cartoon animals hanging in the background, and the physical bicycles placed in front of them, it is really a scene that combines reality and reality.

This time, it’s not just the Chinese bicycle booth here.

Several other large supermarkets in New York City are also busy with business.

Look at the bicycle booth that already has a decent look, and then look at Chen Zichao who keeps patting his chest to make sure.

Jiang Shante happily put his hand on the other party's shoulder: "Sir Chen, I will leave this piece of work to you."

"calm down,"

Chen Zichao continued to pat his chest: "Don't worry, you can go to the advertising festival tomorrow. I will personally inspect every store."

Jiang Shan nodded: "You can still rely on your own people."

"Since we are all our own people," Chen Zichao said with a smile: "Then those palace secret recipes you mentioned...?"

"It's all on me," Jiang Shan also patted his chest: "But these dishes are all unique skills. You have to protect these neck-breaking skills."

"Ha," Chen Zichao's eyes were already shining: "Don't worry about this, I never like to share... except you."

……

The next day, Lincoln Center in New York City.

Flowers are blooming and people are crowded.

As a car stopped, advertising teams from different countries and companies entered the venue one after another.

At this moment, seven shiny black stretched limousines were driving on Fifth Avenue in Manhattan.

Looking at it from a distance, let alone Doraemon...

(End of this chapter)