Illiterate top class: three years of poor performance, become a superstar

Chapter 97 Premiere and first-day box office (seeking first order)
"..."

Thanks to his restraint in the past few days, the current publicity and distribution budget is very full, and Li Cheng has finally started to spend billions of dollars extravagantly.

The major social platforms discuss hot spots, so let’s talk about a few casually first.

Yo, Weishi has also released a lot of promotional videos, so we have to vote for 'help popular'.

Weibo hot spots?What happened to the last five.

What hot searches on Weibo... That thing has always been based on skill.

Family members, what kind of deceitful behavior is this~ (laughing and crying)

"Hey, Detective Tang premieres tomorrow. How is this movie? Tell me if you've seen some screenings."

"Recently, there is only one more topical movie like Tang Tan. Tomorrow Friday, I just have time to watch it in the evening."

"I've seen the screening, it's okay, anyway, I personally laughed badly."

"So how is Xu Nian's acting skills? Is it as hot-eyed as before? (I'm really a bit PTSD. Before Xu Nian was so handsome, he acted so badly, which gave me a ferocious feeling of destroying beautiful things)"

"Ghostly feeling... This description is really accurate, I was also scared, so I went to see the movie, and I felt the same as those MVs, not bad."

"Let me tell you, brother Shu and the others contributed to the comedy part. Xu Nian's role is the thread that connects the plot, so you can eat it with confidence."

"Not necessarily, I think Xu Nian played a very interesting contrast in it, amplifying the tension of the drama."

"..."

Seeing that the related discussions on the whole network are lively, Li Jianma arranged to release the interactive clips of the spot screenings in the past few days.

That's right, the main point of Li Cheng's restraint on publicity is actually reflected in his refusal to release live clips of the show.

At the moment, it is released through Weibo, Weishi and other platforms, and the popularity is boosted through the official means of the platform, which quickly attracts attention.

Netizens eat melons everywhere.

"Let's not talk about anything else, once again I feel that Xu Nian is an adjective."

"After seeing this clip, I finally feel relieved. It's fine if you don't see the acting skills. The authenticity is reliable."

"It's almost annoyed by the whole network. Xu Nian is still bragging happily. He has a good attitude. Okay, forgive him once."

"Sisters, you are amazing. When I saw Xu Nian smile, I forgave him instantly, and the water was about to flow down."

"Sister, tell me that you are here to travel in Sichuan Province!!"

"..."

With round after round of concentrated publicity, Tang Tan's popularity on the Internet climbed to an exaggerated level in a very short period of time.

Some Dianying film critics were picked up by netizens who eat melons.

All the previously "suppressed" heat exploded concentratedly, and the potential heat brought about by the "Xu Nian acting incident" also began to explode.

Even, the negative influence of the 'Xu Nian acting incident' brought to the whole network has finally been weakened again.

Although the point is that Xu Nian's handsome face made many people choose to "forgive him", but the result is positive anyway.

.........

At around eleven o'clock in the evening, in the living room of Li Cheng's residence in the capital, important creative members of Tang Tan 1 were gathering together.

Several pairs of eyes fell on the busy Li Cheng.

Xu Nian... He is a person who can lie down and doesn't want to sit down. Right now, he is half lying on a recliner, shaking his red wine glass.

Have you taken a sip?

Shaking like a model.

Mainly, these people who follow Li Cheng's activities have related interests.

And Xu Nian no longer has any direct financial interests in Tang Tan 1.

Soon, a voice broke the silence.

"How to say?"

Li Cheng's voice sounded immediately: "The pre-sale is okay, it has already passed 2000 million, and the box office is expected to reach 3500 million on the first day."

"It's okay." Lin Shu's voice followed closely behind.

Xu, who was obviously entertaining himself, suddenly said, "Is it so low? Director Li can do it, don't you want to be ashamed~"

Li Cheng was amused when he heard it: "Master, do you still care about this?"

I really don't know what happened in the past few days, Xu's identity has changed from the second uncle to the uncle~

"Seeing you lose money makes me feel... uncomfortable." Xu Nian replied solemnly.

Hearing this, everyone laughed.

At the end, Li Cheng explained briefly: "I have talked with the distribution and theaters a few times, and I am not in a hurry to get the filming rate."

"Using attendance and word-of-mouth, it is estimated that the first day's attendance may reach 70%! We can celebrate in advance."

Speaking of this, Li Cheng changed the subject and said triumphantly: "Besides, anyway, there have been no opponents of the same level in the past two months."

Hearing this, Xu Nian immediately praised: "As expected of an outstanding young director! He handles all parties to death."

There are no movies of the same level in the same period, and the theaters can only count on Tang Tan 1 if they want to make more money.

Unless the theater chain insists on arguing, and would rather have an empty theater than give Tang Tan a lineup, that is obviously not in the scope of reference.

He joked a few more words.

Xu Nian got up from the chair, and said with a serious face, "Then I'll go back and rest first, so I won't delay you from opening the import."

"Okay." Li Cheng waved his hand and said nonchalantly, "Master, go back and have a good rest, tomorrow is all up to you."

Xu Nian nodded with a smile: "Okay~"

As if thinking of something, he turned his head and said, "Ah, Lao Meng, do you want to stay and participate?"

Meng Chao: "..."

Fuck you, why didn't you want to take me when I was riding a horse and didn't have a girlfriend? !
…………

Friday, November 11nd.

At around nine in the morning, the premiere of Detective Chinatown was held in Beijing.

The scene was more grand.

Because... There is also Xu Nian's offline fan signing event.

According to incomplete statistics, more than 5000 spectators came to the scene.

Fortunately, Li Cheng and the others knew about Xu Nian's appeal to fans, and they chose a venue that could accommodate tens of thousands of people.

Therefore, the interaction between the main creative members of the film and the audience became the 'embellishment' of the premiere.

Anyway, it's all about interaction, and it's not impossible to focus on Xu Nian's on-site signature.

Xu Nian, who was sitting there, noticed that the fans were all signing with movie tickets, and asked with a smile, "Why do you all use movie tickets to sign?"

"Because we want to support my husband's first movie!"

Xu Nian corrected: "Isn't it the second part?"

"No matter, here we are, this is the first one!"

"Besides, the theater schedule is so snobbish, and there are so few schedules, it's too bullying."

"There are so many sisters in their local cities that there are no shows scheduled today! It's too much."

Xu Nian was kind, and explained for the theater: "Actually, Director Li is not in a hurry to arrange the film."

Li Cheng next to him: "??"

"..."

In the end, Xu Nian said casually again: "But the ticket stub will be cut in half."

"It's okay, we've all seen it, you've signed on to the other half."

"Well, we'll definitely see it!"

"After we finish watching, we will use the actual after-view to help you spray it back!"

"Yes, we will Amway our precious husband to the whole world!"

Hearing this obviously different voice, Xu Nian immediately looked up at the boy opposite him: "Brother, is it possible that you are a boy?"

"What's wrong? Be careful, I'll sue you for slander!" The boy hugged the girl next to him, "I'm afraid you misunderstood, I brought my girlfriend here!"

Looking at the smiling faces of the two, Xu Nian gritted his teeth: "Only one will be signed for those who have a partner."

"Wow, you... you won't be single again, will you?"

As soon as the words fell, the whole room roared with laughter.

"Ahahahaha, I... I just suddenly thought of something funny."

"Hahahaha, husband, don't get me wrong! Someone in my family has a baby, really!"

"Hey, I knew I wouldn't bring my boyfriend today ~ hahahaha!"

"..."

.........

There was no prohibition on taking photos and videos at the scene, so relevant news spread quickly.

Li Cheng and the others also used this distinctive method to spread the premiere of Detective Tang to a wider audience.

Anyway, the essence of holding a premiere ceremony is to tell potential audiences...'The movie will be officially released soon, go see it soon'.

Moreover, Li Cheng's point is...

attendance,

attendance,

It is still the attendance rate on the first day of riding a horse.

Word of mouth?

What the hell, I am a young and outstanding director, Mr. Li, who wrote and filmed it himself, and the movie directed by the second uncle on the set can be bad?
As long as it's released, word of mouth will blow me up!

It has nothing to do with the leverage plan of the key marketing "Xu Nian" after many days of hard work by the professional public relations marketing team.

The public relations marketing team comprehensively evaluated the direction of public opinion development, referred to some behind-the-scenes factors, and finally believed that...

Now that the "Xu Nian Acting Incident" has had a far-reaching impact, rather than throwing it away, it is better to add fire.

Passers-by are disgusted with "Xu Nian's acting skills incident", so they play the core of "I still choose to forgive him".

In a word, do you understand the gold content of unifying the aesthetics of Southeast Asian men?

The core purpose of the program is to arouse the rebellious psychology of potential audiences.

Probably……

"You all forgive him, right? I want to see what the movie looks like!"

"Wait until I finish watching and spray him!"

"..."

…………

At 11:10, Detective Chinatown was screened simultaneously across the country.

Including the theater where the premiere was held.

Xu Nian and other main creative members even randomly selected a screening hall to watch the movie with the audience.

Online related discussions continue to soar.

On this day, Xu Nian was very busy.

For example, Lin Shu and Lin Shu ran to the next door to catch a screening in Jin City.

Even Meng Chao was a little curious as to why Xu Nian seemed to be working so hard all of a sudden, and he didn't look bad at all.

But when he thought about it carefully, he thought it was normal.

Either Xu Nian didn't cooperate directly, but whenever he cooperated, his attitude was very good, and the partner was very satisfied every time.

His play is always just right.

.........

At early 10 p.m., tickets for the last screening of the day will be sold out.

The first-day box office statistics are also released immediately.

Li Cheng quickly jumped up excitedly: "It exploded, it exploded! The box office on the first day was more than 4100 million!"

"The attendance rate is more than 82%! It's hard to suppress the theater line and not allow additional performances! This attendance rate is really amazing!"

"Ha ha!"

Then, Li Cheng looked at Xu Nian and said cheerfully, "This is all thanks to you, sir!"

"Finally, I can tremble!"

"82%!"

Everyone present... Lin Shu, Yang Xiao, and He Wu all had excitement on their faces.

"Director Li is awesome!"

"It has to be the uncle, this appeal, the support of fans!"

"Must go alone with a 6!"

"..."

Xu Nian naturally expressed his due concern, and he asked, "How's the word-of-mouth?"

(End of this chapter)