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Chapter 519 Summer vacation situation

The black swan in February stirred up the situation in the past six months.

Many people were frightened, as if the sky suddenly darkened.

The black cloud overwhelms the city and wants to destroy it!
In addition, the cold wave has not subsided yet, making everyone more conservative and prefer to stay at home.

Under the national fitness program, Liu Genghong and his wife have reaped the biggest dividends. Their daily aerobics live broadcasts are ranked first in the same period. In the past few months, Douyin followers have exceeded 5000 million, and a large number of people have been born. 'Liu Genghong Boys' and 'Liu Genghong Girls', even the school organized them to work out and jump jobs together while watching the video at the same time.

The square dances of the aunts disappeared and were replaced by the "Liu Genghong girls" dancing at home.

Under the retro trend, the biggest wave of dividends of Langjie 3 was taken by Wang Xinling. Its popularity is even better than its peak. So far, it has settled on Douyin, and its fans on Douyin have exceeded 1000 million!

In July, the film market recovered slightly, but the cold winter for several consecutive months caused heavy losses to the cinemas, with many fewer viewers entering the cinemas than before.

In addition, in the past three years, except for Haotian Media, the inventory accumulated by other film and television companies has been almost exhausted, and there are no very interesting movies.

To see how bleak the movie market is, you only need to see that the box office in April was just over 20 million, and the box office in May was just [-] million. The movie box office in June, which is said to be recovering, was less than [-] billion, which is far lower than the same month last year. Compare.

In just four months from March to June, the box office was tens of billions less than last year!
Tens of billions, which means huge losses for all parties.

In the past few months, "Dou Po: The Finale" has won the weekly box office championship for almost most of the time, and won the monthly championship every month.

For movie theaters, instead of arranging more films for ordinary films, it is better to arrange them for "The Finale", which can at least make some money.

Under such circumstances, "Dou Po: The Finale" has a tendency to exceed tens of billions.

Even if Li Hao wanted to take the movie off the shelves, the movie theaters begged grandpa and grandma to show it for a few more months.

Some leaders even called Li Hao, expressing the hope that Li Hao could make the movie's box office exceed [-] billion.

A movie has a box office of over [-] billion, which is of extraordinary significance to Chinese movies.

Under such circumstances, Li Haodu estimates that this movie will be released in the Lunar New Year movie!

"How is the summer vacation this year?" Jingtian put a hand on his big belly and walked slowly, talking about the upcoming summer vacation.

"After the warm-up in June, this summer vacation should make a difference." Li Hao pondered for a moment and said slowly.

Movies released in June include "Life Events" and "Jurassic World 6".

It is precisely because of some good movies that the movie market in June exceeded 6 billion!
Under such circumstances, there are suddenly more movies to be released in July. There are as many as 7 movies to be released, which is much more than in June.

In August, there will also be as many as 8 movies!
In addition to Haotian Media's "Dragon Snake 3" movie, there are also Tiangong Animation, and then there are Shen Teng with "Walking Alone on the Moon", Liu Qingyun with "Detective War", and Gu Tianle with "Tomorrow's War" Waiting for the movie.

It can be said that the entire film market suddenly became hot.

"However, from a global perspective this year, the North American film market has the strongest growth. The total box office of North American films in the first half of the year reached 36.24 billion U.S. dollars, which is almost equivalent to the total box office of last year. The total box office for the whole year is expected to exceed the 70 billion U.S. dollar mark. ." Li Hao said.

In the past two years, the box office performance in North America was extremely poor, and the entire film industry was hit hard. The income of many movie stars dropped sharply, and even many assistant directors and the like were forced to switch careers to other industries.

This year, the North American box office performance is quite impressive. In 2019, the North American box office reached 113 billion U.S. dollars. If the North American box office can reach 70 billion U.S. dollars this year, it means that it will return to 62% of the level before the cold winter!

Under such circumstances, the pressure on AMC Cinemas in Li Hao's hands suddenly eased a lot.

Over the past two years or so, the acquisition of movie theaters, which was previously regarded as a very bad decision, has now become a very wise decision.

For example, a movie theater was only worth $100 million before, but now it is worth $300 million, which is equivalent to making $200 million.

And there is another important indicator here, which is market share.

Outside of China, AMC Cinemas is the world’s largest cinema chain!
However, AMC theaters are also facing a big crisis, which is the challenge of streaming media.

Now Europe and the United States are optimistic about streaming media. The valuations of streaming media sites such as Netflix continue to soar, while the market value of AMC theaters has not even returned to 2019 levels.

If it hadn't been for the fact that it had received a lot of subsidies from European and American countries in the past three years, AMC's financial statements would have been much uglier than they are now.

Sometimes it's magical. The world's largest theater chain has a market value of less than 300 billion yuan!

"Then the market may be able to resume during the summer vacation," Jingtian said.

Since taking a break from pregnancy, she has paid less attention to these things and instead reads fertility books and videos every day.

But she also knows that Haotian Media and Tiangong Animation have formed golden brands with amazing box office appeal.And Shen Teng has also had a strong box office appeal in recent years, and his movie box office can't beat it.

This can be imagined from the fact that "Hello Li Huanying" was promoted from the beginning with Shen Teng as the leading actor.

"Detective" is a series of films. The previous film had good reputation and box office. It is also a rare and highly anticipated Hong Kong film this year.

"This is "Tomorrow's War", a science fiction film, but can those people in Xiangjiang make a good science fiction film?" Jingtian expressed great doubts about this.

The pros and cons of Xiangjiang movies are all obvious.

If what you see is a historical, military, or science-fiction film, then there is a high probability that it is a bad movie.

Xiangjiang Movies is not good at making this type of movie.

All Xiangjiang movies that involve history are often criticized after they are made. Whether it is the characters, costumes or props, they are all terrible.

Military films are big scenes, and Xiangjiang Film has very little experience in this area, whether it is directors, screenwriters or actors.If you try reluctantly, you will often end up with a police movie.

As for science fiction films, the requirements are even higher, both in terms of financial investment and technical requirements.

The huge financial investment is obviously something that the current Xiangjiang movies cannot satisfy. After all, hundreds of millions of yuan are often invested in science fiction films, and it is difficult for Xiangjiang to come up with so much real money.

As for technology, the technology in this area comes from special effects companies in the mainland.

However, these Xiangjiang film companies often like to use Hollywood's top special effects team to create.

(End of this chapter)