Era: Beginning from the Modu Translation Studio

Chapter 397: An indescribable sign for New York
In an alley in Washington, DC, an eight-story building was the Chinese Embassy in the 80s.

Compared with the nearby Korean Embassy in the United States and Japanese Embassy in the United States, it is several levels inferior in both scale and furnishings.

But compared with the business volume in later generations, it is still enough for the nearly 100 personnel stationed in the United States.

In the first few years after the establishment of diplomatic relations, the embassy received various calls for help almost every day, both from home and abroad.

But this is the first time I've heard of someone coming to steal business from the locals.

"Nowadays, our domestic advertising companies are so powerful," the counselor said, looking at the newspaper in his hand, "and they won a big prize right away, and it's a gold one."

"It seems that this team may have really made a profit from the advertising fee."

"Well," the counselor said with a smile on his face, "as long as they can make this money, we must help them get a certificate so that they can take the money back home without losing a cent."

"Yes, and you don't have to pay any tax at all."

……

"Little Italy" in New York City is dressed up like a flower everywhere.

Under the eaves along the street, you can often see a few people holding cups or paintbrushes.

Huang Yongyu also set up an easel on a terrace upstairs in the small hotel.

While painting, he was also chatting with Yu Sigui.

"Why do they stay on the street all day? Don't they need to go to work to earn money?" Yu Sigui held a cup of black tea in his hand and looked downstairs with envy.

"We see the same thing,"

Huang Yongyu painted an owl perched on the fence based on Yu Sigui’s position: “It spends the whole day eating, drinking and having fun on the terrace.”

Jiangshan's guest rooms do not have balconies, but are only connected to a terrace of about 20 square meters.

So, this place became a place where everyone likes to stay.

At this moment, Jiangshan, who moved the table to the terrace, is actively creating.

Zhang Lu and Huang Hua, who never left his side, each stood on one side with a learning attitude.

"That's it?" Before Zhang Lu could understand, Jiang Shan put away his pen: "So simple?"

"What else do you want?"

Jiang Shan began to close his stall: "Chinese people have always focused on the meaning rather than the form when painting."

Huang Hua blinked hard at the drawing: "But you don't pay enough attention to the shape. How can you show the advantages of hair dye?"

Listening to the three of them talking to each other.

Wang Fulin and Wang Shixiang, who were sitting in the house watching TV, came over.

"It's only been a short while," Wang Shixiang asked curiously, "Xiao Jiang, have you finished yet?"

Wang Fulin didn't say anything. He picked up the drawing and started to look at it. "The advertisement is about a colorful hair dye, so why are there only black and white lines?"

"Don't worry, you'll understand in a moment," Jiang Shan had already put his things in order: "Zhang Lu, set up the machine."

"Okay."

"What about me? What do I do?"

During this time in New York, several comrades from all walks of life have really fallen in love with the feeling of working in a group.

After a short while, several people who were assigned tasks according to their work were busy on the terrace again.

……

Arrive at the agreed time as soon as you speak.

After watching the car disappear in front of them, Huang Yongyu, Wang Shixiang, Cao Yu, Ying Ruocheng, and Zhang Lu were still lying on the railing of the terrace, staring eagerly.

"Why don't you two go over and take a look?"

Cao Yu has been coming here quite often recently, firstly because the food is good and secondly because the wine is good.

"No," Huang Yongyu took a sip of his cigarette, "I can't help even if I go. The key is that I'm nervous."

"You thought you wouldn't be nervous if you stayed,"

Wang Shixiang started to get nervous: "If I had known, I would have followed him."

Zhang Lu: "I kind of regret it, too."

"Okay, okay," Huang Yongyu regretted it a long time ago. "Next time, no matter what it is, we will all do it together."

"okay,"

Ying Ruocheng found a recliner and sat down: "It's too late to say anything now, let's just drink while waiting."

These days, after meeting old friends by chance, he and his team leader no longer have to search the streets for low-quality cider.

……

In a multi-functional conference room of Ogilvy Advertising Company, Jiang Shan, Wang Fulin, Huang Hua, and Yu Sigui entered one after another.

Before the pitch began, Ogilvy's head, Mark Ogilvy, shook hands with Wang Fulin in a friendly manner.

Since the matter had already been taken over the afternoon before, this meeting saved a lot of trouble.

More than 10 minutes later, the real owner finally arrived.

When several L'Oréal executives in gray suits and white skirts walked in, the atmosphere in the conference room immediately became lively.

At first, L'Oreal felt that the "competition" activity proposed by Ogilvy was unnecessary.

Until I heard that the competition partner was the gold medal winning team from the New York Advertising Festival.

L'Oreal finally became interested.

Not only did they not oppose it, they also expressed strong welcome.

Even L'Oréal's CEO in the United States, Nicolas, was respectful enough to come to the event in person.

If you think about it carefully, it makes sense, after all, Ogilvy is here in person to take charge.

After the necessary pleasantries, Nicholas, who was sitting with Ogilvy, looked at the two teams:
"What are we waiting for? Can we start?"

"At your service at all times,"

After saying this, Paul, an advertising planner from Ogilvy, looked at the Chinese representatives across from him and said, "We are ready. What do you think?"

Jiang Shan decisively extended his hand and invited: "Please."

As soon as he finished speaking, Paul stood up and went on the screen.

The gestures and movements coordinated with the big screen seem casual and free, but they are carefully choreographed.

However, what Jiangshan cared about at this moment was the big screen behind him.

PPT was not launched by Microsoft until 84.

Long before it, the application of business slides was already very sophisticated.

But in this conference room, all case explanations will be done by a video recorder.

Paul held the customized remote control in his hand, pointed at the big screen with one hand, and spoke French all the time.

"How do you feel?"

Yu Sigui only made a sound, humming softly without moving his mouth.

"that's it,"

Jiang Shan, who was used to big scenes, tried not to talk: "You speak French quite well."

"What did you say?" Huang Hua almost used ventriloquism: "It seems that this foreigner speaks French better than you."

"It's good that he can speak," Jiang Shan continued to hum: "Just listen to it. This is a design competition, not a translation competition."

At this moment, Wang Fulin quietly watched the performance on the stage.

"So this is French,"

After all, he is an old comrade, so his humming is natural and clear: "I said, why can't I understand it!"

"Look at what you said," Jiang Shan snorted, "as if you could understand him if he spoke English."

Facing the colorful hair flying all over the screen, four comrades from China have been communicating secretly without being noticed.

They didn't clap together until the applause broke out.

The next moment, after a few questions, Jiangshan was also ready.

What is different from the Ogilvy ad is that this time the person holding the remote control is not the speaker.

Since he came through, Jiangshan's prepared war mode also came with him.

Accustomed to pre-war drills, he and Huang Hua had already deployed their formations at the same time.

At this moment, Huang Hua, holding the remote control, was watching Jiangshan's every move.

Jiangshan took off his suit jacket and entered the performance segment with ease.

You know what, it really does look like that.

Most importantly, the Chinese guy actually spoke in French:

“In 1907, a young Frenchman invented the world’s first non-toxic and harmless hair dye.

Later in the same year, the world-famous L'Oréal company was born...

From now on, people all over the world can fully enjoy the beauty brought by L'Oréal in nature.

Based on this keyword, our team designed an outdoor advertisement specifically for L’Oréal: From nature, integrated into nature.”

“Take from nature and blend into nature?”

Now it was others' turn to murmur.

Nicholas from L'Oreal and Ogilvy repeated the same sentence at the same time and adjusted their glasses at the same time.

At this moment, the picture displayed on the big screen almost made the colleagues present burst into laughter. On the screen, lines with a white background and black edges outlined the bust of a woman wearing wavy hair.

The outdoor billboard, which had nothing on it except the clear L'Oreal subtitles across the lower right corner, made the Ogilvy executives present even more certain that there must be something fishy about China's advertising design.

At this moment, Owigg, who finally saw Lushan's true face, remained silent.

Nicholas's undisguised smile and shake of his head were completely his inner monologue - the countries in the third world are indeed very naive.

Seeing that the outcome was already decided, he smiled and looked at the Chinese camp who were also smiling.

Just as I was thinking about what to say in my closing speech, suddenly,

"Ok?"

"Oh~"

"This is……?"

"Gosh!"

"Wow--"

"So, beautiful..."

The next second, Ogilvy turned around upon hearing the sound and looked at the changes on the big screen in disbelief.

The billboard, which was originally painted in black and white, suddenly switched colors right before everyone's eyes.

The most interesting thing is that the piece that changes color happens to be the long wavy hair of the girl with long hair.

Facing the colorful auspicious clouds that suddenly appeared on the screen.

The discussion in the conference room then became louder.

Everyone continued to watch while whispering to each other.

As time goes by, the beautiful hair of the blue sea on the billboard has turned into sunset and the sea and sky are the same color.

To put it bluntly, the big waves were dyed the sunset red again.

At this moment, Nicholas' eyes also sparkled: "It turns out that it is so naturally blended. This is the first time I have seen such a beautiful hair color."

A senior executive of L'Oreal was very glad to have come along today: "Wow, this is not outdoor advertising at all, it's simply a priceless world-famous painting."

"It's still the kind that changes color from morning to night."

"Nonsense, the color doesn't change in the morning and evening, it changes 24 hours a day."

"Color is secondary. Which of our L'Oreal advertisements lacks color?"

After all, Ogilvy’s outdoor ad just now was also very colorful: “The key is that it can change color.”

"I can now imagine the faces of the lovely ladies when they see this billboard."

"If I'm not mistaken, they will scream at our billboards."

"Not only women, but the whole country will love this billboard..."

At this moment, thinking that this billboard will soon belong to him, Nicholas clenched his fists and said excitedly:

"They say Chinese people are smart, but I didn't believe it before. Now it seems to be true!"

"So you like our idea?"

Jiangshan, standing on the stage, is always observing the other party's reaction.

“Without a doubt,” Nicholas said, “its appearance has completely exceeded our expectations.

It can be said that this outdoor advertisement surpasses all previous L’Oréal advertising designs.”

Hearing this, Ogilvy also nodded.

……

The sign is just an ordinary sign.

No plugging in, no card changing.

The method of displaying ever-changing things with the unchanging ones originated from an outdoor advertisement of Wella in Germany.

The Wella billboard, with its back to the sea, is designed specifically for New York, a city surrounded by the sea.

The entire advertisement is outlined with lines, and the heroine's hair and facial features are all hollowed out.

The painting looks simple on paper, but just put it on the beach.

Not only can it withstand the sea breeze, but it can also use the sea and sky as a natural background to give the advertising girls lustrous and colorful hair.

The seasons change, the sun and the moon wax and wane.

There are only colors you can't imagine, there are no colors it can't change.

"Excuse me,"

At this time, Ogilvy's camp raised a question: "When it gets dark, does this outdoor advertisement also go off duty?"

Jiang Shan smiled, and told the other party directly: "That's what I've been waiting for you to say..."

Then, a night scene appeared on the big screen.

Then all the lights were turned on, and the girl on the billboard finally turned into a fashionable girl with black hair and black eyes.

"Perfect!"

Nicholas, who was sitting in the C position, stood up and applauded.

Ogilvy, who was sitting next to him, stood up gracefully.

The moment I clapped my hands towards Jiangshan, I seemed to see a rising advertising star full of brilliance.

Jiangshan, with a head full of rosy clouds, was showing his brightest smile to his client.

Fifty thousand dollars, where are you going to run?
Applause, champagne...

Ogilvy, who was quite a man, opened champagne and painted a rosy picture for today's opponent after fulfilling his promise...

"Jiang, Shan, have you ever thought about developing a career in my company?"

"Mr. Ogilvy," Jiang Shan finally caught the chance, "Do you remember the joint venture company Chunfengdu you mentioned? In fact, I am the founder of that company."

Ogilvy: “…” After all this time, I realized that my suspicion was correct, but the designers of that company were Chinese.

Seeing that the other side attached great importance to their teammates, Wang Fulin, Huang Hua and Yu Sigui on the side also felt proud.

After leaving Ogilvy and getting into the car in a graceful manner, the four seemingly calm people burst into laughter while waving their fists.

Even as the car drove down Manhattan Avenue, you could still hear the uniform cheers from the car:
Fifty thousand, fifty thousand, fifty thousand…

Turn left and right, Little Italy.

Before the black Lincoln came to a complete stop, several heads popped out from the platform on the second floor.

"came back?"

"How about it?"

"Is it done?"

The car window downstairs was rolled down and four hands were stretched out of the window.

Seeing the OK and Yeah gestures, the people upstairs immediately laughed:
"Virtue!"

……

That night, Jiangshan called Yanjing at the right time again.

"Did you hear me, Director Lu? I am Jiang Shan."

"How about it?"

Lu Xuzhang's heart was pounding. He hadn't been so nervous in a long time. "Did we win?"

"Won,"

Jiang Shan, holding the phone, looked at the team members gathered around him and said, "We won!"

"good good good good,"

Lu Xuzhang stood up immediately, put his hands on his waist and said:
"Comrade Xiao Jiang, on behalf of the organization, I am now officially informing you that your overseas mission this time was quite successful.

Not only did it win a big award and bring glory to the motherland, it also helped many domestic companies to turn around their businesses.

Now, several departments are waiting to learn about your glorious deeds..."

"Has our little work become a great achievement?"

Jiang Shan was so happy that he even said shyly: "Actually, this is what we should do."

Lu Xuzhang's mouth was full of joy: "Okay, let's not talk about it outside.

Next, I order all of you in your team to fly back safely.

Motherland, I miss you!"

"Yes, I promise to complete the mission!"

You know what, Director Lu, who rarely said something sarcastic, was radiant after hearing it.

At this moment, everyone looked at Jiangshan's expression.

"what happened?"

"What's that expression on your face? What did you say on the phone?"

"motherland,"

Jiang Shan almost started to recite as soon as he opened his mouth: "Miss us..."

(End of this chapter)