Rebirth 1983

Chapter 387 Why Help Haier?
"Chen Song, is that why you are so optimistic about the refrigerators made by Haier?" Zhou Jinyan listened for a long time, and when he saw Chen Song hang up the phone with the other party, he asked in confusion.

After all, there are many well-known brands in domestic refrigerators, almost most of which are produced by state-owned enterprises, and the quality is almost okay. Even if there are occasional quality problems, they will not be too many or too serious.But now Chen Song and the other factory have stated that they want to promote the refrigerators made by this factory, which means that their refrigerators are very good-looking.

It was the first time for Zhou Jinyan to see Chen Song trusting a businessman he hadn't met so quickly, so he was full of doubts, so he couldn't help asking.

Chen Song glanced at Zhou Jinyan, shook his head, did not reply to his words directly, but said to himself: "Let me tell you a story first!"

Several people in the office were stunned for a while, and then they all calmed down and prepared to listen to the story.

They knew that Chen Song would not tell stories for no reason, and the answer to the question just now probably lay in this story.

Seeing how many people sat down like elementary school students, Chen Song scratched his head, feeling a little weird.

Chen Song's small class has started!

"At the beginning of the reform and opening up, most of the domestic electrical appliances industry, most of the high-tech and cutting-edge technologies were still in the hands of big brands and foreign brands. You know the importance of the word 'famous brand'. People are more willing to buy big brands when they go to home appliance cities or department stores."

"It was at this time that Zhang Ruimin became the general manager of a household electrical appliance company, and he also deeply understood the choices of ordinary people, so the first decision he made as the general manager was to introduce advanced technology. He picked and picked, and spent a lot of money to introduce the advanced technology of Hans Cat Country."

"Unfortunately, even if advanced foreign production technology is introduced, there will still be many immature factors in it. There are always some technical details that will be ignored by the other party when it is introduced. It is precisely because of this situation that the refrigerators produced by refrigerator manufacturers always have problems."

"At that time, the refrigerators produced by the refrigerator factory fell into a situation where no one cared about them. After continuous losses, the cumulative total reached 147 million. 147, this is not a small amount. Although we have a good cash flow, but a few years ago, everyone didn't have that much money in their pockets. 147 million is a lot of money!"

"This problem was discovered in this way. In 1985, a friend of Zhang Ruimin learned that Zhang Ruimin was the general manager of a refrigerator manufacturer, so he wanted to get a refrigerator at the "employee price".

"Why? It turned out that there were more than 400 refrigerators there at the time, but one fifth of them had problems. There were 76 refrigerators. These 76 refrigerators always had various small problems. Although they did not affect the normal use of the refrigerators, they also affected the mood of using them. Zhang Ruimin's face was blue at the time, and it was very ugly!"

"After Zhang Ruimin discovered this problem, he immediately summoned the employees who produced the refrigerators and asked them how to solve this problem. Many employees themselves knew that these problems could be minimized during the production process, but they didn't think much of it."

"So, at that time, many people proposed: If it doesn't affect the use, they will be sold to employees at a low price of "employee price", or they will ask relatives and friends of employees to buy it. Unexpectedly, Zhang Ruimin became angry when he heard this."

"At that time, a refrigerator was a "luxury" with a price of 800 yuan. This price is not much in today's eyes, but in 1985, that was two years' wages of an ordinary worker, and ordinary people couldn't afford a refrigerator at all. If you bought such a low-quality refrigerator at a high price, it would not affect the use of it, but some people would say that it is not easy to use. If you pass it on to ten or ten, will there be a way for the refrigerator factory to survive?"

"Zhang Ruimin immediately picked up a sledgehammer and smashed a faulty refrigerator in front of all the employees. The employees were dumbfounded and didn't understand why the manager made such a big fuss. Isn't it just a few "defective" refrigerators that don't affect the use of them?"

"Do you know what Zhang Ruimin said?" Chen Song asked.

Everyone was attracted by Chen Song's story, and when they heard Chen Song's question, they subconsciously shook their heads.

After Zhang Ruimin smashed it, he said: "Are you smashing it yourself, or am I alone?" Everyone stepped forward one after another, trying to stop Zhang Ruimin.He said in his mouth that the loss was too great, it was just a small problem, and it didn't get in the way.

After Zhang Ruimin heard this, he said sternly: "For a long time, many Chinese companies, employees, and even ordinary people thought so. We divided our products into qualified products, second-class products, third-class products, and even some inferior products. We tried our best to sell qualified products to foreigners, and people in our own country can only buy second-class products at a high price. Selling third-class products is enough to embarrass yourself. Now you still have to sell these defective products, why? So, are Chinese people inherently inferior to foreigners?

The days of being oppressed by foreigners are long gone. There is no need for us to feel inferior, and there is no need to grovel to please others and treat ourselves badly.This concept has made us treat our own people badly.

And let us start to be lazy and start giving up on ourselves.From now on, whoever produces such a machine will smash it for me. Only in this way will you know how distressed you are, and when you feel distressed, you will have a long memory and will not continue to produce such things. "As Zhang Ruimin said, he personally led people to smash the 76 problematic refrigerators.

As they smashed it, everyone secretly vowed in their hearts that they would never produce such a refrigerator in the future.Later, Zhang Ruimin stipulated that in the future, Haier's electrical appliances will never be set on any quality level, as long as they are not up to standard, they will be thrown away.Whoever produced it will smash it.

"If you don't read the newspaper, you may not know. When I saw this report, I really admired the factory manager. After all, if I were the factory manager, I wouldn't be able to smash the refrigerator."

"It was because of the smashing of the refrigerator that the surrounding residents soon found out about it, and the large-scale reports kept this small electrical appliance factory alive. What Zhang Ruimin said on the phone just now that 'quality is the main product' is really not a casual talk. It is also because of this incident that I believe that the factory director can fulfill his promise."

"Besides, I also know that Haier's situation is not very good now. Although their factory is established, they have been besieged by many big and foreign brands, and their sales channels have been robbed. You say, should I help a factory that attaches great importance to product quality and puts consumers' interests first?"

"Of course I have to help!" Zhou Jinyan stood up suddenly and replied loudly.

Everyone was taken aback for a moment, and then burst out laughing.

Zhou Jinyan scratched his head, and pulled Chen Song out of the office.

"What are you doing?" Chen Song glanced at him angrily, "Is it because there are not many preparations for real estate?"

"It's almost there, and I almost need a certificate. The matter of 'trade compensation' is still quite troublesome here. It's easy to do in the special zone. Just wait, and I will reply after a while." Zhou Jinyan explained a few words casually: "By the way, you said just now that you are optimistic about Haier's quality before helping, is it true?"

"Let me tell you the truth! The reason why I help Haier is firstly that Haier's Zhang Ruimin was introduced by your father. Can I refuse? Of course I can help if I can! Second, the quality of Haier's products is indeed good, and I lowered the purchase price. This money is definitely profitable. If I can make money, I won't make it. Then am I not a fool?"

Chen Song gave Zhou Jinyan a blank look.

"Come on, what else is there? You pulled me out, you probably didn't want to ask this?" Chen Song looked at Zhou Jinyan's dumbfounded expression and shook his head.

"I was discovered by you. The old man came to you and wanted you to go to the capital." Zhou Jinyan came to his senses, and then opened his mouth to tell about his visit here today.

"Kyoto?" Chen Song frowned suddenly!

(End of this chapter)