Era: Beginning from the Modu Translation Studio

Chapter 412: The Sexy Operation of White Snake Grass Water

With the task assigned by the Ministry of Foreign Trade, Jiangshan boarded the train back to Pujiang.

This time, he also wanted to present the Ministry of Foreign Trade with an interlocking "flywheel plan".

After all, almost everyone knows how profitable selling water is.

Apart from the high-expenditure and high-return advertising fees every year, it is basically equivalent to making a fortune once the machine is turned on.

But Jiangshan also understood at this moment.

It is simply unrealistic to expect Qingdao Soda Factory to adopt a high-spending, high-return marketing strategy right from the start.

Besides, not all high publicity will necessarily result in high returns.

Therefore, Jiangshan decided to help Laoshan Mineral Water to come up with a "low-cost, high-return" advertising package.

"It looks like they spent a lot of money on advertising,"

In the soft sleeper car, Comrade Jiangshan, who worked hard without forgetting to eat, was eating a cucumber while studying the information that Li Bu had kept for him.

According to the data, except for the ten years in between, overseas advertising of Laoshan mineral water has never stopped.

Television, radio, newspapers, and outdoors, no one was left out.

Moreover, since 1978, several soft drink factories have sprung up in Qingdao.

The variety of soda has also increased a lot.

The production volume and inventory of Qingdao Soda Factory then soared.

In addition to the existing Laoshan Cola, Laoshan Lemon, and Laoshan Orange Soda, there is also...

"Laoshan coffee soda, Laoshan fruit juice, fresh orange juice, hawthorn juice, Laoshan small champagne, wow——"

Jiang Shan looked at the information in front of him and felt that there was something interesting:
"Aren't these sodas more fragrant than the Laoshan White Snake Grass Water?"

Especially the little champagne soda, which was the most popular national drink in the 8s and 90s.

In Jiangshan's opinion, even though people's perspectives vary, their tastes should not be much different.

What our people like is probably the same when it comes to the mouths of people in other countries.

On the contrary, if we find the taste unacceptable, then other countries must also...hiss, it may not be certain.

In 1962, a beverage called Laoshan White Snake Grass Water made its debut in China.

Before long, this profound beverage set off an unprecedented buying craze in Southeast Asia.

Countries with hot and humid areas such as Singapore, Thailand, Malaysia, etc.

They completely regarded the Laoshan White Snake Grass Water, which is said to "clear away heat and detoxify, refresh the mind and help digestion", as a kind of oriental magical water that can cure all poisons.

Both the President of Singapore and the King of Cambodia are loyal users of this magical water.

Even in later generations, Herba Lycopodii Water still enjoys the reputation of "Presidential Drink" and "Healthy Drink" in Southeast Asia.

According to the information on the table, sales of this water are still stable in several countries in Southeast Asia.

Well, judging from the promotional routes designated by Minister Li, namely Japan, Hong Kong and Macao, the Ministry of Foreign Trade is planning to expand and broaden overseas markets.

After the establishment of the new country, the superior asked, "Why don't you switch to foreign trade?"

Li Qiang then switched from military industry to foreign trade.

In April 1978, he first announced the "three-in-one" development plan.

In December of the same year, he visited Hong Kong and took the lead in announcing to the world's bankers that the country needed tens of billions of dollars in foreign exchange to implement its modernization plan.

After returning, he was criticized by some comrades.

But just like the leader sent soldiers to guard his office back then, Li Qiang also received support from the organization after the reform and opening up.

In Jiangshan's eyes, Li Qiang is just like Lu Xuzhang, a reform pioneer who is disliked by some people but is indispensable in many things.

"White snake grass water,"

Jiang Shan frowned as he looked at the picture in the file: "How can I sell you to the Japanese?"

Not to mention the Japanese, even we ourselves can’t accept this water.

It almost disappeared in later generations until a turning point appeared.

In 2009, the water of the white snake grass was forced into a desperate situation and fell into a state of stagnation.

After several years of unremitting efforts by Qingdao Soda Factory, White Snake Grass Water has finally returned to the domestic consumer market.

But sales volume still cannot be raised.

Until it was promoted to the top five of the "most difficult to drink drinks" along with Oriental Leaf Oolong Tea, Wahaha Kvass, Red Scream, and Black Pine Sarsaparilla.

And deservedly won the first place.

With the help of the traffic market, it attracted a large number of curious netizens.

They placed orders one after another, wanting to taste the water ranked first and see how bad it tasted.

Just like that, when the Qingdao Soda Factory learned that "White Flower Snake Grass Water" was rated as the "most unpalatable soda", they were ready to give up the struggle.

The first wave of spring for the white snake grass water came so inexplicably.

Next, more exciting operations are yet to come.

Many netizens who were eager for knowledge finally got what they wanted.

Hurry up and go online to turn your grief and anger into traffic:

——That salty soda tastes like a rotten straw mat. It would be a waste of your life if you don’t drink a sip.

——As long as you drink the water of White Snake Grass, there will be no more obstacles in life that you cannot overcome.

——I thought that as a kvass lover, I would not be stumped by the herb water, but I was totally convinced by it.

——The gap between the first and the second is as huge as heaven and earth.

——To be honest, I didn’t taste any straw mat flavor. It just felt like Pu’dinan was mixed with some berberine and a few drops of Fengyoujing…

Finally, driven by the love spread by the majority of netizens, major live broadcast platforms rushed into the scene.

In order to gain traffic, everyone raised the banner of "White Flower Snake Grass Water".

In the popular live broadcast room, Luo Yonghao enthusiastically recommended the Oriental Holy Water to the audience.

The moment the bottle cap was opened, Luo Yonghao's expression became visibly solemn.

After mustering up the courage to take a sip, his facial features immediately retracted.

After a few seconds of silence, he said to the camera: The taste of this drink is really extraordinary.

Like him, Dong Yuhui also endorsed White Snake Grass Water in the live broadcast room of Oriental Selection.

After trying to take a sip, the wrinkles on his forehead deepened and deepened, making him look several years older in an instant.

The audience in front of the camera also raised their eyebrows.

But what’s interesting is that many netizens who drank the water from the white snake grass also posted online:

Every time I drink it after drinking, I feel much more comfortable in my stomach the next day.

Many comrades with sore throats also said that drinking half a bottle can quickly relieve their symptoms.

In this way, people discovered from another perspective that white snake grass water also has the effects of sobering up, protecting the liver, nourishing the stomach, anti-inflammatory, and removing dampness.

Seeing that things had come to this point, the Qingdao Soda Factory simply came up with the slogan "Because it tastes bad, we're hard to give it up."

And taking advantage of this bad wind, we formed a partnership with JD.com.

In a very short period of time, incredible sales volumes were achieved.

In this way, Laoshan brand White Snake Grass Water, because of its "bad reputation", successfully brought a golden halo of traffic.

Thinking of this, Jiangshan silently closed the folder.

In this age without traffic support, how can we make Herba Epimedii Water and Laoshan Mineral Water attract everyone's attention?

As he was thinking, he fell asleep.

……

Yanjing, Dayabao Hutong.

Wang Shixiang and Zhu Jiaqi, who were pushing their bicycles, hurried into Huang Yongyu's home and asked, "I heard that Jiangshan is coming to Yanjing again?"

Huang Yongyu held a cat in his arms and said leisurely: "I came here, but I went back again!"

"What?" Zhu Jiahui looked regretful: "Why did you go back without even saying hello to us?"

"This kid is really something," Wang Shixiang said, "I also wanted to tell him in person that a publishing house has already taken a fancy to my book!" Just after the news that "Wonderful Night in the Forbidden City" was a huge success and was reported by the mainstream media.

Huang Yongyu, the art consultant of the team, soon received a call from Hong Kong Publishing House, hoping to publish a "Huang Yongyu Album".

Expert Wang Shixiang, who is also honored as a historical consultant, has also received many invitations from publishing houses to publish "Explanation of the Lacquer Record".

"Okay, stop looking so sad,"

Huang Yongyu handed a few bottles of Laoshan soda on the table to his two old friends:

"Xiao Jiang said he'll be back soon. It's hot today, come and try the soda he brought!"

A few minutes later, a series of shouting and cursing came from Huang Yongyu's room.

"Pfft, what's so unpalatable?"

"Huang Yongyu, did you put drugs in this?"

"Jiang Lao San, get back here right now—"

……

In August 1980, the Japanese cartoon "Astro Boy" was broadcast on CCTV.

Casio's electronic watches and computers have entered the public eye.

On the 12th of last month, the movie "Lush Mountain Love" completed its premiere in Lushan.

Subsequently, the national release date of September 9 was confirmed.

The fashion shows held in Jiangshan in early June were jointly labeled as "the first fashion show in the country" by major media.

Amid controversy from both positive and negative media, just two months later, more than half of the original inventory had been sold.

In addition, shopping malls in many surrounding cities such as Hangzhou, Nanjing, and Suzhou have also begun to go to the fourth workshop of Pujiang Garment Factory No. 2 to buy clothing.

Therefore, the more than 20 yuan of funds that were quickly recovered were invested by Jiangshan in the processing and production of the second batch of "Lushan Love" supporting clothing.

……

It has been almost a week since I came back to Pujiang.

Apart from checking in at the newspaper office in the morning, Jiang Shan basically stayed at the Pujiang Conservatory of Music with He Zhanhou, the arranger of "Butterfly Lovers Concerto".

After spending a few days together, the two, one middle-aged and one young, were happily entertained by music every day.

Occasionally, singer Zhu Fengbo would come over and sit for a while, listening carefully and giving them some suggestions.

……

Just when Jiangshan, a layman, was pretending to create works at the music conservatory.

Letters from readers of Pujiang TV and Oriental Metropolis Daily have already been packed in sacks.

Just like Oriental Metropolis Daily, it was just because it broadcast the dance and filming footage of "Tribute: The Eternal Wave".

The vast audience and readers who had never seen such a program immediately wrote their reviews.

They sent their letters to TV stations and newspapers, expressing their feelings and receiving recognition and encouragement from the people.

At the end of the letter, he expressed the hope to see more similar cultural and artistic programs.

Of course, among the letters sent to Oriental Metropolis Daily, many were about their new serial novel Gone with the Wind.

……

In the recording studio of Pujiang Dubbing Studio, after Sun Daolin completed a wonderful dubbing.

Hu Xiao, with a smile in his eyes, applauded along with several voice actors in the studio.

"After all, he is a senior. He has not lost his basic skills even after so many years."

"With your participation, our radio drama of Gone with the Wind will definitely be more popular."

"Everyone, please be quiet and listen to what I have to say first."

There are several square stools scattered throughout the recording studio.

At this moment, the factory director Hu Xiao, who was sitting in the middle, was preparing to hold a small meeting with everyone:
"In March and April this year, our factory's first self-operated radio drama, Lurking, was broadcast on many radio stations.

You all know it without me telling you.

All radio stations reported that this radio drama was very popular in the market and the audience response was particularly enthusiastic. "

As soon as these words were spoken, the comrades in the shed all smiled.

They know very well how popular "Insidious" is, let's not talk about other things for now.

As soon as the "Radio Theater" time of Pujiang Radio Station at 12: noon arrives, the streets and alleys will immediately be filled with the theme song of "Deep Sea".

"After that, Jiang Shan and I discussed and researched, and decided to adapt the American best-selling novel "Gone with the Wind" as our next radio drama."

Hu Xiao continued: "Although this decision was questioned a lot in the beginning.

The Oriental Metropolis Daily, which serialized the novel, was also criticized a lot because of Gone with the Wind..."

After saying "although" a few times, Hu Xiao changed the subject:
"But just over a month ago, our country's leader said when meeting with a US delegation:

You have a novel called Gone with the Wind, which is about the Civil War, and it’s a good novel…”

The last few words were spoken aloud by Qiu Yuefeng, Bi Ke, Tong Zirong and other comrades who had already memorized them, along with the old factory director.

After a series of happy laughs, Hu Xiao continued with a smile:

"Fortunately, Lao Qiu was not affected in the middle and has been thinking about the script of Gone with the Wind. Otherwise, we would not be able to rehearse it now."

In fact, after completing "Insidious".

Jiang Shan’s suggestion to Hu Xiao was the radio drama of "The Legend of the Condor Heroes".

He knew in his heart that as long as the mainland was willing, Jin Yong would definitely welcome it with open arms.

But when Hu Xiao saw that Jiang Shan had gone against all odds and generously sent Li Ruocheng's translation of "Gone with the Wind" to Oriental Metropolis Daily.

He also proposed the decision to perform "Gone with the Wind".

Of course, from the perspective of the director of a dubbing studio.

Since the reform and opening up, famous foreign works such as "Jane Eyre", "The Hunchback of Notre Dame", "Anna Karenina", "Wuthering Heights" etc. have been published in batches.

Then there is no problem with "Gone with the Wind".

"Also, I have good news to tell you all,"

Hu Xiao looked at everyone and smiled:

“Because our film Lurk received such a good response.

Therefore, it was Dadi Advertising Company that facilitated the broadcast of "Astro Boy" on CCTV.

He also introduced Japan's Casio company to our dubbing studio.

That means advertisers have already approached us before our radio drama Gone with the Wind has even started to be promoted. "

"Yeah," Ding Jianhua's eyes lit up, "I know, the electronic watches they produce are really nice looking."

Bi Ke's eyes lit up: "Really?"

Tong Zirong then said, "Can you give each of us one piece so we can try it out first?"

"We'll talk about these things when the time comes,"

Hu Xiao changed the subject in time: "Old Qiu, please tell us first..."

……

Just like the routine of "The Disguiser", before Sun Daolin completed a guest dubbing today.

At that time, Liu Xiaoqing, Pan Hong, Chen Qiang and Chen Peisi came to Pujiang to shoot a short drama.

Hu Xiao, who followed suit, has invited them to guest-star at a farmer's banquet in "Gone with the Wind".

At this moment, the discussion in the recording studio became more and more lively.

Hu Xiao actually had the idea of ​​calling Jiang Shan to come over and take a look.

After raising his hand and looking at the watch on his arm, Hu Xiao immediately gave up the idea.

According to this point in time, Jiangshan should have already boarded the train to Yanjing.

But it doesn't matter. It won't be long before this guy comes back to play a radio drama of The Legend of the Condor Heroes with me...

(End of this chapter)