The Wind of China Entertainment 2005

Chapter 405 Investment Dream (-in-)

November 11, Qiyi Live Room.

Lu Yuan and Teng Huatao sat on the same sofa, and the host Lu Yu sat alone on the other side.

Today's live broadcast is a special invitation from Weird, with the theme of the movie "Love Is Not Blind".

Netizens quickly flocked to the live broadcast room through recommendations on the homepage and noticed that Lu Yu was a little dazed.

Well, Lu Yu is indeed distracted.

First because of what follows.

Secondly, just after reviewing the script, the strange photographer assistant came over to say hello and called Mr. Lu.

Thinking of Qi Qi's inexplicable invitation, her thoughts fluctuated for a while.

However, as a professional host, she quickly adjusted herself.

Teng Huatao was embarrassed. This was something that was not in the script, but the host's performance was too normal, so he gave a hesitant answer.

Teng Huatao pinched the tip of his nose subconsciously and said hesitantly: "Actually, when I first read the original novel, the emotions in it deeply touched me. When I made up my mind to buy the rights to adapt the novel, I vaguely expected such a result. , but no matter what I said, no one believed it at the time.”

"No one believes you?" Lu Yu answered.

Teng Huatao quickly waved his hand and explained: "I collaborated with Lu Yuan in "Snail House". When I was reading the novel, as soon as Wang Xiaojian appeared on the stage, I felt that there was no one else in China who could play the role except him, so I put it in the novel at that time. I showed it to him and he agreed to play the role without saying a word. It was because of him that Song Jia joined."

"Are they expressing it euphemistically, or quite directly?" Lu Yu said quickly.

"Both situations happen, because everyone has different expressions. Some people like to be straightforward and will say it is a mess. Some people will read it patiently and then persuade me to change the script."

"I thought it was my fault, but later I found out that they were targeting Lu Yuan." Teng Huatao spread his hands, feeling quite depressed.

Lu Yu faced the camera, crossed his legs, and said with a smile: "Hello everyone, in recent days, movie fans across the country have been running to tell each other because the movie "Love Is Not Blind" directed by Teng Huatao and starring Lu Yuan and Song Jia was released. , today we specially invited two of them to be guests in the live broadcast room."

"It's all for the support of movie fans and friends." The two expressed their gratitude to the camera.

Teng Huatao nodded and said: "Yes, many people are not optimistic about it. They think that movies cannot be shot in this way and stories cannot be written in this way. In short, during that time period, I went out to have three to four meetings every day, and I received attacks from all directions. Can’t get any investment.”

Lu Yu joked: "Isn't it Lu Yuan who advised you to change the script? I'm curious about what Lu Yuan said when he saw the script."

"We know that yesterday's "Love Is Not Blind" premiered, and the box office on that day reached an astonishing 3000 million, while the cost of this drama was only about 1000 million."

Teng Huatao smiled and nodded: "The role of Huang Xiaoxian can be played by any female star with a little bit of drive. Several big-name stars in the industry have also expressed interest."

"What kind of people are cracking down on investors?"

"Hello host, everyone in the audience in front of the screen, good afternoon." Lu Yuan and Teng Huatao both greeted.

"not him."

Lu Yu continued to ask: "Director Teng, before it was released, did you expect to achieve such results?"

"Oh, is there such a thing?" Lu Yu was curious.

"I don't know what the netizens think." Lu Yu changed his sitting posture, held his chin, and said: "When I saw this report, I rubbed my eyes hard. I felt unbelievable. Really, in my mind In my memory, it seems that no low-cost domestic film has ever achieved such results."

"The problem is that none of them look alike, some are too old, and the actors themselves lack confidence. In short, it's not going well. Ma Yili also recommended Bai Lily to me. In the end, Song Jia didn't know where she got the news, so she called directly. Said he wanted to give it a try."

"There are investors, and there are many professional producers in the industry, because you have to show them the script, as well as actors, promotions, distribution companies, etc."

"It seems that she made the right choice this time." Lu Yu smiled slightly, looked at Lu Yuan again, and asked strangely: "I thought that your first work in the film industry would be a big production, such as with Zhang Yimou The director, Feng Xiaogang, or Chen Kaige will cooperate."

Lu Yuan half-stretched his body and leaned on the armrest of the sofa: "In my eyes, there is no distinction between big and small productions. Content is king. I only look at the script and the characters."

"So this is your confidence and the reason why "Thirty-day Love" is rising to the challenge. Even if it is a small domestic film, it still has to compete with Hollywood blockbusters?"

Lu Yu didn't wait for them to reply, and then said: "As far as I know, in order to activate the sluggish film market and hit the box office target of 100 billion, in early November, four imported films have been confirmed to enter the market. When the news was announced, domestically produced films The film camp was full of complaints, and there were also many voices of retreat."

"But "Love Is Not Blind" has adopted a strategy of staying the same to cope with the ever-changing situation, and has not adjusted its schedule from beginning to end. Does this indirectly show that you have full confidence in this film and are not worried about becoming cannon fodder? Hollywood ferocity.”

The camera showed Lu Yuan and Teng Huatao, who looked at each other and smiled, seeming to confirm Lu Yu's statement.

The world is suffering from the Qin Dynasty, ah, no, domestic movies have been suffering from the Hollywood blockbusters for a long time.

Since 1995, Hollywood blockbusters have begun an era of dominating Chinese cinemas.

In 1995, the Hollywood blockbuster "True Lies" directed by Cameron and starring Schwarzenegger took in a box office of 1.02 million in the mainland market.

In 1998, "Titanic" not only grossed US$18 billion at the global box office, it also took in US$3.6 million in box office in the mainland market.

Beginning in 2002, directors led by Zhang Yimou and Feng Xiaogang worked hard to catch up and usher in the era of Chinese-language commercial blockbusters.

After finally narrowing the gap a little, unexpectedly this year "Avatar" turned out.

Hollywood's 3D special effects technology has opened up a new big scene mode, surprising all filmmakers.

Not only did it gross a total box office of US$27.9 billion in the global market, but it also won a box office of US$13.3 billion in the mainland market.

13.3 billion is an astronomical number. As of the end of October, the total box office revenue of movies in cities across the country was only 10 billion.

This ratio brings a huge shock to every Chinese filmmaker.

It is almost the consensus of most filmmakers and audiences that domestic films cannot compete with Hollywood blockbusters.

"There are real beasts and paper tigers in Hollywood." Lu Yuan shook his head.

"The whole world is facing the cultural invasion of Hollywood. In South Korea and Japan, top Hollywood films can also sweep across the country. South Korea has quotas, and we also have a domestic film protection month." "Although these four Hollywood blockbusters all have the potential to swallow up rivers and rivers. , but if domestic films want to be self-reliant, they can’t always hide. Directly facing imported films is a process that Chinese films must go through, and we have our own advantages.”

Lu Yu leaned his neck forward, showing an expression of listening carefully.

Lu Yuan straightened his back and said: "The types of these Hollywood movies are too single, and they all use computer special effects, dazzling pictures, etc. as attraction points. The homogeneity of the films is quite serious, and the audience lacks more choices in terms of film types.

In fact, this is also a common problem in Hollywood blockbusters. Most Hollywood movies overemphasize special effects and ignore emotions. For mainland audiences, they are culturally and emotionally alienated and have weak affinity. They feel like popcorn, blindly giving away Visual stimulation, if you think about it after watching it, you may only remember the scene of crazy bombing, without the core, it is very empty. "

"But the blockbuster looks really exciting and enjoyable." Lu Yu suddenly interrupted.

Lu Yuan choked, and for the first time he felt that it was a mistake to let Qi Qi invite her over. Even if he invited Yi Lijing, well, forget it, that girl is not as good as Lu Yu.

"Sensory stimulation is only temporary. I think that for Hollywood blockbusters that rely on special effects and big scenes, as time goes by, the audience will one day become tired of such films, and finally return to films that have depth, connotation, and emotional resonance. Come in the movie.”

Before Lu Yu could open his mouth, he hurriedly continued: "It is undeniable that the current visual effects of domestic films are far from those of Hollywood blockbusters, but we also have a competitive advantage, which is the natural intimacy of culture."

"When audiences go to the cinema, they certainly don't just want to watch hordes of zombies chasing each other, nor do they have to experience Hollywood's fantasy stories that are miles away from their own lives. No matter how dazzling the special effects are, sometimes they can't compare to everyone. Sitting in the cinema together, laughing and crying over some real stories about little people.”

Teng Huatao quite agrees with this: "What Lu Yuan said, I actually figured it out when I was filming the TV series. "33 Days of Love" was born to satisfy the audience's demand for a true story and at the same time satisfy the audience's emotional communication. of a movie.”

"So aren't you worried about being squeezed by those American movies?" Lu Yu seemed to finally recall the content of the script and brought up another topic.

"For example, the film "The Sword Sees Laughter" was originally planned to be released this month. The distributor cited the lack of enthusiasm in booking copies in theaters as the reason. They believed that the film would not be able to get a good number of releases and would become cannon fodder. They simply chose to fight again in March next year."

"Whether a film can achieve good box office results, the subject matter and quality are the most important. It is useless to always worry about the release schedule."

Lu Yuan waved his hand and said firmly: "And I firmly believe that the government and China Film are doing everything possible to protect domestic films and will not do anything to harm domestic films. There is no doubt about this."

Teng Huatao glanced at him imperceptibly.

Immediately afterwards, Lu Yuan said the final purpose of today's live interview.

"For the market, not everyone can shoot a big-budget movie, but small and medium-cost movies like "Love Is Not Blind" can give the movie market more possibilities.

We hope that more colleagues, more young directors and screenwriters who are willing to devote themselves to such a hot career for their film dreams, will start from the content level and use good stories as the premise to use high-quality small and medium-cost films to explore and tap the potential of the Chinese film market to break out of imported blockbusters. "

"Here, Director Teng Huatao and I have decided that no matter what the final box office is, we will use all the proceeds from "Thirty Days of Love" as project start-up funds. We will not take any money. As long as you have a good script, come and take it with you. Passionate about the industry, we invest in your dreams! ”

Even though he had already reviewed the script, Lu Yu was still shocked by his courage.

According to the current momentum, as long as the theaters do not interfere with it and the import department does not deliberately reduce the film schedule of "33 Days of Love".

It is only a matter of time before the box office exceeds 200 million.

Today’s domestic film divisions are roughly like this.

If a movie has a total box office of 1000 million, it will first pay a special business tax of 3.3% and a special fund for the film industry of 5%.

The remaining 91.7%, or 917 million, is considered the divisible box office of a movie.

Of the divisible box office, cinemas and theater chains retain 57%, while China Film Digital retains 1-3% as distribution agency fees.

The remaining 40-42% goes to the film producers and distributors, with most cases defaulting to 40%.

As for the remaining 40%, China Film Group is the publisher of "10 Days of Love" and will share %.

At this point, the box office share of the investment ultimately attributed to Lu Yuan and Teng Huatao is only 30%, which is 300 million.

However, in order to obtain high-ranking movies, some films sometimes give rebates to theaters or theater chains. The rebate ratio is generally around 5%, which means that the box office that ultimately belongs to the producer may only be between 25% and 28%.

In the early stages of preparations for the "33 Days After Love" crew, the total investment amount set by both parties was 900 million.

Lu Yuan's remuneration of 300 million was included in the investment. In addition to the remuneration, another 500 million in cash was invested, totaling 800 million. As for the remaining 100 million, Teng Huatao made up for it.

Later, due to publicity needs, Lu Yuan once again spent 200 million to pay for QQ promotion expenses, bringing the total investment to 1100 million.

Therefore, Lu Yuan personally invested 1000 million in this movie, and the share ratio was 91%.

Of course, you still have to pay taxes.

In order to avoid taxes legally, when investing in Love Is Not Blind and Startling by Each Step, Lu Yuan registered a shell company in advance in Horgos, Xingjiang, where there was a tax reduction policy.

Therefore, this tax deduction is not based on the production and operating income tax of individual industrial and commercial households, which is paid at a rate of 45%.

Instead, 20% is deducted.

Therefore, assuming the final box office is 1 million, Lu Yuan's actual income is 2184 million. If the box office is 4 million, the income is 8736 million.

At the same time, netizens in the live broadcast room were stunned by this news.

Oh my god, what did they hear?
Netizens couldn't figure out the specific benefits in a short period of time.

I only understand one thing: the crew of "Thirty-day Love" will use all their income to invest in the dreams of young directors and screenwriters.

At the same time, they couldn't help but wonder, why did Lu Yuan announce such a thing?

Which investor is so generous?
Lu Yu seemed to be well aware of the netizen's confusion and asked: "I'm curious, why did the investors make such a decision?"

Teng Huatao shrugged his shoulders: "As I said before, no one was optimistic about this drama, so we finally found Lu Yuan and we decided to invest ourselves. Lu Yuan accounted for 90% of the total investment and I accounted for 10%."

The camera showed Lu Yuan, and he only smiled, as gentle as water, like the rising sun.

Well, the silly son of a landlord.

(End of this chapter)