Reboot 2003

Chapter 311 091: Invitation (two in one)

When he arrived at school that afternoon, Ayue asked him how he was doing... Chen Qin was happy enough, but he didn't catch her and teach her any more.

She just took the European index that had just opened to give her an idea of ​​what to see in 2008. Watching the opening ceremony once was enough. She also never got tired of reading the story of the financial crisis several times. She also watched the decline of European stocks after the opening. The trend has already fallen even worse than that of 911.

It's just that after the crisis, some countries have begun to make moves - not only the old capitalist countries, but also the small countries in Southeast Asia have also stated that they will loosen policies to ensure currency liquidity. Obviously, this is not just a reaction to the despotic power of the US emperor. .

So you should do your own thing well first - as the saying goes in business, you should first consider how to make money.

For businessmen, making money is a way to participate in social production and a means to obtain resources. As for what kind of money you want to make - I told Xu Lingling before that it was finance, real estate, the stock market, etc.... you can do it.

And it’s been almost two years.

The rise of China is a long process, but the most important wave in the next two years seems to have appeared in the core currency game of the capital world. No matter what, there will be a large amount of hot money flowing into China; Pigs can fly to the sky. This wave of wind should have spread to the entire land of China and will have a profound impact on the future world economy. Coinciding with the rise of the mobile Internet, investment money has also benefited industrial upgrading; although China has not It can surpass the Merician next door, but at least with this wave of enthusiasm, it has left the European Union, which is deeply involved in the European debt crisis, and Japan, whose industry is stagnant, behind.

Such a big opportunity, in fact, hot money is pouring in from all walks of life. In terms of production, he has made a breakthrough. Mobile Internet will naturally be developed. On the consumer side, e-commerce can be developed, and there are also online payment, cloud computing, etc...

But the money these serious business people can actually make in the past two years cannot be called big money.

As I said to Xu Lingling before, whether it is selling shovels or digging for gold, at least in the past two years, this business needs to be as close to the investment side as possible.

Secondly, you must be able to form competitiveness in the industry with the resources you have at hand. In today's world, only businesses with barriers can be profitable.

Thirdly, this business must have a wide coverage and try to make as many people’s money as possible. No matter how the other party digs gold or makes shovels, they cannot avoid selling wood.

And the independence must be high, and there should not be too many interested parties. The upstream and downstream are always concerned about the three melons and two dates in their hands.

Of course it's good to go into real estate or quantitative investment, but when you want to run away in a few years, you'll be like, 'Don't let Chen Aotian run away.' He has to compete with others to sell shovels in such a big trend. After all, he is not something that an ordinary middle school student can handle. business.

but……

Fortunately, although he is only in middle school, he is a reborn person. For investors who have really experienced that era, the answer is actually not difficult to imagine. Although Chen Qin was just a little kid in his previous life, to ordinary consumers and circles To outsiders, the world of investors is often far away, and the one-sided information they see is often somewhat distorted.

But this answer is so famous. If you know a little bit about it or chat with the industry, you will probably get the answer——

There is indeed a main thread in this wave of hot money flows, which is probably the same as real estate or manufacturing, or even closer to the core of finance than it...

That's advertising anyway.

Real estate will become the hottest in the world, and of course it needs advertising and marketing; the automobile market will become the number one in the world, and it cannot do without Internet media.

Behind the [-]-fold myth of GEM is the great power of the advertising industry, and the Internet industry is inseparable from the advertising media.

Whether it is production or investment, whether it is consumption or foreign trade... they are all inseparable from advertising. In a bubble environment, the profits of the advertising industry will be so high that ordinary people cannot understand, and all walks of life will compete for limited resources. Media resources have poured a large amount of money from investors into the advertising industry, and online advertising is the top priority.

It just so happens that it is not easy to understand this matter. Although Google has been making profits comparable to drug trafficking for several years, and the Wall Street newspaper industry is on the verge of collapse, China's traditional media are still creating the dream of being the only one to dominate the Internet. Advertising is dismissive.

Focus Media sold its main business and made a lot of money from online advertising. Many people still think that he made a fortune by advertising on LCD screens in elevators.

And these people are very careful to keep the secret that "online advertising is very profitable". Baidu has also been silently making a fortune for a long time, making everyone think that the profit of advertising is not that high at all. When Baidu relies on its small patch advertising, in two years It will become the largest Internet company in China in [-]. By then, a valid click can be sold for one dollar, and everyone may be able to understand a little bit about this matter.

So how to deal with this wave of financial crisis? We must first place a heavy bet on the advertising industry.

It just so happened that Chen Qin had traveled back from the future, and he had been working in the advertising industry for the past two years and was considered a good player.

In the face of this market hot spot, he has made a lot of preparations - traditional advertising is too deep, but he is still good at Internet advertising.

Previously, the company had Weibo, Semke Empire, 82 Navigation, and its own user ecosystem...

Since last year, there have been a lot of p2p film and television clients, each of which is a stable advertising terminal.

With the maturity of HTML5 technology, browsers have recently developed a 'blank page news information flow'. Although the algorithm is worse than the future Toutiao and today's Facebook, it is better in refining the information and has now cooperated with many third parties. Advertising service providers sign contracts, and news is the best medium for advertising.

In addition, it acquired a lot of things last year - not only adding various websites to its own advertising alliance, but also acquiring companies such as Kuaiba and Kuaikan just to keep up with this trend as much as possible.

Coupled with the increasingly perfect advertising incentive service of Kaitian System, it is almost done now.

In short, at present...except for search engines, he has basically circled all the land that can be circled, and Kuaikan Media has completed the automatic bidding system a few years ago. Now everything is ready, just wait for the advertising price to start to increase...

So this afternoon, Chen Qin had already taken out a small notebook and started making plans. Now that the economic crisis has officially come, after so many previous plans have been made, it is almost time to enter the action stage.

Of course, when things come to an end, you will think of other things.

For example, I saw Zhou Hongyi made a mobile assistant a few days ago - this thing is also ITunes. Early smartphones have many similarities with MP3 players. The mobile assistant is essentially a small software that can install software on the mobile phone through the computer. In theory, There is no difference from plugging in a USB cable for debugging yourself, and the technical difficulty is not high, but it focuses on being simple and easy to use, and can also promote the software like a 'software manager'.

In short, I found an email address in Xiaobao and sent an email to the department manager of Software Butler, asking them to make this one. Just copy it from 360.

Another example is Kuaiba, which has just been acquired as its own company and now focuses on Internet cafe advertising, which is also part of the pre-prepared advertising universe.

But although Internet cafe advertising is popular, what about this business? Now we only do business with Internet cafes. The Internet cafes are not our own. If an Internet cafe company comes with better conditions, its Internet cafes will run away directly.

So now... on the one hand, we are working hard to make the Internet cafe management system a good one. This tool has some technical barriers.

On the one hand, you can also invest in other new businesses, such as local promotion or event hosting. For example, Kuaiba was used to hold e-sports competitions some time ago. Although these businesses are more offline and inconsistent with the main direction of the company, they are similar. It can be used.

Also like game-related advertisements...

After thinking about it, it seemed that I would naturally see A Yue again... Speaking of which, it was quite convenient to have her by my side.

Chen Qin found an opportunity to ask her: "Have there been any big news recently among the customers who have contacted you through your Kuaiwan?"

"I met during the summer vacation." Ah Yue was a little surprised, but she still answered honestly, "I always ask my father if he is okay. Everyone has to ask again, and they also say that their advertising order will be given to my family. , obviously we don’t have much money left…”

Chen Qin was curious: "Do you think they gave less?"

"It's not that I gave them less, it just feels like I'm doing business and I owe them a favor..."

"It doesn't matter if I owe you a favor. I wish others would owe me a favor. If you feel unhappy, they will regret it when the advertising price increases in the future." Chen Qin warned her, "But I can let you Uncles and uncles should deal more with advertisers from advertising alliances. Business is important now, but suppliers are also important."

Ah Yue said oh, as if she had just realized that Chen Qin was discussing business with her. When she asked him in the morning, he said he was fine. What happened now?

But Chen Qin really just asked her casually, and then asked her: "Also, have your Uncle Liu from Kuaiba and Uncle Li from Moyou.com talked to you about their companies recently?"

A Yue said: "Yes, I heard it when I went with my mother during the holidays. Anyway, they seemed to be talking about high-speed rail advertising..."

Chen Qin shook his head when he heard this: "That one has no future and cannot be done. Now we mainly have to work around Internet advertising. Is there anything else?"

A Yue thought for a while, but suddenly sat up straight: "That's right!"

"what happened?"

"There is something very important." A Yue said and began to look through her schoolbag. After rummaging for a long time, she took out a small promotional card, "Here, this."

Chen Qin took it and saw that it was a ticket for the Moyou.com International Invitational Tournament not long ago. On the back of the ticket is a piece of scrawled English.

"To Xiaoyue, the producer of Fota: I am very happy to work with you to bring this wonderful game to the Yanjing audience, and I look forward to continuing to cooperate in the future."

"icefrog."

Chen Qin asked: "Didn't you go to the scene?"

"You used to talk about him all the time. I asked the staff to help you get it." A Yue said.

"Oh, that's okay, thank you very much..."

Chen Qin put the things away. Although it seemed to be given to Ayue,... after all, it was icefrog's autograph.

Even if you can't be considered a fan, for game practitioners, it is still a signature of a big boss, so you should go home and collect it.

However, A Yue asked after reading this: "Apart from this, he also gave me gifts. Recently I posted something on social media, and he seemed very enthusiastic. What do you think he is doing?"

Chen Qin reacted as soon as he heard this: "Has he taken a liking to your game?"

"Yes, I heard that Uncle Li from Moyou said that he wanted to support the commercialization of his game." A Yue said, "Although that person said that he doesn't like big companies to dictate, but the conditions offered by Moyou are very good. Not only does he provide money , and they can not interfere with the company’s profit-making methods in the future. It is said that they have now established their own game company in California.”

"There's nothing we can do about it." Chen Qin remembered this matter and explained it naturally, "After all, Moyou's technical strength is not very strong, and it is a foreign company, so we can only try to be as loose as possible in terms of conditions."

A Yue said: "But I think this is very good. I had a chat with him on the day I wanted to sign autographs. He said that Dota grew through the community, and it will continue to rely on the community to run in the future. If the revenue pressure is too great, It’s so unfair to players…”

Chen Qin nodded, of course he had no objection to this.

But now she is thinking about making money, and she is also asked about the advertising business of affiliated companies. Who asked her about Dota again...

Ah Yue asked: "But he seems to want to get close to us...and then invites us to join him in Dota 2."

Chen Qin was curious: "He wants to invite you to join his company?"

A Yue said: "Maybe he has thought about it, but he also knows that I am young and can't go to Meilijian now."

Chen Qin said: "If he wants to join, he can ask us to authorize the transplant. It just so happens that there is no game with this set of gameplay on the PC."

A Yue said: "No, I don't know how to describe it to you. Anyway, he seems to be very enthusiastic. He always shares things about their Dota community with me, and also invited me to consult with them on the early design of Dota 2..."

"What early design?"

"Anyway, you'll know after you take a look." A Yue said, "Anyway, come on, let's go take a look after class! Besides, I recently thought of a way to play, so you can help me see if it's okay."

A Yue seemed to have been waiting here for a long time... Chen Qin was a little hesitant and thought about going tomorrow.

But think about it carefully...what should come will always come.

So on the first day A Yue came back, everyone had to go to the New Era to see it.

After class, Chen Qin called home. He was a little nervous when he went there. Of course, the reason for his nervousness had nothing to do with A Yue.

And A-Yue returned to the new era for the first time since she came back from fighting. Seeing A-Yue, the brothers present started to cheer happily. Many of them were playing games downstairs and ran upstairs to see her and meet her. After some coaxing, Ah Yue herself was very happy and said to them: "Please take good care of me in the future!"

Everyone answered happily. For some reason, they looked at Xiao Chen who was walking next to A Yue. Their eyes were a little complicated for some reason... but they didn't say anything.

The next step was the same as usual - because all the e-sports players went downstairs, the upstairs was not as lively as before.

A Yue said that she wanted to ask Chen Qin to take a look at her game, and also discussed with Guo Yang what to do with their Fota next.

But after she sat down, she took out her mobile phone and a hard-covered notebook from her schoolbag, and she actually wrote some opinions on the recently released ported version of Fota for testing.

"I heard from players in the community that the cavalry is too strong. I think we can actually refer to our map for dynamic balance..."

"Can you make a system for finding playmates on social networks? I see many people saying that they can't play together even though they are face to face..."

"And the 'asymmetrical competition' you mentioned..."

Just like when she gave advice to the Three Kingdoms half a year ago, this time she mentioned that Chen Qin’s transplanted version is here. As a closely related platform and ecology, it seems that it is time to consider cooperation in this area. Chen Qin was a little surprised. To be honest, the stuff was of little use, but he still handed over his feedback to the production team.

After that, Ayue was not in a hurry to work. She turned on the computer and called Chen Qin: "Chen Qin, come and see, this is the concept design drawing given to us by Dota..."

Chen Qin leaned over and saw that she had downloaded a lot of original concept paintings on the screen. Bing Frog looked really enthusiastic. She would not show the things to investors. The first step was to show them to A Yue, a colleague...

Of course it's quite normal when you think about it.

It's like the young and beautiful junior sister next door not only has great martial arts skills and outstanding reputation, but also has a good relationship in private. Not only does she bring her with her when she attends some swordsmanship seminars, she even has to change her name in the world. Just like myself.

At this time, even the honest and serious senior brother probably felt that this little junior sister was interested in him.

So now I have to start my own business. Even if Chen Yuanwai, who supports real estate, is enthusiastic, he can't point fingers. After all, Chen Yuanwai doesn't know his own martial arts. It's no big deal if he has a few bad money.

On the other hand, the younger junior sister should try to win over her, even if we don’t consider other chemical reactions that can occur. The younger junior sister has strong martial arts skills and has recently become famous in the world. With her, the new sect will become more popular. Now Ice Frog is probably I think so...

Of course, these are indeed three major misunderstandings. After all, when it comes to producers, the two parties have little friendship. Besides, poaching an author will not mean much to his Dota 2.

But now that we are talking about games, the most important thing for today’s third-party maps is the community-Dota2 is now going to soar with Ice Frog, so the big brother should refer to Dota2 and its community. As for the small Junior sister is naturally the gaming community that Fota and A-Yue have maintained up to now, but even so, the junior sister already has her heart set on belonging. Fota is actually a member of Chen Yuanwai next door...

And no matter how you do it, Bingwa feels that the two parties can come together and be overconfident - after all, the gaming industry is not a real martial arts world. In fact, the competition between brothers in the same discipline is fierce. It would be good not to fight among themselves, but the platform and ecology Between us, that is the true emotional relationship of sharing weal and woe.

But this is indeed not an ordinary person to talk about, so Dota2 is quite insistent on this illusion.

Such important first-hand design information was sent directly to A Yue's mailbox.

Chen Qin looked at her and immediately understood the other person's intention.

Dota was born out of Warcraft 3. Now that it wants to stand on its own, first of all, the art materials cannot be used from the past. The names, skills, and even the UI must have something of its own.

On this issue, Dota, the senior brother, is much more convenient. After all, he has his own mental method, and Qinggong was also learned from the Shaolin Temple. Although this swordsmanship is a bit troublesome, there is no need to use it.

The younger junior sister Fota is in much more trouble - although the younger junior sister has mastered the martial arts and brought forth new ones from the old, her overall martial arts attainments are not inferior to his senior brother.

However, whether it is mental skills or light skills, it is difficult to leave the martial arts. It is not so easy to go out with the senior brother to establish his own school.

In order to help her dispel her doubts, talking about relationships is of course a way to go. Of course, there is nothing to talk about... But recently, Senior Brother visited the Shaolin Temple and really made a set of things that seemed to be useful.

Chen Qin looked at it carefully - for Dota, the focus should be on heroes, who must not only be recognizable, but also draw a clear line from previous sects... Ice Frog has been preparing for this for a long time. For example, the Sword Master has become the master at some point, and Rexxar has become the Beast King. Not only has his name been changed a long time ago, but his background story has been there for a long time, but no one noticed it. Now just take out the settings and make the transition. It's also smooth.

But there seemed to be something else in this concept design book - Chen Qin frowned as he looked at it: "What are they doing with so many soldiers? It's so similar to Warcraft 3. They don't really think they can defeat Fota with this thing." Move over there..."

(End of this chapter)