Rebirth 1983

Chapter 306 Status Quo of CCTV Advertising Department

After checking into the hotel, Zhou Wanyan felt like taking Chen Song for a walk around Houhai, but was rejected by Chen Song.

Tomorrow's CCTV meeting is more important, and Chen Song is not in the mood to have fun now, to experience the vitality hidden in the capital.

Seeing this, Zhou Wanyan stopped thinking about going out to play at night, and stayed in the hotel watching Chen Song and Duan Yongping discuss their plans for going to CCTV tomorrow.

The two discussed it for a long time, but they had no clue.

Until Zhou Wanyan said a word, everyone broke their defenses in an instant.

"I'll look for Sister Tan at that time. Wouldn't it be good to ask for a certain period of time? I know that the disciples in the courtyard who are doing business at home also do the same. We can go then."

Zhou Wanyan blinked her eyes, but what she said made Chen Song frown.

Chen Song has known for a long time that the current CCTV advertising department is actually not strong, and it can't create too much profit for CCTV. After all, in this humane society, many people can come to an advertising time slot with this job, or where they can find a relationship. With such a good thing, who would be willing to go the right way to buy advertising time slots!
This is probably the difficulty of CCTV's advertising department today, right?

Across the country, when the spring breeze of reform is in full swing, everyone is thinking about the profits and losses of the companies. After the companies no longer have people to cover the bottom line, many companies are beginning to be in trouble.

The same is true for CCTV, with its huge staff organization and sophisticated equipment purchases, the monthly expenditure is undoubtedly a huge figure, but CCTV's profit is really lackluster.

Aware of this problem, Chen Song had a bad premonition in his heart. He realized that going to CCTV this time might not go so smoothly.Even with Zhou Wanyan's help, but...

Several people discussed it, seeing that it was getting late, they should go back to their respective rooms to sleep, and meet again tomorrow morning to go to CCTV.

Chen Song stood on the balcony, looking at the sweeping scenery.

The hotel is located near the second ring road, which is an excellent location. Standing on the balcony of the hotel and looking at the late-night Kyoto, the neon lights are gorgeous, which does not belong to the southern Yangcheng and the special zone at all. From time to time, many young people can be seen strolling on the street, and there are also many small stalls in the corners. The faint yellow light reflects the steaming aroma, which does not seem like night at all.

Looking at the night scene with lights, Chen Song wrapped himself in a thin coat and unexpectedly felt the chill of Kyoto.

"I feel that no matter which era, Kyoto is cold to me. I don't like it. Forget it, go to sleep!"

Chen Song glanced at the night scene outside the window, shrank his body, turned around and returned to the house.

On the balcony of the next room, Zhou Wanyan just opened the balcony door, walked out, glanced at the balcony of Chen Song's room, then looked back at the night scene in the distance, with an inexplicable look in her eyes.

The next morning, Chen Song was woken up by Duan Yongping.

I couldn't sleep in the first half of the night, and fell asleep in the second half of the night and couldn't wake up.

After washing, Chen Song knocked on Zhou Wanyan's door again, but found that she was not in the room, and when he was about to look for it, he found Zhou Wanyan was biting a deep-fried dough stick, and came up with a bowl of bean juice.

It turned out that Zhou Wanyan woke up early and went out to buy breakfast.

Chen Song saw a big bag in Zhou Wanyan's arm, in which some stuffed buns and fritters could be vaguely seen.

"I didn't buy soy milk, but I bought soy milk. I'm afraid you won't be used to it, so let's make do with it first."

Zhou Wanyan went directly into Chen Song's room, put the breakfast on the table, and signaled Chen Song and Duan Yongping to eat.

The two of them were not polite, they hadn't eaten all night, they were indeed hungry, and the two big men had big appetites, so they immediately swallowed all the breakfast that Zhou Wanyan bought in a few bites.

The three of them went downstairs, got into the car, and drove towards the CCTV building.

Chen Song sat in the back seat, thinking about the situation of CCTV, and thinking about how to speak later.You can't really let Zhou Wanyan find a back door relationship, that would be too cheap!

Chen Song began to recall some memories of later generations, about CCTV's major changes in the advertising department.

In the past, CCTV’s advertising prices were very low, not to mention that many people would find connections to advertise for free.It's not easy to refuse these related accounts opposite the advertising department of CCTV.But later, the newly appointed director of CCTV's advertising department seemed unwilling to be plundered by them like this, so he simply released all the advertising spots and asked everyone to bid, and the highest bidder won.

What they want is to end the status quo that CCTV, as the largest media in China, does not have a lot of advertising revenue every year.

But the problem is, if this happens, CCTV may laugh, and those who can get rid of the wool will be more or less sad.

In the future, if I think about selling out a certain channel for 20 or [-] yuan, it is impossible to advertise all night.

The name of CCTV's standard king is probably known to everyone in later generations. Those who can become the standard king have become the leading enterprises at that time. For a certain period of time, it can be said that each of them has been in the limelight, and the limelight is immeasurable.

Especially in the past few years, they were all little-known small companies, but it was because of winning the CCTV bid that they achieved explosive growth.

Around 1995, CCTV finally launched the model of bidding for the prime-time advertising bid. Whoever has the highest price will give the best time to the other party.Chen Song clearly remembered that CCTV's first bid for the king was auctioned off by the "Confucian Mansion Banquet" at a high price of 100 million!
As a result, the "Confucius Banquet Wine" was sold like crazy, and the popularity of the wine rose rapidly across the country.

It can be said that the CCTV commercial has been broadcast, the rhythm of golden ten thousand taels!

This bidding meeting is the first step towards reform of CCTV.At that time, the abbot, the director of the reformed advertising department, opened up a huge bullring, and hung a laurel crown high on the flagpole next to it.What's more, this is under the watchful eyes of the public, with the arrogance of spending a lot of money to win a world-renowned applause.

News such as "Who will win the bid of CCTV", "Advertising bidding is a game for the brave, don't die on the pleasure of bidding" and other news are common, which have aroused extensive discussions and controversies in the society.

Following the "Confucian Mansion Banquet Wine", Qinchi Liquor, Aiduo VCD, Backgammon, Wahaha, Panda Mobile, Procter & Gamble, Yili, Maotai and other famous enterprises have won the title of CCTV in the past.

Most of these enterprises have achieved great success because they won the bid king, and created business miracles one after another at that time, but many of them collapsed quickly because of their own weak foundation, leaving only a regrettable history.

Moreover, almost half of these enterprises have ceased to exist.

Of course, there is no such thing as a king yet, and CCTV's advertisements naturally don't cost that much money. What's more, the advertising time that Chen Song wants doesn't need to be close to the super time of the news broadcast.

He just wants to promote the national popularity of the game console as soon as possible. As long as the time period given by CCTV is long enough, he can quickly develop Xiaobawang's reputation and prepare for the sale.

Just as Chen Song was thinking, the car had already stopped at the gate of the CCTV building.

(End of this chapter)