China Entertainment has been a director since 08

Chapter 535
The most direct reason for the box office failure is naturally the lack of audiences, especially adult audiences.

When looking closely at the reasons for the lack of audiences, the first thing that bears the brunt is the lack of high-quality new films.

From August to mid-October in 2022, for more than two months, there were no Hollywood blockbusters worth watching. Many works that were originally supposed to be released were delayed in post-production and production due to the previous cold winter. Publicity and distribution work, such as "Spider-Man: Into the Spider-Verse 8", "Aquaman 10", "Mission: Impossible 2" and "The Flash" were originally scheduled to be released in 2, but as a result, their releases have been delayed.

As a result, the weekly box office champion and monthly box office champion in the past two and a half months fell into the hands of Haotian Media's movies.

So much so that during this period, the North American media kept exclaiming 'The wolf is coming'!
Then AMC Cinemas was pointed at the nose and called a spy, a spy, and a beauty.
It’s not that there were no good Chinese-language films in the past, but they didn’t perform well in the European and American film markets. It wasn’t because of anything, but because there were very few screens.

The movies that do better at the box office are basically the kind of movies that are bought out.

After Li Hao acquired AMC Cinemas, this situation was greatly reversed.

Under this circumstance, the box office performance of Chinese-language films in Europe and the United States has significantly increased.

And not only live-action movies, but also animated movies have performed very well in the European and American markets.

After all, in terms of animated movies, there may be a big gap in terms of artistry, but technically speaking, it surpasses Disney's animated movies.

"The movie market is so bad now. I see you are not panic at all." Tong Liya came over and saw Li Hao in front of the computer with a cup of tea brewing on the computer table.

"There is nothing to panic about. This situation is only temporary, the darkest moment before dawn. As long as you get through this darkest moment, you can usher in the dawn." Li Hao smiled lightly.

He stood up and held Tong Liya in his arms.

This woman really caused trouble for several days last month.

Facts have proved that if a woman makes trouble and coaxes her, it will be fine.

She is the mother of two children, so what else can she do?

"There are experts predicting that Wanda Cinema will suffer losses, so don't worry." Tong Liya put her hands around Li Hao's neck.

Li Hao curled his lips and said: "Can you believe what the experts say? Just listen. Am I reading the financial report, or are they reading it? Can I still understand them?"

Experts, or experts, it's all about benevolence and wisdom.

But there is no doubt that the people with the least credibility now are the experts.

Even on the Internet, the common voice is to advise experts not to advise.

This year's situation, although not ideal.

But Wanda Cinema Line only has reduced profits, not no profits.

And now Wanda Cinemas has a lot of cash in hand and is in acquisition negotiations with some movie theaters.

Unlike other movie theaters, which are often rented, Wanda Cinema Line is not asset-light but asset-heavy, because in addition to the theater equipment and seats, the venue is often not rented but purchased.

This also makes Wanda Cinema Line’s fixed assets quite scary, and its debt ratio is even scarier.

Therefore, when discussing the acquisition of a movie theater, the venue is often purchased.

In the past few years, the cold winter and the market have been sluggish, which is also very suitable for acquiring assets.

In the past two months, although Li Hao was at home, he was not idle. He was holding meetings through online videos and gradually adjusted the operating model of the cinema to open up new revenue channels for the cinema.

Li Hao is quite confident about the next theater chain. Therefore, he has basically wiped out all the stocks of AMC theater chain.Wait until next year or the year after that, it will definitely skyrocket.

Tong Liya admired Li Hao very much. She was impressed by his calmness and calmness in such a crisis and his keen awareness of danger.

Tong Liya was quite complaining about being 'put on leave' before, but when this cold wave hit, she understood that Li Hao was doing this for their safety.

The entire Haotian system has extremely strong funds in this cold winter, making the entire Haotian system as stable as a mountain.

Until now, there has been no time when people's hearts are in turmoil.

Other film and television companies are shouting 'survive'!
However, the Haotian Group is constantly purchasing assets, buying at low prices, and investing to expand its territory.

Tong Liya didn't know where Li Hao got so much money.

The outside world doesn't know either.

"This year has been so difficult. If this continues, many industries may not be able to hold on," Tong Liya said with emotion.

The cold winter has lasted for three years, especially this year, which has had a greater impact on the entire economy, and many industries have fallen into a quagmire of losses.

In terms of economy, from the perspective of GDP, my country's GDP grew by 3% in the first three quarters of this year. The GDP growth rates in the three quarters were: 4.8%, 0.4%, and 3.9% respectively. The impact was most obvious in the second quarter, with a serious decline in economic growth. , and only rebounded in the third quarter.

Against the background of the overall economic downturn, it is difficult for all walks of life.

Real estate is shivering in the cold winter. Last year, there were more than 400 real estate bankruptcies, and this year is no different. Since the beginning of the year, real estate companies have issued bankruptcy announcements almost every day, and countless real estate companies have fallen into liquidity crises. .Among them, real estate companies such as Evergrande, Sunac, Kaisa, Baoneng, Sunshine City, and Fantasia have long been in trouble due to debt problems.

The more money you make at the peak, the faster you will lose money.

During this time, she has been using the funds obtained from the sale of BYD to continuously purchase some high-quality real estate. In order to obtain cash, these real estates are generally sold at reduced prices. On the surface, there may be no price reduction, but when purchasing, they are often sold at large prices. Significant price reduction.

In terms of airport aviation, in the first half of the year alone, several major airlines, such as China Southern Airlines, China Eastern Airlines, Air China, etc., all suffered losses of tens of billions, some of which were close to 200 billion. In the third quarter, it became even more tragic, and losses continued to increase. Air China alone lost more than 280 billion, which shows how tragic it is.

In the automotive industry, except for new energy vehicles, which are relatively good, car companies have been losing money year after year.

Among the ten worst industries, the film industry ranks fourth.In various places, once there is a cold wave, movie theaters will not be opened temporarily. At most, more than [-]% of movie theaters across the country were suspended. This caused a sharp decline in box office and movie attendance in those months.

So far, more than 2000 movie theaters across the country have closed down, and more than 5000 film and television companies have closed down.

Many crews had to suspend filming.

For example, Lao Mouzi's science fiction blockbuster has also been affected, and filming has been suspended. As for the time to restart filming, it will have to wait until the right time.

As for when the right time is, no one knows.

As for hotels, tourism, scenic spots, shopping malls, etc., they have also been hit hard.

The economy of the entire society is in a very depressed state.

The controversy over winter precautions is getting louder and louder.

After all, if this continues, no one knows how long they can persist, whether they can persist until the cold winter passes and spring arrives.

(End of this chapter)