My black material shocked the whole network

Chapter 254 I'm Not the God of Medicine

On the day of the premiere of The Untold Secret, a lot of media came to the scene. Chen Shaorong took all the important actors to be interviewed by the media.

These media will basically not say a word about Chen Shaorong's movie. After all, they are all paid to do things. The publicity and distribution fees are sufficient, and the media will only praise it.

It’s just that these types of propaganda media are now too clichéd and off-putting, and many people no longer trust the things they recommend.

Mainly because it was played so hard that the audience was numb and woken up again and again.

But the money still has to be spent, because there are still people who believe what they say. Many people have no ability to think independently and believe whatever the media says.

Most of these people have time and are prone to impulsive spending. They also like to follow trends. Many movies are actually not very good at all, but they can achieve high box office and are nothing more than overwhelming publicity.

If the publicity is seen by 1000 million people, and 100 million people consume it, the movie will make a lot of money, so most movies have increased the publicity fee, from the earliest 6000 million to the current [-]-[-] million.

It is to spread the publicity across the entire network to increase the hit rate of catching leeks. This kind of casting a wide net and crazy marketing and promotion.

Even people with independent thinking and discernment will follow the trend. This is a tried and tested routine in the capital market.

As long as there is a lot of marketing, there is no money that cannot be earned. It just depends on the amount of marketing. The more money, the better the effect.

No platform or conference is obligated to promote a product unless it gives something in return. After all, this is the job.

Promoting accounts and accounts with many fans is either for traffic or for profit, and few do it for love.

It's about making money. There are a few people who don't like money. Chen Shaorong has his own traffic, and with enough money from advertising and distribution, the promotion of his movie went very smoothly.

Chen Shaorong also knows very well that for the promotion of this type of movie, a bright spot is needed. What bright spot?
The promotional slogan created by Chen Shaorong this time is #The Secret That Cannot Be Told. This film was highly praised by Time Magazine and can compete for the Oscar for Best Foreign Language Film#
Chen Shaorong only talked about this movie in an interview with Time Magazine, instructing the host that it would be a candidate for the Oscar for Best Foreign Language Film.

Every foreign film can participate in the selection. Being shortlisted is two different things. If you submit your own film for selection, it is also called participating. If you are qualified to participate, you will also participate in the selection. It depends on how it is explained.

If Time Magazine sued the media for making up nonsense, Chen Shaorong would let the media argue with them. The lawsuit would drag on for a year and a half. In the end, the heat would pass, and the compensation would only be tens of thousands of dollars at most, and he would pay this.

The typical "cut first and then play" style of marketing is also a routine used by many companies.

If you dare to mess with some people or things, wait for the other party to sue and file a lawsuit, and then appeal at first instance and second instance. This is a tactic, and there is an advantage in letting the marketing account be released. If there is an individual behind the marketing account, he will not be able to pay high fines.

Should we lower the compensation standard if we are unable to compensate? In the end, it will usually be only [-] to [-] US dollars, and if it is more, it will only be [-] to [-] US dollars.

The company compensated the marketing account, and ultimately obtained the maximum benefit at the minimum cost.

In the eyes of the audience, this title that Chen Shaorong found a marketing account to run is: This movie has been highly recognized and praised by Time Magazine, and it can also compete for the Oscar for Best Foreign Language Film. This movie is definitely not a bad movie.

The content must be good and definitely worth watching.

Then some people will take the initiative to take a look and find out what's so good about it.

As expected, because of this title, theaters in Japan and South Korea were overcrowded that day. After all, the Oscars are by far the most recognized film awards in the world, and Time is a world-renowned magazine. The combination of the two brings credibility.

Coupled with Chen Shaorong's traffic, it is difficult to imagine that the box office of this movie will not be high on the first day.

Chen Shaorong is doing something that consumes credibility. There is a saying: Don't abuse credibility, don't lose credibility, because credibility can quickly gain the public's trust, which can be understood as making people less rash.

This title was also promoted in domestic entertainment, but Chen Shaorong's reputation in domestic entertainment was not good. Many people criticized him for worshiping foreigners. Why was it only released abroad first and not first in domestic entertainment.

This is the ending that Chen Shaorong wants. He will be criticized first, be questioned, and cause a topic, and eventually people will pay attention to this film.

Chen Shaorong did not answer, but asked Huaxing to buy a marketing account to answer for him, telling everyone that because this movie involves some sensitive content and involves ghosts, it is not the kind of thing that ends up being a dream or a person pretending to be a person. Bai said that it is difficult for domestic entertainment to pass the review and cannot be broadcast in domestic entertainment.

After seeing the promotion in the marketing account, everyone understood that this movie is similar to The Ghost Story. If this was a Chinese-language film released in domestic entertainment, a lot of things would probably be edited out, and it could be said that it would be edited into a pulp.

Because there is no film rating system for domestic entertainment, there is no film rating system, that is, anyone can watch it, and I am afraid that children will see it and have a bad impact.

The main thing is that entertainment has basically not been reviewed in recent years. In addition to ghosts, there is also time travel.

In addition to time travel, this movie also has ghosts, so these two minefields can only be released abroad.

Chen Shaorong didn't submit it for review at all, because he was afraid that it would be cut out and there would be no chance. It would be better not to submit it for review first, and directly release it overseas, and wait until domestic entertainment introduces the film.

This time, China Star specifically teamed up with an American film company to produce and promote a Chinese-language film. It was not released as a Chinese-language film, but as an imported film. This allows domestic entertainment to introduce it as an imported film, so that the review will be looser.

Chen Shaorong knows very well that if this movie is edited, it will be a very ordinary movie.

Only the uncut version is a complete masterpiece. Chen Shaorong even thinks that even if it is not released in domestic entertainment, it is okay for everyone to watch the gun version, because he does not want to leave a reputation as a bad film director in domestic entertainment.

If the first film is a bad one, it will be very difficult for the second film to be marketable. People in the film industry have a very low tolerance for directors, unless the first film has a box office even if it has a poor reputation. The management and the audience will give it another chance.

If the first movie has poor reviews and poor box office, it will be difficult to give it a second chance.

Therefore, for this film, Chen Shaorong adopted the model of introducing foreign films to see if it could be reviewed according to imported films. The review of imported films is generally relaxed.

In order to maximize the probability of passing the review and avoid having important content cut out, Chen Shaorong would rather broadcast it overseas for a period of time first, so that the pirated version can be seen and reduce the minimal impact.

Chen Shaorong's operation is indeed effective. One week after the film was released, many domestic entertainment versions appeared. The reputation is very high, and the reputation overseas is also high.

Chen Shaorong rated this movie at nine points on major rating websites. This is definitely a high-scoring movie.

Especially in Japan and South Korea, it has a very good reputation, and many people will want to watch it. After all, the market has responded. Everyone says that this is a very good romance film. This definition is a romance film, not a thriller or time travel.

This allows the audience to know the positioning and the reviewers to know the positioning as a romance film. Chen Shaorong will then ask Hua Xing to review the film to see if some things can be avoided.

If something is lost during submission, Chen Shaorong would rather not make the money, so that he can successfully enter the film industry.He still has to prepare for the second and third parts. If the first part has a mediocre response in the domestic entertainment industry, or even has a bad reputation, the second part will have a huge impact, and he will have to pay for it himself, and the management will not dare to invest easily.

It doesn’t matter if celebrities have traffic. The management ultimately looks at profits and data.

The final result of the film being submitted for review was expected, and it was impossible not to cut out some content. After all, if this opening was given to Chen Shaorong, others would follow suit. Once an exception is made, there will be a second time, and Chen Shaorong also understands.

However, netizens on the Internet were very vocal, and after the film was released overseas, a gun version was also released, and it was approved in the second review.

But we still have to wait, and there is still a third submission for review. To put it bluntly, it means that the movie will be broadcast abroad for a while, and everyone who should watch it will finish watching it, and basically no one will go to the cinema to watch it.

Then it will be taken off the shelves after it is released, just think about it.

This Chen Shaorong is already very satisfied. At least the full version of his movie can be broadcast in domestic entertainment. As long as it can be released, he can guarantee the box office.

20 days after the movie was released, the movie was released in the domestic entertainment cinema, but what was unexpected was that the audience in the domestic entertainment theater was full even in the early morning.

I originally thought that the box office of this movie would be very low, very low, and the audience would be very small. After all, it has been released for three weeks, and I have seen everything that I should have seen.

It's impossible to have any high box office, at most it will be in the early morning.

Others didn't expect it, but Chen Shaorong actually thought of it. As long as it could pass the review, he knew that this movie would make him a lot of money in domestic entertainment, because curiosity and herd mentality would make many people who have never seen it want to take a look. It also makes people who have watched the gun version want to go to the cinema to experience the full version.

In addition, Chen Shaorong has been running the movie these days. There is a high probability that this movie will not be released in domestic entertainment. On the day of the release, Chen Shaorong announced that the film will be removed from the shelves.

Marketing accounts are posted everywhere, so hurry up and watch it while it's still on sale. There's a huge difference between the movie theater and the gun version. You must go to the theater to experience this movie, which is running for the Oscar for Best Foreign Language Film.

This caused the box office to directly exceed [-] million on that day, because most people were afraid that they would never see it again, resulting in a crowd effect.

Seeing how high the box office was during the early morning screening of the movie, I decided to add screenings during the day in order to make some money. After all, the cinema also thought that the movie might be removed from the shelves, and the screenings for the next day directly reached 70% of the scheduled screenings, which is a very high number of screenings. .

Chen Shaorong is very aware of this. If he doesn't set the pace, then this movie will not reach the high box office that day.

As long as the box office is high, the movie will be stable and will not be removed from the shelves.

Movies with a good reputation and low box office may be removed from the shelves, but movies with high box office will basically not be removed from the shelves. Why?The economic effect can drive the economy and stimulate consumption.

This is why Chen Shaorong insists that if it is cut to pieces, he would rather not release it, because the box office is not high and the reputation is not good. If the reputation is good and the box office is good, then invisibly, he will get a sign of avoiding death.

People always think that things that are about to disappear are worth cherishing. The audience has this mentality. Things are rare and valuable. This is also a kind of panic mentality. Once you get rid of it, it will be gone. You must be one step ahead.

Therefore, it still maintained a box office of [-] million on the second day, and still had a box office of [-] million on the third day, far ahead of other peers. This was not even a holiday release. This box office simply stunned the market.

They never expected that Chen Shaorong's first movie would be so popular, and most people didn't expect that Chen Shaorong's first movie would be so successful.

In fact, the reason why this movie was so popular abroad in its previous life was that it was also a hit domestically if not for the fact that it was edited a lot domestically. This is because this movie brought together the top domestic teams, with the guidance of great directors, and the team also used internal entertainment and The top film teams in Hong Kong come up with an idea, and then the top team handles the production and provides support.

It's just that the content was a bit over the top, so many key points were edited out. Without these key points that were cut out, the film would be a film with a confusing storyline.

Chen Shaorong also learned this from Alan. He does not accept editing. At most, he accepts coding to ensure the integrity of the story. Only in this way can he maintain his reputation. With reputation, there will be no shortage of market.

Chen Shaorong thought the same way this time, so he was not surprised at all that the movie had a high box office and a good reputation in domestic entertainment, because it had already achieved good reputation and high box office in Japan and South Korea.

It's just that domestic entertainment has a larger market and greater consumption power, but soon on the third day, there was no box office.

There are only a few people who are willing to go to the theater to watch it, and it is not released on a holiday. The key is that many people have seen it, and it loses the novelty.

This is why movies care so much about early announcements, premieres, pre-sales, and first-day box office.

I'm just afraid of piracy. The most profitable time for a movie is the first week. After that, it depends on each company's ability to prevent theft.

Consumers in the movie market are very fixed. This group of people drives people who don’t watch movies very much to go to the cinema to watch movies. This group of people has very strong tolerance.

If there is a pirated version, you must first choose the pirated version, try not to spend money to watch it, or wait until it is broadcast on the online platform.

If this group of people can't stand their loneliness and start spending money, then this movie will be considered profitable. Chen Shaorong's movie has been released for too long, so it failed to attract this group of people.

In the end, the box office can only reach [-] million, which is a profit, but this [-] million is not enough in the current domestic movie market.

Even many movie directors would consider it a hit if their box office reaches 20 or 30 million. After all, it is now in the billions. Over one billion is a threshold, [-] billion is one, and [-] billion is another.

With this movie's box office and reputation guaranteed, Chen Shaorong dared to make a second big production, because only in this way can he attract investment.

If this movie wasn't the most suitable for him to self-film and direct, he wouldn't have chosen this one.

He wanted to go directly to something like The Wandering Earth, but as a newbie in the industry, he had no masterpieces and no celebrity status. It would be difficult for the market and investors to have confidence, unless he had the support of a big shot in the film industry.

I originally wanted to find Yuan Long, but his film reputation in recent years has not been very good, so it is better not to look for him. He is not familiar with other big names in the industry.

This movie was made by Chen Shaorong for the market. If I can do it and I am talented in making movies, then he can attract investment for the second movie.

The cost of a large-scale production of a movie is too high. He can't afford it now, so he has to raise investment. He can't guarantee that the next one will be successful. During this period, The Wandering Earth is bound to be a big hit.

Therefore, he has to be careful about what he plans to make in his second film. To be on the safe side, he plans to make a relatively stable commercial film, but it must have story content and reputation, and it must also show his talent as a director. Each film will be more powerful than the last.

So in the end, he chose "I am not the God of Medicine" and decided to shoot this.

A commercial film with content is more secure than a direct science fiction film, because the subject and content of the God of Medicine will make the audience take the initiative to enter the theater, and it has a very good story.

(End of this chapter)