Era: Beginning from the Modu Translation Studio

Chapter 443 TVB's Invitation Letter
The famous animation wall of Oriental Metropolis Newspaper.

During this period, I am entering the process of re-creation.

Pictures of Oriental Metropolis Daily reporters wearing red vests.

The classic news reports of Oriental Metropolis Daily are being reported to the people of Pujiang in the form of comics that recreate memories.

At this moment, Comrade Jiang He stood in front of the last mural.

He is skillfully coloring an advertising poster for "Celebrity New Year Greetings Calendar".

A collection of cartoon portraits of 12 celebrities are smiling and holding a banner that reads "Good luck in the Year of the Rooster, Happy New Year with the calendar."

Among the people coming and going on the roadside, many comrades have gathered around to visit.

"Jianghe..."

Just as Jiang He was rewriting the story, photographer Zeng Yi ran over from the newspaper office:
"It looks like the advertising department is having another training session. Let's go check it out."

Jiang He was as still as a mountain, not even shaking the brush in his hand: "No, they are in class, why should we join in the fun?"

"I heard that today's class is photography." Zeng Yi had long wanted to attend classes in the advertising department.

"Photography class?"

"hold head high,"

While he was talking, Zeng Yi was already helping Jiang He clean up the beach:
"Let's go, Jiang He, that's your brother's territory. If you don't go, I'll be embarrassed to go in."

Just like that, on a good afternoon, Jiang He was dragged to class by Zeng Yi.

……

In the advertising department on the first floor of the newspaper office, all four walls are covered with advertising-related data photos.

The office was originally converted from a classroom, and there is always randomness in the classes.

Look, at this moment, Jiang Shan, the head of the Advertising Department, is standing in front and conducting teaching activities in an orderly manner.

“That is to say, we can divide the promotional video into three parts: prologue, middle and end.

If you want to better capture the audience, then you must pay attention to the prologue.

Otherwise, no matter how exciting your filming is, the audience will not be able to wait until that step.

Maybe they have already changed the channel before..."

Jiang Zhuangzhuang, holding a notebook, immediately thought of a word: "Observation rate."

"That's right,"

Jiangshan turned around and wrote three words on the blackboard:

“For us advertisers, retention rate is the core concept.

So for a film or a promotional film,

How can we capture the audience and make them look forward to it?

This is the fancy editing we are talking about today..."

After that, Jiangshan kept writing on the blackboard:

"Quick cuts with special sound effects", "flash stitching of exciting scenes", "audiences' surprise at seeing the mysterious star", "rehearsal clips of great songs and dances"...

"In short, it must be done in a very short time," Jiang Shan tapped the blackboard:

"It gives the audience in front of the TV an impression of an overwhelming amount of exciting content."

"It means showing you everything in advance,"

At this moment, Jiang He, who was sitting below, spoke up: "But I'll only show you a little bit of each."

Ding Lingling: "From the very beginning of the trailer, the scenes kept fast-cutting."

"There is one more important point,"

After affirming the comrades' speeches, Jiang Shan added:
“The subtitles and voiceovers that keep popping up are also a good preview.

But the selection of content in this area is very important.

Of course, I believe this won’t be a problem for you pen-wielding comrades…”

Since the establishment of the Advertising Department, Jiangshan has always attached importance to the popularization of this aspect.

Under his hands-on training, Jiang Zhuangzhuang and Ding Lingling grew stronger visibly.

During this period, while editing the behind-the-scenes footage of the Pujiang Spring Festival Gala, Jiangshan shared some tips and tricks on video editing.

After the short class, everyone finally turned their attention to the new photographic equipment on the table.

Since newspapers were allowed to start commercial advertising businesses, their economic benefits have increased significantly.

Many units are the same as Oriental Metropolis Daily.

As soon as we reaped the profits, we added a lot of photographic equipment to the unit.

At the same time, my country's first independently produced color TV live broadcast vehicle also drove into Pujiang TV Station in a swagger.

In this way, the tricks that can be played in the future will surely become more and more diverse.

……

While Jiangshan was doing his job as planned in Pujiang, Yu Sigui in Tokyo was also living a very fulfilling life.

Having just finished working on the animated celebrity commercial for McDonald’s, I now entered into the intense rehearsal of “Super Transformation”.

After Boss Yu made the promise that everyone would share the bonus.

During the last two months of 1980, all employees of Dadi Company threw themselves into the fight.

Even though he was just a logistics worker, he showed unprecedented enthusiasm.

Just kidding, there are only about 10 people in Dadi Advertising.

It would be more appropriate to call it a studio rather than a company.

If we could really get a million-dollar bonus, then everyone would get a lot.

As for Yu Sigui, he had already earned all the money he should have earned.

It would be better to use the last two months to fight for a championship and gain a good opportunity to become famous.

During the meeting, the reception room, which had long been vacated, became a temporary rehearsal venue for everyone.

In order to avoid being exposed in advance, the floor-length curtains are drawn tightly every day.

There is no need to explain further.

Regarding the program plan sent by Jiangshan.

Including Yu Sigui's parents, everyone in the company believed it 100% the first time they saw it.

As long as they can reproduce it one to one, they will definitely get the million-dollar prize.

……

Among the many winning works of "Super Change".

Jiangshan specially picked a work for Mr. Yu that was neither disgusting nor perverted, and not too difficult.

The most important thing is that this is an entry that is sure to win as soon as it appears.

……

Ever since Dadi Advertising started training, Yu Sigui has to call Jiangshan every few days.

"I can't stand it any more,"

At this moment, Miss Yu's voice came from the phone again:
"All the dancing I've done in the past 27 years combined is not as much as what I've done recently."

"Do you think it's so easy to get that money?"

Jiang Shan, who was leaning on the sofa and running around, was staring at "Garrison's Gorillas" on TV:
"You guys are doing pretty good. Think about how many people are preparing for this show at the moment?
But how many people can win the award in the end? "

"That's true," Yu Sigui on the other end thought about it and said, "After hearing what you said, I really feel much better."

"Are you feeling comfortable?"

"Oh, by the way, how's your clothing deal going?"

"I have stopped,"

Jiang Shan said: "After all the orders in hand are delivered, Chunfengdu's first clothing business will come to an end."

"You're not going to do it so soon?"

"My 26 sets are all spring and summer clothes. It's November now. Who can I sell them to?"

Besides, the same model has already appeared in the south.

Even if the fabric pattern is different, it will still be a shock to yourself.

Jiangshan estimates that by next year, these styles will be everywhere.

"You made a lot of money this time, right?"

Even through the telephone line, Jiang Shan could imagine Yu Sigui's expression when he said this. "That's right," he didn't want to lie:
"I have been planning the business for half a year in advance. If I don't make millions, I will feel sorry for myself."

Jiangshan went through this procedure five times in total, and he could earn around 50 yuan by processing a certain quantity each time.

Excluding some operating costs, the balance of more than 240 million is already lying on the account of "Chunfengdu".

Speaking of which, Jiangshan really has to thank the leaders of the Ministry of Foreign Trade.

If it weren’t for Li Bu’s great help.

As the first model performance team in the country, he really didn't know how much suffering they would suffer.

"Sisi, the advertisement for Laoshan mineral water has been fully launched, right?"

"Um,"

Yu Sigui smiled into the phone:

"In recent days, the company has received a large number of calls inquiring about the copyright of the song "Lemon Tree"."

The management of intellectual property rights abroad is no joke.

"How did you answer?"

"I'll do as you say," Yu Sigui said.
"The song can be played for free, but the original video of the Laoshan advertisement must be played at the same time. If it is broadcast, it must have the prefix of Laoshan mineral water."

"Well said, just keep talking..."

……

Considering Zhuang Shiping's convenience, Jiangshan did not recommend Dadi Advertising to him this time.

Instead, he suggested that the Hong Kong-based advertising company "Huang Yu Lin" produce the "Ode to Joy Flash Mob" advertisement for Nan Shang Bank.

But at this time, James Wong and Lin Yanni were invited over by TVB's senior management.

What Huang Zhan did not expect was that the person who met him this time was Run Run Shaw, who had just been elected as the chairman of TVB this year.

"I wonder if you have noticed recently..."

Not long after sitting down, Mr. Shao spoke with a smile.

After all, this was not the first time he met Huang Zhan.

"The anti-Japanese documentary "The Bitter War" is a big hit,"

Shaw Yi-fu, who never smokes or drinks, only served the guests a cup of tea:
"This year marks the 35th anniversary of the victory of World War II. Many countries have prepared corresponding commemorative activities..."

Hearing this, Huang Zhan and Lin Yanni both nodded slightly.

"Do you know," Mr. Shao continued:

"The TV series that ATV is currently filming is also somewhat related to the anti-Japanese war."

James Wong: "I heard that ATV even asked Lu Guozhan to write the lyrics for the theme song."

Previously, TVB asked James Wong to write the lyrics for the theme song of "The Bund".

Now, ATV has asked Lu Guozhan to write lyrics for its "Heroes of the East".

As a result, the magnificent song "The Great Wall Will Never Fall" brought a new name of "double mastery of the lyricist world" to Hong Kong.

At this point, Huang Zhan seemed to understand a little:
"Uncle Six, you called me here, is it because you have a new song that needs lyrics?"

"That was not what I meant,"

Run Run Shaw waved her hand and said, "How about this, I'll first ask you to watch two short films."

With just a gesture, the color TV in the living room lit up.

The two clips played in sequence were exactly the two documentaries that TVB had previously recorded in Guangyizhou.

One is "Tribute: The Eternal Waves" by Pujiang TV Station.

Another one is CCTV's "Happy Birthday, Motherland".

At this moment, Huang Zhan and Lin Yanni were staring at the TV screen in silence.

Whether it is Pujiang TV’s group dance “Fisherman’s Song” or CCTV’s re-enactment of historical moments.

They all watched with great interest and felt very excited.

Although the short film is short, the new perspective of the program has given them new creative inspiration.

It was not until the last second that Huang Zhan finally pointed at the TV and asked:

"This... where is this short film from?" It can't be from Hong Kong anyway.

Shaw Yi-fu smiled: "What do you think?"

"From the mainland?"

Huang Zhan also knew that although the filming technique just now was extremely exquisite, the content was obvious at a glance:
"Has the level of film and television in the mainland developed to this point now?"

"You didn't expect that? Someone notified us not long ago when it was broadcast in mainland China,"

At this time, a TVB executive next to Run Run Shaw spoke up:

"After receiving the news, we quickly arranged for someone to go over and record it. Now that we've watched it, it's really good."

"It's a shooting technique I've never seen before,"

Huang Zhan was still thinking about it: "But Uncle Six...you asked me to come here today just to see them?"

"A short film of this quality,"

Shaw Yi-fu got down to business: "Can your family make it?"

"This should be your Shaw Brothers' specialty,"

Huang Zhan smiled in a unique way: "Why did you come to us?"

"Then I'll show you a few more short films."

As soon as he finished speaking, the tape in the VCR was changed.

The clip played this time was obviously a foreign public service advertisement.

“This is the public service announcement broadcast by Britain and France this year to commemorate the Second World War.

In addition, they have preliminarily agreed that starting from next year, May 5 will be designated as a public holiday to commemorate the victory of the Second World War.

Therefore, our station also wants to plan a short film to commemorate the war of resistance against Japanese aggression and call for peace..."

Hearing this, Lin Yanni finally understood: "So, TVB is also planning to release a public service announcement to commemorate the victory of the Anti-Japanese War?"

"That's what I mean,"

The next second, Shaw pointed at the TV and said, "But what I want... is a public service announcement of their level."

"That level?"

Huang Zhan smiled and shook his head:

"I know that a public service announcement of this quality will definitely have a very high viewership, but unfortunately... our company doesn't have that level of quality."

Huang Zhan always speaks his mind.

What cannot be done, cannot be done.

"The cost of this public service announcement is definitely not low,"

Shaw Yi-fu has been thinking about this for a long time:

"I have always really liked the commercial your company shot for Nestle not long ago."

Nowadays, whenever "The Bund" is played.

Hong Kong audiences have previously seen a Nestle coffee advertisement in which Chow Yun-fat and Zhao Yazhi play musical instruments together.

"You didn't look at the end credits carefully just now, did you?"

The reason why Run Run Shaw invited “Huang and Lin”: “Why don’t we watch it again.”

Watching it again, James Wong and Lin Yanni still felt amazed.

This time, even if Mr. Shao didn't remind them, they would still pay attention to the screenwriter's line.

"Ah~"

The moment she saw the words clearly, Lin Yanni finally understood what Run Run Shaw meant: "Jiang... Jiang Sheng?"

"..."

Huang Zhan on the other side also saw it clearly: "Mr. Jiang is actually a screenwriter?"

Run Run Shaw, who had been observing their expressions, was finally relieved.

It seems that just as the legend says, "Huang Yu Lin" is indeed connected to the mainland.

"It seems that our TVB's public service announcement will be very worth looking forward to!"

At this point, Huang Zhan's confidence suddenly rose:
"Sixth Uncle, let me be frank with you. It's not easy to invite this person, unless..."

(End of this chapter)