My black material shocked the whole network

Chapter 237 Director Liao’s anger

Chen Shaorong has always felt that many of the music directors and even planners of C stations are not as good as local stations. Some things really do not understand the market. Chen Shaorong even suspects that most people only look at online data to select people.

To put it very bluntly, the directing team of Channel C simply doesn’t understand the positioning of the Spring Festival Gala.

For example, who will watch the Spring Festival Gala?It is the group of people born in 75 to 95, or more accurately, the group of people born in 75 to 90. People who do not do market research and actually analyze the market, it is inconceivable that the things they make will have a market. There is no market.

The Spring Festival Gala was decided in 79 and started in 83. What is the premise of this?It depends on the penetration rate of television. In the 70s, there was television in China, but it was not something that ordinary people could have, and not every household had it.

Moreover, the programs at that time were mainly based on language and opera, supplemented by music. In the mid-to-late 80s, many people had TVs, and the conditions were relatively good.

However, at that time, people mainly watched TV series, and the Spring Festival Gala mainly watched language-based operas. The audience was born in the 50s and 60s.

The Spring Festival Gala was not as influential as several TV dramas at the time. The Spring Festival Gala's ratings and real positioning came in Uncle Fei's year. Several female directors in the station took a very big risk to let Uncle Fei sing the original program.

To put it simply, the song sung at that time was not that one, and the performance style was not that way either. Such a performance had not been seen in the program before.

But that time the director team insisted that Uncle Fei perform in his own style. The show became a hit and received a lot of praise. It also allowed foreigners to see our inclusiveness and openness. After that, in the early 90s, entertainment was liberalized, with pop music, film and television dramas Basically they came in one after another.

But at that time, the TV penetration rate was still not high. At most, there were more pop songs in the music on the streets. This is very important. The first people to listen to pop songs during this period were those born after 75, and those before 75. Most of these people have joined the army of how to make money, and their interests and hobbies have already been formed, and it is difficult to change easily.

Popularity has always been young people at the forefront, so the early batch of domestic rock listeners were basically those born after 75. Here we need to subdivide the areas. There are many people born in the 60s in the Imperial City and those born after 75 in other areas, because TA They receive information earlier.

Programs must be considered in all aspects. The first small highlight of domestic TV penetration was in 95, when the program "Windmill" was launched. This was the first batch of real fixed childhood growth programs. The talents of this period are the real TV audience.

The peak popularity of television was from 97 to 99. During this period, there was something that many people are probably familiar with. VCD was also a transition from black and white televisions to color televisions.

This is why so many people’s collective memories are of Hong Kong and Taiwan dramas and Japanese and Korean dramas. During this period, the penetration rate of television was much higher. From this period on, the Spring Festival Gala has truly reached its peak, with more guests invited every year. They were all very popular back then.

But the premise is that there were few information channels and few entertainment channels back then. Things are different now.

The people who loved watching the Spring Festival Gala back then were basically young people and teenagers at that time, so it was the time period from 75 to 90. The third period of real high TV share was in 05 when everyone watched the draft.

That period can be regarded as the era with the largest number of TV viewers in the past 20 years. During that period, various entertainment programs were launched one after another, and TV series came one after another, but the audience group basically did not change much. It was still the same group of people.

Times have changed. It is very difficult for a group of people who have been born with smartphones and tablets to go watch TV. As for the so-called Spring Festival Gala, young people nowadays basically don’t look forward to it. There are too many entertainment programs on major platforms every day. , too many to finish, and there are so many ways to entertain yourself.

In the past, people had few entertainment options, and the Spring Festival Gala was considered the biggest form of entertainment for ordinary people throughout the year. There were so many programs to watch, but now young people directly form groups to watch on their mobile phones during the New Year.

Therefore, the selection of this program is particularly important. Many directors mistakenly believe that if they want to increase the ratings of the Spring Festival Gala, they must please young audiences. As a result, those who are really used to watching TV begin to hate it and do not like to watch it. Yes, then just turn it off and stop watching it.

The plan formulated by Chen Shaorong is to first invite celebrities who are popular among people between the ages of 75 and 95. After all, people born after 95 have caught up with the last wave of TV peaks, which was the 07 subsidy for home appliances going to the countryside, which also maximized its popularity. Color TV, there is still something interesting about watching TV.

It can be said that the audience before 00 still have some feelings for the Spring Festival Gala. Many people are really used to it. If this is abandoned, then the show will not be scrapped.

The same will be true for the future Spring Festival Gala. If you want to get large traffic, you must live online and abandon some old things. The current Spring Festival Gala is too bloated. It wants to please the old leaders born in 5060 and the young people born in 00. On the contrary, Abandoned the main audience group.

Old leaders born after 5060 rarely stay up late to watch these. The key is that many viewers born after 5060 have different entertainment methods from before. They are now exposed to mobile smart devices just like those born after 8090 are new to computers.

Everyone is obsessed with using mobile phones, and they hold their mobile phones every year and festival. Only the 75 to 95 group have begun to feel nostalgic. The group of people who play with Internet products are in the stage where they are tired of playing. They have been playing since the beginning of the millennium, and there is nothing left about them. Interested, this group of people care more about some things in life, because these people have reached middle age and are beginning to miss the carefree days of the past.

Major variety shows have proven that if they want to ensure ratings and play with the nostalgic style, they must retain 75 to 95 viewers.

There is another biggest point here that the directors of the Spring Festival Gala in recent years have ignored, that is, the parents born after 00 are basically born in the 70s and 80s. As long as they watch TV, their children will follow suit. On this basis What I added above is that the opening scene must be liked by those born in 00, so that some people can stay to watch it. This group of people will basically stop watching after watching what they want to watch, and continue to play on their mobile phones.

Therefore, the guests Chen Shaorong invited this time were some old stars from Hong Kong and Taiwan. He quickly wrote down the names of a group of people, including those from film and television dramas and those who sang.

As a result, not long after the list was handed over to Liao Jianjun, Liao Jianjun was unanimously opposed by 90.00% of the people in the program planning team. This group of people felt that Director Liao was not keeping up with the times and was still doing the same old thing. They needed to invite more young stars to capture young users. , and also popularized to Liao Jianjun what a small website is and what two-dimensional is, as if they understand these very well.

Director Liao looked at the people present and did not continue the conversation. He adjourned the meeting and continued the conversation in the afternoon.

He asked Chen Shaorong what he meant, why was he given this list? Does it have to be this list?If so, he will definitely promise to invite as many people as possible to come over.The two of them were dining in the cafeteria. Chen Shaorong, the music director, was also questioned by many people. They felt that Director Liao was using personal goods. After all, how could such a big party be given to a young star like Chen Shaorong.

Someone suggested at the meeting that Chen Shaorong should be replaced and someone who had been a party director come over and be more experienced.

Director Liao was also under great pressure. Chen Shaorong also learned this from communicating with him and knew that this list would hinder his work.

He also told Liao Jianjun his thoughts and some suggestions for this Spring Festival Gala.

"How about I go talk?" Chen Shaorong looked at Liao Jianjun and said.

"No, what are you going to say? If you say it, it will definitely offend a group of people and be detrimental to your future development. I'll go ahead and say it. I won't be scolded less.

The afternoon meeting has a final say. If you go and say it, it will definitely be bad for you. Even if what you say is reasonable, you can go over safely now. After that, the group of people may put some shoes on you. Let me do it. "

Chen Shaorong nodded. He knew that Liao Jianjun was protecting him and couldn't let Chen Shaorong get involved.

During the meeting in the afternoon, Liao Jianjun told Chen Shaorong and what he analyzed, and directly criticized the meeting: "I have to say something ugly, many people, including me, would have had enough confidence in their own strength in the early years. Just go out, everyone’s abilities are here.

In programming, over the years, those capable people have left. Are there any good programs on our station?
Everyone thinks that they are very good if they work here. I would like to say that this station is the best, not us. When competing for ratings, can we compare with other local stations?Not to mention different positioning, how many channels do we have?If it weren't for the protection of this station, there would probably be no investment in our programs.

How many people present understand market competition?How many people know marketing?Let’s put it this way, you are all used to what you think, what you think, is what you think right?The real practical experience is the same for you and me, it can only be said to be unsatisfactory.

Let me say something a little more unpleasant. In the past, when you came in, you came in, and when you stayed, you stayed. No matter how you came in or how you stayed, please remember that the era of opening your mouth when you have clothes to eat is over.

Our station is no longer the strongest. What we need to face is how to compete with other stations, how to retain viewers, and how to seek changes and breakthroughs.

If there is already a protection period, it may be more difficult for us. If we let other channels do it on New Year's Eve, I don't even think we can win over other local channels.

Why was there so much bull in the Spring Festival Gala before?That’s because the audience didn’t have a choice in the past. It wasn’t about how good we were, it was the platform that benefited us. Later, those capable people all left. Now is an era of fair competition and complete marketization. What else do you want? Sticking to the same behavior as in the past?
In fact, the innovation you are talking about now, isn't it just copying other people's online Spring Festival Gala?But that’s not suitable for us. Our audience is not those born after 00.

Let's put it this way, this list was discussed between Chen Shaorong and I. Chen Shaorong gave me some suggestions, and I went to find a group of people who had left the stage before to do an analysis, and finally finalized this.

Do you know the Proust Effect?It means that when you smell a certain smell, you will crazily activate the memory of that time. The same is true for songs. In today's era, there are not only 20 but also [-] songs released every day. Not to mention, there are waves of popular songs. There was a wave, but none of them could sit still and listen to it to the end. Only one chorus part was very popular, which lasted less than [-] seconds.

In the past, there was a lack of music. The only songs that everyone could listen to were waiting for the Spring Festival Gala and waiting for a singer to release an album every year or two. When commuting to and from work and school, those songs were listened to over and over again. I guess some of you here will also hear a certain song. The memory goes back to a certain point in time.

So our theme this time is called [Time Memory]. We allow the audience to resonate and empathize and go back to the past together. As I said above, this group is the group that really watches the Spring Festival Gala.

As for the position of music director you mentioned, I think it must be Chen Shaorong. Can you find someone with more creative talent than Chen Shaorong?Arrangement, composition and even lyrics, can you find out?

He has the ability to arrange music. I can say that I can't find a better Chinese musician than him in terms of music. If you want to waste a month like him arranging tracks for our program, you don't think there is a hundred million people who can do it. ?
They are helping us for free, but you still dislike them?What is a music director?He is the person in charge of this musical feast. Now that the God of Cooking is here, you are disgusted. What do you think?Does being young mean that you are not capable?

So if you look at the current popular variety shows, how big is their team?You are all born in the 8090s and [-]s. I am not going to brag. You guys here should go out and compare with others. Give it a try and then question it. "

A middle-aged bald man wearing glasses sneered: "Oh, it seems we are useless, so what are we doing here? You can replace it with a group of young people."

"You can quit and leave your position to young people. Now we encourage self-employment." Liao Jianguo retorted.

The other party was blushing at Liao Jianguo's rebuke, and wanted to slam the table and leave, but with the big boss present, he really did not dare to say anything excessive, let alone resign.

"I'll put it here. Don't let laymen interfere in the affairs of professionals. I will not interfere with Chen Shaorong's music at all. I will give some suggestions at most. I will not interfere too much with the stage design and lighting. I will just coordinate and let everyone work together to make the situation better. This show is done well.

If I have to tell Chen Shaorong what to do, I don't have the ability. You do. You can just come up with a better plan than him. "

"Okay, stop arguing, just do what Jianjun said." A 64-year-old man put down his teacup and said. He was the one who had just been transferred and could make the final decision.

(End of this chapter)