My black material shocked the whole network

Chapter 255 Consequences of Connivance

What is the relationship between the music industry and the film industry?If you look at movies, soundtracks are an inseparable part of movies now.

But if we look at it from an industry perspective, it can be said that it has little relationship, and some people in the two industries even have basically zero communication.

Lines are separated like mountains, although they are all from the entertainment industry, just like prose, poetry and novels in the literary category, lines are separated like mountains, and there is basically very little intersection between different fields.

Most of the so-called scandals in the entertainment industry come from the film and television industry. Why?
Because a play can allow many people to appear, the cost is not high, and it can still leave an impression, so there are more things in it.

The reason why there is so little information of this kind in the music industry is mainly because it is limited. It is not that there is none, but that there is relatively little.

At most, you can take someone to participate in a show or take some commercial performances. The commercial performances are either in shopping malls or bars.

But this point won't impress many people who want to be on top, because such a performance will basically be difficult to break out of the industry in a lifetime, mainly because the cost of music is too high.

When a moderately famous director makes a movie, he can arrange three or four supporting actresses, and there is room for performance and some screen time, so the audience can remember it.

There will be more movies to come, and some more actresses and actors. A movie will start at 120 minutes, and a TV series will start at 1200 minutes. This is too much space.

As for music, if you want a new artist to shine and covers will most likely not work, then just make songs. How much does it cost to make songs?Arranging, mixing, writing and composing music, do you want to shoot a MV?If you don’t shoot a MV, how can you ensure that others can hear the song? If you want to be heard quickly, just invest in traffic.

The cost is too high. No one is willing to spend so much money on unwritten rules and so on. Moreover, singing requires a lot of singing skills. Even if there are millions of tuners, do we still need to hire millions of composers, arrangers, and lyrics? These things Together, you may only release one song, and one song may not be a hit. You can release an album. That depends on how good you are.

If you want to be able to dive, it is very difficult to do it without spending 80 million real money at the beginning. Of course, there are also things that can be done without spending money. Those all-round musicians can make songs by themselves without spending money, but It's not necessary. They can sell a song for 80 million or more, and the generation costs will be taken into account.

The film and television industry is different. The money belongs to the investors. You can also give money to others when hiring for roles without spending your own money. This nature is different. In the music industry, basically music companies have to publish songs to make a profit. This money counts. Damn it, no one can think of anything.

To put it bluntly, there are people who can sneak into the music industry through guidance and recommendations to some music companies as teachers, but don’t expect to be able to sneak into the film and television industry with the kind of looks and figure. The music industry itself does not rely on looks.

Singing and dancing idols are also packaged by the company and have little say. However, idols can attract high-looking fans than ordinary-looking singers. Just this difference, as long as they are potential fans, there is a high probability that something will happen to them. Those who are playing with true love, and those who are willing to be unwritten rules are playing with interests and will not play with your feelings.

Actors in the film and television industry have the right to speak and can bring in newcomers. In the music industry, it is very difficult to bring up newcomers.

Chen Shaorong composed songs for a few people in the company, including Ma Fan and Su Qingzhu, who are famous. For those who are not famous, it is very difficult to promote new people. They must rely on hype to become famous quickly, and they must constantly invest in traffic and invest in upfront costs. It is very big and will not easily invest in a newcomer with no potential. This is different in the film and television industry.

This is the first time that Chen Shaorong has entered the film and television industry. It took him two years to go from the music industry to the film and television industry.

The main reason is that the production cycle of a film and television drama is very long, and it requires too much preparation in advance. Chen Shaorong can directly post the music online and handle it by himself, but he cannot handle the movie by himself.

There are many musicians who have transitioned into the film and television industry. Most of them did not develop well in the music industry, but they became popular when they moved to the film and television industry. However, very few became popular when they switched from the film and television industry to the music industry.

Entering the film and television industry is what China Star has been doing. The music industry is protected by Chen Shaorong, so it is not difficult. However, the film and television industry is indeed difficult. Even if it is a secret that cannot be told, it is only a small beginning.

The industry of film and television dramas is very deep, especially for movies. Chen Shaorong is preparing for his second movie and needs to attract investors first. This is not difficult. What is difficult is how to handle the relationship with investors and how can investors not interfere. .

Nowadays, investors interfere too much. A certain screenwriter said that he misses the era of Coal Boss. The Coal Boss can at most be a star, but he will not interfere with the creation of directors and screenwriters.

The coal boss respects the creative team very much and knows that there is a gap between the lines. Now it is the Internet companies that are involved. They focus on maximizing profits and rely heavily on big data. Directors and screenwriters basically have no Chinese speaking background.

Therefore, the reason why Chen Shaorong chose to film God of Medicine in the second movie is because Huaxing can pay the money and can afford it.

He wants to have the right to speak on his own. If the drug god becomes popular, Chen Shaorong will basically have the right to speak in the film industry. At that time, investors would take the initiative to find him, compromise on some things, and wait for the money.

These investors are all about money. Movies are a really profitable industry and can even save a 30-billion-dollar company. The main reason is that the market is good now. If a movie can sell [-] billion in box office with an investment of [-]-[-] million, then investors will So much money.

This rate of return is very high. For investment, this is considered a short-term product, while short-term financial products basically do not have this rate of return.

Music doesn't have this kind of return, let alone this high profit. No matter how good Chen Shaorong's album is, it only makes so much money.

Because most albums have audience restrictions, but movies do not have such restrictions, and they can cast a wide net to collect profits.

Chen Shaorong still chose to invest in the filming of his second film. The main reason is to create a label for himself. Chen Shaorong's production must be high-quality and have his own style and characteristics.

Why are there no international superstars or directors in domestic entertainment nowadays?Why do domestic entertainment movies have high box office but little influence?

The reason is very simple. Big data can succeed or fail, which is a good thing for the market but a fatal blow to the industry. It may even consume and overdraw the credibility and longevity of the domestic entertainment and film industry in advance, and ultimately serve as a wedding dress for overseas films.

Yuan Long reminded him at the beginning, but he was criticized miserably. Although Yuan Long has made many domestically produced films with low box office in recent years, at least none of his films are designed to fully cater to the market. Commercial films must cater to the market. , but if the director completely caters to nothing of his own, the final trend will be that the audience begins to resist.

Therefore, success depends on big data, and failure depends on big data. If we talk about big data intelligent promotion and information cocoon room, domestic fast-moving software is currently number one in the world, and has no rivals. The rest of the domestic software is really far ahead, and they all use big data. I understand data push.

It can be pushed at fixed points, and of course it can also collect user preferences at fixed points.

You can basically know which area of ​​content a user pays attention to every day and how long he pays attention to it.

Once the big data is obtained, it will be much simpler. It is impossible to lose money by making movies according to the preferences of big data.The methods of these capitals are also very simple. They cannot control the big market trends at all, but they can opportunistically take advantage of them.

For example, the content that all platforms push regularly every day is basically content pushed by some serious media. These content platforms must be pushed to the traffic on a fixed basis. They dare not refuse to provide it, and the traffic provided is the largest. So, is this the largest audience group? .

According to this data, if you shoot directly, you will definitely not lose money, so all the content is aimed at this type of shooting.

All of them are shooting this kind of subject matter. In order to keep the box office stable, the market does not dare to criticize this kind of movie easily. After all, everyone knows that this kind of movie cannot be criticized. Anyone who criticizes will be surrounded by a group of people to greet their ancestors. , no longer care about film techniques, story content, etc.

You can make money and earn a good reputation.

Capitalists with no brains will invest in this type of film, and directors and actors will all flock to make this type of film. This type of film cannot reflect the level of the director and screenwriter, or even the acting skills of the actors. It is a template for everyone. Let’s use them together, and it depends on which one’s promotion can move people to tears and make people’s blood boil, and which one invites a bigger celebrity.

The audience will buy tickets, and this phenomenon will eventually lead to domestic entertainment doing well at the box office, but it will not produce any stars or directors with international influence.

If you really want to love this or that, you should increase your influence and promote it. Wherever Yuan Long goes to promote Huaxia, he is influential and everyone knows it. Chen Shaorong goes out to promote it, and everyone knows it.

This group of people simply earn this money and this traffic, open their mouths and love this and that, so that everyone can support them. In the end, they empty the audience's pockets, and then accuse the audience of not working hard to make money, which is why they are so miserable.

The film industry is evenly matched compared to the music industry. The music industry has fallen into a strange circle a few years ago, where everyone is competing with whoever can sing louder and whoever can roar is better.

As a result, a third-tier Sakura girl came over and was able to beat a group of people in the domestic entertainment music circle until they were unable to fight back. Everyone suddenly realized that it can be full-on instead of half-on.

The half-open mic is blown up to the sky, but the full-open mic can still sing and dance, the breath is still so steady, and it can sing high and steady, and it can even dance.

This is not even counting the top wave coming over. If the internal entertainment had not received some protective measures and could be killed without leaving any trace, the internal entertainment should be grateful to the higher-ups. Without protective measures, the army would have been defeated long ago.

But it is also because of such good protection that this group of people do not want to make progress and become arrogant.

This is what Yuan Long has reminded domestic entertainment, but will the audience kneel down?Why go to the international market?
The indulgence of a large number of viewers is what ultimately led to this result. There has been no domestic entertainment film for many years with a truly good reputation. The average number of directors and actors with international reputations is over 50. This is relatively conservative, but in fact it may be The average per capita is 55+ to 60+.

All the capital is opportunistic, and all the films they shoot follow the direction of serious media reports and take a ride. In the end, big directors and small directors all know how to make profitable films. As long as you make money, you will not be afraid of losing your job in the industry. Not famous.

The audience’s unlimited indulgence and the overwhelming publicity from marketing accounts will ultimately kill the domestic entertainment film industry.

Another way to invest in a film is to please a group of viewers. For example, to please a group of viewers who think that the world is as dark as crows every day, the man must be the villain. From variety shows to film and television dramas, everything is in this trend, and there will be traffic.

After a long time, the audience will be exhausted. As long as the protection measures are relaxed and more films from various regions are released, domestic entertainment filmmakers will eventually be unable to fight back. The release mentioned here is to release some storytelling, and the review standards only need to be relaxed. With a few, they can basically beat the internal entertainment people to the point where they can't find anything.

There are also many domestic entertainment filmmakers who make excuses for themselves, saying that they can’t shoot this and that they can’t shoot. In fact, to put it bluntly, they just don’t want to take risks and are afraid of losing money and being scolded by investors.

Films like "The God of Medicine" require a very, very solid text and very good actors. Most importantly, they need actors not to take on other films during their schedule. They need to spare a year for one film to devote themselves to the role.

Investors don’t dare to invest, what if they fail?This is not safe. You cannot make a guaranteed profit without losing money. There is a way to make a sure profit without losing money. Why take a risky path?

Directors and investors all have the same idea. This has also made the Asian market, the influential films in recent years basically have nothing to do with domestic entertainment, or to be precise, have nothing to do with Chinese films.

What the film industry needs is for a hundred flowers to bloom, so that the audience can give some tolerance to new filmmakers and come to the cinema to try new things.

Why Hong Kong films were so great in the first place is because every script written by a screenwriter has a story to tell, every director dares to shoot something he wants to show, and every actor dares to try different roles.

In addition, the domestic entertainment film market of more than ten years ago also continued to produce excellent works. Many of the domestic entertainment films produced at that time had good reputation and box office overseas. They were completely daring to try new things and have the courage to produce their own style. , the director and actors dared to give it a try.

It is no exaggeration to say that as long as an ordinary person has money, he can directly enter the domestic entertainment film market and make a steady profit. As long as he invests in some films with distinctive melodies, he will basically not lose money and just do a good job in marketing.

At present, there are only a few directors in domestic entertainment who insist on filming different styles, but the proportion is too small. If the filming is not good, they will be criticized by the Internet, and even one controversial line will be reported by the audience and removed.

The market is determined by the audience, and the audience ultimately makes the market become like this. In the end, they find that there are really no good movies to watch, and they start to shirk responsibility and pass the blame to the director and capital. It is them who caused the harm. They are indeed doing this, but In the end, it was the audience's connivance that allowed them to do this.

Just like those Internet celebrities who became popular, it was because of the support of their fans. However, when the Internet celebrities made money, they said that their fans did not work hard enough to afford an eyebrow pencil. The fans broke their defense. Why did they break their defense?
This is basically the same as in the domestic entertainment industry. The audience's indulgence will reap the consequences.

Chen Shaorong relies on the movie Medicine God to open up his reputation and teach domestic entertainment a lesson on how to make movies. If there are too many movies like Medicine God, then those opportunistic films will naturally disappear and lose their market.

Why haven’t films like Medicine God been followed?Because the demand cycle has been too long, Chen Shaorong wants to muddy the water in the market and force those in the comfort zone to step out.

He needs to continue to produce films that are both highly acclaimed and highly box office. Only then can the market become more active, and only then can China Entertainment really go global, and this will also better pave the way for Chen Shaorong.

In the end, in order for Chen Shaorong to move to the international stage, he needs to leverage on more people to understand China Entertainment, and understanding China Entertainment cannot avoid him, Chen Shaorong.

He must be the leader of China Entertainment in music, and he must also be the leader in film.

When planning the first film, he had to recruit people and build scenes. He encountered a big setback in recruiting people for the first film, and Guanghui Company took action against him.

(End of this chapter)