Era: Beginning from the Modu Translation Studio

Chapter 456: BMW Advertisement

Shiting Village Primary School, Guangde County.

When it was almost time to go home from school, smoke rose from the small kitchen in the school amid the rain and fog.

After a while, the old village chief came into the classroom carrying a bamboo basket of steaming buns.

All the children in the two classes, young and old, sat in their seats in a daze, not saying a word.

Looking at the plump white buns in the big round plaque, everyone stared with eager eyes and drooled.

On weekdays, let alone white bread, even white flour steamed buns are rarely eaten.

The child, who had been cold all day, originally thought that the small bowl of malted milk in the morning would be the happiest moment of the day.

Unexpectedly, the old village chief brought a bamboo basket full of buns that looked like a small mountain!

A few brave children shouted out happily:

"Grandpa Village Chief, are these buns for us to eat?"

"Is this also brought by the new teacher?"

"They must have just bought it from the county."

At this moment, let alone the child who hadn't seen meat for a long time.

Even Zhu Qianjin's eyes were curved with laughter.

"That's right, this is what the journalist teachers brought to you."

The old village chief nodded and said, "Come on, everyone, eat the buns while they're hot!"

"Yes, yes," Ding Lingling also said with a smile, "Don't just stand there, come and eat the buns!"

"Oh~~"

"That's great~"

This call was so loud that all the children from the two classes gathered around.

Hold the fried dough twist with oil in it and the big white steamed bun with sweet bean paste in both hands and take a bite.

I wouldn't even exchange it for a gold ingot.

At this time, Ding Lingling suddenly said something off topic:
"Students in grades 4 and 5, after you finish eating your buns, remember to hand in an essay tomorrow!"

Upon hearing this, Jiang Zhuangzhuang, who had been smiling, clicked his lips and looked at her.

"Good~"

"I understand, teacher."

What he didn't expect was that the children not only didn't feel disappointed, but they were all very happy.

"If you think about it, yes."

Jiang Zhuangzhuang whispered to Ding Lingling:

"If these kids can eat steamed buns every day, they can probably write novels, not to mention essays."

"Do you think I really asked them to write an essay?"

Ding Lingling rolled her eyes at him:
"I want to take all their essays back and select a few paragraphs to publish in the newspaper so that more readers can see them."

"Don't mention it, this is a good suggestion."

After Xiao Ding's reminder, Jiang Zhuangzhuang quickly picked up the camera:

"I have to take some pictures too."

At this moment, Jiang Shan, who was accompanying Zhu Quanneng to change the glass next door, was also holding a camera.

"Done,"

After taking a picture of the broken glass, he waved his hand and said, "Almighty, now you can change the glass."

……

Jiangshan hasn't used the "borrowing a place to stay" operation for a long time.

This time, Ding Lingling had the opportunity to stay at the village chief's house, and she saw that he was quite excited.

After nightfall, Comrade Jiangshan, who couldn't sleep, put on some clothes and went out of the house.

Seeing that the light in a room was quite bright, he walked straight over.

"Village chief, are you asleep, village chief?"

"It's Comrade Jiangshan, the door is not locked."

Jiang Shan pushed open the door and saw: "Wow, you guys are not asleep yet."

The room was covered with bamboo strips and semi-finished products.

The village chief, his wife, two sons, and a daughter-in-law were all working overtime.

"There will be a market in town tomorrow. I want to take this opportunity to make more bamboo baskets and sell them so that I can exchange them for some New Year goods."

When Jiangshan heard this, he realized that the old village chief had been busy at school all day and had neglected his family's handicraft business.

"You..."

He picked up a small bamboo basket and looked at it: "It should be considered a small workshop."

The village chief was shocked when he heard this: "I dare not say that, this is just an ancestral cooking skill.

It is not uncommon to find people who can do this in our village. If you don’t believe me, go and take a look at the neighbors. I guarantee you will see them weaving baskets right now.”

"Hey, what are you afraid of?"

Jiangshan squatted aside and watched carefully:

"Now the government is encouraging people to get rich by doing it themselves. If you can help the whole village get out of poverty and become rich with this skill, the government will praise you in time."

"really?"

Zhu Qianjin was delighted at first, then waved his hand and said, "It's OK to supplement the family income with this thing, but don't even think about getting rich."

At this moment, Zhu Quanneng, who was sitting among a pile of baskets, also said:

"Jiangshan, you don't know that this area of ​​ours is covered with bamboo forests.

Every village has a few families making baskets, and it will be easier to sell things if there are too many of them.”

As he spoke, Zhu Quanneng took some dark green bamboo strips and weaved a "Fu" character on the outside of a light yellow basket.

"This is interesting,"

Jiangshan couldn't stand seeing these physical things: "How did you do it?"

After being taught several times, he finally gave up.

The main reason is that I don’t want to delay other people’s progress.

But Zhu Quanneng, at the suggestion of Comrade Jiangshan, wove the following baskets:

Auspicious words such as "Good fortune comes to the door", "Happiness comes to the door", "Treasure basket", "Fortune basket", and "Family happiness".

"Is this okay?"

Zhu Qianjin stretched his neck to take a look, frowned and asked: "We usually make up a blessing or a longevity or something like that, but you..."

"It's alright, old village chief," Jiang Shan said with a smile:
"These are all auspicious words. If I can't sell them, I'll buy them all..."

……

The next day, Jiangshan, who could never stay idle, drove to the town to bring the baskets and baskets from the village chief's house.

When I got to the market, I saw several people selling baskets just as the old village chief had said.

"You guys sell them here first," Jiang Shan pointed ahead, "I'm going to the post office to make a phone call."

"Brother, go and do your thing."

Zhu Quanneng was all smiles. It was the first time he had brought the basket here without much effort:
"If anything happens here, just call us."

"fine,"

Jiang Shan waved his hand: "What's the big deal if I just make a phone call?"

……

Jiangshan made a phone call that lasted nearly half an hour, which stunned the cashier at the post office.

This way of spending a year's salary on just one phone call really opened her eyes.

Not to mention her, Jiang Shan was also frightened when he paid: "It seems that next time, I really have to keep it short."

Compared with yesterday, today's call is actually a set of voice planning.

"Big Brother Jiang..."

Just after counting a stack of bills and handing them over to the counter, Zhu Quanneng suddenly ran into the post office with an excited look on his face.

"Brother Jiang, please come with me and take a look."

"what happened?"

Jiang Shan looked at him in confusion: "What did you see that makes you so happy?"

"You'd never guess,"

Zhu Quanneng dragged Jiang Shan along as he trotted along: "All those characters you taught me to make yesterday have been sold out." "So fast?" Jiang Shan: "It took me only a few minutes to make a phone call, and all those baskets were sold out?"

"That's right, and there are many people waiting for it."

Zhu Quanneng approached Jiangshan and whispered:

“My dad just said that later on, all the baskets that have not been sold will be sold at a low price.

Take them all back, remove the old characters and replace them with new ones!"

……

Tokyo, Daichi Advertising Co., Ltd.

Taking advantage of the good weather, Yu Sigui and his filming team got up early.

According to the spy report from the previous day, they arrived at a secluded path.

"Is everything almost ready?"

Yu Sigui walked along, looking down and checking both sides of the road.

"Everything was prepared according to the plan,"

The planning director who was walking with her replied, "But..."

Yu Sigui: "But what?"

"I just can't imagine," the planning director laughed, "what kind of expression will BMW have when they see this mineral water bottle?"

"hehe,"

Yu Sigui looked at a glass bottle at his feet and couldn't help laughing:
"Don't mention them. When I first heard this idea, I was also stunned for a long time."

"Speaking of which, Mr. Jiang is really bold!"

"He has a great idea indeed," Yu Sigui said as he looked around, "It all depends on whether we can achieve the effect he wants."

"How about we go and try it first?"

"Okay," Yu Sigui nodded: "Let's get started!"

……

Jiangshan's remote phone call has Yu Sigui in Tokyo City busy all the time.

Two days later, three senior executives of BMW's Japan branch drove to Dadi Advertising Company as scheduled.

While they were waiting for the traffic light at the intersection, a bus carrying Laoshan mineral water slowly stopped beside them.

At this time, Kimura, who was sitting in the BMW, smiled:
"Smith, I think it would be great if Laoshan mineral water really appeared in our advertisements."

Smith followed his gaze and looked out the window, and immediately understood:
"Are you trying to say that our BMW is taking advantage of Laoshan mineral water?"

"Isn't it?" Kimura said:

"Who can compare with Laoshan mineral water in the advertisements these days? If we are associated with them, isn't it a good thing?"

"To use Mr. Yu's words," Smith said with a smile, "a win-win cooperation!"

……

Soon, they finally met Yu Sigui again.

"Good morning gentlemen, we meet again..."

"Oh, Mr. Yu, is your company's advertising plan ready?"

"Of course, otherwise I wouldn't have notified you to come over."

Today, Yu Sigui will explain in person:
"Dadi Advertising was commissioned by BMW to design an advertisement for your 3 Series.

As far as we know, since the birth of the BMW 3 Series in 1975, the unified external promotional slogan has always been: Driving happiness on the move.

We designed a special advertisement for this purpose..."

After the opening remarks, the TV screen in the planning room lit up.

After much difficulty, a commercial demo that got Yu Sigui's nod of approval started to run...

When the first ray of golden sunlight in the morning falls on the streets of the city.

Ding~Dang~Bell~Ding...

The clear and lively sounds made several households on both sides of the road stick their heads out of the windows...

Like the residents on the screen, several BMW executives were also curious about what the sound was.

In their opinion, what does this clanging noise have to do with cars?
The next second, the residents on the screen moved their eyes downward.

On both sides of the deserted road, there were two rows of glass bottles neatly placed.

Each one is bright and sparkling, and looks very beautiful.

The camera is facing the ground and flashes by.

Mr. Smith and Mr. Kimura from BMW clearly saw the Laoshan mineral water logo on the glass bottle.

"This...?" Kimura was stunned: "Is this the mineral water bottle they mentioned? There are too many of them."

"Oh my goodness," Smith said. "I didn't expect there would be so many."

Ding~Dang~Ding~
At this time, a big boy on a skateboard was moving back and forth among the glass bottles.

The people in front of the screen immediately noticed that every time the boy passed a glass bottle, there would be a clinking sound.

It was only then that they discovered that these transparent glass bottles were filled with mineral water of different heights.

When anything around them comes close to touch, they will make a ding-dong sound.

The sound of jingle bells is so crisp and sounds particularly ethereal on the road early in the morning.

Ding~Dang~
After two more crisp sounds, a little bird perched on the mouth of the glass bottle flapped its wings and flew up.

At the same time, a 1980 BMW 3 Series drove over from a distance.

As the BMW got closer, the noises on the trail were no longer intermittent.

Instead, it was a series of ding-dong music.

At this time, pedestrians on both sides of the road looked at the moving BMW.

Flexible control allows the silver-gray sedan to easily navigate through the aisle of glass bottles.

At this time, the series of glass bottle music has merged into a Turkish symphony.

As the symphony played by the wheels and the glass bottles became more and more intense, the advertisement began to reach its climax.

"Wow~"

“It turns out to be this effect.”

“It’s incredible that cars can play music!”

Regardless of whether the sound effect was added later, it looks really exciting at this moment!

At this moment, not only the three BMW executives, but even the Dadi employees who had watched it many times still found it very interesting.

Everyone feels that the BMW turning left and right on the screen and the music played by the glass bottles form the most harmonious picture under the sun and in the city.

Especially BMW executives who have just experienced a peak period.

Looking at the scene on the screen, I actually felt the sound of spring water and the breeze blowing on my face.

Just like that, when the silver BMW in the picture passed through the street on a crystal path,
A line of subtitles came:

[When driving becomes a pleasure, the whole world will play music for you]

At this moment, a glass bottle standing at the intersection caused the BMW to stop steadily.

At this last moment, the three BMW executives in front of the screen nodded in unison.

Unexpectedly, when designing this set of fashion ads, Dadi Advertising has not forgotten the key characteristics of car ads:

Brake safely!

When the video stopped completely, the three BMW executives felt that they had not yet seen enough.

"Of all the commercials I've seen," Kimura had to admit, "this is the one that really impressed me."

"Very exciting and very fashionable,"

Smith always thought that only pop music could be considered fashionable, but he didn't expect that symphony music could also be fashionable:
"High-end and fashionable, this has always been our definition of the 3 Series..."

……

With a "whoosh", Jiangshan's Delica stopped steadily on Anhe Street.

The thought of myself putting the Audi S3 music advertisement on the head of BMW makes me feel sad.

Jiangshan couldn't help but hum a Turkish tune.

At this moment, the pedestrians coming and going around looked more festive than ever.

Amid the crackling sound of firecrackers, Jiangshan, carrying bags of various sizes, walked into the gate of No. 51, which was pasted with bright red couplets.

Tonight is New Year's Eve, and Jiangshan, who hasn't even seen his home yet, shouted happily on the way:

"Mom, the third child is back."

(End of this chapter)