Reboot 2003

Chapter 143 050: Halo Effect and Cultivation Effect
In fact... it's quite reasonable.

After all, Shuixie Getai is a platform.

For users, they upload content and then compete based on popularity. Popular, original, and copyright-free content can be selected, and the audio can be directly made into ring tones for sale. At one point, this is what the platform means to them.

And for the peers, this is also a platform - they will take it for granted that this kind of content charging method corresponds to a certain point of content charging method, although they don't understand the ugc platform, but the content itself is big enough The cake, since Galaxy Music is willing to let it out, and it does look promising...

So this move seems to have been well received by many colleagues, especially Boss Lei of Jinshan. He has been in the IT industry for more than ten years, but he really hasn’t made the same money as he has in recent months. If he lost the bet, he lost. Well, seeing Galaxy Software's new project this time, I immediately asked Yanjing's game buddies to pull up a team overnight and started signing works at Galaxy Music.

Mr. Chen saw that the website had just been launched, and asked the auditors hired to work overtime. All content must be reviewed within 20 minutes. Xu Lingling secretly timed the upload just now, feeling that she was already very strict.

This Boss Lei came to rob people in the middle of the night, and sent the contract to people within 10 minutes after submitting the manuscript, and there was no one else... Of course, there is nothing wrong with it. Venus Music is the shell of Jinshan’s sp business. Now this company That is, Galaxy and Kingsoft each contribute 50% to co-organize. Although the specific content must be done by each of them, at least they are considered to be their own people.

And in the future, other record companies will join in.

Although judging from the channel thinking that Internet companies are accustomed to today, they seem to be grabbing food from Galaxy Music, which is simply taking advantage of it.

However, Chen Qin didn't want to be a certain point in the CRBT world, but to do Taobao on the CRBT side. Anyway, the ugc platform is now a mixed bag. Of course, these contents are wealth, but the content itself is produced from users. The resources to sell content for money are not unique to one company.

Allowing more content parties to develop resources is actually equivalent to calling for more people to send creative incentives to the platform. YouTube’s creative incentives are for advertisers to send users. It is actually not a loss to hold the distribution rights and review rights in your own hands.

In addition, it is a more important long-term consideration. Internet products do not have the Matthew effect, but platforms have the Matthew effect. There are many ways for a platform to make money, but the premise of everything is to achieve a monopoly. This is the meaning of "big event". Only by providing more interested parties with the qualifications to participate in the platform, can Waterside Getai truly achieve monopoly.

It's just...he seems to have underestimated the enthusiasm of the Chinese people for the gimmick of 'making money online'.

Of course, Boss Lei's invitation could not be accepted. Chen Qin immediately called the company and asked Galaxy Music to add an 'official certification' logo to Xu Lingling's account-for today's Internet users, this is still a fairly new concept.

And on the popular homepage of Shuixie Songtai, titles like "Can I sign a contract for this song" and "Music companies look here" have appeared...

Looking at the content uploaded by these users themselves, Chen Qin fell into deep thought.

So just a few days later.

Galaxy Software, which was established at the beginning of the year, finally ushered in a bright spot after half a year of accumulation.

First of all, a public welfare activity ushered in the highlight.

After winning the Olympic Games in Athens last month, the trapeze returned to China and participated in a charity donation event at a media center in Shanghai.

This kind of activity is not uncommon, but now that the Olympic fever has not subsided, and the trapeze is almost the most famous Olympic athlete this year, it is only natural that people pay attention to it.

In addition, there is an additional public welfare activity-it is said that before the Olympics, the sponsor and the trapeze agreed that if he can get the top three, he will contribute 50 yuan to the public welfare project.

As a result, the trapeze won the first place, and the two sides contributed another 100 million. Originally, the sponsors wanted to pay all of it, but the trapeze itself also paid 20.

In the end, the two parties combined 150 million to donate to Hope Primary School, the flying man and the sponsor owner—it turned out to be a very young Northeast girl taking pictures together in front of the camera. That's why everyone noticed the name of this sponsor...Galaxy Software .

This wave of marketing seems a bit strange. It seems to provide an example of counter-common sense for the software industry to invite celebrities to promote it.

After all, celebrity advertising itself is not suitable for product marketing at the network level. There is a communication phenomenon called "halo effect", which means that when a celebrity endorses a product, everyone will pay attention to the celebrity, not what he represents. For products, after watching the advertisement, they will only remember the faces of celebrities. If the product is held in his hand, it is still useful, but it is completely useless for Internet products.

Celebrities are still not willing to directly print their faces on pre-roll advertisements and directly use them as Internet drainage materials, so what should we do?

Of course it's hype.

The halo effect will be overwhelmed by the acculturation effect after adding public welfare memes. The so-called acculturation effect means that if you pay more attention, you will naturally remember it... Now it seems to be quite successful, and with the accumulated reputation of the product, Galaxy Software seems to have entered the public eye all of a sudden. Not only after that, TV stations began to interview Galaxy Software, asking about the company's ins and outs.

Even colleagues such as Baidu Tencent, or a8 and tom, when they mention the Internet and music, they will unconsciously mention Galaxy Software. In their view, this company is really strange.

On the one hand, they are very good at music, and I don’t know why their software is so good, why they suddenly come to music and do such a big business.

On the one hand, it is about software—those ordinary and free software seem a bit strange, and although they are combined together, although they look decent, there is no precedent for success in the European and American markets.

This point makes everyone feel a bit confused. Nowadays, almost all Internet products have successful examples in Europe and the United States. It is really hard to understand that Galaxy Software specializes in such unprofitable things.

However, the purpose of the traffic portal is not difficult to understand. Although people in the industry are all copying it, they certainly cannot fail to understand the rules of the industry.

Half a year later, everyone felt that they understood it, and couldn't wait to talk about the mystery behind Galaxy software in various aspects. Taking this opportunity, Galaxy software appeared in more and more topics on financial forums.

It is said that a large company has already established an internal project and intends to establish an internal project, and some investors have found various ways to contact Galaxy Software, intending to ask the other party whether they have the intention to cooperate or accept investment.

And when these people were still pondering about the previous version, the Shuixie Getai was born out of nowhere.

It's certainly an interesting site -- users upload their own videos, they can upload music, they can upload movies.

Of course, you can also upload other things, such as the birds and travel videos you have taken, such as dancing to the music, such as the games you are playing recently.

But in Shuixiegetai, all these are overwhelmed by 'music'.

The reason is simple. Although Shuixiegetai does not have strict restrictions on the categories of submissions or other categories, it can make money—in the gradually spreading advertising campaign, the slogan of Shuixiegetai is also very straightforward——

'An audio-visual platform that can make money' 'Music for all people can also make money'.

(End of this chapter)