Era: Beginning from the Modu Translation Studio

Chapter 455: BMW Advertisement with Selfish Motives
Tokyo, Daichi Advertising Co., Ltd.

After two months of group dancing, the collective consciousness of Dadi Company has indeed become stronger.

In a planning room on the second floor, the newly established BMW planning team is in the midst of heated discussions.

Although there is an invisible planner operating secretly behind the company.

However, the employees of Dadi, who are busy with small businesses on weekdays, also have to make all the necessary preparations.

In this way, once the advertising plan is received, they can start production immediately.

At this moment, in the planning room, a business analysis of the agency brand is being conducted.

According to the practice of advertising companies, before promoting a brand, they must have a deep understanding of the brand advantages of the company.

"According to the information BMW submitted to our company,"

The planning manager stood in front of the whiteboard and introduced:

“Although their registration year does not seem to be earlier than Benz, if there is no BMW, there will be no Benz.”

"Ok?"

Yu Sigui, who was about to lower his head to drink a sip of tea, obviously didn't understand what he said: "What do you mean, did BMW forget to register it before?"

"It's not that simple,"

The planning director introduced earnestly: “Speaking of this, I would like to introduce a gentleman named Otto.

Mr. Otto, who created the world's first four-stroke engine,

He is also the only famous inventor whose commemorative stamps were issued twice by Germany.

According to BMW's information, there were two young designers in the engine manufacturing plant founded by Mr. Otto at that time.

One of them is called Daimler, the other is called Maybach..."

These two gentlemen were the founders of Mercedes-Benz and Maybach.

Everyone knows that BMW and Mercedes-Benz have been in love and hate with each other for many years.

Little did they know that they were once melons on the same vine.

Daimler, the main founder of Mercedes-Benz, was actually Otto's most beloved apprentice.

"And the son of Mr. Otto, the father of the four-stroke engine,"

The planning director said clearly: "It was the founder of BMW, Mr. Otto Jr."

"So that's it..."

Mr. Yu nodded, but immediately felt something was wrong.

She vaguely remembered Jiang Shan once said to her:

"That's not right. I heard that the world's first car was built by Benz."

"that is because,"

The planning director looked at the information and said, “The first engines produced by the Otto family were all used in airplanes.

After taking over the engine factory left by his father, Mr. Otto Jr. built a biplane that shocked the world when he was 27 years old.

After that, he not only opened a flight school, but also founded the Otto Aircraft Manufacturing Plant.

After the outbreak of World War I, Otto began to produce aircraft for the German army..."

Speaking of which, it can be said that it was a "good opportunity" to debut.

What a pity is that Otto is a science and engineering guy who can only build airplanes but not do business.

Even though the opportunity was right at his doorstep, he still didn't know where to start.

Later, due to poor management, the Otto Aircraft Factory was acquired by Bavaria.

"At this time, the company's name was changed to BFW,"

The planning manager pointed to the whiteboard behind him:

"After the First World War, the Treaty of Versailles contained the following stipulation:
The German army was not allowed to organize an air force, and military aircraft were also not allowed to appear.

As a result, BFW would no longer be able to produce aircraft engines for the German army.

So they continued looking for partners.

Until the Bavarian Aircraft Factory became the Bavarian Automobile Engine Factory.

In other words, BFW eventually became the BMW of today.

Before that, Benz had already made the world’s first car.”

"Now I understand,"

Yu Sigui nodded: "It turns out that BMW and Benz are actually in a master-disciple, father-son relationship."

The planning director added: "And that Mr. Maybach."

"Fine,"

Mr. Yu smiled and said, “It sounds quite interesting.

However, we only occupy the BMW side now, according to the main models of BMW next year..."

Just as I said this, the phone on the conference table rang:

"Mr. Yu, I have a long call for you. Would you like me to put you in the planning office?"

"Long distance?" Yu Sigui thought for a moment and said, "Okay, just pick it up."

Soon, Jiang Shan's voice came from the phone: "Hello, it's me."

"I guessed it was you..."

As soon as Yu Sigui heard the first sentence, he turned his swivel chair sideways.

While wrapping his fingers around the phone cord, he slowly swung it.

For a moment, all the employees in the planning room were silent.

"Laoshan mineral water bottle?"

When Yu Sigui heard that Jiang Shan was here to discuss work, he immediately got into work mode:
"Why does a water bottle appear? This is not a car ad."

"Don't ask too much,"

In the Guangde County Post Office, which is the closest to Siting Village, Jiang Shan was holding the phone and saying:
"Call BMW and ask them first.

If they agree to have glass bottles of mineral water in their ads,

Just help them design an advertisement that surpasses all Japanese car brands..."

"Can you say that again?"

Yu Sigui thought he had misheard: "A car advertisement that surpasses all other brands?"

As soon as she said this, the employees nearby all looked over.

There was an expression of surprise on everyone's face.

Although I know that the person on the other end of the phone is a powerful person, he doesn't seem to be that cruel!

"Japan,"

Jiang Shan emphasized: "I am talking about all Japanese car brands."

"That's incredible,"

Yu Sigui got excited before he even glanced at it: "Besides, isn't this the effect they want?"

Not to mention BMW, which foreign car company doesn’t hate Japan nowadays?

"Then you will know what to say later, right?"

"Don't worry, just wait for my good news."

"That's okay,"

Since the telephone in the village could not make long-distance calls, Jiangshan could only go to the post office in town:
"It's the same time tomorrow. Wait for my call."

……

After hanging up the phone with Jiangshan, several employees in the planning office watched President Yu walk out quickly.

After a while, the BMW team in Japan received a call from Dadi Advertising.

"Mr. Smith, I really want to congratulate you,"

Yu Sigui, who was sitting in his office, said:

"Our company's chief designer has planned a car advertisement for BMW that surpasses all local brands."

"what?"

Smith was stunned for a moment, then laughed:

"Surpassing all the local car ads? Mr. Yu, are you kidding me?"

"Our company never jokes with customers,"

Yu Sigui's voice was full of rigor: "Please believe in our strength." Regardless of whether it was really surpassed or not, from what Smith heard, Dadi Advertising must be quite satisfied with its new work.

"So, your advertising plan has come out?"

"First, I want to confirm something with you,"

Yu Sigui said slowly:
“Although we are confident that we can design an advertisement for BMW that is far ahead of its peers.

But in the setting of this advertisement, glass bottles of Laoshan brand mineral water will appear.

We must first obtain your team’s consent for this.”

"Glass bottle? Mineral water glass bottle?"

"It's a glass bottle of Laoshan mineral water,"

Yu Sigui reminded again: “In theory, as long as it’s a glass bottle, it’s fine.

But you also know that Laoshan mineral water is the product that our company is currently responsible for promoting.

We are like this, as long as it is a product that our company is responsible for, we will take it into consideration in every detail.

Just like you, if we need a sedan in future advertisements, we will also consider BMW first.”

"So this is ah,"

Mr. Smith smiled. It was just a bottle of mineral water.
"That's fine. As long as this ad is as good as you say, we have no reason to object..."

……

In Guangde County Hospital, Teacher Li was lying on a thin bed, receiving an IV drip.

The old village chief Zhu Qianjin, who was standing at the window, looked out anxiously: "Tsk, why is it raining again?"

"Quan Neng and the others didn't bring an umbrella, right?" Li Jin, who was lying on the hospital bed, looked much warmer.

"It's okay," the old village chief still stared out the window, "Comrade Jiang is driving!"

In the only labor protection supplies store in the county.

Jiang Shan and Zhu Quanneng wiped the rain off their faces and walked in.

"Comrade, do you have any glass for sale?"

"Yes, go to the back and tell the master what size you want."

Jiangshan looked inside and found that although the store was not big, it had quite a few miscellaneous and small items.

Before leaving, Jiangshan asked Zhu Quanneng to help measure the size of the broken glass in several classrooms.

It would be good to get them all when I go to the county.

I can't help with anything else, but this little thing is no problem for me.

At this moment, Zhu Quanneng, who was watching the master cutting the glass, felt that Comrade Jiangshan was more friendly than the village head.

After all, the report on renovating the classroom has been submitted for so long but there has been no response.

It was a quick and easy job for a newcomer from another place.

"Brother Jiangshan, you said you came all the way here,"

Zhu Quanneng smiled innocently and said, "We haven't even welcomed you yet, but you're already busy running around."

"Hey,"

Jiangshan threw a cigarette over:

"We, the reporters who work in the field, often trouble you grassroots cadres. Besides, this is also for the sake of the children."

"Yes, yes, it's all for the children."

Zhu Quanneng, who was called a grassroots cadre for the first time, straightened his back quietly.

If you think about it carefully, it would be a good idea if he could really take root at the grassroots level.

As he was thinking, he actually put his hands behind his back like his father:

“It’s not easy for these kids. They have to be very careful when going to school.

It’s not so bad in our village, but the journey to other villages is difficult.

The worst thing is that he never knows when his family will be unable to support him.”

"To be honest with you, Comrade Almighty,"

Jiangshan really admires the name the old village chief gave to his son:
“The situation is the same in other areas, and many schools are worse than yours in Siting Village.

Often, a school cannot fill a single class, and village cadres have to go door-to-door to mobilize students.”

"Door-to-door mobilization?" Zhu Quanneng said anxiously, "My father does this every year."

"Your village too?"

"Oh, you still need to ask that,"

The craftsman who was cutting glass nearby said absentmindedly, "It's the same in every village."

Zhu Quanneng nodded: "Whether it is the previous literacy classes or primary schools, we have to go door-to-door to do the work.

Not only my dad, but Teacher Li will also go.

If a family cannot afford the tuition for their child, Teacher Li will use his own salary as a guarantee.

I will pay it back when this family has a lot of money."

"When will this family make a lot of money?" Jiang Shan took out a small notebook.

"Of course it's selling grain and pigs."

"If that's the case," Jiang Shan felt, "Teacher Li really has a hard time."

"It's not just Teacher Li,"

Zhu Quanneng paused for a few seconds:
"Before, there was a female teacher in Shiting Primary School. She was originally an educated youth from our village.

If the guarantee is not enough, she will use her own salary to make up for it.”

Jiangshan's pen paused slightly, and he seemed to understand who Zhu Quanneng was talking about.

"alright,"

The master took off his gloves and said, "Count and see if the number is correct."

Looking at the neatly arranged glass in front of him, Zhu Quanneng was as happy as if he had seen a treasure.

"Thank you, Master,"

Jiang Shan didn't even bother to count the farts, picked up a pile and walked out: "If it's not enough, we'll come back to buy more."

"No problem. If it's not enough, just come over."

After a man went out of the door carrying a pile of glass, Zhu Quanneng was obviously much more careful than Jiang Shan.

When I put my butt into the back of the van, I wanted to take off my cotton jacket and wrap it around myself.

"Let's go find a noodle shop and have some noodles."

After working for a long time, I am already hungry:
"After you finish eating, send two bowls to your father and the others. Didn't you hear what the doctor said? Teacher Li's stomach will depend on how he eats in the future..."

How could Zhu Quanneng refuse Jiangshan’s request?
In the only state-owned restaurant in the town, the two of them each ordered a large bowl of shredded pork noodles.

The shredded pork with shiny sauce and sprinkled with emerald green garlic flowers were so delicious that the two of them were speechless.

"Today I risked my life,"

After finishing the last mouthful of noodle soup, Jiang Shan patted Zhu Quanneng:
"Zou Quanneng, come with me to buy some meat buns to bring back and let the children taste them."

"Hmm? Comrade Jiang Shan, what did you say?"

Just after putting down the dreamy shredded pork noodles, Zhu Quanneng turned around and went to the food serving window again.

After Jiang Shan came over with a handful of red and blue receipts, he said, "We didn't have enough meat buns, so I bought some vegetable buns and red bean paste buns."

Looking at the trays of plump buns on the dining table, Zhu Quanneng's eyes almost sank:
"Oh my God, if those kids saw this, they would be so happy.

Comrade Jiangshan, on behalf of all the students in Siting Village, I thank you. "

"It's just these few trays of buns, why thank me?"

Looking at the plump white buns, Jiangshan also felt happy:
"Teacher Li guarantees the students' tuition fees every year. Do I need to thank him for treating the children to a meal of steamed buns?"

"You are a foreigner," Zhu Quanneng thought.
"They repaired the windows for the school and bought food for the children. Of course we have to thank them very much."

"Thank you, forget it,"

Jiang Shan and Zhu Quanneng picked up the hot buns together:

"When we get back to the village, you can help put all these windows back on."

"Don't worry about that,"

Zhu Quanneng has always been responsible for the miscellaneous work in school: "It was originally my job."

The two young men happily got into the car and drove towards the county hospital...

(End of this chapter)