Reboot 2003

Chapter 142 049: Answers to UGC Models and Platforms (Three in One)

The document was reviewed, and Boss Chen tapped a timer on his mobile phone and placed it next to him.

Xu Lingling has never understood these inexplicable things he did, but this time she seems to understand.

"Is that song going to be published?"

"Yes, but there is still a process to go, let's wait..." Chen Qin said, "Speaking of which, what did your teacher say about you today?"

The two chatted in the room, probably due to the previous atmosphere, today Xu Lingling seemed to say something that she would not normally say—"Actually, I think the teacher is right."

"I actually thought I was very good before, but compared to this teacher, I don't know anything. It's Aqin who writes your songs well."

"Although this teacher is very good at singing, he can play any musical instrument."

"But even so, no one listens to his songs, so he taught me to be down-to-earth, but he said that my singing method is not right at all, and that I sing like this because my mind is useless on music. I think he said It's not necessarily right..."

The little girl was talking in bits and pieces. After a while, Chen Qin refreshed and saw that the website page had appeared: "Okay, come and see, your song has been uploaded!"

As soon as the timer was pressed, it was exactly 10 minutes, and Chen Qin nodded.

Xu Lingling leaned over, her smooth face came over Chen Qin's shoulder as usual, and saw that a separate page had appeared on the screen. The page was a villain wearing earphones and listening to music intoxicatedly. Chen Qin gave her the earphones Putting it on, Xu Lingling heard the voice of her singing just now:
"Outside the long pavilion, beside the ancient road..."

"Where Are We Going, Dad" was promoted through the Internet, but she didn't really understand what kind of process this "promote through the Internet" was.

This time she understood it completely: "So, this song has now become a webpage, and everyone can listen to it, right?"

"Yes."

One problem was solved, and Chen Qin asked her again: "Now the song has been uploaded, but don't forget that you are using this song to communicate with other fans. What do you all say?"

"The singing is not good, please don't mind... Is that so?"

"Everyone here can't sing well, and they don't come here to listen to songs, but to get to know each other as music lovers. In this situation, imagine how you would greet each other."

Xu Lingling got it right: "Hi everyone, I'm Lina, this is the 'farewell' I learned in class today... Is this okay?"

"Right, that is it."

An excellent product always allows people to understand how it is used at a glance. Chen Qin is very satisfied with her 'test', and Xu Lingling is very interested in the next step.

Not only listened to it again, but squeezed back beside Chen Qin, and Chen Qin taught her to start watching the website——'Shuixie Getai' is a website for music lovers to upload online videos. It is very convenient to upload, and you can upload videos. Audio can also be transmitted.

After Xu Lingling uploaded it, she looked at other people's submissions. There were all kinds of submissions, which seemed to be such inconspicuous things. Some people uploaded crooked songs they sang, and some people danced randomly. Of course it would be strange to put them on TV, but Here on the Internet, or on user community-type video sites, these things are very interesting.

For example, a few girls were howling "We are from the Northeast here". It sounded like they were drunk, but they sang very funny.

For example, on the homepage, there is a video of a foreign chubby dancing to "The Love of the Linden Tree". Xu Lingling laughed after watching it.

But Gao Xiaosong's music review was overturned immediately. Xu Lingling was not happy when she saw it, and complained to Chen Qin on the spot: "This person is so annoying. The other day he said that Galaxy Company does not give ordinary people a way out, but that Uncle Zeng and Sister Yao are ordinary people, but he didn't say it!"

"He can talk as much as he likes, and he also said that people in the Celestial Dynasty have no musical talent." Chen Qin said, "Although he has to say something, he doesn't necessarily have bad intentions, but the record industry is a thing of the last era. It’s just that I can’t compete with myself, so I’m throwing the pot away.”

"But the business system can't keep up, how can the content keep up, and if you want to overtake in a corner, you have to give the grassroots an upward path..."

As Chen Qin spoke, he focused his attention on the humble little website in front of him.

That's right, 'Shuixiegetai' is an online video site.

In 2004, although it was still a bit early, the trend of online video had already blown.

In China, Boss Jia’s LeTV.com has not yet started, but the online video boom abroad has already started from some third-rate small websites and comprehensive entertainment websites.

In 2005, YouTube will officially rise and lead a bigger trend. Chen Qin founded "Shuixie Songtai" in advance, which is once again in front of the trend...

'Shuixiegetai' is an audio and video website that can upload both audio and video. The official website was established in the last few days, half a year earlier than YouTube.

Of course, just a simple online video site doesn't seem to be anything groundbreaking.

Not to mention Tudou, which claims to be born two months earlier than YouTube every day, Boss Jia’s LeTV, which is now building beautiful cars, is a few months earlier than them. He started LeTV in Yanjing at the end of 04.

As we all know, the Chinese Internet in this era is still catching up. Newground, ifilm, Metacafe and vimeo are all websites with online video functions earlier. They either focus on professional videos or expand to online videos in a comprehensive community way. In various fields, various genres have long been ahead of others; of course, the reason for YouTube's success is not here. It probably caught the wind of the three-lay era.

The first is the bit rate of online video... For most users, this seems to be a problem of network speed. In the early years, the Internet infrastructure was not complete and the network speed was not enough. In fact, it is not wrong.

However, as we all know, http is a point-to-point transmission protocol. The user obtains data from the server. Data, it puts more pressure on the user's pc, it puts a lot of pressure on the line in the middle, but the most stress is still the server that transmits data with countless other users.

Before 2003, this problem was almost difficult to solve. In the early years, the servers were doing their own things, and the software support was very simple.However, as cloud computing technology gradually matured, distributed server technology began to be put into commercial use around 2005.

YouTube took the lead in applying this technology to its products, and several of their founders were willing to spend money, so the quality of YouTube's servers was an order of magnitude higher than that of previous video sites.

Now the Waterside Getai is still half a year early...Chen Qin is halfway through the project, and really doesn't have much time to slowly study the technology.

However, the core of distributed server technology happens to be in the hands of old friend Google; Google came up with GFS technology last year, and now the two parties have intellectual property cooperation, and are willing to bring the little brother Galaxy Software in advance.

The use of distributed servers in Shuixiegetai is the result of purchasing the GFS technology that Google has just launched, and it took shape so quickly. This is the main reason why it can appear so early in advance.

In terms of technology, the second era that YouTube has caught up with in history, Dongfeng is also technical. H.264 encoding officially appeared in 2003. It is a general video encoding standard with strong compatibility, high compression ratio, and good definition. New technologies such as motion compensation and intra-frame prediction that are more suitable for the network environment are introduced.

Last year, Chen Qin had to chat with Gu Wenjie on Ali’s private network. This year’s product meeting can be accessed directly through Skype, thanks to technological progress in this area; and the success of Qianqian Jingting and Baofengyingyin , In a sense, it is also the light of the chaotic market environment under the new standard.

Although the wider mp4 format and avi format do not yet have stable streaming media support, the FLV format is already a fairly popular format by virtue of flashplayer.

In the streaming media industry in 2003, Flash was the undisputed king. This may not be impressive to domestic Internet users, but vector graphics are indeed a file format that saves transmission efficiency and streaming media transmission efficiency.

With the drastic changes in the industry, Macromedia, the developer of Flash, launched the FLV format in advance, which is the basis for almost all online video sites to become technically realistic.

Of course, there are many problems with the FLV format, but no matter what, this is almost the only solution for Shuixie Getai, which is half a year ahead.

As a product complement, but also as another demand for music themes——

Shuixie Songtai also supports wav and mp3 format audio file sharing. In short, mixing audio and video is almost enough technically.

Of course, although technology is important, technology is only a means to realize product functions.

The main reason for YouTube's success seems to be social networking, as Chen Qin considered at the beginning of the year.

It activates a content ecology called ugc, that is, user uploaded content, as opposed to pgc (professional uploaded content) and ogc (professional uploaded content).

For ordinary people, this concept seems to be easy to understand, but it is not intuitive to correspond to actual examples.

People often use the creator's income, the complexity of the content, or the depth of the work as criteria to popularize science for laymen, and come to the conclusion that the three models themselves are vaguely defined.

But these three nouns are just a way of saying, and its perspective is for the platform - "user uploaded content" For the platform, the most obvious sign is that its content provider is the content user of the platform, Neither are professional content providers employed by the platform (ie ogc), nor specific individuals selected from among users (ie pgc).

Just a few random people among the vast number of users, the business model of the platform will not have direct interaction with them, nor will they lock their position in the user group...

This model is undoubtedly the basis for YouTube to be more successful than those who came first. Apart from avoiding some legal risks, it is itself a very dynamic content production method.

A year later, Youku’s koo always just copied this model, and became the second giant in the Chinese video war as a chaser. The benefits of this model are also obvious-first of all, it avoids copyright risks to a certain extent , and secondly it provides a stable content channel.

Again it's very social.

Some dry humor videos produced by professional and professional content producers may only make people feel confused, but users' own content creation can have this kind of atmosphere-they naturally know what they want to watch and will give some Weird stuff takes an insane amount of time.They come from the crowd and go to the crowd. They don't need a platform to please them, they can please themselves.

And this is the initial design idea of ​​Shuixiegetai—that is, to build a ugc video platform, not only to build Youku, but also to build YouTube.

Of course, if it's just YouTube, it seems to be almost meaningless.

Video sites can indeed make money, but compared to a big mess caused by cost, competition and legal risks, it really stinks, even YouTube accepted Google's merger during the rising period, its cost is too high .

In the Chinese video war, pc video websites also lost money from 2005 to 2023. During this period, few people can make a lot of money. Even LeTV made a lot of money by flipping copyrights. The money earned is actually the same as that of the website. Business is not directly related.

Compared with the value of direct income or the role of traffic entrance, its advantage probably lies in storytelling-the Internet in the past can only replace paper media and game consoles, but it cannot be completely replaced. Now video websites can compete with TV, and Wall Street cannot Old men who know the Internet but have a lot of money in their hands love to hear this stuff.

So before the emergence of short videos, the stock of video websites was a kind of bitcoin with a relatively poor yield. Its business model determined that it must continue to raise funds and expand. This is really too early for elementary school students like Chen Qin. .

but……

Content platforms have inherently better uses. The early video websites targeted TV media. This goal is too far away. After all, it naturally lacks monetization methods, and it is impossible to really make money like TV stations.

However, the content has its own value. Chen Qin’s CRBT is an excellent means of monetization. Compared with traditional music, although CRBT has musical attributes, the needs of CRBT users have always been different from those of music audiences.

So... this seems to be an excellent content channel of its own, which is more open than a closed MCN organization and more dynamic than some excellent professional creators.

Although how to use resources is a problem, Chen Qin has already thought about it since that night in June.

Competition is inevitable in a good market. If you want to win the competition, you must be strong enough. But a better way is to unite more allies and 'concentrate our strengths to do big things'.

Now relying on his own competitiveness, his galaxy music is indeed at the forefront of the times, but he has not completely given up on the second path. As for "who will be recruited to join him", the answer is quite natural——

Of course, all the upstream and downstream participants involved in CRBT music are all brought together.

This sounds a bit inexplicable, but this kind of thinking is actually quite easy to understand for future Internet people.

Internet products that allow everyone to join in a framework of common interests are usually called 'platforms'.

Is the collection of resources a platform?It seems so.

However, resources will not go to others and let them be exploited. If the platform itself is only a place to increase market costs, then it must violate the laws of the market.

Can an excellent first-party product as a demonstration effect be a platform?It doesn't seem to be the case.

In a mature market, an excellent business model can be used for reference and lead to a leading effect, but it cannot become the foundation of a platform. Instead, it may intensify competition and further deteriorate the living environment in the industry, let alone lead the platform to rise together.

If a platform can be successful, it can obviously provide something else. In the past, this standard was not obvious, but in the field of the Internet, the rules of "platform" are gradually being presented to the world. Chen Qin returned to this era from the future, he knows What is the platform answer.

The so-called platform must use some new technologies or new business models that did not exist in the past to fundamentally reduce the overall cost of an activity in the market and even the entire society.

Take Facebook, for example, which reduces the cost of socializing with acquaintances.

Such as qq, which reduces the cost of network communication.

What Alibaba reduces is the cost of connecting merchants and finding upstream and downstream.

Taobao... reduces the cost of shopping and doing business.

The same is true for Kuaikan Media—it reduces the cost of obtaining excellent Internet advertisements on the demand side.

With the development of technology, new products will bring embellishments to people's lives, but new platforms will bring fundamental optimization to social production.

Looking back at CRBT...it is a platform born out of a deformed market. As a pure content service, the operator only takes 15%. China Mobile can indeed say that it has no selfishness. With chaos and greed.

The supported Internet companies have turned into pure channel providers, selling traffic directly by selling ring tones, making huge profits, and turning dividends from shareholders into personal pockets.

Record companies that provide content are hesitant to make a full bet on this seemingly unclear market, while individual creators are shut out by layers of control barriers, extremely intricate interest relationships, and industry restrictions...

So change all that, change the industry.

Chen Qin thought about it that day, he probably needs a UGC platform.

Not just as a financing product, but as a tool to completely connect the upstream and downstream of the industrial chain.

The Shuixie Getai was born for this purpose.

It is stronger than YouTube, can meet more market needs, and can bring about more tangible social changes.

To achieve this, the first problem that cannot be avoided is of course social networking. The social networking market serving communication is saturated, and of course today’s social platforms need something else... And on this point, there are indeed some in the Internet industry that have The laws that have been summarized and verified are not listed for now; in short, "Shuixiegetai" can be a music-based online multimedia social platform, which is one of the directions set at the early stage of product development.

The second is to directly provide high-quality content for the monetization channel of CRBT.

For a long period of time in the future, video websites will only be the upstream industry of Internet advertising, and other profit channels are either very unstable or not enough to change the industry, but CRBT is different.

CRBT is inherently social, and the needs of users are different from those of the traditional record industry. If an excellent content creation platform can be formed, it will completely change the ecology of the CRBT industry——

On the supply side, it can directly bypass channel providers and serve as a sales channel for content, providing users with CRBT download services, and the popularity of video sites can become its nourishment.

On the content side, users will directly choose their favorite cultural products according to their own preferences, and then become consumers of the corresponding content.

With such expectations, Shuixie Getai was launched. Chen Qin himself is not sure whether it will be more successful than YouTube, but this website has been online for two days and has already had tens of thousands of registered users, although most of them are For users of Galaxy Software, Galaxy Software has recently launched a registration function, all software can be logged in with the same account, which can be regarded as completely revealing their ambitions in the market.

And for users——users in this era seem to be very keen on the seemingly naive behavior of lighting up icons. Although the Galaxy software has not marked them to light up, the QQ highlight function has not yet appeared. In short, since Galaxy The software has a function of logging in with the same account, and the previous user experience was not bad. When the previous users saw the new software, they would rush in almost immediately.

And although there are advertisements, everyone has never seen this kind of thing before, and found it quite interesting. These days, Shuixiegetai is developing without any promotion at all, and the traffic is not bad. Some interesting videos are popular with users. Spontaneously forwarded to forums and post bars, and the number of visits is increasing every day.

Xu Lingling occupied Chen Qin's computer and flipped through it for a while, and when she looked back, her song had already had more than [-] plays.

There is also a number of likes—although the reply function is still being debugged, each page has a 'like' function. In just [-] minutes, his "Farewell" has more than a dozen 'likes'... It is worth mentioning that this function has also been registered as a practical patent by Galaxy Software. Of course, what is registered is not the 'like' itself, but the copyright of the three images of the like, the scheme of displaying the number of likes after the like, and the use of the like For technical content such as the method of counting and analyzing data, the certificates are now in the company.

Xu Lingling only cares about numbers, and she still finds it quite novel: "Wow, are these likes done by one person or..."

"Each user can only like a video once a day." Chen Qin explained to her, "So now about [-] people have listened to your song and think that you sing well."

Xu Lingling seemed a little unbelievable, but she continued to visit Shuixie Getai afterwards, but the song uploaded just now was refreshed several times a minute, and suddenly rose to 1 hits. She happily said to Chen Qin: "Chen Qin Qin Chenqin, you see another 30 people have listened."

"That's because you refreshed too much, the system card data!"

As I was talking, suddenly there was a red new message sign on the notification bar in the upper right corner.

"What is this..."

Xu Lingling opened the system notification and saw that it was from 'Golden Star Music'.

Gold Star Music (Certified):-
Dear singer, hello.
-
The song "Farewell" you sang on this site has been reviewed by our professional broker team and has reached the "Mobile Ring Tone Copyright Cooperation Standard".
-
In order to further enhance the influence of excellent works and make them bring you income, we are very honored to invite you to discuss a more in-depth value-added cooperation agreement based on the principle of voluntariness and win-win cooperation for both parties...

Xu Lingling looked at the notice and felt that something was wrong.

She didn't fully understand the online music she sang before, and she didn't understand how a song entered the Internet world and spread—of course, she had intuitively felt this just now.

Waterside Getai... Although it has just appeared, its principle can be understood by even a nine-year-old child. A song seems to be uploaded in this way, then it appears in the public eye, and then it is known to the public. Everything happens the same Website, it's easy to understand.

But how does a song become a CRBT, and how does it sell to users?

Xu Lingling didn't know it before, but now she does.

Maybe the times are really different, her teacher 'Love Song King' is so powerful, but his songs can't be successful on the social level.

But now with this site...

She turned her head excitedly, but saw Mr. Chen standing behind him. For some reason, his complexion didn't look very good.

"Achin?"

"This Mr. Lei, don't take care of your Super Girl, you dug people to my hometown..."

(End of this chapter)