Reboot 2003

Chapter 107 014: Demand

Everyone was at a loss, thinking that it was just a suggestion that did not meet Chen Qin's wishes.

But Chen Qin immediately explained: "The CRBT is because it has passed the test of the official operator, so it can have the soil for genuine survival. Now that the CRBT is up, it does not mean that there is a chance for genuine digital music, so the iTunes model will not be mentioned in the future."

He also said: "We bought the copyright in advance in January because there were not many channels that could seriously monetize digital music in China at that time. After this year passed, the digital copyright will soon rise to the normal price level, and the reason why Warner sold the exclusive digital copyright was because there was no monetization channel before. Now that they have CRBT, they will definitely not continue to sell it after a year. They will only hold the copyright of big-name stars in their own hands."

Finally, he said: "SP is indeed a way to collect money lying down, but SP needs to provide its own sales channels. First of all, we don't have experience in SMS SP, and second, we don't have our own traffic portal. To apply for SP, we can only apply for an SP in the province at most, and the national SP also requires a lot of business volume. I think we are a software company first, so we don't need to think about this for the time being."

Only then did everyone understand, Lu Rong also said: "I understand, I thought this was very promising before."

The others echoed regretfully, but in fact they were still a little itchy.

What Mr. Chen said is indeed reasonable, but it doesn't mean that their method is not good, the difference is just that they can't make a lot of money.

Then the meeting is over.

Lu Rong's idea was not adopted, and she turned off the computer depressedly, but sat at the desk and stared at the black screen in a daze.

Wen Jianing from the legal department next to him handed over a bottle of juice: "Xiao Lu, your suggestion is actually very good. I think it is definitely feasible to do so."

Lu Rong was depressed: "I feel that our understanding of the market is still too shallow."

"It's not your problem." Wen Jianing comforted her, "Our boss's vision is much higher than that of ordinary people. The methods you mentioned just now are definitely enough to make a small amount of money, but the boss doesn't like it, so there's nothing you can do about it."

"is that so……"

Lu Rong was noncommittal, she felt that what the boss said was actually reasonable, and the boss did not object to her main point, but when it came to the specific measures, there were indeed quite a few problems in the details.

This seems to be impossible. After all, the boss sees the problem more clearly than they do. You don’t seem to know a lot of truths, but the boss reminded you and reacted. Now the industry has just started, and everyone is still at the stage of blindness. You can only judge the future of the industry based on your own practical experience...

But speaking of it, she has been on the front line recently, whether it is docking with China Mobile, negotiating with record companies, or docking with service providers. She should be the group of people who know the CRBT business best in the market today.

As for the prospects of the CRBT market, the boss did not deny it.

Is it really just because 'can't make a lot of money'?

Lu Rong looked at the screen in front of her. From the very beginning, the company couldn't even make any money at all, and this time the copyright transfer was only "to make a small amount of money" from the boss. How big is the big money he really wants to make?
……Do not.

The boss also has something he doesn't understand. For example, although he is flipping copyrights, it is undoubtedly his miscalculation to choose those film and television copyrights that are not very useful.

However, this is a new industry after all, and everyone has things they don’t understand, and the reason why the boss can make those seemingly inexplicable decisions in advance is obviously not because he can’t see something, but what he can see. He founded Galaxy Software for this reason.

That’s right, demand, because everyone needs a better browser and input method, a streaming media player with better compatibility, and everyone needs free software, so this company appears here—product problems and company problems can be solved in other ways, and meeting the needs is the key.

So what do you need in the 'CRBT'?

There is no doubt that users need ring tones.

In addition...operators need service providers to provide marketing and content, and service providers transfer content to content providers, who specialize in sales.

This product chain seems to be very long and tightly fitted, as if there is no room for outsiders to step in. If you want to pry a piece from it and replace it by yourself, it seems that you can do it anywhere.

As for where its weak point is...

correct!

Lu Rong stood up suddenly.

"...What do you think? Of course, if you don't want to come, I won't force you. What's the matter?"

Wen Jianing leaned on her desk, still talking.

Lu Rong came back to her senses and quickly apologized: "I'm sorry I was distracted just now, brother, what did you say?"

"I mean, I have relatives to support me. This time I can go to the sea to make ringtones by myself. Why don't we set up a separate family and give it a try. Would you like to come together?"

"Uh... I'll let it go." Lu Rong hurriedly walked to the office next door, then turned around and said, "I'm sorry, Senior Brother Wen, I still have something to do."

Wen Jianing was not disappointed, but he saw that Lu Rong hurried to Sun Xiaomei's office, and seemed to realize what Lu Rong was going to do: "Are you still going to talk to Boss about CRBT? I think Boss is not interested in this at all, what he wants to do is free software. If you have an idea, we can actually go out and do it ourselves."

Lu Rong shook her head, but still didn't agree to him, and left on her own.

In fact, she didn't think too much about it. When she went out, she even felt a little stupid. She joined Galaxy Software for more than two months, and her job number was 015.It was even introduced by senior brother Wen Jianing. Recently, he became a regular because of his good work. It is not really a sense of belonging to this place.

However, there are a lot of subsidies for running business here. Last month’s bonus plus salary has already exceeded 7000. This is really a good salary for an intern. It sounds like you can make a lot of money by starting a business, but it’s not bad here.

In addition, although doing things often says "where can I learn something" sounds like a scam, Lu Rong sneered at this statement before. Her family background is not bad, but she likes to work and practice everywhere and deal with all kinds of people. I have worked part-time in many companies when I was in college.

In her opinion, her own ability is already very good. Those who use this kind of words to fool her and ask her to learn something, in the end, it is still the same as executive ability and work knowledge, which is really meaningless.

But Galaxy Software is different here.

The things the boss and those programmers do are indeed very powerful. Although she can't understand them, she, an ordinary person, can understand those patented software and product ideas, and can clearly feel the groundbreaking significance of them.

And CRBT is an industry she can touch. When she heard the boss's plan, this seemingly promising but obviously flawed business model almost scratched her heart all at once.

Now her thoughts are very simple, she just wants to know the answer.Perhaps brother Wen Jianing could make a lot of money with this opportunity, but she just wanted to know the answer.

So Lu Rong still went to the CEO Sun Xiaomei, saying that she had other ideas, and she still needed to ask the boss for advice, and wondered when the boss would be able to talk to her alone.

It happened that the boss seemed to be discussing other matters with Sun Xiaomei, so he asked her through the open Internet phone: "Xiao Lu, have you thought of the answer?"

Time seemed to be back at school. Sun Xiaomei motioned for Lu Rong to sit on the sofa. Lu Rong drank a sip of tea nervously and tentatively replied, "Boss, it's still about the ring tone. I want to ask you..."

"Well, your previous suggestion was to continue to optimize the procurement structure. This suggestion is actually quite good. Unfortunately, buying copyrights is not an easy way to go. You should have told me a few months in advance."

Sun Xiaomei also laughed: "Xiao Lu, your suggestion is really good, the boss even praised you to me just now."

Lu Rong said politely: "Boss, you're too proud. At that time, we didn't even know what a ring bell was. You can see so far. We don't have the ability to remind you."

The boss, Chen Aotian, didn't take it seriously: "Then tell me what you think. The CRBT market is growing now. If there is a suitable entry direction, I am actually happy to invest more."

Lu Rong put away her smile, took a deep breath, and a gleam of heat filled her eyes: "I just thought about it. Although the market for CRBT has great potential, it is based on a platform dominated by operators, and the resources needed by service providers are something we can't afford in a short time, so I think we still have to find a way in terms of content."

"Yes, I think so too. Now we have cut off some resources from the traditional content side, and now all the income comes from here." Boss Chen on the other side of the network said in a deep voice. "However, this interception method cannot be used forever. When the upstream and downstream people react, our share will be snatched up sooner or later. What do you think is better?"

The question seems to get to the heart of it, and touches lightly on the larger question of the life and death of Galaxies software.

But Boss Chen spoke very calmly, as if he was just studying an interesting mathematical problem. Lu Rong followed the question and answered: "We can start a record company by ourselves. Although our resources are not superior to the traditional record industry, we are more familiar with the mobile field. If we can sign some individual singers, we should be able to have some development."

Sun Xiaomei, the mascot, said in surprise: "It's not easy to start a record company. Besides, didn't the boss say that traditional record companies are going downhill now?"

Boss Chen also asked: "Then what advantages do you think we have as a record company compared to those other record companies? Even if it really opens up, with artists and channels, how can we beat other record companies in the competition then?"

Lu Rong said: "We can use our advantages in the CRBT project to provide some differentiated services and sign some singers who are more suitable for this area. I found that CRBT users have different product choices than traditional record users. For example, some songs with a more cheerful atmosphere earn more in the CRBT industry... By the way, I have compiled a document explaining this before, boss, please wait..."

"No need, I know you are right about what you said." The boss asked her, "Do you know what departments a record company has? How do you want to deal with the traditional record business? How do you make and sell an album?"

Speaking of which, even Sun Xiaomei knew that this suggestion was unreliable: "Xiao Rong, if you want to run a record company, you must involve various departments. Now that we have transformed and started from scratch, the actual operation is still quite difficult."

Of course, there is a more important reason that she didn't mention. Sun Xiaomei can't do anything else on weekdays. She is only a peacemaker in the company, but as the boss's deputy, she can somewhat guess what the boss thinks...

As the actual controller of the company, Chen Aotian hates many difficult and complicated management models, and this time the same is true for CRBT—it is not so much that he is not interested in CRBT, but rather that he hates procurement business with a lot of discretionary power. This is the main reason why he rejected the series of business proposals before.

And this time Lu Rong proposed to set up a record company... Although it may make money, the boss will definitely not agree to this business model that is more difficult to manage.

Sun Xiaomei was thinking like this, but she was still thinking about how to remind Lu Rong and explain to her the boss's request for this kind of business in a tactful way. Lu Rong also felt that her previous consideration was a bit hasty: "Okay, boss, I understand. I'll think about it when I go back."

However, the boss said: "Since you know you are wrong, then you can do it and talk about it."

"what?"

"Although there are a few flaws, your grasp of the demand is fairly accurate. In short, don't rush to write a plan now, go sign a few artists first. When your business starts, you will naturally know how to open this 'record company'."

(End of this chapter)