China Entertainment has been a director since 08

Chapter 534
In October, the seven-day National Day holiday had just ended.

The entire movie market felt a bone-chilling cold.

In one city after another, movie theaters are temporarily closed.

Shancheng, Qiong Province.
The entire film industry is shivering in the harsh winter.

Some movies that were originally scheduled to be released have been postponed to avoid this gap.

It was originally announced that the release of "Fengshen: Demon Chaos" would be postponed, but he breathed a sigh of relief, and then showed a look of gloating.

Many fans of Wu Jing or fans of "Wolf Warrior" feel that Wu Jing and "Wolf Warrior 4" are not worthy.

The Public Relations Department of Haotian Media took this opportunity to promote the event.

After all, things are like this and there is nothing you can do to change them, but you can maximize your benefits as much as possible.

On the contrary, "Ten Thousand Miles Home" is much worse.

Although he was helpless about this situation, Li Hao still lived peacefully in the courtyard with his wife and children.

In fact, companies that can work from home will do so.

Anyway, it is quite dangerous to go to work at this time, and everyone has no intention of going to work. It is better to work from home and avoid going out in the cold weather.

However, some game anchors have no impact at all.

After all, game anchors usually have no problem anchoring at home. Those who can be game anchors often live at home.

In recent years, game anchors have been quite profitable. For example, one of the game anchors, Daxian, earns tens of millions per year. There are also many game anchors who earn millions per year.

There are also some singers who switched careers and sang live online directly, rejuvenating their careers.

Throughout October, the movie market was only 10 billion, which means that excluding the box office during the seven-day National Day holiday, the other 50 days only produced about 20 billion in box office.

And this is not over yet. In November, the severe winter is getting colder and colder, so cold that people feel desperate.

Throughout November, the total box office was 11 million yuan, the lowest box office for the same period in the past 5.67 years.

The market situation is extremely pessimistic, and the operating rate of theaters nationwide has dropped to 36%.

So much so that this month's Feitian Award, Golden Eagle Award, and Golden Rooster Award Ceremonies all looked lackluster.

Although the starlight is dim, the awards are well-deserved, and he is known as the entertainment industry's true source.

Everyone who won the award was excited online and offline.

Although these three years have been in the cold winter, a number of good dramas have been produced, and some dramas are evenly matched. The competition is very fierce with reviews being held every two years.

According to Li Hao's opinion, regardless of whether it is a film award or a TV drama award, it should be awarded once a year.

It is awarded once every two years, which was almost 20 years ago.

TV series and movies 20 years ago have already undergone tremendous changes.

However, in terms of TV dramas, online dramas account for an increasing proportion. The number of online dramas filmed every year continues to rise, and the performance of online dramas is also advancing by leaps and bounds.

Compared with TV dramas, online dramas are undoubtedly much more lenient in terms of censorship, and the production speed of online dramas can be much faster, and the production cost of a single episode is also much lower.

And as long as it becomes a big hit, the effect will be even better than those TV series that invest hundreds of millions at every turn.

Moreover, many TV series now have high investment costs. In order to recoup the investment, TV stations and networks are often updated at the same time.

After all, in terms of procurement, TV stations are not as competitive as video websites.

Since a few years ago, the price of a single episode of online TV series copyrights has exceeded that of TV stations.As a result, some film and television companies have the confidence to shoot simple online dramas without considering broadcasting them on TV stations.

After all, from the perspective of consumer groups, young people are no longer used to watching TV channels as before, but have chosen online video websites.

It is estimated that the TV station did not expect that online video could take away half of the user base so quickly.

"Now even the higher ups are panicking!" Li Hao shook his head slightly.

Not long ago, he received a call from above, and his words were all probing, testing Li Hao's views on the next movie.

It is estimated that the non-stop cold snaps this year have frightened the film bureau.

After a long period of hard work, the film industry has risen to prominence, and huge sums of money have been spent on renovating cinemas in third- and fourth-tier cities, counties, and even townships. At this time, the film market has been hit hard, and it is possible that the huge sum of money spent will be wasted.

After China Film Co., Ltd. successfully raised funds, in just a few years, China Film Group has rebuilt cinemas in third- and fourth-tier cities, counties, and towns, adding 5000 yuan to the movie screens here, preparing for the future expansion of the film market.

I don’t know how many billions of dollars have been invested!
That capital is not just the money raised from listing, but also a large amount of bank loans.

Bank loans have to be repaid.

If it fails to pay, the cinema will be taken away by the bank for foreclosure.

Furthermore, the rise and fall of the film market represents the performance of these leaders.

Zhao Jinzhong is now on the second line in Qingshui Yamen, but he still remembers it vividly.

But even now, Li Hao is still optimistic about the Chinese film market.

After all, movie theaters are constantly being updated and services are being improved, and the overall quality of movies is improving. It’s not that people don’t like watching movies. Every time there is a good movie, everyone will also like to watch it.

China has never lacked movie audiences, it has always been lacking in good movies.

As long as you keep making good movies and maintain your golden brand, you will probably make more money by making movies than by making any investment.

In fact, the ability to make money is more terrifying than the bank's money printing machine.

Li Hao spent ten years completing the layout of the film and television industry chain and has become invincible. The next step is nothing more than the expansion of film and television.

I turned on the computer and looked at the overseas box office statistics of "Wolf Warrior 4". It is still being released overseas, and the cumulative overseas box office has reached 3.59 million U.S. dollars. Haotian Media can probably get a share of 1.4 million U.S. dollars.

According to the latest share ratio, it can probably reach about [-]% of the total box office.

This box office is not only because it is a series, but also more important is the recovery of the European and American markets.

This year's total North American box office is estimated to exceed US$70 billion, which is already a certainty. Compared with last year's just over US$40 billion, there is no doubt that there is a considerable improvement.

However, compared with the US$2019 billion in 113, it is obvious that there is still a big gap, and the road to recovery still has a long way to go.

At the beginning of the year, many industry experts were full of confidence and determined that this year's North American box office would be fully restored to the level before the cold winter on the basis of 2021.

Looking back now, such a prediction can only be said to be silly and naive.

Even if Cameron will arrive with "Avatar: Water Path" next month, no matter what, he will not be able to bring the North American film market back to the level of 2019.

However, this year's North American box office performance has also been very hurt for AMC theaters, with continuous losses, and the stock price has plummeted from US$30 per share at the beginning of the year to US$4 today.

In this way, it is still the most outstanding performance in the theater chain.

One can imagine what the American film industry has experienced in this year.

(End of this chapter)