Year: I had a good time when I was young

Chapter 810 Another ruthless one

According to the commission promised by Chu Xiangqian, after signing the transfer agreement of the flour mill with the Luo family, Ling Feng should be given 72 as a reward.

Chu Xiangqian hesitated for only a few seconds before deciding that the money must be given.

Since we are going to give, we should maximize the benefits.

Not only should his subordinates know, but it would be best if the whole of Hong Kong knew that his promises were worth a thousand gold.

Wait until Chu Xiangqian patted Ling Feng on the shoulder and handed him a check for 72 yuan.

Not to mention Le Yan, even people like Ye Xiaoli and Zhao Congyen were jealous after reading about it in the newspaper.

A few years ago, before Ye Xiaoli and his elder brother Ye Xiaoqin fell out, Ye Xiaoli worked hard as a contractor for ten years and his net worth was less than one million.

However, Ling Feng received a total of 82 yuan for helping Chu Xiangqian find a site for the home appliance city.

Become famous overnight and become a millionaire overnight.

After this matter became known to the outside world, more people envied Ling Feng.

When the Home Appliance City was recruiting employees, the number of applicants was just as Chu Xiangqian had expected. Not only were there many veterans with mature sales and management experience, but the number of applicants also exceeded 2.

Even some foreigners working in Hong Kong Island and earning a good income have submitted their resumes.

In addition to selecting the best from the best, Chu Xiangqian also promised that as long as they work hard and have outstanding performance, they can be promoted to work in the shipping company or other Chu companies in the future.

And once selected, the initial annual salary will be 4 Hong Kong dollars.

The monthly salary is HK$400, which is no less than that of white-collar workers working in the Central business district.

Plus there are commissions, so the competition is fierce.

Even if it is a cleaning job, some people would rather work harder to enter Chu's Home Appliance City and then slowly find a way to switch to sales.

After all, some people may seem capable, but it is not certain whether they are suitable for sales.

Since there will always be people leaving, the success rate of young employees in the company switching to sales will be higher.

Chu Xiangqian actually recruited more than a dozen foreigners who had good eloquence and could speak Cantonese.

For those who worship foreign things, even if they don't believe everything foreigners say, they subconsciously think that they are more credible.

For ordinary people, when foreigners serve them, the probability of buying home appliances will be higher.

Chu Xiangqian is helpless and pathetic, but he is also a qualified capitalist.

He was very ruthless in making money from the idiots. He even actively encouraged the foreigners to sell more electrical appliances.

Ling Feng was successfully appointed by Chu Xiangqian as the manager of the Home Appliance City, but he usually stayed in the store on Wan Chai Road.

The persons in charge of the other three home appliance malls are store managers and also serve as deputy managers of the company.

Ling Feng's annual salary is 5 yuan, plus a commission of 1% of sales. But the pressure is not small, as even a fool knows that the managers of the other three stores are his competitors.

If the performance of this store on Wan Chai Road is not good, it will definitely make way for other stores.

Moreover, the three store managers thought that Ling Feng was lucky. Thanks to the brother of a rich young master, he got to know the big boss first and helped him find locations for the three stores. They earned more money than they could earn in more than ten years.

He was so unwilling to accept the result that his work attitude became more and more positive.

So Ling Feng is long gone, and the kind of high-spirited feeling he had when he received the check for 72 yuan.

Moreover, when he thought that if the total annual sales of the four home appliance cities exceeded 1 million, he would get a commission of 10, Ling Feng could not help but become motivated again.

After all, Ling Feng had gone through the excitement of getting 72 Hong Kong dollars. After calming down, he understood that, let alone a commission of 10, with just an annual salary of 5, there were many elites with more management experience and sales as good as himself who were willing to switch jobs.

Not only did he visit the four stores every few days during the renovation period to personally monitor the construction schedule and quality, he also personally trained the employees.

This is to prevent the other three bosses from deciding personally that the store manager, who is also the company's deputy manager and earns an annual salary of 3 yuan and 0.3% store commission, would surpass themselves from the start.

To put it bluntly, whether it is the store manager or all the sales staff in the company, they are all Ling Feng's money-making tools.

The more capable his subordinates are, the more commission they can earn for him.

Therefore, Ling Feng was both on guard and had to win over the three store managers.

Chu Xiangqian also generously promised that 1% of each store’s total monthly sales would be used as bonuses to all sales staff and management of each store.

The people below calculated in their minds that once the business stabilized, the monthly sales should be between three and four million Hong Kong dollars.

It is equivalent to a bonus of 40 to yuan, and each store has people who get one share. Some people get more and some get less, that’s another matter, but it should be no problem if the bonus is more than half of the salary.

For those with strong abilities, it is not a problem to earn a monthly salary of thousands or even several thousand yuan after adding base salary and commission.

However, the clerk didn't bring it up. If Chu Xiangqian hadn't brought it up, Ling Feng, the company manager, would not have done the split distribution.
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After listening to Ling Feng and Le Yan's reports, Chu Xiangqian silently calculated in his mind that the annual turnover of the four home appliance malls should be around 4 to 5 million.

With a 20% profit plus around 7% maintenance profit, this business is indeed very profitable.

But after coming to his senses and doing the math, the annual profit only adds up to 13 to 15 million Hong Kong dollars.

The secret is that running a real business is indeed far less profitable than finance and side businesses.

No wonder so many people who are obviously good at business and earn a lot every year always like to take risks.

Chu Xiangqian reminded himself to stay calm, and he reminded himself that he would buy a building when he made money from the home appliance city. Thinking of this, he felt more stable.

He looked at Ling Feng and Le Yan again, "After this opening promotion is over, there will be another wave of bigger discounts during the 7 days of the Chinese New Year.

Reduce the profit to only 10%. My only goal is to defeat those small and medium-sized electrical appliance stores out there."

Ling Feng nodded hurriedly. Whatever the boss said was the truth. Moreover, the higher the total sales, the more commission he would get.

I have no reason to object.

But after nodding, he secretly glanced at Le Yan out of the corner of his eye.

Seeing this friend who I have played with since childhood, he had a bitter face after hearing what he heard. He knew that if the boss did this, not only the electrical appliance stores in stores, but even the electrical appliance business of department stores would be greatly impacted.

Once the boss really reduces the profit margin to 10%, if competitors follow suit, they will definitely lose money.

The purchase price at Chu’s Home Appliance City is already much cheaper, and shipping can reduce some of the costs.

There is no need to consider store rent and storage issues.

The home appliance city was originally a property purchased by the boss. There are three home appliance cities in Wan Chai, North Point and Jordan. The upper floors have factory buildings that were previously used as factories. You can choose any floor to use as a warehouse.

There are also two 700-square-meter and 8-meter-high warehouses in the Mong Kok Flour Factory.

These alone are enough to make Chu's Home Appliance City's costs 10% or even 15% lower than its peers.

This means that Chu's Home Appliance City only makes a 10% profit. Whether it is an electrical appliance store or a department store outside, if you follow suit, you will not make any profit, or you will even lose money.

If they don't follow the trend, their electrical appliances won't sell, and the pressure of collecting payments will make their peers exhausted, and they won't be able to hold on for long. Ling Feng naturally doesn't care about these things, he also hopes that all his peers will go bankrupt.

But Le Yan hesitated for a moment and reminded, "Boss, if the price is reduced too much, many of our peers will lose all their money.

And I was worried that someone would sue us for unfair competition.”

Chu Xiangqian waved his hand nonchalantly, "I'm not losing money in a price war. If they don't sell as cheaply as I do, that's their own problem.

Then the Hong Kong government would have no reason to cause trouble for me.

Second, even if I maintain a 20% profit, the price is still lower than that of small and medium-sized electrical appliance stores outside.

Since they can’t compete with me anywhere, instead of having to pay the rent every month, I might as well let them realize that they have to change careers.

The sooner you sell off your inventory, the less you will lose. As for those who don’t listen to advice and don’t understand the current situation, you can’t blame me for losing money.”

Le Yan knew that Chu Xiangqian was talking nonsense, but in business, either you make money or someone else makes money.

With the boss's strength and power, he has always used only business means instead of underhanded means, so there is nothing wrong with him.

As for the lawsuit, I thought that Chu Xiangqian had a well-known barrister firm in Hong Kong under his name.

If an ordinary person were to sue him, the difference between the lawyers alone would mean that the probability of losing the case would be extremely high.

Not to mention that Chu Xiangqian has very good relations with so many foreigners in Hong Kong Island, so it is hard to imagine whether the case will be accepted, let alone suing him.
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Three days passed in a flash, and the sales of the home appliance city were getting higher and higher.

On the last day, the total sales of the four stores exceeded 320 million, and on the second day it exceeded 260 million.

Just 170 million left, and the total turnover in three days would exceed million.

Not only were the entire home appliance company delighted, but employees from other Chu family companies were also cheering and envious.

By the time Oriental Daily reported the performance of the first three days of opening, with daily sales of nearly 300 million, basically everyone in Hong Kong knew that Chu Xiangqian had taken control of another company that laid golden eggs.

For a time, many wealthy people wanted to imitate him.

Chu Xiangqian was helpless about this. Although he could use gangs and foreigners to cause trouble, if this method was really used, others would not abide by the rules.

Fortunately, if it comes to competing on cost, Chu Xiangqian is really not afraid.

After the three-day performance report came out, it also stimulated those who were late in getting the news or who could buy or not to visit Chu's Home Appliance City during the seven days before the New Year, three days after the opening.

So much so that during the period before the New Year, Chu Xiangqian had to use airplanes to transport the best-selling home appliances back to Hong Kong.

This immediately diluted his profits, but a decrease in profits was better than a shortage of stock.

Once out of stock, it not only affects the reputation, but also gives competitors a chance to catch their breath.

After all, the period before the New Year is the peak sales season.

Moreover, Chu Xiangqian deliberately asked the newspaper to report that the goods had to be transported by air because they were selling so well.

It attracted more people to enter the electronics city.

Moreover, after several marketing campaigns, most Hong Kong people have truly realized that the Chu family’s electrical appliances are indeed cheaper than those of others.

In order to undermine the confidence of his peers, Chu Xiangqian even asked newspapers to report why Chu's electrical appliances were sold at a lower price than those of his peers.

Of course, he didn’t say everything, but simply purchasing directly from brand owners cuts out middlemen, and shipping reduces costs.

Add to that the centralized sales of more than twenty local and foreign electrical appliance brands, which can further reduce site and management costs, and Hong Kong people will understand why Chu Xiangqian has the confidence to engage in a price war with others.

Among my colleagues who saw this report, there are indeed owners of electrical appliance stores who would rather take a small loss and clear out their inventory early to recover the losses.

After this news was reported by the reporter of Oriental Daily, other colleagues cursed Chu Xiangqian while gritting their teeth and following suit.

What no one expected was that the time to clear the stock was only five or six days last year.
Some people sell out all their stocks in a few days, trying to recover their funds as soon as possible so as not to feel uncomfortable during the New Year.

For example, Lejia Department Store simply cut its prices by 20%, clearing out its inventory while attracting customers to its store. As long as customers buy electrical appliances before buying other items, the loss of Lejia Department Store is actually not that much.

But the year-end profit report is not good.

Some people were also hesitant, thinking that Chu Xiangqian was talking nonsense and that the cost could not be as low as he said.

But what these people didn't expect was that it was reported again in the newspaper on the last day of the New Year.

During the seven days from the first to the seventh day of the first lunar month after the Chinese New Year, the home appliance mall once again held promotions and cut prices to benefit Hong Kong people, according to reports.

Even customers who bought home appliances before the New Year can go to the home appliance mall and exchange their invoices for price difference discount coupons.

When you buy another home appliance, it will be cheaper if you use the coupon.

But in fact, as long as you come to buy, the one who makes a profit is Chu Xiangqian.

By the way, attack your peers.

Now there are more bosses scolding Chu Xiangqian, but ordinary people also have more favorable impressions of Chu Xiangqian.

Many customers living in Causeway Bay, Ho Man Tin, Kwun Tong and Wong Tai Sin have also complained to several stores, asking why they don't open a home appliance mall in their area.

Chu Xiangqian did want to, but at most he could open another one in Ho Man Tin.

Causeway Bay is very close to Wan Chai Road and has a similar population, but the population density is not as high as Wan Chai in this era.

Of course, decades later, Wan Chai became the district with the least population, but it is also true that Wan Chai is small.

As for Kwun Tong and Wong Tai Sin, they may be among the top five in terms of population in the future, but nowadays they are just suburbs.

The rest of Tuen Mun, Sai Kung and Kwai Tsing are just countryside. A little further north, the population seems to be about 200,000 or 300,000, but the distribution is very scattered.

There is no commercial value at all.

If you buy land there, you have to be prepared for the fact that it won't develop for another 30 or 40 years, that is, before the new millennium.
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Chu Xiangqian spent a happy New Year at home, and his employees received bonuses and also had a prosperous year.

Of course, the employees of the Home Appliance City received the largest bonuses, but other companies under Chu Xiangqian's name basically received bonuses of 2 to 3 months' salary as long as they had good profits this year.

Although some employees are inevitably envious, when they think of their peers, some of them are lucky enough to get full salary for a few months at the end of the year, let alone bonuses.

A sense of superiority suddenly emerged in my heart.

On the afternoon of New Year’s Eve, after seeing off the last guest, the family members closed the door to cook or chat.

However, because the Chinese New Year is being celebrated in Hong Kong Island this year, bodyguards including Zhang Tianzhi, and the three sisters Tao Jie and Zhaodi also returned home to celebrate the New Year with their families.

So the New Year's Eve dinner was prepared by the master's wife, Xue Jinglan, Gangsheng, Feifei who came over by herself, and Aiyuan.

Zheng Shufen also wanted to come, but her parents were still alive.

Xue Jinglan didn't call her, so she could only stay at home and spend the New Year with her parents and daughter.

(End of this chapter)