Era: Beginning from the Modu Translation Studio

Chapter 444: Order all frontline troops to cease fire
"Unless what?" Run Run Shaw sitting opposite her was sitting steadily.

"Unless you are invited with a large sum of money!" Huang Zhan said firmly.

Just from the two short clips that were just played, Huang Zhan has confirmed two things.

Jiang Shan’s production is still amazing, and TVB is determined to win this time.

In that case, there is no need to waste further words.

"Uncle Six, please make an offer,"

Huang Zhan was happy to be the middleman: "I'll help make the contact when I get back."

"Okay!" Run Run Shaw agreed without saying a word.

"Also, please tell them over there for me,"

To this day, TVB is still unclear whether Jiangshan belongs to Chunfengdu or a newspaper in the mainland:
"I heard that ATV has invited them to broadcast the next episode of the Wishing Matches Advertisement Series for free.
Tell them that what ATV can do, we can do the same with TVB.”

"That's no problem," Huang Zhan leaned back on the sofa, "I'll definitely help you pass on the message."

Before leaving, Lin Yanni took the box of videotapes containing British and French anti-war public service advertisements.

At least I have to send Jiang Sheng some cutting-edge international information for reference.

……

No. 34, Qianliang Hutong, Yanjing City.

As it approached 5 p.m., the yard became lively.

In front of a wall of the east wing, Huang Yongyu was coloring a giant "lotus pond".

Qi Gong, who was standing next to him, was thinking about which poem to include.

"You painted the picture yourself, why don't you write your own inscription?" Qi Gong said this for several paragraphs, but Huang Yongyu rejected him every time.

Huang Yongyu, smoking a pipe, holding a green brush:

"We are the only ones managing this yard right now. If we work together, it will be fun to watch in the future!"

"That's true," Qi Gong thought about it carefully, "I might as well find a wall to play with in a while."

"Let's go to the west wing," Huang Yongyu said, "It happens to be empty there."

In the yard outside the window, there was a Huanghuali table that had just been purchased not long ago, and it was made shiny and sleek by Wang Shixiang.

At this moment, with the help of Zhu Jiahui, he was taking photos of his harvest over the past few days and archiving them one by one.

Since the publication of "Explanation of the Lacquer Record", Wang Shixiang began to prepare for his next book "Appreciation of Ming-style Furniture".

Recently, I just finished taking pictures of my own furniture and started working on Jiangshan’s pieces.

"Have you finished shooting?"

Zhu Jiahui is still waiting to go home for dinner:
"I'm helping a Hong Kong TV station shoot 'National Treasures 100' during the day, and I need your help when I get home... Why don't you go and mess with Xu Banchi?"

"He is not as good as you in talking to him,"

Wang Shixiang did not lie: "Besides, what is our relationship?"

"Don't try to get close to me," Zhu Jiahui waved his hand.

"When you want to exploit someone, you think of me. Why didn't you think of me when you went to Diaoyutai last time?"

Wang Shixiang had just opened his mouth to argue when there was a knock on the door.

When the door opened, it turned out to be Ren Dahui from CCTV.

"Isn't this Dahui?" Wang Shixiang waved his hand and said, "Why are you here now?"

During the time that Jiangshan was away from Yanjing, Ren Dahui and Chen Peisi came here quite often.

"Didn't Xiao Jiang call you?"

Ren Dahui pushed the bicycle lock around and locked it with a click: "Didn't I tell you all to go to Pujiang for a meeting?"

Zhu Jiaqi, who was standing by, turned to look at Wang Shixiang and asked, "What meeting are you going to attend in Pujiang?"

"It's some Spring Festival party,"

Wang Shixiang pointed inside:
"Yongyu just received a call yesterday. Xiao Jiang asked us to go play together if we are free. Are you free?"

"How can I leave?" Zhu Jiahui really wanted to go: "Alas~"

Wang Shixiang smiled: "Don't say I didn't think of you this time."

Ren Dahui, who had already walked into the courtyard, looked at the table in the courtyard:

"Xiao Jiang asked me to come over and ask how many of you are going so that I can buy tickets for you."

"Thank you for your hard work, Dahui,"

Wang Shixiang shouted towards the east wing: "Anyway, Yongyu and I are definitely going there. What do you think, Brother Qigong?"

"Yes, of course I will go."

Qi Gong and Huang Yongyu walked out of the room with a smile:
"Xiao Jiang said that there will be plenty of crosstalk at this party. I have never heard a crosstalk performance live..."

……

Pujiang City, Anhe Street.

Jiangshan, who had already quit his job, was sitting in his room with his two brothers.

"Guess who called me today?"

"Who would know? You have so many friends." Jiang Hai, who arrived the latest, just received his bowl of rice.

Xiaoyu and Xiaobai, each holding a plate of food, were happily serving their father.

"Do you remember the advertising company in Hong Kong?"

"The one at McDonald's?"

Although he hadn't eaten a single bite yet, Jiang He had heard this a lot recently: "Did they call you again?"

"There is a TV station in Hong Kong,"

Jiang Shan lit a cigarette for his second brother and himself: "They want me to be their screenwriter."

"Screenwriter? What to write?" Jiang Hai picked up a piece of shredded potato with chopsticks.

"It is said that many countries have filmed public service advertisements to commemorate Victory Day this year,"

Jiangshan flicked the ash from his cigarette:

"There is an anti-Japanese war movie currently showing in Hong Kong that is very popular. Another TV station is also filming a TV series about the anti-Japanese national heroes..."

Jiang Hai understood: "So, this TV station also wants to join in the fun?"

"You all still remember the movie 'The Legend of Chu Liuxiang', right?"

Jiang Shan looked at his two brothers and said, "That was filmed by this TV station."

"Hong Kong's wireless television station?"

Jiang Hai certainly remembers those days of staying up late to watch the videotapes: "That film was really well shot."

"Um,"

Jiang He nodded and said, "Can't they shoot this PSA themselves? Why, it doesn't seem as good as yours?"

"I don't know about that."

In Jiangshan's memory, Hong Kong's public service advertisements are really not as good as CCTV's:

"Anyway, they sent someone to tell us that each movie costs 20 yuan."

During this period, Shaw Brothers paid Ni Kuang 3 to 5 yuan for each film.

Ni Kuang is quick with his hands, and he can supply goods to several bosses at the same time.

Even if it was for Shaw Brothers, they could deliver two or three films a month.

As for whether to shoot or not, it’s none of his business.

“Two…two hundred thousand?” Jiang Hai was obviously choking: “Cough…cough…”

Speaking of which, this is the first time that Jiangshan has told his family about his charging standards in the form of personal income.

Before this, no matter how much the third child earned, the family thought he earned it for the company.

"Is this 20 all yours?"

Jiang He didn't say anything, so Jiang Hai continued to ask, "Don't you need to hand it over to the unit?"

"The specific situation needs to be studied specifically,"

Jiang Shan said seriously: "The most important question now is... whether I can get this contract."

"..."

Jiang Hai immediately took it seriously when he heard this: "The theme has already been established, so let's focus on World War II."

Without him saying anything, Jiang He had already started to think about it for the third brother: "Anti-war public service advertisement? Big brother, have you seen it?"

"No," Jiang Hai shook his head: "Have you seen the third brother?"

"You don't see it very often. This type of advertising didn't start to appear until the 6s and 70s,"

Jiang Shan thought it was funny: "And the country that first took the lead in launching anti-war advertisements was actually Japan."

Jiang Hai: "When did Xiangjiang appear?"

"I'm not sure about the exact time..."

As far as Jiangshan can remember, there were no particularly outstanding anti-war public service advertisements in Hong Kong. However, there was a commercial advertisement that not only aroused the public's hatred of World War II, but also created a classic advertising slogan.

It is the famous "Tissot" watch advertising trilogy.

In 1976, Hong Kong's Stewart Group officially acquired Tissot, a Swiss watch brand founded in 1887.

But whether before or after the acquisition, Tiedashi has always been unknown.

Until the year 1988.

Anita Mui, who had just won the Best Actress award for her role in Rouge, became the first spokesperson for Tissot in Hong Kong.

Lingzhi Advertising Company, which was established less than 5 years ago, tailored a retro advertisement for Anita Mui that was loved but not wanted.

This advertisement, which is set in a railway station in the Republic of China, only briefly flashes scenes of a few lovers breaking up and getting back together.

There isn't much of a story to tell, the only highlight is Anita Mui in a retro makeup.

But there was an eye-catching advertising slogan: It doesn’t matter how long it lasts, it only matters that you once had it.

In 1990, Tisdaq and Lingzhi, having tasted success, collaborated again.

A "Forever" advertisement starring Wang Jie appeared again.

This time, the advertisement began to feature a plot of troubled times and war.

But like the previous film, it only passed by quickly.

This commercial, shot in Hokkaido, is the same as the first one.

It's the kind of thing where the advertisement is popular but the product is not.

This is the result that Titusi is most reluctant to see.

After all, people don’t spend money to listen to noise!

So after watching the first two commercials repeatedly, Lingzhi Company launched the third "Forever" commercial in 1992.

Like the previous two films, "Spirit" still chooses war as its background, but this time the advertisement has become flesh and blood.

Not only did it bring fame and fortune to himself and "Titus", but it also deeply moved the citizens of Hong Kong.

Because this time, "Lingzhi" chose a script adapted from real events for "Titanium".

February 1939, on the eve of the Lanzhou air battle.

Japanese bombers frequently bombed military and civilian facilities in the rear areas during the War of Resistance.

Liu Fuhong, captain of the 22th Air Force Squadron, is only years old.

After receiving the counterattack order, he led four fighter planes to raid the Japanese airport.

He died heroically after destroying more than ten enemy planes.

Afterwards, his newlywed wife Chen Yingfan committed suicide a week after learning the bad news.

This heart-wrenching and poignant story was put into an advertisement by "Spiritual Intelligence". Although the plot is short, it is very coherent.

In the advertisement, the wonderful performances of two great actors, Chow Yun-fat and Jacklyn Wu, completely drew the audience into the plot.

Especially when the pilot played by Chow Yun Fat resolutely set out on a battle mission in his fighter jet.

The scene where Jacklyn Wu looked up at the sky and bid farewell in tears made countless viewers in front of the TV experience the pain and helplessness of life and death separation in the war.

The entire advertisement without dialogue perfectly sets off the slogan at the end of the film - it doesn't matter how long it lasts, it only matters that you once had it.

The Tissot ladies' watch engraved with "Forever" also became the most appropriate prop in the advertisement.

There's no need to deliberately be sad. Just following history can make a lot of people cry.

In the end, this advertisement with the background of the War of Resistance against Japanese Aggression not only made "Titus" popular in Hong Kong, Singapore, Malaysia, Thailand and other Southeast Asian regions.

The planner of this advertisement, Hong Gu’s husband Zhu Jiading, also gained the reputation of being a “genius advertising man”.

But behind every genius there is persistence.

In the beginning, Zhu Jiading searched through libraries and archives in Shanghai and Nanjing for the long-lasting "Air Force Chapter".

The piece of newspaper that later appeared on the "Tiedashi" poster was exactly the newspaper that originally published the "Victory in the Lanzhou Air Battle".

The three medals worn by Chow Yun-fat are also a true restoration of historical memory.

Because this advertisement was so popular at that time.

In 1996, Johnnie To used this as a reference and filmed a movie starring Andy Lau and Jacklyn Wu, "A Moment of Romance 3: Beauty in Fire".

In Jiangshan's opinion, although "The Eternal Air Force" is a commercial advertisement.

But it is also a qualified anti-war propaganda film.

……

"If we could make a public service announcement based on real events..."

First of all, Jiangshan would definitely not touch Zhu Jiading’s famous work: “It will definitely be more convincing.”

"If we talk about the real events,"

Jiang Hai, who had lost his job, squinted his eyes and tried hard to think, but the next second:
“If it’s something that everyone knows, will it still resonate with the audience?”

"Boss, you are right about that,"

Jiang He looked at the third brother and said, "People already know what happens next after just the beginning of the show. Who would want to continue watching?"

At this moment, the three brothers were sitting around a square table against the wall.

"Then why don't we film something that no one knows about?" Jiang Shan suddenly thought of an idea.

"These are all things recorded in history books," Jiang He thought, "How many people don't know about them?"

"That's right," Jiang Hai said.

"Not to mention our country, even during World War II, many people knew about what happened abroad."

"Brother, don't think that everyone knows everything like you do."

Jiang Shan disagreed this time: "If you don't believe me, I'll tell you something right now. I guess you haven't heard it before."

"Come on, Third Brother," Jiang Hai was still unconvinced: "Tell me something I don't know."

"Okay, I'll tell you one..."

Jiangshan's story came as he spoke. Just as the second brother stood up to refill everyone's water, Jiangshan slowly said:
“On the battlefields of World War I, a very magical thing happened.

Without any cease-fire order issued by officers from the British and German armies, the soldiers on both sides actually stopped firing at the same time..."

As the third brother began to tell his story, Jiang Hai and Jiang He both walked towards the pair of single sofas.

Having lost the initiative, Jiangshan's stories obviously fell short.

“On Christmas Eve in 1914, the British and German soldiers, who had been fighting for several months, first had one or two companies without firing a single shot.

Then, it spread to the entire Western Front, and in the end, millions of front-line troops all stopped firing.”

"What's going on?" Jiang Hai had never heard of such a bizarre thing.

"The cause of the incident has to start with a song,"

Jiangshan glanced at his brother who was sitting comfortably:

"At the end of 1914, in order to celebrate Christmas Eve, which is also known as New Year's Eve,
The German army placed several Christmas trees in the trenches, and many soldiers even sang Christmas carols.

Looking at the German trenches across the street lit by candles, some British soldiers were moved by the scene and started singing along.

At this time, a soldier who could speak English in the German trench shouted a few words to the British army opposite.

It roughly means wishing the other person a Merry Christmas.

Unexpectedly, the British army on the opposite side actually responded to them.

In this way, the soldiers on both sides started chatting across the trenches.

After a while, several brave German soldiers slowly walked out of the trench carrying Christmas trees.

Until they reached the center of the position, the British troops on the opposite side did not fire a single shot at them.

Not only that, British soldiers also came out of the trenches.

In this way, these soldiers who were fighting together during the day met at this moment.

They shouted Merry Christmas and exchanged their wine and rations.

He also showed the other person photos of his family.

In the end, both sides played a football game on the battlefield using empty cans.

At 12 o'clock midnight, the German positions fired several flares as fireworks..."

Up to this point, Jiang He had already realized from the boss's constantly surprised look that Comrade Jiang Hai had indeed never heard of this story.

And at this time Jiangshan told them this story.

Later, it was made into an advertisement by Sainsbury's supermarket in the UK - "Football Match on the Battlefield".

Sainsbury's Supermarket, which has always been good at creating warm and harmonious advertising plots, was given the title of "the most anticipated advertisement" by the audience.

In 2014, this advertisement adapted from the real event "Christmas Truce" also brought this little-known football match into the audience's attention.

"According to the Times on New Year's Day 1915, the British army narrowly won the football match 3:2 on the battlefield,"

Jiang Shan continued: "So, I am also going to tell a story to Hong Kong's TVB..."

(End of this chapter)