Actor: My Entertainment Era

During this year's Cannes Film Festival, Liu Yifei's team did a lot of marketing for her.

Needless to say, in terms of fashion, Liu Yifei is the darling of various brands. This year, brand activities have been reduced, but she still released three blockbuster dresses.

The movie itself is the most marketed. "Her" is the only Chinese-language film this year. To put it bluntly, it can be marketed in any way.

Even if the French translation of the Cannes media's praise for "Her" was moved to China, it would be enough to fill a lot of pages.

Domestic media, based on intelligence from France, claimed that through "Her" Liu Yifei got rid of her previous status as a vase and transformed into a powerful actor.

Since Liu Yifei transitioned to the big screen with "The King of Kung Fu", except for two small-budget romance films, "Introduction to Architecture" and "Space Traveler", her other roles have been more or less like a vase.

Whether it is Adrian in "Inception", Ling Yanqiu in "Flying Swords of Dragon Gate", or Jane in "Pacific Rim", they are all functional heroines like assistants.

But the role of Cici is different. The core and main selling point of the entire story of "Her" is her role as Cici. Even the title of the film "Her" refers to the artificial intelligence assistant played by Liu Yifei.

It can be said that Zhang Yuanjun appears in "Her", but Liu Yifei takes the lead.

This is why Liu Yifei’s team will market Liu Yifei’s heroine on “Her”.

Others are dissatisfied?

If you don’t like it, why don’t you enter a female-led film into the Cannes main competition?

Posting too many press releases will often lead to backlash. The disadvantage of marketing Liu Yifei as the heroine is that it almost puts Liu Yifei on the fire: You said you are the heroine, right? Then I'll wait to see you win the Cannes Film Festival. Movie queen.

Fortunately, "Her" won the jury award in the end, Liu Yifei also appeared on the podium, and the ending was pretty good.

Under the Douban entry for "Her", there are already four or five comments from viewers who watched it in Cannes.

"Premiere at the Palais Lumière in Cannes. Xu Anhua subverted his own work, Liu Yifei subverted her own work, Zhang Laosan's normal performance is definitely worth the price of admission. It's just that the director made the ending of the whole story repeat the same old tune The loneliness and depth of the film led to the film not mentioning it in its last breath, which may be the reason why "Her" only won the Grand Jury Prize."

"I watched it at the screening on the second day of the premiere in Cannes. The Shanghai government had to give a thumbs up to the crew. Xu Anhua made the reinforced concrete and neon lights of Shanghai poetic. Zhang Laosan's performance will not disappoint the audience who are expecting him. If Tony Leung is born to play melancholy, then Zhang Yuanjun’s face is made for loneliness and world-weariness. Liu Yifei is very pleasantly surprised, it seems that she has indeed learned a lot from Zhang Yuanjun.”

The Douban entry is more about the audience's expectations for the film to be released in China.

The current situation of "Her" is very good. As a niche literary film, because of the participation of two top stars Zhang Yuanjun and Liu Yifei, plus the Cannes award, it has attracted a lot of attention in China.

It stands to reason that the main creators should have returned to China at this time to accept congratulations from all parties, but reporters at the Beijing Airport only saw people returning from China Film.

Director Xu Anhua obtained a sum of money in Cannes and immediately invested in the preparation of the new film without returning to the capital.

Liu Yifei had two days of filming to do in Paris, so Zhang Yuanjun stayed with her and never came back.

Through Liu Yifei's "continue to work" photo posted on Weibo, the media and audience quickly learned about the specific situation.

In fact, what they want to know most is the wedding date of Zhang Yuanjun and Liu Yifei.

Xu Anhua revealed in front of the world's media that the wedding date of the two was in October. The reporters wanted to hear the confirmation from the person involved.

If the two don't return to China, the reporters will have their own ideas.

Within two days, Xu Anhua was interviewed by reporters for the first time while preparing for his new film in Harbin. This was Xu Anhua's first public appearance after winning the award.

As usual, he talked about his excitement about winning the award, saying that after returning to Hong Kong Island, he received congratulations from relatives and friends, and even held a small celebration dinner.

Although "Her" is not a Hong Kong film, Ann Hui has won awards at European film festivals for two consecutive years. It has become the most prominent Hong Kong filmmaker in the international film industry in the past five or six years.

Only then did some Hong Kong bosses admit that after 30 years of being awarded the Golden Statue, the Best Actor trophy was not given to Zhang Yuanjun in vain. Although he did not come to Hong Kong often and rarely brought money to Hong Kong, Hui Anhua made a lot of money in the international film industry. Face, Andy Hui’s face is the face of Hong Kong movies. Of course, it would be better if Zhang Yuanjun could invest in Hong Kong films and lead Hong Kong people and Hong Kong films to appear more in the international film industry.

During the interview, the reporter asked Xu Anhua: "You said on the podium that Yifei will get married in October. Can you tell me which day in October it is?"

Xu Anhua said with a smile: "I was excited at the time and spoke quickly, but I shouldn't have said it."

"Now that we've said it, please tell us the specific date."

"This is a private matter between the couple, please don't embarrass me." Xu Anhua refused with a smile.

Talking about the movie itself, the reporter asked Anhua Xu when "Her" will be released in China.

Xu Anhua bluntly said that with blockbusters being released every month, there is no room for small-budget art films to survive in terms of schedule: "We are still coordinating the schedule, and it will be officially set this week."

The reporter asked again: "How is the transaction situation of the film in the Cannes market? Is there a lot of pressure on the box office?"

"Our sales are pretty good. Artistic films are not here to earn box office, so there's not much pressure."

The reporter further asked: "Are the publicity funds for "Her" sufficient?"

Xu Anhua said: "I think it's okay. It's more than ordinary artistic films, but it can't be compared with commercial films."

"So there won't be a nationwide roadshow?"

"It's difficult." Xu Anhua admitted that "Her" will not be promoted nationwide, and laughed, "But if "Her" does very well at the box office, the boss may grant us more publicity funds."

Talking about the new film "The Long Journey Through Love" (original title of "The Golden Age") that Ann Hui is preparing to shoot, the reporter asked: "Will Zhang Yuanjun and Liu Yifei be co-produced in the new film?"

Xu Anhua laughed and said: "It's difficult to make an appointment with them. The actors for the new film are almost all booked."

On the last day of May, "Super Body" ended all scenes in France and prepared to move to the Bay Island to finish filming. Liu Yifei was unhappy because her aunt came as scheduled, so she kicked her husband back to China early.

On the day Zhang Yuanjun landed in Shanghai, China Film announced that "Her" will be released on June 6.

What the couple didn't know was that Liu Yifei's wonderful performance in Cannes deeply stimulated some people.

"Please read this novel carefully for me first." The agent photographed a novel called "The Dew of Beauty" in front of Liu Shishi.

"What?"

"Director Gao Xixi is going to adapt this novel and is talking about an Asian superstar to be the male lead. The company is planning to recommend you to play the female lead Xing Lu."

"Asian superstar? He can also bring Zhang Yuanjun to me."

"You are so heartless." The manager pinched Liu Shishi, "You are willing to accept her beauty? What is the future of acting in TV series for a lifetime? If you succeed in winning this drama, the company is going to find Tang Yan Come here and play a supporting role for you.”

"Can she agree?" Tang Yan now has a bright backing. "The Four Famous Catchers" is about to be released, and "Northwest" has been completed. The road to the big screen is bright to the naked eye.

"Tang Yan has filmed so many dramas for the company, so you don't have to pay back the favors you owe? Don't worry about other things. Just finish reading the novel in the past few days. In a few days, you will join the cast of "Fu Er Detective" to fight with Li Lianjie and Wen Zhang. A good relationship is a good relationship, you know?”

Liu Shishi responded softly.

"The Poetry Fairy of the Tang Dynasty is mentioned outside. Among the four of us, we have the worst film resources. You can have some snacks yourself."

"Yeah." I don't know if she understood it or not. (End of chapter)