Rebirth 1983

Chapter 305 Fly to Kyoto
"Going to Kyoto?"

Zhou Wanyan narrowed her eyes suddenly, remembering something, suddenly turned her head to look at Chen Song, and asked curiously.

"Of course, since we want to take this fast move, we have to be the advertising channel with the widest audience. Besides CCTV, do we have other options?"

Chen Song smiled and spread his hands.

Now is not the Internet age of later generations, a small self-media account may set off a wave of advertising enthusiasm.

Today, TV and radio are the channels that are most influenced by mass media, and CCTV has the widest and most comprehensive coverage. If their video game advertisements are not placed on CCTV, it will be meaningless, and they will not be able to form a first-mover advantage over the Nintendo Famicom that is about to enter the domestic market in the future.

"Brother, do you still remember the eldest lady of the Tan family?" Zhou Wanyan nodded slightly when she heard what Chen Song said, turning her beautiful eyes slightly, and asked Zhou Jinyan who was beside her.

Zhou Jinyan didn't understand advertising. Hearing my sister suddenly ask me, but she asked me an inexplicable question, she was a little confused. She only remembered after a while, and tentatively replied, "Is that sister Tan from the next yard when we were young?"

"Yes, that's her." Zhou Wanyan nodded: "As far as I know, this sister Tan has joined CCTV's advertising department as the deputy director."

"Ok?"

When Chen Song heard this, he immediately became interested.

This is the benefit of having someone on the official side. These big courtyard children basically grew up together, and many of them knew each other.

Now I don't know when I can rely on the relationship of others to find the corresponding person to clear up the relationship and make it easier for the company's character. This will not violate the regulations, but just take care of myself more within the scope of my authority.

"Why, are you interested? As long as you promise me to go on a business trip to Kyoto this time and take me with you, I will introduce Sister Tan for you."

Zhou Wanyan saw Chen Song's appearance and knew that Chen Song was interested in Sister Tan, the deputy director of CCTV's advertising department, so she squinted her eyes and began to negotiate terms with Chen Song.

The leaders in the conference room were sitting upright, no one dared to speak, but watched Zhou Wanyan's intentional pursuit of Chen Song quietly, secretly eating melons, satisfying a certain kind of refreshment in his heart.

"Okay, let's go together then."

There's nothing to refuse. After all, even if Chen Song goes to Deputy Director Tan with Zhou Wanyan's letter of introduction, he's unlikely to ignore you. It's definitely not as effective as Zhou Wanyan's personal visit.

Moreover, when it comes to CCTV's advertising department, Chen Song must pay attention this time.

The marketing of this electronic game console must be fast, precise and ruthless, and quickly open up the radiant side of Xiaobawang.

In this day and age, the concept of advertising marketing is not that popular yet, and many people don't pay attention to it, but foresighted people like Chen Song have already made a lot of money by relying on advertising marketing.

Jiajiale Supermarket, in fact, relied on Uncle Zhou's internal reference report to get out of the circle.

This can barely be regarded as advertising marketing, but the level is not in the business and advertising circles, but more pervasive in politics, but the impact is not inferior to that in the media and advertising circles.

After 1995, when health care products became popular in China, the real power of advertising and marketing was revealed.

Who knows if it’s not enough, Chen Song is going to go to CCTV to buy an advertisement in advance, who knows what butterfly effect will happen later!

In this day and age, if an advertisement wants to be broadcast on CCTV, it still needs to "go through the relationship" and "deliver notes".

At this time, CCTV is definitely a platform that knows the world, and the world knows it on stage.” As the media with the widest influence and the strongest credibility, CCTV has a huge audience of more than one billion, but its advertising revenue has not matched its status. The annual advertising fee is about four to five billion.

However, the reason for this situation is that those who went to CCTV to advertise did not really use enough money to buy CCTV advertisements, but mostly adopted other means such as "passing notes" and "phone calls" to obtain CCTV advertisements.

This situation will not change until after 1994.

Many companies that are related to the above, and CCTV has no way to reject them, especially some large state-owned enterprises, have often advertised on CCTV to say hello to their companies, and they have gotten a lot of cheap advertisements from CCTV.

There are even advertisements that are not good at some times, even the advertisement fee is not required, just give a small gift, and it will be settled after a meal.

And according to Zhou Wanyan's introduction, the credit of some enterprises is considered good, at least they give money, and they give a lot.But there are some shameless people who, relying on strong connections, still owe CCTV advertising fees.

"I believe that as long as we can give some money, it's not that much, and CCTV will be very enthusiastic about us."

Zhou Wanyan chatted with Deputy Director Tan of CCTV's advertising department on this topic before, heard the other party's complaints, and still remember some, so I introduced some current situations to everyone.

"Then it's easy to handle. Let's set off immediately in the afternoon and go directly with the money order and official seal."

After listening to Zhou Wanyan's introduction, Chen Song immediately made a decision to fly to Kyoto by relying on the memory of CCTV at the present stage.

It's better to be sooner rather than later, and later it will change!

02:30 in the afternoon.

Chen Song took Duan Yongping and Zhou Wanyan and got on the plane to Kyoto.

From Yangcheng to Kyoto, when the current plane arrives at the station, it is about six o'clock in the evening.

The plane taxied slowly at the airport, and slowly parked on the apron, and there was a shuttle bus to take the passengers out of the station.

Chen Song and Duan Yongping followed Zhou Wanyan to find her luggage.

He never expected that Zhou Wanyan would be able to bring so many things, two boxes and a big bag, which were carried into the airport with the help of Chen Song and Duan Yongping, otherwise Zhou Wanyan would not be able to bring them in alone.

"Let's go, let's go to the guest house first." Chen Song helped pick up the luggage, and was about to go out.

"What kind of guest house? Let's go directly to the hotel. How can we live in a guest house now. We are here on behalf of Xiaobawang Electronics Factory. If we live in a guest house, what will CCTV think of us? The company's leaders can only afford to live in a guest house. How can you convince them that we can afford to buy advertising time?"

Zhou Wanyan hurriedly stopped the other party, and stopped Chen Song angrily.

"Don't worry, I've already asked someone to book a room, and I also borrowed a car. I know you can't drive, and someone will help you drive." Zhou Wanyan took the lead and walked forward with a small bag.

Chen Song blinked, but he still didn't understand Zhou Wanyan's words.

"Boss, then we are..." Duan Yongping has also lived in Kyoto for several years, but if he is familiar with it, he is definitely not as familiar as Zhou Wanyan who grew up.

Moreover, he had no choice but to ask someone to book a room in a big hotel, and he couldn't find a car so quickly.

"Let's go, what else can we do!"

Chen Song spread his arms and could only follow Zhou Wanyan.

Duan Yongping had no choice but to keep up.

(End of this chapter)