The Wind of China Entertainment 2005

Chapter 404 Explosion (two in one)

I am a bachelor, I am shameful, I am a waste of paper for the country.

So, when did Singles’ Day start to appear?
The origin of Singles' Day has always been a mystery, and there are various speculations.

Among them, the statement that it originated from campus culture is relatively credible.

It was probably like 1993, when fun culture was prevalent on campus.

Some idle boys at Nanjing University chose November 11 to celebrate their singlehood. Later, this tradition spread among young people.

So in which year did it become popular and highly sought after by single men and women in the city?
Probably in 2009, Taobao held a Double Eleven shopping festival, and Singles Day became famous!
2010, November 11, the eve of Singles’ Day, 10:11 at night.

Beijing, Sparkle Roll International Cinema.

Various movie promotional posters are placed at the entrance.

There was a huge flow of people in the cinema, and cheers came and went. Looking around, there was a flower girl in the water.

"Me too." The tall young man said this, but he didn't quite believe it.

The tall young man grinned and asked with a smile: "Brother, let's watch a movie."

Similar calls occurred in movie theaters large and small across the country.

A young man in his twenties looked at his regretful girlfriend next to him and said angrily: "We have been waiting here for almost twenty minutes, and now you tell me that I have no tickets?"

"What are you doing? You've been promoting it online for months, but you can't buy tickets on the night of the premiere. Are you treating us like monkeys?"

"Forget it, this is bullshit. Go back to bed and book two more for me for tomorrow morning."

It was already late at night, but there was no trace of sleepiness on their faces. Instead, they were filled with anticipation and excitement.

"Is this your girlfriend?"

At the ticket front desk, there was also a long queue, and the two ticket sellers were extremely busy.

"My back hurts when I stand and talk. I don't have to go to work tomorrow morning. Where will I have time?" Someone was dissatisfied and shouted back on the spot.

"It's just that we didn't have time during the day, couldn't buy a good seat, and there were too many people, so we chose to come here at night."

"Hey, what a coincidence, so do I."

"No, I'm with my girlfriend." The fat young man shook his head and asked, "What about you?"

"Here." The fat young man glanced at him, took his chubby hand out of his trouser pocket, and shook it.

"Just yourself?"

"What, the movie tickets are sold out?"

"Hey, do you think they can do it?"

"The Internet says that girl is Lu Yuan Beidian's junior sister."

In twos and threes, they stood in front of the poster of "Love Is Not Blind", making scissor hands gestures, and took photos with their "husband".

"."

The two bullshit guys finally figured out the situation, looked at each other, shrugged their shoulders, turned around and walked back.

"What, the price is going up. We are not going to increase the price. You also want to make a reservation for "Thirty-three Days of Love"? Okay, okay, please leave your contact information."

"Don't tell me, I've seen the promotional video, and none of the female characters in this movie are ugly. The leading role is Song Jia, the supporting roles are Liu Shishi, Tang Yan, Yang Mi, Zhou Yang, and even the small supporting role playing the violin. , they all look so good that I feel pity for them."

"This movie is very popular. Many girls around me have made appointments to come over tonight."

"I'm sorry." The conductor wiped his sweat, confirmed again, and apologized quickly: "I'm really sorry, the tickets for the evening have indeed been sold out. Otherwise, you can book for tomorrow morning. There are still tickets for tomorrow morning."

The conductor carefully discussed: "Is this okay? You can book the show for tomorrow night, which happens to be Friday, a holiday."

The two of them folded their arms and stayed in place, gossiping for a few minutes, when they suddenly heard an argument coming from the front.

"I only have a holiday on Sunday." The man felt like he was being stabbed. It wasn't until his girlfriend pulled her sleeves that he compromised: "Okay then, I'll make a reservation for two tickets around ten o'clock tomorrow night."

"..."

"There is no need to express your anger. This is due to improper film arrangement by the theater chain and has nothing to do with publicity."

Okay, you two are single.

The crowd at the back of the line grumbled.

"Okay, we'll make arrangements right away."

When people at the back of the queue heard that there were no tickets, they started making noises and the scene fell into chaos.

In the bustling crowd, two young guys put their hands in their pockets, focusing on a certain figure in front of them. The moment their eyes met, they raised their eyebrows, showing understanding eyes.

"Hello, please, oh, you also need to make an appointment."

"Hey." The tall young man took two steps and asked doubtfully: "Didn't you say you were with your girlfriend? Where are you?"

"Yes, Lu Yuan has a lot of female fans, and his previous TV series have a good reputation. This is his first movie starring in, so come and support him."

"I'll make a reservation too."

"Yes." The fat young man answered honestly.

"I didn't buy the tickets for the zero o'clock show. I need to make a reservation for tomorrow morning. Okay, we will make arrangements for you now."

Such as Magic City Lianzhong Cinema Line, Southern Shinkansen, Jinyi Pearl River Cinema Line, etc.

As it approached 12 o'clock at night, calls started coming in one after another. All movie fans had almost the same reason: they couldn't buy tickets and wanted to make reservations in advance.

Managers of major theaters felt puzzled after hearing the reports from their employees.

What's going on? What's going on today? It's a working day, not a weekend, nor a morning, but a zero o'clock session. Don't you have to go to work tomorrow? Where do these people come from?
When I thought about it, it was understandable that they were all young people, many of whom had not yet stepped out of school.

Judging from the current frequency and quantity of phone reservations, as well as the occupancy rate of midnight shows, based on their experience, "Love Is Not Blind" will most likely have a box office blowout tomorrow.

There may be a chance to create new miracles.

If the reputation does not decline in the future, this is very likely to be a dark horse, with a box office of over 100 million.

I thought that the market in November would be revitalized by Hollywood blockbusters, but unexpectedly, a domestic short film starring a TV star would take the lead.

When I first watched the film, the film schedule and number of scenes set for "Love Is Not Blind" could no longer meet the actual situation.

Obviously, everyone in the industry underestimated this movie, and perhaps underestimated the financial strength of Lu Yuan's fans.

Cinemas hate the poor and love the rich. Whoever has a higher attendance rate will get more screenings.

So, what are you waiting for? Adding more games, you must add more games, and you can add more games according to the actual situation, there is no upper limit.

Many theater managers made adjustments overnight.

"Add more halls, add more events!"

"How much?"

"30%, no, first add it according to the ratio of 35%, reduce the number of screenings of "9 Strategies of Love" released on the th, and see what the box office results will be on the first day tomorrow. If the data is ideal enough, then increase it. !”

"it is good."

When the industry is waiting eagerly, or waiting to see the joke.

On the morning of November 11, a report broke the Internet in a very short period of time.

""Thirty-day Love" has a box office of 350 million in zero-hour screenings, setting a new box office record for Chinese-language films in zero-time screenings."

The timing of this report's appearance was within everyone's expectation, but the numbers were jaw-dropping.

The people who had sworn to analyze the data before were all silent. The slap in the face came too suddenly.

The agreed-upon film schedule accounts for less than 20%. The first-day box office of the agreed-upon movie will be around 200 million, and the final box office limit will be around 1500 million.

Why doesn't it match up at all?

"Weimao" only had a zero-point screening, and it took in one-third of the estimated box office.

This is unscientific. Does the data no longer exist?
Gee, that’s too cruel!

This is not enough, when many colleagues have not yet recovered.

The next day, the first-day box office results of "33 Days of Love" were released. The exaggerated results can be said to be eye-catching. It made the domestic, Hong Kong and Taiwan film markets collectively excited, and also made many major directors in the industry lose their voices.

Impossible, absolutely impossible!
"According to data released by Ye Eun, "Love Is Not Blind" earned 3052 million at the box office on its first day."

3052 million!
What does this score mean?
This means that it is second only to "Tangshan Earthquake" (3790 million) released in July on the historical list of domestic film premiere days.

A small-budget movie starring a mainland actor and directed by a TV series director, the box office on the first day of its release unexpectedly exceeded 3000 million!
The market is hard to understand!
How did all this happen?
"Love Is Not Blind" is a low-budget movie worth less than 33 million.

How could it be possible to get such a large number of screenings on the first day? The number of screenings on the first day actually reached 16520.

Why do theater managers, who are often criticized for being snobbish, suddenly favor domestic small films?
"."

Huayi Brothers, who were about to terminate their contract with Lu Yuan, held a small meeting to discuss this.

In the conference room, Wang Zhonglei looked at the smoke rising from the teacup and fell into deep thought.

He has always paid attention to "Thirty-three Days of Love", or in other words, he has always paid attention to Lu Yuan.

And he is also very clear that the other party invested in this movie and starred in it.

His original intention was to hope that Lu Yuan would fall into trouble.

With this, he fully realizes the reality that the film industry is not that easy to get around. If he honestly renews his contract with Huayi, the company will naturally provide him with resources and take him flying.

After all, Lu Yuan's appeal on the small screen really made him reluctant to let go.

Huayi's stock price is now very dependent on Lu Yuan and Feng Xiaogang. Let alone Feng Xiaogang, this year's "Tangshan Earthquake" is close to 7 million.

The key is that several TV series starring Lu Yuan have become hits, and he has become a brand on the small screen.

Wang Zhonglei has already planned how to use emotion and reason to retain the other party when the contract is terminated at the end of the year.

But the box office performance of "Love Is Not Blind" on its first day caught him off guard and made him a little confused. He really couldn't understand it.

A pretty mediocre movie, why not.

Could it be that Lu Yuan really has a bit of metaphysics, so why is he so popular in his acting?

"Everyone, let's talk." He knocked on the table.

Feng Xiaogang quietly behaved like an ugly man. When he first heard the news in the morning, he was still a little confused.

A movie that cost less than 1000 million yuan had a box office of 3000 million yuan on the first day. Why do you think there are so many rubbish audiences now?

Feng Xiaogang felt sad inexplicably.

When Huayi Film Director Chen Guofu saw no one said anything, he took the lead and said: "I went to the cinema to watch it this morning. From the perspective of the movie itself, "33 Days of Love" is not a particularly outstanding work. It is like watching TV. Teng Huatao's skills are not enough, and the film does not solve the problems of weak story, slow pace and even monotonous scenes. "

"Of course, there is no problem with Lu Yuan's acting skills. Wang Xiaojian was indeed impressed by his performance."

"So what you're saying is that the success of this movie is entirely because of Lu Yuan?" Feng Xiaogang crossed his legs and showed his yellow teeth.

"Not entirely." Chen Guofu denied: "Although Lu Yuan has established a high reputation through several TV series, it is not enough to convince an audience of this size to enter the show."

"Old Chen, stop being so secretive!" Wang Zhonglei urged.

"Aside from the subject matter, actors, film and other reasons, I think the key to the success of "Love Is Not Blind" lies in its marketability!"

Chen Guofu took a sip of tea and continued: "I did an analysis on the way here. From the early publicity, the film crew realized who its core audience was, young people, those born in the 80s/90s, and worked hard from the beginning. Attracting their attention and making this attention spread like a virus, this Trojan horse viral marketing method is worth exploring. "

Feng Xiaogang squinted his eyes and couldn't help but think of "If You Are the One 2", which will be released next month. Maybe he can try the other party's method.

"But don't forget, there are two imported blockbusters to be released in a few days. The theaters will not be without action, they haha." His tone was quite disdainful.

Chen Guofu frowned slightly and admitted that what the other party said was not unreasonable. The final box office of "Avatar" at the beginning of the year was 13.78 billion, and "Inception" also had 4.75 million.

"Harry Potter" and "Resident Evil" are big IPs.

"Thirty-three Days of Love" can't reach 4 million.

After Wang Zhonglei listened to the analysis, he basically had an idea.

"Then let's see how Lu Yuan will respond next."

Beijing, community.

Light shines through the curtains, and the orange light fills the bedroom, like a drop of sunset, shrouding the entire space in a hazy phantom.

One is deep and deep, the other is clear and sweet, and the two sounds are blended together.

Accompanied by a rough growl, only an ambiguous breath lingered in the air.

Liu Shishi lay in Lu Yuan's arms like a cat, with her back pressed against his chest, heart to heart, and her heartbeats synchronized.

Due to sweating, both of their bodies were a little sticky, so it was actually uncomfortable to hold them like this.

But she had his body temperature, and she was willing to stay a little longer, unwilling to leave his arms so soon.

Even though his actions just now were much rougher than before, she still managed not to cry out in pain.

She turned over, buried her head on his chest, and touched the red marks on his chest that she had scratched.

She knew exactly why he was so rough today. It was nothing more than the pressure from the movie.

As "the first person born in the 80s in the mainland film and television industry", this is Lu Yuan's first official entry into the film market.

Once he achieves the final victory, the market's feedback will reach unparalleled heights.

Because he used the most direct box office to prove to the market the fact that the appeal of his team is still effective even on the big screen.

Besides, she heard from Wu Lang that the stinky man was talking about a big endorsement deal recently.

Fortunately, the box office results on the first day were gratifying. Liu Shishi remembered the phone call just now and couldn't help but kiss his Adam's apple and hugged him.

The box office on the first day will be able to make back the money, and the box office will definitely exceed 100 million.

My boyfriend is awesome!

At this moment, after Lu Yuan was released, he was not sleepy at all.

He turned his head and kissed Liu Shishi's temple. The atmosphere was indescribably intimate and natural.

Then he started to wander.

Thinking of the blinding first-day box office results, he truly felt for the first time that the sword of technology brought more than just changes in productivity.

The first-day box office of "Love Is Not Blind" exceeded his expectations.

1.5 million, maybe it can really be achieved.

He also knows that the reason for this great achievement is due to marketing.

Why are film and television works increasingly focused on marketing and less on content?

Behind all non-accidental reasonable or unreasonable phenomena, there is a set of self-consistent logic.

With the popularization of the Internet and mobile terminal devices, the cost of guiding public opinion is getting lower and lower, and innovations in algorithm technology provide technical support for precision marketing.

Under the wave of commercialization, the nature and function of film and television works have gradually changed from tools of public opinion to commodities.

The purpose of making goods is to maximize profits.

Lu Yuan was disgusted with marketing at first, believing that work is everything and content is king.

But as a senior practitioner, he had to admit a cruel reality when it came to the box office of Love Is Not Blind.

In an era where big data profoundly affects everyone's "what they think", "what they want" and "what they do".

If you don't match the corresponding marketing methods, you will die miserably and be eliminated by the market sooner or later.

Just like what Tsai Yinong said to him in "Step by Step", before the turbulent trend, if you forcefully go against the current, you will only be torn into pieces.

If you can't resist, just go for the hug.

The first-day box office of "Love Is Not Blind" was certainly a surprise.

But the two Hollywood blockbusters that followed cannot be ignored.

Therefore, he plans to add fuel to the fire!

(End of this chapter)