The Wind of China Entertainment 2005

Chapter 403 Crazy (two in one)

Chengdu Jinhua Wanda Cinema.

As a theater manager, Han Chengze's daily job is to carefully arrange the screening time and screenings for each movie based on various factors such as the movie's popularity, screening time, number of theater seats, and the theater's business strategy.

This work is not only complex, but also requires careful consideration of various emergencies, because market changes and the preferences of movie fans are always unpredictable.

For example, the current situation in the cinema exceeded his expectations.

Han Chengze looked at the packed screening hall and remembered that there were still many fans blocked at the door who couldn't get in, so he fell into a brief silence.

Since the end of the National Day in October, the film market has been in a slump for nearly five weeks, and November has been even more miserable.

The total box office in the first week was only a pitiful 7800 million, second only to the 7500 million in the week before the World Cup in June, falling to the second freezing point of the year.

Everyone is having a hard time, but fortunately, in mid-November, two imported blockbusters came on stage.

They are "Resident Evil 4" and "Harry Potter and the Deathly Hallows (Part )".

It hasn't been officially released yet. Is it necessary to be so exaggerated for a simple roadshow meeting?
As for whether the person coming is a stooge arranged by the film crew in advance, he has been in the industry for many years and has seen a lot of all kinds of audiences. He still has a good eye for it. Not to mention all, 80% of them are real fans.

"Lu Yuan, Lu Yuan."

So from the beginning, he only planned to test the waters with 15% of the films.

Oh my god, am I more suitable for the big screen? Could I be a movie queen in the future?
No wonder I haven't become popular after all these years in the industry. It turns out that I'm going the wrong way.

"Song Jia, Song Jia."

Now that I think about it, my peers, including myself, seem to have underestimated the box office estimates for this film.

Liu Shishi looked at the enthusiastic fans holding signs and waved his little hands excitedly.

The key depends on whether it can bring conversion and whether fans are willing to support it with real money.

It is necessary to prepare for support. It is a common practice in the industry to arrange support in advance during the road show, allowing them to memorize the script and interact with the main creator on the spot.

As for other domestic films, the attitude is just four words, no worries.

Yes, those dozen fans who shouted Miss Liu's name were all hired by Lu Jing and Zhang Wenbo.

The lights in the hall come on.

Not only that, "Love Is Not Blind" is also a low-budget romance film. It doesn't have big special effects, and it's not as hilarious as "The Journey".

Before the filming started, Teng Huatao boasted a lot, but his expectations for the box office were relatively conservative, only 50 million to 80 million.

There is a lot of hype, but not many people in the industry are optimistic about it.

Lu Yuan is very red, so red that he turns purple. From an old woman in her sixties to a junior high school student, many people have heard of his name.

But no matter how popular he is, his base is on the small screen and he has never proven himself on the big screen.

Treat domestic films as normal. If the box office fails, stop losses immediately and withdraw the film immediately.

Liu Shishi's mind was racing with thoughts. In the end, he didn't know what he thought of, and he puffed up his chest proudly.

Oh my god, this girl is just a supporting role, dragged here by her boyfriend to show off to the world, but there are actually fans who came over specifically to support me. Look at how excited that girl is, her little face is red.

Many netizens rushed to promote the film spontaneously.

"Liu Shishi, Liu Shishi."

This film is distributed by China Film Group Corporation, and the originally agreed film schedule rate is around 15%, which is quite satisfactory.

Han Sung-taek has the same idea as most of his peers, and has long planned to rely on these two movies to regain blood and achieve monthly performance targets.

"Thirty-Three Days of Love" seems to have real potential.

Lu Yuan stood among a few people and glanced at her without leaving any trace. Seeing her stern expression, he couldn't help but mutter in his heart that it was just a favor, so don't take it seriously.

But the female audience is really powerful. They not only write comments on Weibo day after day, but also go to major forums such as Douban for recommendations, acting as "tap water".

Although roadshows do not add much to the box office, the occupancy rate of roadshows reflects the popularity of actors and films, and is an important reference factor for theater managers in the early stage to decide on the proportion of films to be scheduled.

Amidst cheers, Teng Huatao, Lu Yuan, Song Jia, Liu Shishi and others took the stage one after another, smiling with fans and waving to reporters.

Lu Yuan stared at the cheering fans and recalled the scene when he walked into the cinema. He felt that he and Teng Huatao seemed to have underestimated the movie.

And who is the fool looking for a girl to support him?
In such a scene, Han Chengze couldn't help but ask himself, can "Thirty-day Love" work? When it is officially released, should we increase the film schedule appropriately?

Dreaming.

No one can tell this.

On the big screen, the 20-minute special edited version of "Love Lost" ended.

What’s the use of having a wide audience and high national popularity?

Cinemas are open for business, not charity, and they can't make money, so why should they give them a high film schedule?

He admitted that the movie was well promoted, and he went against the traditional publicity model and started with social media to find a new way.

Is it possible to expect a domestic low-budget film to be on par with Hollywood IP masterpieces?

It's just that the extremely high occupancy rate and solid data of "33 Days of Love" in the theater today made him hesitate.

Then I thought about it, forget it, let's not hit this girl and let her be happy.

Stills, posters, trailers, related videos, almost all materials are leaked through social media, directly communicating and interacting with the target audience.

And he did what he said, and he would really buy tickets to support it, so that many of the candidates who were prepared were not able to squeeze into the hall.

Perhaps the box office expectations for this movie can be raised a little higher.

"Clap clap clap."

After talking with fans about the behind-the-scenes shooting details of the film for about ten minutes, it was time for the interview.

A reporter asked an unrelated question: "Lu Yuan, on November 11, after the ban on Huayi shares was lifted, on the first day of trading, a major shareholder sold millions of shares and cashed out hundreds of millions of funds, which triggered heated discussions among investors. Which shareholder is that you?"

The scene was suddenly quiet for a moment. Hundreds of millions of dollars, such an exciting figure, fans who didn't know about it began to ask people around them.

After a year of paper glory, Huayi's stock was officially unblocked in early November, and shareholders ushered in the harvest season.

A group of star shareholders including Lu Yuan, Zhang Jizhong, Feng Xiaogang, Huang Xiaoming, Ren Ting and others were finally able to sell their stocks and cash out.

On the first day of trading after the ban on Huayi was lifted, a mysterious major shareholder sold millions of shares. In the following days, although there was no large-scale selling and cashing out, people continued to "ant move" to cash out small amounts and high frequency.

Whoever made the reduction will be known to the exchange, the listed company and the sales department, but will not be disclosed.

Therefore, the media have speculated who the shareholder is.

Lu Yuan, whose contract with Huayi is about to expire, has become the biggest suspect of cashing out. For a time, the topic about Lu Yuan's net worth once again caused waves on the Internet.

"I did not sell the company's shares." Lu Yuan denied.

There was indeed no sell-off. On the day the ban was lifted, he rushed to Qiyi headquarters and formally signed a share transfer agreement with Gong Yu, becoming a shareholder of the video network.

When he went in, the front desk excitedly called him Lu Yuan. When he came out, Xu received the notice and the front desk cautiously called him Mr. Lu.

"Can you reveal who it is?" The reporter did not give up and continued to ask.

"I'm sorry, I'm not sure. If you have a chance, you can ask Mr. Wang Zhonglei or Director Feng Xiaogang. In addition, today is the meeting for fans of "Love Is Not Blind". I hope that all journalist friends can mention as many things as possible about the movie. related questions."

Lu Yuan raised his hand to interrupt and looked away from him: "Next person."

A reporter from Sohu asked: "Scheduling for November means that we will face two imported blockbusters. Are you worried?"

The reporters present cheered up. This is also what they wanted to ask. The irreconcilable contradiction between domestic small films and theaters has been around for a long time.

"First of all, I would like to thank this journalist friend for his question. To this day, there is actually no way out."

Lu Yuan shook his head and smiled, and said: "Whether it is a TV series or a movie, I always insist that content is king. There is no doubt that this is a movie that can resonate with everyone. Blockbusters have the advantages of blockbusters, and small movies also have the advantages of small movies. Advantages, I believe the current audience will have their own choice.”

"We support!" A female fan waved her hand with the original novel "Love Is Not Blind".

After the restlessness subsided, the reporter looked at Teng Huatao and asked: "Director Teng, what is your expected box office for this movie?"

Teng Huatao coughed dryly. When the launch press conference was held at the beginning of the year, he and Lu Yuan spoke in the same tone. When asked about box office expectations, he only said that the more the better, without mentioning specific figures.

Now and then, what couldn't be said at that time can be said now. It's the last trembling left before the release. If you don't rush, how long will you wait?
Even if you know it's not possible, you have to shout out what you need to shout out. If you actually achieve it, you'll be happy. If it doesn't work out, the trivial matter of boasting is not worth mentioning.

Why should you be in the entertainment industry if you want face?

He first looked at Lu Yuan inadvertently, raised the microphone, and said loudly: "1.2 million."

"boom!"

"Kakakaka."

Crazy, this is the true thought in the hearts of all the reporters on the scene at this moment.

1.2 million, not 1200 million.

The film cost 700 million and was called a summer dark horse, with a box office of nearly 5000 million.

"Hawthorn Tree Love" directed by Zhang Yimou had an investment cost of 3500 million and a box office of less than 1.5 million.

The investment in "Thirty-three Days of Love" is about 1000 million, and the box office wants to reach 1.2 million?
Is it possible that your appeal, Teng Huatao, can rival Zhang Yimou?
In the film industry, when talking about director Teng Huatao, who is it?

Oh, his father is Teng Wenji, and he had a bloody love-hate relationship with Cheng Hong and Chen Kaicuan.

What about Teng Huatao as his son?

It might be possible to make a TV series, but as for a movie?
In 2007, Director Teng filmed a thriller love movie called "The Ghost in My Heart", which was produced by Huayi Brothers and lost million.

Therefore, I said goodbye to movies completely and went back to filming TV series.

Well, the rain has passed, the sky has cleared up, and I feel like I can do it again.

The only one in "Thirty-day Love" that can barely be said to have appeal is Lu Yuan, and his appeal is not aimed at the big screen.

The reporter felt that Teng Huatao's answer was unrealistic. He was so shameless for publicity that he turned to look at the male lead in the play.

Lu Yuan doesn't like to tell lies.

"Lu Yuan, what are your expectations for the movie's box office?"

"1.5."

The scene fell into silence, and then an uproar. The entertainment industry is full of shameless people.

"boom!"

"Click, click."

That night, the relevant content of this interview quickly made the headlines on major entertainment front pages, and also sparked heated discussions on Weibo and other social media.

Someone claiming to be an insider in the industry wrote an article specifically about this matter and published it on Weibo.

The general idea is that although relevant data shows that "33 Days of Love" is the most anticipated movie among movie fans in November.

However, there are two Hollywood blockbusters released this month. According to the normal operation of theaters, the share of domestic films in the same period will definitely be reduced to less than 20%.

If these two Hollywood blockbusters can account for 20000 screenings, then the screening schedule for "Love Is Not Blind" on the first day of release is expected to be around 2500 to 3000 screenings.

In this way, the movie's first-day box office will be around 200 million, and its final box office limit will be around 1500 million.

In short, no matter how you analyze it, "Thirty-three Days of Love" is destined to become cannon fodder, and 1.5 million is a fantasy.

As soon as this statement came out, combined with previous media reports, critics sprung up like mushrooms after a rain.

"With no big production and no big director, how can Lu Yuan, who is starring in a movie for the first time, have the confidence to win a box office of 1.5 million!"

"The popularity of many consecutive TV series has made Lu Yuan talk unscrupulously and even forget what he is doing."

"As for whether Lu Yuan will leave Huayi, Feng Xiaogang said nothing. At the end of the interview, when he mentioned "Love Is Not Blind", he said meaningfully that it is a good thing for young people to be ambitious."

"Zhang Yimou expressed encouragement to Lu Yuan and asked for his opinion, but smiled and said nothing."

"Director Chen Kaijun declined the reporter's interview."

"."

Of course, there is criticism and support, and the attitude of pursuing Hollywood blockbusters has also been countered by many people in the industry.

Zhang Dayong of China Film Group, the distributor of "Love Is Not Blind", said with a smile: "The film "Love Is Not Blind" has a good title, a good director, good actors, and good publicity, although we may not have done enough in distribution. Good, but the box office will still be good. The distribution is 30% of the effort of the people, and 70% of it depends on God’s will! There are many examples of TV series starring Lu Yuan that have achieved double success in terms of word-of-mouth and ratings. Good luck always belongs to him, and his move to the film industry is no exception.”

Ning Hao, who directed "Crazy Racing" said: "To master art and master the market, I think it is more important to master art. You have to think that data can represent the market, and you can sell other things instead of working hard to make movies."

Luo Liping, the famous producer who has created two TV series "Before Dawn" and "A Beautiful Era of Wife", is also optimistic about the prospects of "Love Is Not Blind".

"First, this movie has gradually become a word-of-mouth. The concept of lovelorn is topical and resonant. The topic is Teng Huatao's specialty. Second, the Internet marketing foundation is well laid. Third, and the most critical point, the starring role is Lu Yuan. This enough."

"."

In addition, many actors who have worked with Lu Yuan, such as Wang Baoqiang and Huang Bo, have also come forward to support and help promote the film on Weibo.

At a time when public opinion on the Internet is abuzz, "Love Is Not Blind" is officially released.

It was just the midnight show that night, and the managers of major theaters were in chaos because of dozens of phone calls.

(End of this chapter)