China Entertainment has been a director since 08

Chapter 520

I didn’t expect Jingtian to be able to think of this level.

Li Hao couldn't help but show approval.

This IQ has indeed improved a lot.

Even Jingtian can think of things. Naturally, the audience is not stupid and can also think of things.

Therefore, although "Tomorrow's War" has been promoted and a lot of money has been invested, the popularity has never been able to increase.

With his little butterfly, the entire Chinese-language movie is completely different.

Xiangjiang Film has only half a breath left, and Treasure Island Film is almost dying.

Those who should kneel have already kneeled down, and those who still have the backbone are no longer of any concern.

For example, Xiangjiang Films only produces very few films a year.

In a few years, the halo of Hong Kong movies will no longer be left at all.

"The only two movies that are interesting are "Walking on the Moon" and "The Great Detective"." Li Hao seemed very relaxed.

After three years, various film and television companies, even those that had inventory before, have already bottomed out.

When there is great uncertainty, many film and television companies will choose the most conservative option, which is not to invest in film and television projects.

Some film and television companies choose to take a gamble. If they win, they can make a lot of money and enhance their company's status and influence.

"Walking Alone on the Moon" falls into the latter category, a Happy Mahua work, and other companies participated in the investment. Most of the star companies under Haotian Media also participated in the investment.

Haotian Media itself did not participate in the investment in this project.

Without him, the project is relatively small, which is beneficial to its star film and television company.

These star film and television companies are all listed companies, so they have to consider their performance. Every year's quarterly report, semi-annual report, third quarterly report, and annual report will affect stock price fluctuations.

The stock price of its subsidiary Star Film and Television Company has experienced many twists and turns in the past three years, but it has finally returned to the market price. Is it because the performance is strong enough and the market value is stable?

As for the company itself and Haotian Media's repurchase against the market trend, they are all secondary.

If the performance is poor, no matter how many measures are taken, investors will not buy it.

Li Hao is already preparing to make the performance of his companies more impressive. After raising the stock price, he will gradually sell stocks or issue additional stocks to collect funds for greater investment next year.

Although Li Hao now has a lot of money, the money belongs more to him than to the company.

As for its subsidiaries and the giant ship Haotian Media, they themselves also need more funds.

With more funds, more projects can be launched and more money invested.

If you don’t have money, you won’t be able to start it even if you want to.

In this era, funds are the most important and cash is king!

Star Film and Television Company is like this, Tiangong Animation is like this, and TVB is even more like this!

In recent years, live streaming has been growing rapidly every year, and TVB has benefited from this wave of dividends. It is a multi-pronged approach to live streaming on TV and online, coupled with deep involvement in brand building, TVB has become a giant in just a few years.

But this still requires a lot of capital investment, because TVB's layout is a global layout, involving all aspects.

It costs money to acquire TV stations, it costs money to invest in short videos, it costs money to put on variety shows... everything costs money.

TVB earns more and invests more!

There are many things that Haotian Media is not suitable for, so TVB has to do it.

For example, Hong Kong, Macao and Taiwan, Southeast Asia, Australia, Europe and the United States, etc.The growth of TVB, in turn, feeds back Haotian Media, increasing the international popularity and influence of Haotian Media's stars.

From a media perspective, Li Hao's positioning for TVB is very high, traditional media + Internet + e-commerce!

However, Li Hao did not tell anyone else about his plans in his heart, and everything was going on silently.

It is not easy for the boss of a listed company to control the company's stock price.

There are many things that investors don't know, but the bosses of listed companies don't know. If they want to play, even the stock gods can't beat the boss.

After spending a few days with Jingtian, Li Hao also started to get busy.

He has made promises to others and they have already fulfilled them, so he has to work hard on his side.

The two key periods of summer vacation and National Day directly determine whether the total box office of Chinese movies can once again top the world this year.

The vast summer vacation suddenly feels like a raging fire, and the promotion of the movie is huge.

The first thing to start is "Dragon Snake 3"!
With a huge fan base of novels, accumulated fans of animation and TV series, and the high box office and reputation of the previous work, "Dragon Snake 3" became a hit before it was released.

This advantage cannot be compared with "Walking Alone on the Moon".

"Walking Alone on the Moon" is promoted as a science fiction comedy, but everyone knows that a work with members such as Shen Teng and Ma Li must have comedy at its core and will not fool science fiction fans.

Just from the promotional video, anyone who knows the goods knows that the special effects in it don’t cost much.

Nowadays, the tastes of domestic audiences have been cultivated by Haotian Media. Special effects of three cents and five cents can no longer fool them.

After all, if the special effects of a movie that costs money to watch are not as good as a TV series that doesn’t cost money, who would want to watch it?
But "Dragon Snake 3" is different. Anyone who has watched the first two movies will have no doubts about the quality of the movie.

Li Hao was even a rare participant in the pre-release publicity.

In the past, he did it often, but since he became famous, Li Hao seems to be a bit Buddhist, and he can be lazy when he can.

But this time it is full power output, increasing the popularity of the movie.

Promotional funds are also constantly being spent.

On July 7, the premiere ceremony of "Dragon and Snake 14" was held at Wanda Cinema in Beijing.

The premiere ceremony this time was also very grand.

It attracted a large number of people to participate, including star actors, singers, directors, filmmakers, screenwriters, film and television company executives, and theater directors. Of course, there were also some films that were lucky enough to get the premiere. ticket.

Movie tickets for the premiere were even raised to a thousand yuan by scalpers!

And someone actually took action to win the thousand-yuan movie ticket.

This shows the appeal of Li Hao’s works and Haotian Media’s works.

Box office appeal, this is a magical thing.

Those who can afford the box office can afford it.

If you can’t carry it, you can’t carry it!
The film remuneration of actresses is generally much lower than that of male actors. This is because the box office appeal of actresses is generally lower than that of male actors.

No matter how much the topic is usually high, no matter how much you are praised for your acting skills, no matter how many fans you have online, when the movie is released, it will be clear whether it can be monetized.

For example, Sun Li has a good reputation in the TV circle and has received rave reviews. She has been starving for "The Legend of Zhen Huan" for several years, so that Sun Li's fans complained about her and felt that there were no film resources for her.

But these fans have selectively forgotten that in fact, capital gave Sun Li a chance, but unfortunately the box office was not good, and the film's reputation was not good either.

Capital is the most realistic thing. How can they do anything that makes them lose money?

(End of this chapter)