Era: Beginning from the Modu Translation Studio

Chapter 398: A plan to earn an office building
A fierce competition for a design was concluded, and L'Oreal's public relations staff immediately informed all major media outlets of the news.

As everyone knows, there has always been a legend of the top ten tortures in the marketing circle.

If you ask creative people what they fear most, 10 out of 10 will say – pitching.

However, it is also Party A's favorite way of holding hands.

In later generations, we often see news reports about two advertising companies competing for a single bid with all their elites.

From the preparation stage to the bidding site... everything was used by Party A to create hype.

Each bidding company should include its past award-winning projects, outstanding advertising cases, creative team composition, design staff qualifications... In short, write a paragraph about everything that can be taken seriously.

Any advertising company with a bit of financial resources will see its stock price fluctuate depending on its performance during the "competition" period.

But even so, major advertising companies still have to compete.

Because the parties who can initiate a bidding war are not small companies.

Once they win, it often brings the company advertising contracts worth hundreds of millions.

In 2023, the most intense competition in the Asia-Pacific region will take place.

Mondelez Group, which owns many food brands including Oreo, Salty Fun, Eclairs, Maxwell House and others, will offer an advertising contract worth up to US$20 billion.

No matter which advertising company it is, as long as it wins the bid, it can basically sit back and relax for the year.

When Ogilvy & Mather Advertising was still very small, the advertising godfather Ogilvy would wait at the door of the hotel frequented by the CEO of Shell Oil every day with an umbrella.

Finally, on a pouring afternoon, Ogilvy took the opportunity to hold an umbrella for the CEO of Shell Oil.

In this way, he not only got a chance to compete in a four-to-one competition, but also successfully won a one-year advertising contract with Shell Oil.

This huge advertising fee doubled Ogilvy's net profit.

Therefore, if a person wants to make money quickly, he must not only have talent but also be willing to take risks.

……

At this moment, Comrade Jiang Shan, who also won the competition, was sitting in a Broadway theater watching a performance with his team members.

Before that, a group of seven of them had gone to Columbia University and watched a play called "Yenching People" performed by Yenching People's Art Theatre.

He also presented several bouquets of flowers to his fellow brethren in New York.

The leader Cao Yu was so happy at that time that he just left the team and ran to Broadway with them.

It was the most classic performance on Broadway Street, and Ying Ruocheng was fascinated by it.

When the feelings were deep, she would even grab Wang Fulin who was sitting next to her and chat for a few words.

Jiangshan tilted his head and watched from the side.

In his eyes, this English translator, who will suddenly be promoted from a section-level cadre to deputy minister of culture in six years, already has a bit of the demeanor of Hu Xuefan in "I Love My Family".

"I will be going back the day after tomorrow,"

In the darkness, Yu Sigui's eyes were bright: "Jiangshan, do you think I should go back to China with you... or get off the plane directly in Tokyo?"

"Don't you want your Dadi advertisement anymore?"

Jiang Shan gave an objective opinion: "It's been a long time since you came out, why don't you go back and take a look."

"I knew you would say this. You wish I could go back sooner, right?"

"How can that be possible? Am I the kind of person who would throw the donkey away after it has done its work?"

"You are the donkey."

"Are you angry already?" Jiang Shan: "In fact, it's not just you, our entire team is going to disband.

You got off the plane in Tokyo, and Zhang Lu, Manager Huang and I got off the plane in Pujiang.

Director Wang, Uncle Yong Yu and the others continued to fly back to Beijing. It was just right, one plane would take them all the way, and they wouldn’t be delayed at any place.”

Even carpooling is not so smooth.

"Jiangshan," Yu Sigui said what he had been thinking about for a long time: "Actually, I also want to buy a house."

"Why buy a house?" Jiang Shan thought of the crazy Tokyo in a few years: "If I were you, I would just buy an office building in Tokyo."

"How much will that cost? I can't afford it."

"I can help you earn whatever you need," Jiangshan decided to buy together:

“According to the time, the entire series of Match ads should have been released in Japan.

You can take some photos and hang them on the company's walls, and put them in a few pages of the company profile.

In addition, McDonald's outdoor advertisements, Phoenix Forever, and L'Oreal's print advertisements can all be hung on the wall.

As an advertising company, we must first learn how to market ourselves.”

After listening to him, Yu Sigui kept nodding his head: "Actually, I want to buy a house in Pujiang."

"Buy in Pujiang?" Jiang Shan thought for a moment and said, "It's not impossible. With your status as an overseas Chinese, you can just buy a house in Pujiang that is remitted by overseas Chinese."

"What's that love of building buildings?"

"Yes," Jiang Shan thought more and more that it was reliable.

"Didn't the higher-ups allocate an apartment to our company? When you come back to live in China, I won't even have to cook for you."

"why?"

"Let's go directly to your house and eat!"

"You are so beautiful," Yu Sigui raised the corner of his mouth: "What do you like to eat?"

……

The more exciting your day is, the more soundly you will sleep at night.

The next morning, Jiangshan, who lived in the same room with Wang Fulin, heard the same noise outside the door as usual before he even opened his eyes.

"It's the last day, can't you stay in your room for a while?"

"Hurry up, Jiangshan,"

Huang Hua called out hurriedly from outside the door: "Something big has happened to our advertisement."

At this shout, Wang Fulin and Jiang Shan in the room completed the three and a half movements of sitting up, getting up, and opening the door in three seconds.

The moment the door opened, Zhang Lu threw a stack of newspapers into Jiangshan's arms.

"what happened?"

Jiang Shan and Wang Fulin were tearing up the newspaper together: "What big thing happened?"

As soon as he finished speaking, Huang Yongyu and Wang Shixiang, who were across the corridor, opened their doors and asked, "What happened?"

"Just take a look," Huang Hua said with a smile, "New York City's newspapers are almost completely taken over by our advertisements."

"Really?"

"where?"

"Show me quickly."

Normally, the three-day double-sided advertisement has ended, but could it be that... the aftereffects have already begun?

Several people attacked the newspaper at the same time.

Soon, they met the big contractor that Huang Hua mentioned.

You don't even have to look carefully, you can tell what it is at a glance thanks to the clear pictures.

[The new gold medal winners of the Advertising Festival are a group of mysterious advertising people from China. 】

【“A Wonderful Night in the Forbidden City” is the most eye-catching award-winning work at the New York Advertising Festival. 】

[Whether MSG is reliable or not, let’s see what the imperial court banquets of the Chinese Empire say. ]

[From the animated ads for MSG to the imperial banquets of the Ming Dynasty, the packed Chinese restaurants in New York have become the hottest topic in recent times.]

[The double-sided bicycle advertisement that shocked the whole city is another masterpiece of the Chinese award-winning team of the Advertising Festival. 】

【L'Oreal recently revealed that in the latest round of bidding, an advertising team from China won the design qualification for L'Oreal's latest outdoor advertising with an undoubted advantage.】

[The Chinese advertising team was unexpectedly defeated again, and their competition partner Ogilvy & Mather was amazed. ]

Compared with the one-line report in each newspaper during the New York Advertising Festival, the New York Times, Washington Times, New York Post, etc. in front of everyone at this time all reported on China's award-winning advertisements in large articles with pictures.

"These foreigners have woken up,"

Looking at the picture of himself holding up the trophy in the newspaper, Huang Yongyu decided to buy a few more copies later: "We were only given a one-line introduction two days ago, why are there suddenly long articles today?"

"That's right," Zhang Lu also felt strange, "and so many newspapers reported it at the same time."

Although "Wonderful Night in the Forbidden City" was very popular on TV.

But when it landed in the newspaper, it was not as big as the double-sided advertisement.

In total, they only appeared on the list of five gold medal winners.

"I guess it must be related to the L'Oreal competition."

Jiang Shan judged: "Think about it, the opponent we defeated this time is not a small company. We can snatch the meat under the nose of Ogilvy. How can the media not be surprised?"

"Plus, our recent activities have been quite a big deal," Huang Hua analyzed, "how can these newspapers and magazines handle this?"

Even if you don't want to admit it, you have to face the reality.

This avoids the situation of having to make a double-sided advertisement where the content is not reported here but elsewhere.

"Manager Huang,"

Jiang Shan suddenly thought of something: "What does the new packaging of Tianchu MSG say?"

"Panda bottles and panda bags will be available at the end of this month," Huang Hua said.

"But starting next week, the 9-minute food ads will be changed to 5-minute versions, and the panda MSG bottle will also meet American audiences in advance."

At the end of this 5-minute advertisement, the new packaging of Tianchu MSG will appear: a panda glass bottle.

In addition, the Tianchu MSG promotional poster designed by Jiang Shan himself will also be launched at the same time.

Afterwards, the same operation will be launched simultaneously in multiple countries.

In short, in order to dispel rumors about Chinese food and MSG, Jiangshan is prepared to go all the way to the end!

……

In the afternoon, just when He Wenguo, the source of MSG, sent out the manuscript in the name of the Scientific Research Association.

Jiangshan and his group of seven people rushed into the warehouse supermarket on Eighth Avenue.

Walking through the pharmacy, flower shop, and photo studio at the entrance, the seven of us kept asking each other questions:

“When will our country be able to open a shopping mall like this?”

"How wonderful,"

Zhang Lu picked up a Sony Walkman from the shelf and casually glanced at the Sony poster next to it:
"If you want to buy something, just pick it up and look at it. You don't have to bother the salesperson."

Even if you don’t want to buy it, you can still play with it.

"I like this, too."

Every time Huang Yongyu came to the supermarket, he would pick up a Kodak Polaroid camera and look at it carefully: "This camera is really advanced!"

Compared to the 1977 model of Kodak Polaroid, the 1980 model is several levels higher in both appearance and photo clarity.

"Do you like this thing?" Jiang Shan stepped forward.

“It looks quite fresh.”

"Then let's buy it." Jiang Shan had already inquired: "Sisi said that Kodak cameras in the United States are cheaper than those in Japan."

"Even if it's cheap, it's still a lot of money," Huang Yongyu refused: "I won't buy it, and don't be stupid, kid."

"How is this stupid?" Jiang Shan really wanted to buy it. "Only by knowing ourselves and the enemy can we win every battle. What if we want to do Kodak business in the future?"

"Is this still possible?"

"Of course not," Jiang Shan said, "Did you expect us to take on the hair dye business? You only regret not having enough knowledge when you need it, and the same goes for products."

"That makes sense," Huang Yongyu nodded. "We have to spend what we should spend. We can't lose the big picture for the sake of the small."

Thinking about how quickly he could get 50,000 U.S. dollars, Huang Yongyu immediately helped Jiangshan pick it up.

"Let's buy two of these cameras,"

Jiang Shan leaned over and picked with him: "You take one and I take one. When we really get an order from Kodak in the future, we can do it together."

"That won't work," Huang Yongyu said, "This is not a small amount of money."

"Why is it so hard for me to give you something?" Jiang Shan: "Are you still my uncle?"

"Okay, let's do as you say," Huang Yongyu had already chosen: "Remember to buy your uncle some clothes later."

"Let's go now," Jiang Shan turned to look at Wang Shixiang, "Uncle, I will take care of it for you in a while."

It's so hard to go abroad, so I must bring some gifts before returning home.

In addition to a daily allowance of one dollar per person, Jiangshan also awarded a $7 competition bonus to the seven team members.

According to the exchange rate of 1:1.5, it is actually not much money.

But everyone was still very happy about this unexpected surprise.

After all, this is equivalent to two months' salary for them.

At this moment, several people scattered across the food shelves were picking up things that were nice-looking, affordable, and...

Jiangshan took Yu Sigui to the toy area.

"You want to buy toys for Xiaoyu and Xiaobai?"

"Of course I have to buy it, Children's Day is coming soon."

Jiang Shan stood in front of the Barbie counter: "You didn't see it, every time I came back from outside, these two little guys were the happiest."

"Would you choose Barbie?"

Yu Sigui couldn't walk anymore: "Let me help you choose."

"I have chosen it,"

Jiang Shan's eyes slowly passed over a group of old and dilapidated Barbie houses and directly picked up a pink single-family house with an electricity system: "This is it, Xiaoyu will definitely like it."

"I like it too," Yu Sigui's eyes were pink, "I've never had a Barbie house in my life!"

"You like it too," Jiang Shan saw it and said, "Then I'll buy you one too."

"really?"

"Come here," Jiang Shan held up a toy and stood in front of a sea of ​​pink toys, "Take whichever one you like?"

Yu Sigui smiled: "Let's go with yours."

So Jiangshan took another identical detached house without saying a word.

……

On May 1980, 5, the flight carrying Jiang Shan and his party took off at the same time as the Dongfeng carrier rocket.

As the plane rose steadily into the sky, Chen Zichao in the terminal was still waving at them slowly:
"What a bunch of great people! Look at what they have done to New York."

Chen Zichao looked up and said, "I really want to keep them here for a while longer."

"Still living here?"

The Ghost Shadow Gang's young leader beside him said: "If we continue to live here, I'm afraid the whole of New York will be taken over by them."

"It's not as exaggerated as you said..."

Chen Zichao withdrew his gaze and slowly opened the several drawings in his hand.

On the drawing, the mold image of the Eight Immortals Crossing the Sea is lifelike and full of wealth.

……

On the other side of the earth, an airplane roared across the sky.

At this moment, Lu Xuzhang from the Tourism Bureau and Rao Bin from the Machinery Department raised their heads at the same time:

"Xiao Jiang, it's time to come back!"

(End of this chapter)