Era: Beginning from the Modu Translation Studio

Chapter 413: The interlocking Laoshan mineral water advertisements
On a train bound for Yanjing, Jiang Ma looked up and down at everything in the soft sleeper car.

Although her eyes were filled with joy, she kept complaining:
"In fact, the ordinary berths are good enough, there is no need to spend this much money."

"okay,"

Jiang Xiangnan was lying comfortably on the bed, looking extremely happy:
"Xiaoyu and Xiaobai have ridden in this carriage several times. How old are the four of us? It's time for us to get on and enjoy it for once."

"These tickets are not something that ordinary people can buy. It's only because your eldest brother is so capable that he even brought us two along."

Li Ruocheng, who was sitting on the opposite bunk, kept looking at the scenery outside the window.

I haven’t traveled far in many years!

Some time ago, when the old couple heard that the Jiang family wanted to take them on this trip, they were very happy for several days.

Prepare happily at home every day!
"It's nice and clean."

Only after making the final summary did Jiang Ma feel willing to sit down with Li Huaiying.

In the next car.

Jiang Shan listened to his younger sister Jiang Chuan and Yu Sigui chattering on and on...

While drawing watches for the two children.

"So, after returning from Yanjing this time, you will report to Pujiang Drama Academy?"

Yu Sigui hugged his knees and sat on the bed with Jiang Chuan: "That's great, Xiao Chuan, you passed the exam just like that."

"You know what, Sister Sisi," Jiang Chuan put his head on his knees:
"I wouldn't have dared to think about this a year ago. It was not until Sister Pan Hong sent the registration form to me that I started to think about it carefully."

"Pan Pan is really nice," Yu Sigui said, "I still remember what he said a year ago."

"I have to thank my brother for this," Jiang Chuan tilted his head and looked at Jiang Shan:

"If it weren't for my brother, how could I have met so many important people?"

Jiang Shan knew that his younger sister was talking about Hu Xiao and Gu Zhengzheng: "Now that you know, don't forget what I told you. Otherwise, I'll beat you up."

"Don't worry, little brother. I remember it clearly."

"Oh, right," Yu Sigui suddenly thought of someone: "What about Ruhua? Which school did she get into?"

"Pujiang Normal University," Jiang Chuan said quickly the next second:
"Oh no, now it should be called East China Normal University. The name was just restored this month. I discovered it when I accompanied Ruhua to visit the school."

"Didn't she want to learn foreign languages? Why did she suddenly change her career to become a teacher?"

"It's foreign languages. There is a foreign language college in East China Normal University. Ruhua selected French literature."

"So profound?"

"It's much more interesting than German and French," Jiang Chuan said whatever he knew:
"My brother specifically asked around and found out that half of the time in the French literature department is spent watching foreign movies. If you think about it carefully, it's quite similar to my acting department."

"Really?" Yu Sigui turned to look at Jiang Shan, "You know quite a lot."

"Our newspaper has launched a column called 'Visiting Chinese Universities' since last year. I have been to East China Normal University in person, so of course I know everything about it."

Jiang Shan had just finished drawing a Plum brand watch for Jiang Xiaoyu when Jiang Xiaobai quickly stretched out his arm.

"But I didn't write this paragraph to others," Jiang Shan said without feeling embarrassed: "We have to keep some inside information for our own people."

Yu Sigui: “How despicable.”

Jiang Chuan: “That’s right.”

The next second, the two of them moved towards Jiang Shan together: "So what else do you know?"

A few minutes later.

Xiaoyu and Xiaobai raised their arms and rushed to the next door excitedly:
"grandparents……"

"Look, we have a watch."

"Show it to grandma,"

Mother Jiang hugged her granddaughter and said, "Oh, it's a Plum Blossom brand. It's more advanced than the one your grandfather wears."

On the other side, Li Ruocheng held up his reading glasses and looked at Jiang Xiaobai's fleshy arms: "It's actually a tank chain. This must have been drawn by your uncle!"

"Yeah," Jiang Xiaobai nodded vigorously with his eyes narrowed and smiled: "It looks good, right?"

……

Courtyard at No. 51 Anhe Street.

A few hours after Jiangshan's family set off, Ying Ruhua also packed her luggage with the help of her aunt.

The moment you close the door and padlock it.

The little girl's heart couldn't help but tighten.

To be honest, she really didn't want to leave this warm and happy place.

"Xiaohua, you are really lucky to have met Jiangchuan and his family,"

My aunt also understood what she was thinking:
"You don't have to be sad, anyway, you've been admitted to a university in Pujiang. If you miss them in the future, come and visit them often."

"Hmm~"

Ying Ruhua nodded obediently.

"Let's go. Go back to Hangzhou with your aunt and stay there for a few days. Then I'll take you back to report."

Ying Ruhua said nothing and followed her aunt silently.

It was not until I got on the train to Hangzhou that I carefully opened a thick notebook.

[You can't predict tomorrow, but you can control today. ]

【Do your best in everything, but first do your best. 】

[If you really feel sleepy, just stand up and study...]

Looking at the small pieces of paper sandwiched between the pages of the book, a string of tears fell from Ying Ruhua's watery smiling eyes.

When she looked out the window again, a golden warm sun happened to shine on her: "That's great!"

Auntie looked at her curiously: "What's so good?"

"Everything is fine,"

The little girl's tears had not yet dried, and her smile was still bright: "Everything is fine!"

……

On the Beijing-Shanghai line under the cover of night, a glowing green train heads north.

In the soft sleeper car, no matter what Jiang Shan and Yu Sigui were talking about, they could not stop Jiang Chuan, Xiao Yu and Xiao Bai from falling asleep.

"This is a Toei bus from Japan,"

Yu Sigui and Jiang Shan lay on the small table:
"The color of its buses used to be blue, so they were also called blue buses. But now you can no longer see the previous color."

Jiang Shan understood what she meant: "All of them are advertised."

"That's right," Yu Sigui continued:
“There are also Tokyu Bus, Keihin Bus, and Keisei Bus.

According to our company's employees, the competition among these bus companies is quite fierce.

In order to seize the market, these bus companies have also opened up a number of late-night express lines, high-speed buses, sightseeing buses and other routes..."

Jiangshan took the investigation report handed over by Yu Sigui.

The entire 6s and 70s were a period of bonus for Japanese bus companies.

Afterwards, under the pressure of various rail transit systems, the temperature began to cool down.

By the 80s, bus companies were struggling to save themselves.

But Jiangshan knew that despite this, these bus companies were still suffering heavy losses in the 90s.

Once the government subsidies are lost, no one will be able to survive.

"Since the past two years, these bus companies have started to make changes to the interior of their buses in order to attract more passengers,"

Yu Sigui pointed to a picture and said, "Look, this is the green plants they planted in the bus, and this one..."

What Jiangshan saw at this moment was a bus with green ivy hanging on the roof.

Another photo is even more exaggerated. Not only are there colorful sunny dolls hanging on the handrails, but there is also a rainbow painted on the roof.

Compared to the stuffed toys inside the Tokyo buses of later generations and the star-filled roofs, the Japanese buses of the 80s were not inferior at all.

"Have you inquired about the advertising fee for the bus?" Jiang Shan said, "The kind that covers everything, both inside and outside."

Upon hearing this, Yu Sigui smiled.

"How could I forget what you asked me to do? I personally went there for this matter and after looking at their quotation,

Yu Sigui smiled slyly:
“I followed your instructions and showed them some advertising designs for bus facades.

Then tell them the real ads are better than that, and guess what happens?"

"Give it to us for free?"

"You are beautiful,"

Yu Sigui rolled his eyes at Jiangshan and flipped to a quotation sheet:

"They all said that if the order period is extended, the advertising costs can be further reduced."

Looking at the quotation sheet in front of him, Jiang Shan felt like he was being exploited:
"They are not stupid. They understand that whichever line the advertisement falls on will have more passengers."

“That’s how I help them analyze,” Yu Sigui said.

"But those ads you designed were really amazing. It's a pity that they got to see them like this."

"We have to show our unique skills to others," Jiang Shan said, "otherwise, no one will care about us."

"Hey," Yu Sigui lay on the small table, his eyes bright:

"Since you can draw bus advertisements so well, how about I add a bus advertisement design project to the company?"

"Okay," Jiang Shan felt that it was perfect. "Hurry up and add this item. Don't forget, we still have to buy a house in Tokyo."

Yu Sigui bit his nails and laughed extraordinarily: "Come on, let's continue. What should we do next?"

……

This time, Jiangshan prepared an advertising package for Laoshan mineral water.

Each link is interconnected and each one is carefully thought out.

Be sure to become famous both online and offline.

After arriving in Yanjing, Jiangshan and Yu Sigui only rested for one night before they set off again.

That morning, before the sun had time to rise, people were already lining up at the state-owned breakfast shop at the street corner.

The fried dough sticks were sizzling in the pan, and the waiter was adding seasonings to the tofu pudding skillfully.

After eating and drinking, a group of people walked into the Palace Museum’s Cultural Relics Research Institute in a lively manner.

"Everyone, don't be nervous for a while," Jiang Shan looked at everyone and said, "Let's practice the movements again."

It's said once, but it's actually several times.

Fortunately, the final shooting went quite smoothly.

On a corridor in the Forbidden City, Huang Yongyu, wearing a golden python robe, walked south with the arrogant steps of Zhang Juzheng.

On the other side, Chen Qiang, who was wearing a first-rank official robe embroidered with a crane patch, was also walking towards the south with steady steps.

At the same time, Jiang Xiaobai, who was wearing the same outfit, and another little boy that Chen Qiang found in the Beijing Film Academy staff housing compound.

They also walked in the same steps and appeared on the corridor...

……

In an office in ZN Hai, Li Qiang and two of his comrades were watching every move on TV.

Huang Yongyu, dressed in plain clothes, was walking along the corridor of the Palace Museum Research Institute.

Suddenly, out of the corner of my eye, I caught a glimpse of an incredible scene.

There was no trace of my own figure on the glass window of the office.

If you look closely, you can't say that there is none at all, there is still a tiny bit of it.

Moreover, this little guy is dressed exactly like me.

With eyes full of shock, Huang Yongyu held up his official hat and moved closer to the glass.

Unexpectedly, the little guy inside the glass also came closer to him, holding the same official hat as his.

And he also had a surprised expression on his face.

"Ok?"

Huang Yongyu was startled and moved back and forth.

At the same time, Jiang Xiaobai's reflection in the glass was moving in sync with him, without a single error.

"Hey!"

Li Qiang in the office and Huang Yongyu on TV said "Hey" at the same time.

"This is interesting,"

Li Bu pointed at the TV and looked at Jiang Shan: "Rejuvenated?"

"You are wise," Jiang Shan nodded: "Please continue reading, I will explain it to you later."

"Hmm~"

Just as Li Bu continued to look down.

Chen Qiang on TV, along with his little follower behind the glass, came over.

The two old men looked at each other, and Jiang Xiaobai in the glass also looked at a young man.

Then, the four of them laughed loudly.

Once again, he posed in various shapes in front of the glass.

After a few seconds, Liu Xiaoqing and Jiang Xiaoyu, who were dressed similarly, joined them.

Three pairs of different sizes were facing a row of windows at the Institute of Cultural Relics, dancing and having fun.

As the camera gradually zoomed out, several bottles of clear and transparent Laoshan mineral water appeared in the camera.

"You brought Liu Xiaoqing here again?"

"A recent film she was involved in was called off, and the crew is trying to figure out a solution."

"Just right," Li Bu said with a smile, "You have caught the opportunity."

After watching a sample of an advertisement, Li Qiang felt younger: "If I'm not mistaken, the clothes in the film are from food advertisements."

"You figured it out," Jiang Shan nodded and smiled:
"It's a coincidence. I thought it was troublesome, so I ordered clothes for the children in the same style as the adults. I didn't expect it would come in handy here."

"You've put up such a big fuss for a mock-up," Li Qiang said with a smile, "What will happen when we shoot the feature film?"

"Commander, you don't know," Jiang Shan cried out:

“I really didn’t want to alarm them, I just asked them to help find a suitable child actor.

I never thought that once they heard it, they all clamored to go in person."

"Hahaha,"

Li Qiang laughed: "It's really interesting. Xiao Jiang, can you tell me in detail the starting point of this idea?"

"Please look, Chief,"

Jiangshan opened a folder:

"The main film of this advertisement will be completed by Japan's Daichi Advertising.

Their equipment is more advanced than ours, and their technicians are better than ours.”

"Yeah." Li Qiang nodded.

"In fact, when this advertisement was officially filmed," Jiang Shan continued:

“The whole action was completed in front of a mirrored wall along the street.

And at the end of the ad, there is a subtitle: We don’t produce water, we are just nature’s porters.”

"We are just nature's porters..."

Several comrades in the office, including Li Bu, were tasting it in low voices.

At this time, Jiang Shan turned to the next page: "Currently in the international market, there is a very successful mineral water company: French Evian."

Several comrades present nodded.

"France is a very romantic country,"

Jiang Shan continued: "In the eyes of most countries, they are a country that relies on perfume, wine, and Evian mineral water, three bottles of water."

"Now that you put it that way, it seems to make some sense."

"Did you notice," Jiang Shan continued, "when I talked about perfume and wine, I didn't mention the brand, but when I talked about mineral water..."

Li Bu: "You said Evian."

"Yes," Jiang Shan: "As for why I say that, it must be because the French Evian mineral water is so famous.

In my opinion, the reason why Evian is so successful is entirely because of its unique storytelling ability. "

Jiang Shan handed a page of information to Li Qiang: "Please take a look at this..."

Li Qiang looked at the information: "A magical water source, named by the royal family?"

“Legend has it that during the French Revolution, a sick French nobleman passed by the small town of Evian by chance and drank a few glasses of local mineral water.

Unexpectedly, after returning home, I found that the stubborn illness that had not been cured for many years was completely cured.

As a result, the news spread quickly and a large number of people flocked to the town of Evian.

In the end, even Napoleon III arrived in a carriage with the Queen.

At this point, the news that Evian mineral water was discovered by aristocrats and named by Napoleon himself spread. "

"But you know," Jiang Shan changed the subject, "the story told by Evian Town cannot be found in France at all."

"That is to say," said one of the comrades, "it is very likely that this incident never happened at all."

"It may be that Evian Town exaggerated a small incident in order to increase publicity,"

Jiang Shan: “But one thing is true, the name of Evian Town originated in 1864.

That is to say, they started making up stories from that time.”

There was silence for a few seconds in the room.

"If you want to tell a story, Laoshan mineral water also has a story," said a comrade: "It's the Hedgehog Spring."

"Moreover," Li Qiang also said, "the efficacy of Laoshan mineral water has been proven through comparative tests in local hospitals."

"So, we have to tell our story to others," Jiang Shan said.

"Based on the existing foundation, we can also make artistic processing. Don't worry, I have already written several articles."

Li Bu took it and glanced at it, then handed it to the comrade behind him: "Use your connections to publish these in Japanese newspapers."

"Don't rush to post it," Jiang Shan said, "It won't be too late to post it after our advertisement has caused a stir."

In fact, what Jiangshan wanted to say next was: "After the story of the nobles encountering the spring water, Evian mineral water has a new story to tell."

"Oh?"

"In 1976, Evian announced to the outside world that its mineral water was rich in minerals. Drinking it was not only good for health, but also could keep you young and energetic."

Li Bu thought of something the next second: "Just like what happened on TV just now?"

“Art is all exaggerated,” Jiang Shan said, “but it really conveys this idea.

At present, the advertising of Evian mineral water is not in this direction.

But in all their print advertisements, you can see the central idea that the more you drink, the younger you will feel.

Therefore, our Laoshan mineral water simply accepts both of these.

One advertisement promotes the more you drink, the younger you will feel, while the other promotes the brand story and the natural quality of the water..."

In 2005, I saw that all the mineral water brands around me were claiming to be the water of youth.

Evian mineral water simply upgraded its track and came up with a slogan - live out the innocence of childhood.

Directly transform the "youth water" into the "rejuvenating" water.

At the same time, the world's first advertisement with over 100 million views, "Magic Mirror Baby", was launched.

However, in Jiangshan's opinion, "Magic Mirror Baby" alone is not enough.

He also had to install a detonator for this advertisement, making sure that the name of "Laoshan Mineral Water" would spread across the oceans and blossom on the ground with the advertisement...

(End of this chapter)