My black material shocked the whole network

Chapter 236 Spring Festival Gala Music Director
Liao Jianjun, director of Channel C, called Chen Shaorong to go to Channel C to rehearse. This year's Spring Festival Gala will be hosted by him. He wanted Chen Shaorong to go there, which would at least increase the ratings a lot.

The most important thing is that although Chen Shaorong has been involved in ostentation over the years, everyone knows his patriotism and has been actively promoting China, so there is no problem for him to be on the C stage.

Most importantly, Liao Jianjun hoped that Chen Shaorong would give him face and help him this time.

Of course Chen Shaorong agreed immediately, and everyone spoke up. The most important thing is that at several critical moments, the C station supported him, and Liao Jianjun also supported him very much.

Chen Shaorong rushed over on a mountain bike and was photographed by many media for publicity. Chen Shaorong rode his own bike to the scene without any assistants. The C station also praised Chen Shaorong for this, saying that he is what a star should look like.

After Chen Shaorong arrived at the C stage, Liao Jianjun looked at Chen Shaorong with a stupid expression on his face. What kind of style does this guy have now?Ape style?
His hair reached his shoulders, and his beard covered half of his face.

"Xiao Chen, those who didn't know better thought you were the same generation as me." Liao Jianjun joked.

"If you hadn't asked me to come here, I would have broken the Guinness record for the longest hair and longest beard." Chen Shaorong said.

"I think it's okay, but before we break the record, we should focus our time on this show first. I asked you to come here one month in advance just to invite guests, rehearse, and you are fully responsible for the songs.

I'll give you the title of music director, that's fine. "Liao Jianjun and Chen Shaorong said.

Chen Shaorong understood what the other party meant. Generally speaking, there are no real professional titles for artists in the industry, but there are also professional titles, such as music director. Small companies also have music directors, and some music programs also have them. Generally, if you join this program, you will be able to get jobs in the future. However, if you become the music director of the C-Station Spring Festival Gala.

It is equivalent to the highest recognition of China Entertainment. This title is not given casually, nor is it held by anyone casually. Director Liao asked Chen Shaorong to help this time, and it is not in vain. It shows his sincerity.

To put it simply, if an artist has a resume, it means nothing more than what awards he has won, what TV series he has filmed, what songs he has sung, and what related positions he has held. However, these things can be regarded as personal achievements and a real resume recognition. Director Liao gave it to Chen Shaorong.

In such a big program, Chen Shaorong participated and still held such an important position. This was a very valuable recognition in Chen Shaorong's career.

Chen Shaorong directly asked Director Liao to find him a room and live and eat here. Because music programs are the most popular program in the Spring Festival Gala and have the longest performance time, Chen Shaorong didn't want to have the trouble of traveling back and forth, so he stayed here.

Going to watch the rehearsals of other guests at any time, Director Liao found a room for Chen Shaorong. The room was not big, just a small single room, about fifteen square meters, with a separate bathroom, a bed, a small wardrobe and a desk. The rest is gone.

"How about I open a hotel for you nearby. After all, this is considered your job. You can arrange some hotels for us to cooperate with." Director Liao said.

"No need. It's good. It takes ten minutes to walk out from here. When we get to the hotel, it seems very close. It takes two and ten minutes in total. It only takes four and ten minutes to go back and forth. It's too wasteful to run several times a day. It's time. I can sleep a little longer if I have this time.

It's quite nice here. It has a bed, a bathroom, and a wardrobe. What else do you want? It's the absolute heart of the imperial capital. The main thing is that it's free and the food is good. Get me a meal card for your cafeteria. "Chen Shaorong said as he put down his backpack.

"That's no problem. Then I won't disturb your work. Give me an invitation list and a plan as soon as possible. I'm in a hurry. I'll invite you if you come up with a plan." Director Liao left after speaking.

After sending off Liao Jianjun, Chen Shaorong started a live broadcast of shaving. After all, you still have to pay attention to your image at work. Chen Shaorong's live broadcast of shaving has become a hot search.

This is the first time that everyone has seen a celebrity do this. The face of an ape has changed into a fresh and clean face. However, due to the wind and rain from riding these days, the skin obviously feels darker and a bit rough.

However, the effect is very good, allowing everyone to see that celebrities are in the same state as ordinary people.

Chen Shaorong also opened a new live broadcast content to teach boys how to dress up, starting from understanding men's skin care products. It is updated regularly. This content is also updated simultaneously in overseas accounts.

If you have been in the entertainment industry for a long time, you will know that male fans are more reliable than female fans. Male fans rarely lose their fans. However, male fans’ low consumption does not mean that they have no spending power. They can very well accept some men’s brands.

Chen Shaorong mainly promotes several cheap cosmetics from CSR. The price of these cosmetics is not high, a set costs more than 300, and they are made by OEM manufacturers.

Chen Shaorong wants to launch a cheap product, allowing men to take the initiative to consume, and then empty their wallets, because boys have a fatal bug, which is to go to clothing stores to consume. If the female salesperson keeps following the sales, especially if they are good-looking The female salesperson recommended two types of clothes, and most men would just bite the bullet and buy them.Selling cosmetics is fake, teaching boys how to apply makeup is fake, attracting boys to the store is real, and Chen Shaorong also teaches how to dress. They are all CSR products. Chen Shaorong also knows that it is difficult for the CSR brand to seize the female brand market. Generally, As long as girls are over 25, they will start to choose some women's customized brands.

Women will gradually wear less casual clothes. It is impossible for Chen Shaorong to open a new women's clothing series. CSR positioning is the trend, but men in their 40s and [-]s still wear more casual clothes, so he changed his approach, that is, to launch some Men's clothing is the main focus.

Although there are styles for both men and women, the focus is on men's outfits, and the focus is on men's cosmetics. There are many men's cosmetics on the market, but few are really well-known, and the men's cosmetics market has never been large. The main point is the manufacturer. No supporting services.

Chen Shaorong has set up a special area for men's skin care products in the CSR store. A dedicated shopping guide will recommend what styles of skin care products to use based on boys' skin, and has launched a service package for blind dates and interviews.

For only 99 yuan, you can get a free makeup, skin care and styling treatment. The price is really not expensive. At 99 yuan, many people can accept it. Eyebrow embroidery, shaving, haircut, and facial makeup are all very cost-effective.

However, after doing all this, you can try on clothes for free. To earn this money, you can still make huge profits by selling clothes and shoes.

Clothes and shoes are also slightly different. Most men buy suits and shirts. Suits are basically disposable and rarely worn. They are afraid of being mistaken for security or sales. Then CSR will provide a service to rent suits for [-] yuan a day. It can be used for emergencies, but leather shoes are not for rent, they are sold in the store, and shirts are not for rent, but they are sold in the store.

Chen Shaorong's main focus is to provide a convenient emergency place for men, and it also provides a small service. It may not seem very practical, but it is definitely very practical. CSR members can get a power bank for free when they come to the store, and the free use time is 100 hours. It is free to use within 100 hours. It is specially designed for emergencies for a group of people on business trips. You can also become a gold card member and receive a free cup of coffee every day.

This is a small introduction for Chen Shaorong to expand CSR to second- and third-tier cities, and also pave the way for the subsequent transformation. It is easy to make money in the trendy brand circle, but it also has many limitations.

To put it bluntly, most people don’t wear this kind of fashionable brands every day. Casual is not the same as fashionable. Fashionable brands mainly focus on a trend, and the fashionable brand market is also mainly for men. However, there is a certain age limit for boys to wear fashionable brands, especially In the work environment, the older most boys get, the less they dare to wear such trendy brands unless they have the freedom to eat, drink and work.

There is also the female market, which is a major consumer in the service trade industry. How to transform and upgrade from a trendy brand, Chen Shaorong has to consider this. Every brand will basically transform and upgrade its brand after a certain number of years.

The life span of trendy brands is very short. Making money for three to five years is considered the limit for some trendy brands. Many brands are still doing it after three or five years, but they basically don’t make much money anymore.

Chen Shaorong has also thought of the transformation method. This is for future planning, that is, on the premise of keeping the CSR store large enough, increase the area, upgrade the men's area again, and separate the light luxury area and the trendy area.

There is also the model of Uncle Mai, where you open and buy stores. Even if the business is not good in the future, you can transfer the brand and earn transfer fees as a charterer.

The most important thing is to get the money out and not keep it in the stock market.

The direction of transformation is to gradually transform from fashion brands to affordable luxury.

Nowadays, major brands in the market define light luxury as business and leisure. They do not want to be strict with traditional business, but want a little design and a sense of trend. This light luxury can include shopping for men and women in the workplace.

This category is a large market category, while the trend is still a small market category, but the price cannot be low. Chen Shaorong’s main product is light luxury, which is slightly more expensive than the trend. For example, a suit, Chen Shaorong prepares a set for 3999, and the price cannot be lower than this. , a pair of leather shoes costs thousands, and the main target is this consumer group.

Because this consumer group’s shopping is the most stable, it is the easiest to make money, and it is also the easiest customer to serve. If the value of a product becomes cheaper, the customer will be very difficult to serve.

There is an argument that the lower class embarrass the lower class, that is, the lower the consumption group, the more they try to find ways to consume, they will be nitpicking. If they spend a thousand dollars to buy a piece of clothing, even if it is not very good, they will convince themselves to accept it. This is definitely the case. , it’s your own problem.

And if you spend thirty dollars to buy a piece of clothing, you will have to find faults in the clothing, and you will have the mentality that cheap goods are not good, so Chen Shaorong knows that if a brand wants to hit the high-end, the first step is not to be low-end. , just select a group of people who are easy to serve, and then provide sufficient supporting services.

In fact, the biggest difference between cheap brands and big brands and high-end brands is nothing more than service, marketing and quality control. These three parts may seem simple, but in fact they are the most difficult, because they require money, which means investing money from the source. Generally Small brands are difficult to support.

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After washing up, Chen Shaorong turned off the live broadcast and started designing the music section of the Spring Festival Gala.

(End of this chapter)