Rebirth 1983

Chapter 297 Go all out, Chen Song's excitement
Chen Song and Daniel ate something casually in the supermarket, treating it as a makeshift lunch.

Wang Yao herself brought an aluminum lunch box, which contained two dishes.

She wanted to give Chen Song the food in the lunch box, but Chen Song refused with a smile, and said that there was not enough food in the small lunch box for him to fit between his teeth, so she didn't eat at all and let Wang Yao eat by herself.

Just after lunch, the phone on the table rang.

Before Wang Yao had time to pack her lunch box, she hurriedly stood up and answered the phone.

"Have you checked it out? What, there really is a supermarket?"

"Is it a small store? It's called Meijia Supermarket, right? I understand. I will report to Boss Chen. You guys continue to pay attention to this Meijia's movements."

Wang Yao hung up the phone and looked at Chen Song.

Chen Song and Daniu naturally also heard what Wang Yao was talking to each other. There was indeed a small supermarket chain in the south, starting from Guancheng, and it was constantly expanding, gnawing at the supermarket market under the Jiajiale supermarket.

"So it's Mei Yijia's predecessor!"

Chen Song was a little strange just now, as if he had never heard of Meijia, but suddenly he thought of Meiyijia, a famous supermarket chain brand in later generations.

And this Meijia Supermarket is the predecessor of Meiyijia.

Chen Song was still thinking just now, who will the opponent appear this time?Is it some big boss in later generations, or is it an unknown person who messed up history by himself and became aroused because of the butterfly effect?
It turned out to be the boss Ye Zhijian who founded Mega Supermarket!

This person is not an ordinary person, and his experience can be regarded as twists and turns. Therefore, his rich life experience has given him excellent business management capabilities. His pioneering level does not belong to those well-known bigwigs in later generations.

Chen Song clearly remembered that Meijia Supermarket was one of the earliest supermarkets opened in China in later generations.Even later, it became the largest and most influential supermarket chain system in Guancheng and even Guangdong Province.It has more than 100 branches, which are distributed in many cities in Guancheng City, Guangdong Province and the Yangtze River Delta. It has become one of the top [-] domestic chain enterprises and one of the largest chain supermarkets in Guangdong Province.

In his previous life, Chen Song's understanding of Meijia Supermarket was not limited to this.Although Chen Song in his previous life was engaged in import and export trade and was rarely involved in supermarket retail, he still had heard a little about the name of Meijia Supermarket.

其实很少有人知道，一开始的美佳超市在叶志坚的带领下，也面临着无数的困境和艰巨的难题。彼时世界零售巨头沃尔玛、家乐福相继杀入莞城。美宜佳300到500平方米的大小被夹在10000平方米的沃尔玛、家乐福以及100平方米左右的711之间。

So, should we go head-to-head with these retail giants and compete in the high-end market; or should we choose to keep our stores small and continue to expand by targeting community residents and working-class customers?
Meiyijia chose the latter, and it turns out that this choice is very correct.

Chen Song did not choose to start small, naturally because when he did this, there were no other large supermarket chains in the country, and well-known foreign brands had not yet entered. He was the first to eat crabs. Of course, he did not need to choose small supermarkets, and he could go directly to large supermarkets.

Ye Zhijian is different, he knows where his advantages are and what he should do.Therefore, he specified terms aimed at making consumers more convenient, and asked all branches to implement them.

After determining the service population, Meiyijia regards "excellent quality, affordable and convenient" as its business purpose, and provides consumers with cheap and high-quality goods and high-quality services.The first is to strictly control the quality of the products. All products entering Meiyijia must go through strict market research and screening by specialized personnel, which makes Meiyijia's water, food, cigarettes and other commodities extremely popular.

Of course, it’s not that the quality of the products in Chen Song’s Jiajiale Supermarket is not good, it’s just that in order to save costs, Chen Song and the others habitually choose products produced by many private enterprises in the south. The quality of these products is actually similar to the products of the old state-owned factories, but they are cheap.

If you were the boss, which one would you choose to buy?
But Meijia Supermarket seems to be different. They seem to be backed by state-owned assets, so their products are basically state-owned factories, and the price is much lower than that of ordinary people. It is already the same as the product cost of Chen Song’s Jiajiale Supermarket.

After the products enter the stores of Meijia Supermarket, consumers can choose the most suitable products in the shortest time through a variety of flexible and clear display layouts.At the same time, it also repays the support of consumers through unified promotions and profit sharing activities throughout the system.

Meiyijia also continues to expand its business scope in terms of "convenience", from the operation of food and non-staple food necessary for family life, to the operation of daily necessities, books, newspapers and magazines, and many other convenience services.Meiyijia opens convenience stores to citizens' doorsteps, allowing them to buy daily necessities as soon as they go out or without going out, which provides great convenience for consumers' lives.

How could the common people refuse such an operation?

Can Chen Song and their Jiajiale supermarket do it?
Can be done, but totally not worth it.Large supermarkets have the practices of large supermarkets, and small supermarkets have the practices of small supermarkets.

Meijia Supermarket is considered a small supermarket, so it is natural to do so.But Jiajiale is a large supermarket, so there will definitely be problems in doing so.

As soon as Chen Song thought about the later generations, Ye Zhijian also made several other core measures. The core goal was to make money for franchisees. He spent a lot of money to build his own logistics, invested a lot of money in technology to build an information service system, and built a radio station to allow platform merchants to communicate with each other, making loose franchisees closer.

Each of these measures is difficult, and it is difficult to complete at this stage.

Of course, Meijia Supermarket may not have thought of so much now, but Chen Song knew that they would definitely do so.Because only by doing so, can we eat a big cake under the eyes of a large group of large supermarket chains in the future.

"Daniu, Sister Wang Yao, we can't just watch like this from now on."

When Chen Song thought of the huge threat from Meijia Supermarket, he excitedly prepared to face it.

Yes, this is a war.

In a shopping mall war without gunpowder, one is not careful, and it is easy to break the situation.

"Tell me, we're all listening." Daniel patted his chest, "I'm just waiting for you to take down this Meijia supermarket!"

Wang Yao also nodded.

"Okay, let's get down to business. First, let's ask the logistics department to expand the scope of purchases, and try our best to find products that can be purchased at a low cost. We must first declare that the quality of the products must be excellent, otherwise this is a landmine that can explode at any time!"

"Secondly, reduce prices across the board, lower the prices of all products in Jiajiale Supermarket by 5%, and ensure that the price is a little cheaper than Meijia Supermarket."

"Third, talk to the suppliers. During this period, the settlement of the payment for goods has been raised from two months to three months, increasing the liquidity on the books to deal with possible crises."

"Fourth, according to what Sister Wang Yao said just now, we will do discounts and take a Wednesday as the discount day. We call this day membership day. Every Wednesday membership day, I want to attract all customers to our store and make the other party's store crowded."

"..."

"Finally, Zhou Jinyan is living in the south now. I asked him to find Ye Zhijian, the founder of Meijia Supermarket, to see if he could buy Meijia! This time I will do my best. If there is no way to fight it, I will simply buy them!"

Chen Song pointed Jiangshan excitedly, full of arrogance, especially imposing, making Wang Yao, who was watching him next to him, look at him fascinated, unable to extricate himself!

(End of this chapter)