Actor: My Entertainment Era

There is no circumvention system for blockbusters in China. Many domestic blockbusters try to grab popular schedules such as summer, National Day, and Lunar New Year, often resulting in a lose-lose situation for both parties.

To avoid this, the film crew may negotiate privately to stagger the production by a few days, or at most a week.

This can easily lead to unpopular sales periods, such as November before the Lunar New Year season (Spring Festival season), March after, June before the summer season, and September after.

In previous years, there were no movies showing in theaters during these bad times, but this year the situation has improved a lot.

After the signing of the new movie memorandum between China and the United States, 14 3D or IMAX blockbusters have been added. Surrounded by such a large number of blockbusters, some unconfident film studios are more willing to stay within the protection period.

June, which used to be deserted in previous years, is packed with six Hollywood blockbusters this year.

It is really helpless to put "Her" in June, because there is really no better schedule later.

In order to coincide with the release of "Her", on the first Monday in June, Van Cleef & Arpels announced Liu Yifei as its spokesperson for China on Weibo and released the first fashion blockbuster shot by the young lady.

"Miss Liu Yifei, the spokesperson of Van Cleef & Arpels in China, @李伊菲 invites you to go on a dazzling date."

Van Cleef & Arpels is not very famous in China, but its jewelry design is indeed one of the best in the world. Liu Yifei is its first domestic spokesperson.

Without any marketing efforts, Liu Yifei’s fans took the lead in educating passers-by about the Van Cleef & Arpels brand.

There is a sentence in it that left a deep impression on Zhang Yuanjun: "Expensive! Very expensive! The cheap ones cost five to six thousand seven to eight thousand."

Van Cleef & Arpels first put up huge promotional posters of Liu Yifei in its flagship stores in Shanghai and Beijing.

It is obviously unrealistic to say that under Liu Yifei’s call, Van Cleef & Arpels will be sold out.

But in the week after Liu Yifei was officially announced, Van Cleef & Arpels stores across the country did see gratifying sales growth.

The bracelet worn by Liu Yifei in the promotional video is the cheapest, and its fans in Beijing and Shanghai sold out the bracelet.

Fans spontaneously placed orders under the promotional materials posted on Van Cleef & Arpels’ official Weibo and Liu Yifei.

“Finally I bought the same style as Sissi.”

"Liu Yifei wears Van Cleef & Arpels. I also wear Van Cleef & Arpels. Rounding off, I = Liu Yifei." This post has a high number of likes.

"Can Sissi endorse something cheap? I can't afford it!" This comment was forwarded by Liu Yifei herself, with the comment: "How about I endorse a Coke?"

It's not over now. Fans forwarded the comment on Weibo and @Pepsi and Coca-Cola: "Hurry up!"

Don’t waste the traffic delivered to your door.

The first person to react was not Pepsi and Coke, but Copico potato chips. Liu Yifei’s official Weibo retweeted Liu Yifei’s Weibo and said: “Actually, I’m quite cheap.”

Master Kong Iced Black Tea: "Providing consumers with high-quality and affordable products has always been Master Kong's purpose, so, will you consider me?"

Shuanghui: "Our ham sausage is delicious and not expensive. When will we sign the contract?"

Libai: "Isn't it okay to have food? Our boss said that we can provide Yifei's laundry detergent for one year."

Head and Shoulders: "Roger, the business team has set off."

By the time Pepsi and Coca-Cola reacted, more than [-] affordable fast-moving consumer goods brands had already participated in this wave of traffic-generating activities.

This is a free marketing carnival, and few brands really believe that Liu Yifei will accept their endorsement.

After all, Liu Yifei’s celebrity position is there, and her business team’s endorsement positioning will be a little more mid- to high-end, and Liu Yifei has never taken over affordable FMCG products before.

But again, why not use free traffic?
  However, there are still some brands that have taken the initiative to contact Liu Yifei, such as Lux and Liby.

They considered that Liu Yifei was about to get married and this kind of household toiletries suited her new status, so they felt that Liu Yifei would probably take it.

There are even milk powder brands joining in the popularity: "Do you want to know about baby milk powder?" Not to mention household brands: "Are you interested in dishwashers?" "I sell light bulbs, and our light bulbs are not expensive."

What can other actresses say other than envy? It is very difficult to get endorsements by yourself. Liu Yifei posted on Weibo and dozens of brands rushed to sign contracts.

People are more dead than people.

Our client is still filming in Wandao at the moment, and enjoys watching various brands doing their work on Weibo in his free time.

But she is also really considering taking on some products that ordinary fans can afford.

But at this point, her team is less willing.

The coffee position that was finally created cannot be "wasted" like this. Yes, the team believes that Liu Yifei’s acceptance of affordable FMCG products will damage her status as a celebrity.

Zhang Yuanjun never accepts these products.

But the problem is that male artists’ ability to sell goods is naturally inferior to that of female artists.

Zhang Yuanjun does not accept affordable products, and he accepts less luxury products.

In order to concentrate on acting and family life, Zhang Yuanjun has been deliberately reducing business endorsements in the past two years. Now he has endorsements for five brands such as LV and Piaget watches. He has not even been offered a maximum salary of 2000 million yuan a year by Qingyang Men. catch.

Zhang Yuanjun has rarely been seen since returning from Cannes.

However, his sharp-eyed fans discovered Zhang Yuanjun's whereabouts in the corner of Weibo - he returned to Gan Province.

Zhang Yuanjun has been in Hongdu these days. He came to the Gansu Normal University Art Museum to participate in the exhibition of his friend Long You's works.

It was photographed by a student and posted on Weibo:
  "I didn't expect that I could meet celebrities at a calligraphy exhibition." The accompanying picture is a photo with Zhang Yuanjun and Long You.

Long You and Zhang Yuanjun are about the same age and are the most famous young calligraphers in today's calligraphy world. They are both fellows from Gan Province and have known each other for many years.

Most old fans know that Zhang Yuanjun loves the art of calligraphy. He is also good at handwriting and likes to attend various book fairs on weekdays.

However, after becoming famous, in order to avoid unnecessary trouble, Zhang Yuanjun's words rarely leaked out.

But the new fans were very surprised: "What kind of star am I chasing? He is handsome, can act well, and can also calligraphy! I love him."

Students who came to the book fair reported Zhang Yuanjun’s news on Weibo:
  "I didn't expect that Zhang Yuanjun and Teacher Long You have been friends for many years, and Zhang Yuanjun even wrote a word on the spot."

“The professional teachers on site commented on Zhang Yuanjun’s calligraphy: it is rigorous and full of ancient meanings.”

"Although Zhang Yuanjun majored in acting, his calligraphy works look like boy's skills at first glance, and they were trained by famous teachers, not Jiuliu Jianghu style."

However, Zhang Yuanjun participated in the calligraphy exhibition, and there were not all good things on the Internet.

Many people say that he is arty, saying that it is not enough for him to win an award for an actor, but he also wants to use calligraphy to gild himself.

"This kind of person is not uncommon in the entertainment industry. He will say that he is an artist with just two strokes, and a word of calligraphy will be sold for a sky-high price. Who doesn't know that there is an exchange of interests behind it."

But this is what Zhang Yuanjun is guarding against, so his writing has never been sold.

Some fans spoke up for Zhang Yuanjun: "The art of calligraphy is already in decline. Zhang Yuanjun uses his own traffic to attract more viewers for the book fair. What's wrong?"

"The organizers said that because of Zhang Yuanjun's arrival, the book fair attracted many young people. Thank you very much Zhang Yuanjun. Why are you so upset?"

"Zhang Yuanjun's calligraphy has never been sold, what benefits can be exchanged?"

"Many fans have received letters from Zhang Yuanjun, and I don't think there's anything wrong with that."

On the 6th, the book fair ended. Zhang Yuanjun returned to Beijing and continued to immerse himself in the preparations for the wedding, ignoring what was going on outside the window. (End of chapter)