Illiterate top class: three years of poor performance, become a superstar

Chapter 98 Li Cheng: Special Thanks for a Little Easter Egg

"..."

Whoever saw this scene had no choice but to say a word... The whisper of the devil reappeared in this world.

For example, Meng Chao who was next to him couldn't help but tremble all over.

He even immediately had a sense of 'fright' that he would be sold to a rich woman in the next second.

No way, this kid is really full of brains.

Even if he has a girlfriend now, he's either angry that he won't take him with him, or he longs to be sold to a rich woman.

In fact, not only Meng Chao, but the scene was silent for an entire moment.

Then everyone talked about him in a tacit understanding.

"Hahaha, this attendance rate is enough for Director Li to spend his entire life."

"Indeed, and I think only Tang Tan 1 can beat Tang Tan 2's attendance on the first day!"

"That's natural, but we still have to rely on our uncle."

"..."

Because...the word-of-mouth Li Cheng was looking forward to, at least not yet.

There are no popular plot discussions on the major social platforms.

The focus of the discussion is still on the 'Xu Nian acting incident'.

For one very simple reason.

Whether it's Jiang Han and the three themselves, or the company behind Jiang Han and the three, it's not just as simple as trying to discredit Xu Nian.

Instead, he planned to erase Xu Nian's artist life from the very beginning.

So it's still going strong.

Even more extreme than before, after all, the 9000 million marketing funds prepared in the initial stage have a very strong continuous effect.

The current situation is very chaotic, and it is impossible for them to give up halfway.

Naturally, a large amount of other information will be produced through various marketing methods, directly drowning out many normal discussions.

Netizens' resentment can be pinned on Xu Nian anyway...

What's interesting is that the capital institution that covets Tianyue but doesn't know much about the entertainment industry is a little bit coerced at the moment.

It was a dilemma.

In particular, Zhang Yawei had a lot of resources in her hands, and she didn't plan to talk to these organizations.

It made them even more numb...

.........

In the end, Li Cheng, who was being touted, still chose to return to reality.

He put his arm around Xu Nian's shoulder: "Master, just give me a hand, okay?"

Xu Nian said slyly: "Obviously not, I have helped several times."

This is true.

It was originally planned to finish the film release process on the 12th, but now it has been changed to the night of the 13th.

If it weren't for Tian Wenqi's "Goodbye Ex" to start on the 15th, Li Cheng even wanted to delay it for another day.

Of course, this is also excusable. It is true that the situation has changed drastically now.

Although the cause had little to do with Xu Nian himself, who made Xu Nian kind-hearted, both understanding and supportive.

Right now, facing Xu Nian's obvious false rejection, Li Cheng didn't speak.

It's just that he tried to 'touch' Xu Nian with his innocent and pitiful eyes.

Xu Nian hissed, but still couldn't break free, so he yelled: "Who can call the police for me, someone is blatantly holding me hostage!"

"This publicity is directly against the will of the people, and no one cares about it!"

Lin Shu and the others watched the play with their arms folded.

One is more indifferent than the other.

Even the thing called Meng Chao 'rebelled' on the spot.

So, Xu Nian had no choice but to pretend to be depressed and resigned to his fate: "Go ahead."

Li Cheng said bluntly: "I want to start the live broadcast tomorrow morning and tell the story behind Tang Detective 1 to cooperate with the momentum and form word-of-mouth."

"Of course, you don't need to appear on the screen. You are very tired today. Take a good rest tomorrow before going to other procedures."

Then, Li Chengtu said: "However, the key point is to tell you some pointers on the set."

"You took a sneak shot?!" Xu Nian was startled, and pushed Li Cheng away.

That scene felt hot to his eyes. If it was released, he might as well go to the street to broadcast live pooping.

Li Cheng was almost startled, and quickly waved his hands: "No, no, absolutely not!"

"The main reason is that you have the label of illiteracy. Such marketing may have a serious negative impact in the short term and make you more annoying."

Seeing this, Xu Nian stared at Li Cheng, and answered cautiously after a while: "This...I have to think about it."

Li Cheng immediately said: "In order to thank you for your contribution to Tang Tan 1, I would like to give you 1% of the box office share as a thank you red envelope."

"Let's make a good plan." Xu Nian quickly took Li Cheng's hands.

Li Cheng immediately expressed his gratitude: "Thank you, sir."

Facing this scene, neither Li Cheng nor the people present were surprised.

This is reasonable.

The split box office is about 34% to 39% of the total box office, and 1% is not much.

Likely millions.

It's just better than nothing~

Oh, yes, the 2% to 3% share of the total box office share that Xu Nian talked about with Li Cheng and others before Tang Detective 3 and 7.

Because if the box office is divided, even if the box office of the two films is 100 billion, and Xu Nian starred in two films in the end, the minimum can only be about 1 million.

It is even better to get a fixed salary, which is obviously not in Xu Nianfang's interest.

Li Cheng planned to pay Xu Nian at least [-] million or [-] million yuan in total, which was in line with the basis of the negotiation between the two parties for signing three films at once.

…………

…………

On November 11, theaters across the country significantly increased Tang Tan's film schedule.

It directly increased to 30% of the total film schedule, as many as 10 shows.

According to the average ticket price of 25 yuan on the day, as long as the attendance rate can reach about 30%, the box office on the day can exceed [-] million yuan.

Judging from the terrifying 82% attendance rate on the first day, it is theoretically not difficult to achieve 30% attendance today.

However, as the number of games increases, the attendance rate will be greatly reduced.

With a screening rate as high as 30%, it is not bad to have an attendance rate of 15%, which is generally slightly higher than the expectations of the theaters.

Considering that the word-of-mouth has not fermented yet, 30% attendance is obviously not so easy.

So, at ten o'clock in the morning, Li Cheng, Lin Shu, and Yang Xiao had started the live broadcast on Weishi on time.

There was advance publicity, and it was Saturday again, and the online audience quickly exceeded 10, and then exceeded one million.

The coverage is not bad.

After all... There was no Xu Nian in the live broadcast.

In fact, how could Li Cheng not want Xu Nian to appear on the screen, but it is not an exaggeration to say that he really can't afford the appearance fee now.

Xu Nian, who has never broadcast live before, with the gimmick of live broadcasting for the first time, Weishi had to send a team to coordinate it.

There is a high probability that it will directly exceed 3000 million online viewers.

Seriously, that's another price.

Let's put it this way, Xu Nian has been sprayed, scolded, and hacked, but he has never been popular.

For example, right now, the barrage with the most refresh frequency in the live broadcast room is probably these three types:

"Look at Xu Nian."

"For Xu Nian, even though he's not here."

"Support Xu Nian."

"..."

Li Cheng, who was sitting in the middle, interacted with the audience with a smile: "Thank you Xu Nian's fans."

"Ms. Xu has to run other procedures today, so I really can't come. Of course, there are still many opportunities to meet him offline."

Lin Shu interjected with a smile from the side: "Actually...we are worried that we will have nothing to do when Mr. Xu comes."

"It's not easy for us to avoid Mr. Xu's edge and show our face online."

Instant full screen 'hahaha'.

The scene at yesterday's premiere, including the interaction at the previous screening, is being widely circulated.

Many people saw the scene where everyone present became Xu Nian's foil.

Joking and joking, Li Cheng and the others followed the process prepared in advance to bring more than 400 million viewers into the story behind Tang Tan.

At the same time, the publicity team arranged by Li Cheng is slicing the live broadcast and releasing it to the public.

Further expand the spread.

After analyzing some background stories, Li Cheng changed the topic and cut to the point: "The audience at the screening and premiere asked about some clips."

"Like the 'he's slandering me' that has been made into a meme...wait, we haven't responded because..."

Speaking of this, Li Cheng deliberately paused.

Seeing the audience urging wildly, Li Cheng said in a fit of anger: "These classic and famous scenes were actually designed by Mr. Xu."

"He even did the parts himself, and it was just so dramatic...tearful."

The voice fell, and the screen was full of question marks.

"???"

"No, let me be more direct. Are you sure you're talking about the illiterate Xu Nian?"

"Now you tell me that Xu Nian designed such a classic and famous scene expression package?"

"You have to have a degree in flattery, don't overdo it!"

"It can be unreasonable, but don't go too far, it won't do Xu Nian any good!"

"..."

As everyone expected, the barrage was almost all about questioning Xu Nian.

So, Lin Shu next to him said calmly: "I know everyone will question it, but fortunately we have live broadcasts."

"It's a pity that there are no clips of Mr. Xu's performance. He didn't let me shoot at that time. I still regret that I can't recollect it!"

What Lin Shu said was sincere.

Except for the hot eyes, the funny degree is at least 10000%.

It's true that no one filmed Xu Nian's demonstration performances... Li Cheng was a tyrant on the set.

However, there will be a lot of extra footage on the set, which is the main source of behind-the-scenes footage and the daily routine of the set.

Immediately, Yang Xiao, who was on the side, shared a daily routine on the set...it was a conversation between Xu Nian and Li Cheng.

It is obvious that Xu Nian is saying... "The lines here are not interesting enough..." these words.

The live barrage was full of question marks again.

"???"

"Fuck?"

"No, how could such words come out of Xu Nian's mouth?"

"No, no, I have to buy a ticket to see it!"

"My only concern is why Xu Nian is sitting behind the monitor. Is he sitting on a reclining chair?"

Yang Xiao caught the barrage and smiled slightly: "This audience understands the point of attention."

"Quietly tell you, Mr. Xu had an alias during the filming of Tang Tan, called... the second uncle on the set."

"Don't tell me~"

Li Cheng, who was sitting in the middle, smiled mysteriously: "If you have friends who go to Tang Tan, you can pay attention to the end of the film."

"There is a small easter egg hidden in the special thanks at the end of the film. I can only tell you that it is related to Teacher Xu."

Barrage: "666, director, you know how to cheat the box office~"

"..."

The broadcast was undoubtedly a success.

Before the end, several hot topics have been formed on Weishi.

It also spread to the Weibo platform.

The effect was much better than Li Cheng expected, and many eyes were attracted.

It is enough to further spread the film's "existing word of mouth".

(End of this chapter)